Television
TVB: The Impact of Political Advertising on TV Inventory in Election Years
The TVB (Television Bureau of Advertising) offers key observations to help inform the non-political TV media planning process during a record year for political advertising via local television.
BrightLine: Tangible Signs that iTV is on Its Way Up, Not Out (Part 1)
In the first part of this two-part article, Jacqueline Corbelli, founder, chairman, and CEO of BrightLine, summarized key outward signs of iTV’s growth among major marketers.
BrightLine: Tangible Signs that iTV is on Its Way Up, Not Out (Part 2)
In the second part of this two-part article, Jacqueline Corbelli, founder, chairman, and CEO of BrightLine, summarized key outward signs of iTV’s growth among major marketers.
Everything Facebook Really Needed to Know about Reaching People, It Learned from Local Television
Abby Auerbach, executive vice president and chief marketing officer, TVB, provided an in-depth look at how local broadcast television delivers on marketers' long-sought desire for personal connections with consumers and offers the intimacy of social media with the scale of television.
BrightLine: The Evolution of TV Viewing Behavior
This timeline from BrightLine serves to educate marketers about new opportunities available to them as a result of evolved consumer viewing behavior.
Old Navy & Shazam
Michele Shuh, director, media, Old Navy Marketing, Old Navy, discussed the unique and successful Old Navy Records campaign which the brand launched in partnership with Shazam in 2011.
Brand Implications in the Era of Social TV
Rick Mandler, vice president, digital, ABC, and Mike Proulx, senior vice president, director of digital strategy, Hill Holiday, discussed the changing television landscape and illustrated how brands are navigating the corresponding emerging advertising opportunities.
Brand Implications in the Era of Social TV
Rick Mandler, vice president, digital, ABC, and Mike Proulx, senior vice president, director of digital strategy, Hill Holiday, discussed the changing television landscape and illustrated how brands are navigating the corresponding emerging advertising opportunities.
Google: Searching for Primetime Engagement
Google analyzes the strong correlation between TV viewership and online search activity as a vehicle for understanding the dynamics of primetime engagement.
How to Build Brands on YouTube
Brian Cusack, activation director, Global Video Solutions, Google, and Joanne Yun, video advertising solutions, Google, discussed how to create an online video action plan to establish an engaging brand presence, amplify the brand’s message to the right audience, and measure results.
Media Optimization Guide: Make Every Ad Perform Like a Super Bowl Ad
This guide from Networked Insights provides details on how marketers can achieve real-time insight into audience preferences, habits and behaviors to aid in better placement of media and promotions, resulting in both optimal reach and cost savings.
Kia Tees Up New Sponsorships
According to this IEG report, Kia has expanded its existing sponsorship partnerships with the NBA and LPGA at the team and sanctioning body levels.
ConAgra: Marketing with Video
Fernando Arriola, vice president, media and integration, ConAgra Foods Inc., discussed ConAgra’s approach to TV and video advertising in the changing consumer landscape.
The Future of TV and Video Advertising
David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.
The Future of TV and Video Advertising
David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.
Kantar Media: 2011 Ad Spending Report
Total advertising expenditures increased .8% in 2011 and finished the year at $144 billion, according to data released by Kantar Media.
Pharmaceutical Marketing
This Kantar Media-sponsored article from Ad Age looks at the challenges and impending transitions facing the pharmaceutical industry.
TVB: Media Influences Consumers in Different Ways Throughout the Purchase Cycle
The TVB (Television Bureau of Advertising) highlights findings from a recent study which examined the impact of various advertising media on consumers at each phase of the purchase funnel.
Research Report: 2012 ANA/Forrester TV and Everything Video Survey
This Research Report represents findings from the 2012 ANA/Forrester TV and Everything Video survey. The survey’s objective was to capture marketers’ perspectives on the television and video advertising landscape, in light of recent changes in distribution, technology, and new advertising options.
Case Studies: Warc and the (Near) Future of Marketing
Geoffrey Precourt, U.S. editor, Warc, and Eva Kasten, director, Warc, discussed several trends and global case studies relating to tele-social marketing, integration by orchestration, and brand journalism.
