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Search returned: 494 document(s).
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The Reach of Various Marketing Channels, by the Numbers
Money Slides May 9, 2024Cumulus Media shares Nielsen data that quantifies the reach of marketing channels that include TV, video, and social media, with radio holding a dominant position.
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Healthcare and Manufacturing Are Looking Hard at CTV
Industry Insights May 8, 2024Healthcare and manufacturing are the two industries whose interest in CTV has spiked most in recent weeks, and they’re neck-and-neck, followed closely by education, software, and business services, as measured by Bombora Company Surge.
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Ad Spending on Digital Video Versus TV
Money Slides May 6, 2024Winterberry Group shares data that compares ad spending on digital video and linear TV and includes a forecast for digital and video ad spend in future years.
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The Marketer’s Guide to OTT and CTV
Knowledge Partners May 3, 2024The growth and evolution of OTT and CTV offer brands new and exciting opportunities to reach and engage their target audience. This guide offers a foundational introduction to OTT and CTV that will give you a competitive edge.
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Keith Kazerman of Locality on Streaming Audience Strategies
Industry Insights May 2, 2024Keith Kazerman, president of streaming at Locality, a local television solutions provider, discussed trends in advanced and local TV advertising. In a time where personalization is more important than ever, as consumers prefer personalized content, marketers need to adapt their efforts to this growing expectation.
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What’s Breaking the News? A Fresh Look at Experience Perceptions of the Media Industry
Knowledge Partners April 30, 2024Siegel+Gale’s Emma Lewis analyzed the firm’s latest World’s Simplest Brands study and shared the perceived simplicity and complexity of the media/news industry among consumers.
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CTV Could Be a Game Changer for Struggling DTC Brands
Industry Insights April 25, 2024CTV will be a great channel for brands that understand the economics of performance marketing, fine-tuned targeting, and emerging ad mechanisms like shoppability. And DTC brands are known to excel in all three of these categories.
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Tracking Linear TV and OTT’s eCPMs Over Time
Money Slides April 24, 2024Marketing solutions provide Guideline shares data on the changes in linear TV’s effective cost per one thousand impressions (eCPMs) between 2021 and 2023, comparing it to OTT.
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CTV Ad Innovation Will Need to Overcome Cultural Roadblocks
Industry Insights April 18, 2024CTV represents the convergence of programmatic and linear TV professionals. To drive adoption, the industry will need to navigate those cultural differences. Here are some of the cultural roadblocks to CTV innovation.
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This Snack Brand Orchestrated a "Breaking Bad" Reunion
REGGIE Awards April 17, 2024Teaming up with iconic <em>Breaking Bad</em> characters on the biggest stage, the Super Bowl, snack brand PopCorners undertook a campaign that demonstrated how iconic characters and an established visual style can be applied innovatively to a completely new context to propel brand equity.
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Flag Football Hits Super Bowl Prime Time
REGGIE Awards April 17, 2024The NFL's "Run With It" campaign introduced flag football to the Super Bowl stage, spotlighting women's pivotal role in the sport's growth and challenging stereotypes.
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How Netflix Leveraged Experiential Marketing
REGGIE Awards April 17, 2024Netflix’s FYC campaigns include a range of promotional activities such as billboards, print ads, social/digital ads, distributing screeners, and direct mail. The goal is to keep the Emmys and its talent top of mind among voters.
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Driving Brand Connection and Impact with College Football Fans: Hampton’s Story
Event Recaps April 16, 2024During a session at the ANA’s 2024 Brand Masters Conference, Hampton by Hilton and FOX Sports shared the experiences that made the partnership between the sports broadcaster and the hotel chain so successful.
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Why the Devil Is in the (Data) Details for CTV Performance
Industry Insights April 1, 2024Brands are turning to streaming and other advanced TV formats en masse, looking to reach consumers who may or may not be accessible via cable with TV creative and the engagement that it brings. This comes with the added promise of the dynamic targeting capabilities marketers have come to expect from digital advertising.
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The Ultimate Multi-Platform Digital Marketing Checklist
Knowledge Partners March 23, 2024From Connected TV (CTV) to YouTube, the fact that marketers have countless ways to engage with consumers is both a blessing and a curse. The challenge lies in crafting tailored content for each platform and delivering it effectively to the right audience, at the right time.
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The Fundamentals of Attention
Partner Content March 21, 2024In a treacherous advertising climate, sustained success does not come from a stroke of luck or a viral blip for brands — it takes a meticulous blend of strategy and insight to bypass consumers' attention firewall.
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Five Unstoppable Trends That Will Transform TV Advertising by 2030
Partner Content March 19, 2024How AI, the deprecation of cookies, and three other emerging trends will shape the course of marketing over the next five years.
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How Pharma Brands Can Augment Linear TV Advertising to Drive Growth
Knowledge Partners March 19, 2024Live TV and sports platform Fubo shared how pharma advertisers can add cable streaming services to their campaign mix to drive awareness and engagement.
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The Best Way to Fight CTV Fraud: Ditch View Through Measurement
Industry Insights March 6, 2024Fraud has long plagued the digital advertising landscape, siphoning off vast sums of money. As we delve deeper into the realm of connected tv (CTV), we see that it's not impervious to the cunning tactics of fraudsters. With advertisers increasingly gravitating towards streaming platforms, opportunistic fraudsters have followed.
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Why John Wanamaker is Still Right About What’s Wrong with Marketing, and How Authenticated Addressable TV Advertising is Finally the Answer
Knowledge Partners March 6, 2024Comcast Advertising shares why it believes authenticated addressable TV advertising may finally answer the age-old question: What part of my marketing spend is actually working?
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