TV & Video

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Automotive TV Advertising: The Fast Lane to Attracting Likely Buyers

According to this study from the Cabletelevision Advertising Bureau (CAB), TV is the medium that has the most influence on a perspective automobile buyer as they move through the purchase funnel.

Cable Nation: The Age of Adults 50+

This report from the Cabletelevision Advertising Bureau (CAB) focuses on the economic, psychographic, and media behaviors that have turned the over 50 demographic into a powerful and desirable audience for marketers.

Multi-Screen Marketing

Multi-screen campaigns are widely acknowledged as crucial for marketing success, but implementation and measurement challenges remain. This Insight Brief explores best practices for multi-platform strategies and new research on cross-screen consumer behaviors. Case studies from ESPN and Food Network also offer insights into successful multi-screen campaigns.

PowerPresentation: 2014 ANA/Forrester Media Survey

This collection of data charts represents findings from the 2014 ANA/Forrester Media Survey. The objective of this survey was to understand the current and projected trends in media transparency, programmatic buying adoption, and media metrics.

Wheat Thins Popped Makes Airy TV Debut

Wheat Thins Popped launched a TV campaign featuring reality TV personality, Kelly Osbourne, to promote its new snack.

How Consumable Brands' TV Ads Performed In 2013

Ace Metrix's 2014 Blackbook edition, which reveals how well the TV ads of 1,400 brands across 33 categories stacked up in 2013 versus 2012 based on brands' Ace Scores, shows mixed performance among these consumable categories.

Benjamin Moore Uses Content to Connect with Audience Segments

David Melancon, executive vice president and chief marketing officer at Benjamin Moore & Company, and Matt Williams, chief executive officer of the Martin Agency, shared key learnings from two campaigns which leveraged video content and social media.

Benjamin Moore Uses Content to Connect with Audience Segments

In this presentation, David Melancon, executive vice president and chief marketing officer at Benjamin Moore & Company, and Matt Williams, chief executive officer of the Martin Agency, shared key learnings from two campaigns which leveraged video content and social media.

Programmatic Video Inventory Doubles

Marketers have long cited the shortage of inventory as one of the critical hurdles in the online video advertising business, but there are signs that inventory is expanding, at least when it comes to the programmatic buying market.

Ad Agencies Should Produce In-House Video to Promote Branded Content

2014 will be the year that branded video content, more specifically online and mobile video, becomes a significant story.

March Madness Ad Revenue

As sports fans across the country get ready to fill out brackets predicting the outcome of the NCAA Men’s Division I Basketball Championship, advertisers are also eagerly anticipating the 21-day event known simply as “March Madness.”

The Data-Driven Future of Video Advertising

This paper from Nielsen and Simulmedia aggregates conversations from researchers, marketers, and C-suite executives from all sides of the media industry to better understand the changing landscape of the cross-screen video marketplace.

Maximizing Video Production Spend: Influencers and Crowdsourcing

Andrew Chase, channel manager at eBay, and Kurt Lohse, CMO of Poptent, shared best practices for crowdsourcing creative, leveraging social influencers, and getting results with video content.

Maximizing Video Production Spend: Influencers and Crowdsourcing

In this presentation, Andrew Chase, channel manager at eBay, and Kurt Lohse, CMO of Poptent, shared best practices for crowdsourcing creative, leveraging social influencers, and getting results with video content.

Nielsen Data: TV Dominates Time, Other Media Grows

Pivotal Research Group analysed Nielsen's Cross-Platform report data, which allows marketers to better characterize that media consumption on computers, smartphones, and tablets amounts to approximately 40 percent of total TV consumption.

Chobani: From Category Disruptor to Market Leader

Peter McGuinness, chief marketing and brand officer at Chobani, shared how Chobani is building a marketing infrastructure to maintain the brand’s No. 1 position.

Chobani: From Category Disruptor to Market Leader

In this video, Peter McGuinness, chief marketing and brand officer at Chobani, shared how Chobani is building a marketing infrastructure to maintain the brand’s No. 1 position.

Honda’s Comeback Story

Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.

Honda’s Comeback Story

In this video, Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.

Honda’s Comeback Story

In this presentation, Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.

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