Search Marketing Knowledge Center

YouTube Creative Effectiveness: Three Golden Rules That Could Double ROI

Knowledge Partners September 20, 2024

Ekimetrics shared insights on a study it conducted, alongside Google, to reveal the impact of ad creative quality on YouTube video performance.

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Can Single-Source Data Solve Advertisers’ Cross-Media Measurement Headaches?

Knowledge Partners September 20, 2024

With numerous media channels vying for brands’ investment, advertisers need to measure not only how each channel performs but also how they interact to deliver outcomes. Understanding the unique reach of each channel ensures they’re not just hitting the same audience multiple times.

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Specialty Retailer Elevates Marketing ROI Using Cluster Analysis

Knowledge Partners September 17, 2024

Bridgenext collaborated with a cross-functional executive stakeholder team to help identify patterns and segment customer and business actions that would ultimately inform investment and forecasting decision-making. Examining more than 25 data sources, we gathered data from sales and performance, product assortment, marketing, and market and store-level operations.

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Revolutionizing Marketing Measurement: The Power of Commercial Analytics

Event Recaps August 14, 2024

Charlotte Carter from Galderma and Garrett from Analytic Partners presented their collaborative approach to implementing commercial analytics, demonstrating how this holistic measurement strategy provides a comprehensive view of business performance and drives more informed decision-making across the organization.

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Advanced Study: Measuring YouTube Ad Creative Quality Impact at Scale

Knowledge Partners August 1, 2024

A study measuring the impact of ad creative quality on YouTube specific video performance.

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Why Data Collaboration Has Become a Travel Marketing Imperative

Knowledge Partners July 2, 2024

Heading into the summer travel season, successful travel marketers are focusing on the role of personalization, as Adstra’s latest piece explains that travelers want to be recognized by the brands they engage with and expect deeper personalization throughout the customer journey.

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Maximizing In-House Resource Value: Beyond Time-to-Market Metrics

Event Recaps May 16, 2024

Brittney Wacholz from Boston Scientific explored strategies for measuring and maximizing the value of in-house resources, with a focus on return-on-ad-spend (ROAS) as a key metric for resource allocation and revenue attribution.

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Boosting In-Housing ROI: Harnessing the Power of Creative Storytelling

Leading Edge May 15, 2024

As brands increasingly bring creative functions in-house, they gain greater control over their storytelling, boost efficiencies, costs, and accelerate their time-to-market. This approach provides a cohesive platform for developing creative concepts that can scale across channels, whether it’s brand marketing, social media, or e-commerce.

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Insights from ANA’s Study of Trust and Transparency in Media: Capturing the $22 Billion Opportunity

Event Recaps May 8, 2024

Sharon Harris, CEO and founder of The Sharon Harris Collective, shared insights from the ANA’s Programmatic Media Supply Chain Transparency study and provided actionable recommendations for B2B marketers to tackle the challenge of media waste.

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Growth Marketing

ASK Answers May 7, 2024

How can my brand ensure it is focused correctly on growth?

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How a New Approach to Programmatic Auditing Can Drive Digital Transformation

Event Recaps May 7, 2024

Popeyes and ID Comms Group shared how brands can leverage Digital Control’s framework to audit media buys.

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How a New Approach to Programmatic Auditing Can Drive Digital Transformation

Conference Session Videos May 7, 2024

In this video, ID Comms and Restaurant Brands International outlined strategies for effectively communicating digital media value creation to build trust and alignment across the enterprise.

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Leveraging Micro-Influencers for Targeted Audience Engagement and ROI

Event Recaps April 25, 2024

Brian Godfrey from Scotts Miracle-Gro and Megumi Robinson from Belle Communication shared insights on using micro-influencers to reach niche audiences and drive lower-funnel ROI, highlighting the success of a pilot campaign for Ortho.

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Tips for Getting Featured: Unlock the Door to Top-Tier Media Exposure

Leading Edge April 23, 2024

When I meet with a new PR client for their onboarding, I always ask what publications they dream about appearing in. Without fail, they list top-tier outlets like The Wall Street Journal, USA Today, Forbes, and the heavy hitters for their particular industry. Business leaders dream about those publications because they know appearing in them has huge potential for boosting their brand’s success.

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Leveraging AI for Publisher Revenue Enhancement

Leading Edge April 19, 2024

The capacity of AI to sift through expansive datasets and enact decisions in real-time renders it an indispensable asset for publishers. This technology is pivotal in refining revenue strategies, bolstering brand safety, and upholding content excellence.

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How Retail Media Addresses Top Brand Challenges

Event Recaps April 16, 2024

Ryan Britton, VP of brand sales and retail media at Criteo, broke down some of the most common benefits of retail media, but also highlighted more advanced measures that don't get as much visibility — including intangible (yet still qualifiable) measures.

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How Retail Media Addresses Top Brand Challenges

Conference Session Videos April 16, 2024

In this video, Ryan Britton, VP of brand sales and retail media at Criteo, broke down some of the most common benefits of retail media, but also highlighted more advanced measures that don't get as much visibility — including intangible (yet still qualifiable) measures.

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Programmatic: What Brands Need to Know

Event Recaps April 15, 2024

On the basis of results from the "ANA Programmatic Media Supply Chain Transparency Study", speakers discussed recommended action steps to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.

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Programmatic: What Brands Need to Know

Conference Session Videos April 15, 2024

In this video, speakers discussed recommended action steps from the "ANA Programmatic Media Supply Chain Transparency Study" to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.

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