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  • Five Unstoppable Trends That Will Transform TV Advertising by 2030

    Partner Content   March 19, 2024  

    How AI, the deprecation of cookies, and three other emerging trends will shape the course of marketing over the next five years.

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  • The Best Way to Fight CTV Fraud: Ditch View Through Measurement

    Industry Insights   March 6, 2024  

    Fraud has long plagued the digital advertising landscape, siphoning off vast sums of money. As we delve deeper into the realm of connected tv (CTV), we see that it's not impervious to the cunning tactics of fraudsters. With advertisers increasingly gravitating towards streaming platforms, opportunistic fraudsters have followed.

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  • Why John Wanamaker is Still Right About What’s Wrong with Marketing, and How Authenticated Addressable TV Advertising is Finally the Answer

    Knowledge Partners   March 6, 2024  

    Comcast Advertising shares why it believes authenticated addressable TV advertising may finally answer the age-old question: What part of my marketing spend is actually working?

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  • Why CTV Will Be the Influential Ad Channel to Watch in the 2024 U.S. Elections

    Industry Insights   March 1, 2024  

    The 2024 U.S. election cycle will look unlike any that have come before it, right down to the ways in which political advertisers will reach and influence voters. While past election seasons have been defined by new and deeper investments in mobile and social channels, 2024 is poised to be the year connected TV (CTV) reshapes the political landscape, particularly among regional advertisers.

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  • How Brands Can Capture Attention in 2024

    Partner Content   February 29, 2024  

    While using data to optimize ad buys for linear and digital TV grows increasingly important for marketers in 2024, so does crafting a message that wins audience attention.

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  • David Spencer of General Motors Discusses the Metaverse

    Industry Insights   February 20, 2024  

    Ahead of next month's ANA Media Conference, Association of National Advertisers Group Executive Vice President Bill Duggan spoke with one of the event's speakers, General Motors Manager, Emerging Media & Partnerships David Spencer. The following Q&A covers the burgeoning CTV marketplace, the troublesome MFA supply chain, and why GM is keen on the emergence of the metaverse.

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  • YouTube and Meta Don’t Care About Your Brand’s Safety

    Industry Insights   February 12, 2024  

    The philosophy behind the default ad campaign settings of platforms like Meta, YouTube, and TikTok is simple: “More is better.” The more impressions and clicks a campaign get, the greater the brand awareness achieved. But as reports have recently revealed, this practice may be doing more harm than good when it comes to brand safety.

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  • The Super Bowl Moment Is Here to Stay

    Knowledge Partners   February 12, 2024  

    Joe Baratelli of RPA underscores the Super Bowl's unmatched advertising impact, stressing the need for clear objectives, culturally resonant creativity, and a robust multi-channel approach for a successful and memorable campaign.

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  • How to Win the Super Bowl – Every Day

    Industry Insights   February 7, 2024  

    As the biggest, most expensive audience left in advertising, the Super Bowl gives brands both a showcase and a classroom. As a showcase, 115 million live viewers can catapult or curtail a brand. The opportunity is magnified by the fact that you’re playing against average competition. System1 tested all 308 ads from the past four Super Bowls with more than 46,000 American consumers and found overall Big Game ads performed like average ads. As a classroom, the elements that get the best response in the $7 million+ spotlight can be used to create more effective ads throughout the year.

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  • Linear TV Drops Below 50 Percent of TV Usage

    Money Slides   February 6, 2024  

    Roku visualizes data from Nielsen demonstrating how linear TV is ceding an ever greater share of TV usage to streaming.

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  • Content Is the Key to Mastering CTV Advertising Strategies

    Industry Insights   February 1, 2024  

    To increase the effectiveness of your CTV advertising campaigns, you need to make discerning content choices, establish robust partnerships with the right content owners and platforms, and choose the best inventory to place your ads. But this probably sounds easier said than done.

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  • Now Trending in TV Streaming: Advertisers Cut the Cord

    Event Recaps   January 30, 2024  

    In this session, presenters from Roku and MAGNA shared five bold predictions that will help guide brands from the age of traditional linear TV into the future of video advertising.

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  • Now Trending in TV Streaming: Advertisers Cut the Cord

    Conference Session Videos   January 30, 2024  

    In this video, presenters from Roku and MAGNA shared five bold predictions that will help guide brands from the age of traditional linear TV into the future of video advertising.

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  • 3 CTV Advertising Trends for 2024

    Industry Insights   January 24, 2024  

    CTV advertising is booming. The category is expected to grow from $12.9 billion in 2020 to $42.5 billion by 2028. But other than a potential uptick in revenue, what does that mean for media companies?

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  • Demystifying the Differences Between Linear TV and CTV

    Partner Content   January 11, 2024  

    What exactly constitutes linear and non-linear in the increasingly digital landscape of TV? Is it the device, the programming content, or the ability to run addressable advertising? To find the answer, marketers need a better understanding of how content is distributed across platforms.

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  • What Advertisers Really Need to Know About SVOD Viewership

    Industry Insights   January 11, 2024  

    Is it too obvious to state that advertisers can only run commercials on platforms that allow advertising? And is it too much to ask that marketers can access information showing them how many viewers can and cannot view ads on SVOD platforms?

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  • AI and the Future of Streaming Media Advertising

    Industry Insights   January 3, 2024  

    As streaming media companies battle for profitability, AI and machine learning provide them with an opportunity to monetize their content in new and more profitable ways. For agencies and brands that advertise on streaming services, AI allows them to further personalize and customize their ads thanks to more precise targeting data and new forms of creative versioning. All of this should lead to a better experience for the consumer, who will potentially see fewer, more relevant ads.

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  • How to Optimize Platform Mix, by the Numbers

    Money Slides   December 18, 2023  

    Comscore shares data on 18-to-24-year-olds that reveals which mixes of channels most increase aided awareness, ad recall, favorability, and purchase intent among them.

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  • Streaming’s Possibilities for Marketing and Commerce

    Event Recaps   December 7, 2023  

    During a session at a December 2023 meeting of the ANA’s Marketing Futures Committee, attendees learned about the current and future capabilities of streaming TV, courtesy of William Roberts-Foster, vice president, product strategy and ad innovation at NBCUniversal Advertising and Partnerships.

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  • How Connected TV Is Changing the Game for Advertising

    Industry Insights   November 30, 2023  

    An increasing number of consumers are ditching their cable subscriptions in favor of more flexible and personalized viewing experiences. As of the most recent statistics, an incredible 88 percent of U.S. households own at least one internet-connected TV device, while the number of CTV users amounted to more than 110 million among gen Z and millennials.

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