Measurement & ROI
SAS: Mining Big Data to Find New Markets
This paper highlights key learnings provided in a webinar from SAS, McKinsey & Company, and the Harvard Business Review about how big data can produce insights that drive business growth.
Precision Marketing + Big Data = Lower Costs, Higher ROI
Sandra Zoratti, vice president, marketing at Ricoh, Inc., discussed how data-driven marketing allows marketers to reduce costs and increase return on investment.
Brand-Specific Commercial Ratings: Benefits and Solution Providers
This ANA white paper highlights solutions from these respective companies for brand-specific commercial ratings, including case studies, and helps continue the industry dialogue on this issue.
The Value of a Facebook Fan 2013: Revisiting Consumer Brand Currency in Social Media
This 2013 research report from Syncapse provides insights to marketers on the average value of a Facebook brand fan in key consumer categories.
SAS: Five Ways to Drive More Profitable Marketing
In this piece SAS provides key insights from a panel of industry leaders at the SAS Global Forum Executive Conference on harnessing customer analytics to deliver better strategic value and business results.
SAS: Five Best Practices for Social Media Measurement
In this piece SAS discusses the three areas of focus for becoming more effective with social media and five best practices for social media measurement.
Precision Marketing + Big Data = Lower Costs, Higher ROI
Sandra Zoratti, vice president, marketing at Ricoh, Inc., discussed how data-driven marketing allows marketers to reduce costs and increase return on investment.
Precision Marketing + Big Data = Lower Costs, Higher ROI
Sandra Zoratti, vice president, marketing at Ricoh, Inc., discussed how data-driven marketing allows marketers to reduce costs and increase return on investment.
The Power of Music in Ads — Is There an ROI?
Elliot Lum, vice president, strategic marketing at Columbia Records, discussed the company’s research efforts to determine the ROI of music in television commercials.
The Power of Music in Ads — Is There an ROI?
Elliot Lum, vice president, strategic marketing at Columbia Records, discussed the company’s research efforts to determine the ROI of music in television commercials.
Wendy’s Influences Consumer Behavior With Digital Marketing
Brandon Rhoten, director of digital marketing at Wendy’s International, Inc., discussed how Wendy’s calculates the effectiveness of its digital marketing.
Key Findings Report: 2012 Global Brand Equity Survey
This Key Findings Report includes results from the 2012 Global Brand Equity Survey. The objective of this survey was to better understand the strategy and implementation of global brand marketing efforts.
Research Report: 2012 Global Brand Equity Survey
This Research Report includes findings from the 2012 Global Brand Equity Survey. The objective of this survey was to better understand the strategy and implementation of global brand marketing efforts.
The Power of Music in Ads — Is There an ROI?
Elliot Lum, vice president, strategic marketing at Columbia Records, discussed the company’s research efforts to determine the ROI of music in television commercials.
ANA Commercial Ratings Summit Follow-Up
Joan FitzGerald, vice president of television and cross-media solutions at comScore, and Jeff Boehme, chief research officer at Kantar Media, shared how their respective companies address brand-specific commercial ratings.
ANA Commercial Ratings Summit Follow-Up — comScore
Joan FitzGerald, vice president of television and cross-media solutions at comScore, and Jeff Boehme, chief research officer at Kantar Media, shared how their respective companies address brand-specific commercial ratings.
ANA Commercial Ratings Summit Follow-Up — Kantar Media
Joan FitzGerald, vice president of television and cross-media solutions at comScore, and Jeff Boehme, chief research officer at Kantar Media, shared how their respective companies address brand-specific commercial ratings.
An Insider’s View of Media Measurement
George Ivie, executive director and chief executive officer at Media Rating Council, Inc., discussed MRC’s efforts around ad verification, viewable impressions, mobile measurement, and cross-media GRPs.
An Insider’s View of Media Measurement
George Ivie, executive director and chief executive officer at Media Rating Council, Inc., discussed MRC’s efforts around ad verification, viewable impressions, mobile measurement, and cross-media GFPs.
An Insider’s View of Media Measurement
George Ivie, executive director and chief executive officer at Media Rating Council, Inc., discussed MRC’s efforts around ad verification, viewable impressions, mobile measurement, and cross-media GRPs.
