TV & Video
Mark Mitchell with Canoe Ventures gave an update his company's progress on collecting data on television advertising and its vision for the future.
Frances Dovey, Interactive & Emerging Media Manager, Cadbury, and Robert Dreblow, Marketing Communications Director, World Federation of Advertisers, discussed the rise of VOD and interactive TV in the UK. The discussion featured a case study by Cadbury and the results of a WFA survey on non-traditional TV activities.
In this article Anne Lewnes,SVP, Corporate Marketing, Adobe Systems Incorporated talks about the different ways Adobe has engaged their customers.
Perianne Grignon, VP, Media Services, at Sears, shared the results of Sears' recent test with Google TV's ad auctioning system.
Mike Steib, Director of Google TV — Google Inc. explores ways media has effected how marketers create and use audio, print and TV ads.
Speakers from Media IQ shared the metrics for three types of campaigns: product versus lifestyle messaging, new campaign versus previous campaign, and multiple executions with a campaign.
Neil Nguyen, EVP, Sales and Operations, DG FastChannel, and Nate Frink, VP, Operations, West, DG FastChannel, discussed the changes and challenges that advertisers and broadcasters will face when the mandated conversion to HD is complete.
With DVR use on the rise and competition for consumer attention at a fever pitch, marketing expert Peter Koeppel, president of Dallas-based Koeppel Direct, offers tips to advertisers hoping to connect with consumers
This article explores the impact of video-on-demand and DVRs on advertising and how to use these technologies as marketing tools.
This article provides expert insights on how to lessen risk in luring b-to-b customers with video-on demand.
This article explores strategy creation and execution for the mobile video market.
This article discusses the comeback of long-form branded entertainment.
In this article, Joseph Jaffe calls for breathing new life into television advertising.
The author poses five questions to help determine if your advertising is working and makes a case for television advertising.
The author argues that the business model for upfront television negotiations needs to change.
Members of the ANA Television Advertising Committee share their perspectives on programming content, children's advertising, Tivo, media buying, branded entertainment, and network integration fees.
A technology roundtable moderated by Omar Wasow of Blackplanet.com.
Results from ANA's recent Upfront survey.
Mercedes combined social media and content co-creation with TV to attract a younger audience in the U.K. for its new A-class model.
Poise's research showed that 1 in 3 women suffer from Light Bladder Leakage. Our challenge was to get women to discuss and sample a product they don't want to admit they need.