TV & Video

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The Future of TV and Video Advertising

David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.

Launching a TV Show Through Brand Influencers

Jason Metz, SVP Client Strategy at Awestruck Marketing Group, explained how A&E drove both online and offline engagement for a new TV program using social media influencers and a cross-country tour.

Kantar Media: 2011 Ad Spending Report

Total advertising expenditures increased .8% in 2011 and finished the year at $144 billion, according to data released by Kantar Media.

Eight Trends Shaping the Creative Team of the Future

This report from The Creative Group looks at how the creative field is evolving and what competencies organizations will need to embrace in order to succeed in it.

Pharmaceutical Marketing

This Kantar Media-sponsored article from Ad Age looks at the challenges and impending transitions facing the pharmaceutical industry.

TVB: Media Influences Consumers in Different Ways Throughout the Purchase Cycle

The TVB (Television Bureau of Advertising) highlights findings from a recent study which examined the impact of various advertising media on consumers at each phase of the purchase funnel.

Research Report: 2012 ANA/Forrester TV and Everything Video Survey

This Research Report represents findings from the 2012 ANA/Forrester TV and Everything Video survey. The survey’s objective was to capture marketers’ perspectives on the television and video advertising landscape, in light of recent changes in distribution, technology, and new advertising options.

Case Studies: Warc and the (Near) Future of Marketing

Geoffrey Precourt, U.S. editor, Warc, and Eva Kasten, director, Warc, discussed several trends and global case studies relating to tele-social marketing, integration by orchestration, and brand journalism.

Case Studies: Warc and the (Near) Future of Marketing

Geoffrey Precourt, U.S. editor, Warc, and Eva Kasten, director, Warc, discussed several trends and global case studies relating to tele-social marketing, integration by orchestration, and brand journalism.

PowerPresentation: 2012 ANA/Forrester TV and Everything Video Survey

This collection of data charts represent findings from the 2012 ANA/Forrester TV and Everything Video survey. The survey’s objective was to capture marketers’ perspectives on the television and video advertising landscape, in light of recent changes in distribution, technology, and new advertising options.

The Future of TV and Video Advertising

David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.

The Strengths of TV, Print & Online in Promoting Advertising Word-of-Mouth

This presentation from the Keller Fay Group looks at how TV, print, and online compare when it comes to word-of-mouth.

Historical Review: Advertising at the Academy Awards

Kantar Media provided historical and current data on Academy Awards advertising in this trend report.

Onsite Insight: Bob Kraut

Bob Kraut, Senior Vice President, Marketing and Advertising at Arby's Restaurant Group, Inc. at the 2012 ANA TV & Everything Video Forum Agenda speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in video marketing.

Samsung: A Marketer’s Views on the Video Revolution

Ralph Santana, senior vice president and chief marketing officer, Samsung Electronics, North America discussed what new video technology is making possible, how the consumer experience is changing, and what this means for marketers.

Samsung: A Marketer’s Views on the Video Revolution

Ralph Santana, senior vice president and chief marketing officer, Samsung Electronics, North America discussed what new video technology is making possible, how the consumer experience is changing, and what this means for marketers.

Social TV: The New Digital Water Cooler

Fernando Arriola, vice president, ConAgra Foods; Nadine McHugh, vice president, Colgate-Palmolive Company; and Mike Proulx, senior vice president, Hill Holiday, discussed the opportunities provided by social TV for marketers in a panel moderated by Tom Cunniff, vice president, Combe Incorporated.

Social TV: The New Digital Water Cooler

Fernando Arriola, vice president, ConAgra Foods; Nadine McHugh, vice president, Colgate-Palmolive Company; and Mike Proulx, senior vice president, Hill Holiday, discussed the opportunities provided by social TV for marketers in a panel moderated by Tom Cunniff, vice president, Combe Incorporated.

The Business Impact of Digital

Chris Robinson, senior director of product manager, Adobe Systems, Inc., discussed how some marketers are successfully using the interactive nature of digital and mobile to enhance their TV advertising.

The Business Impact of Digital

Chris Robinson, senior director of product manager, Adobe Systems, Inc., discussed how some marketers are successfully using the interactive nature of digital and mobile to enhance their TV advertising.

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