Agency Compensation
PowerPresentation: 2013 In-House Agency Survey
This collection of data charts represents findings from the 2013 In-House Agency Survey. The objective of this survey was to gain critical insights into which companies are currently utilizing in-house agencies and to identify services these agencies handle, the benefits/drawbacks, and the internal costs of these agencies.
PowerPresentation: 2013 Trends in Agency Compensation Survey, 16th Edition
This collection of data charts represents findings from the 2013 Trends in Agency Compensation Survey, 16th Edition. The objective of this survey was to gain critical insights into agency compensation trends and practices and to be a resource for marketers as to the most current compensation trend information.
Developing Effective Compensation and Agency Performance Measurement in Digital
Bryan Wiener, chairman and CEO of 360i and chairman of the Digital Board of the 4A’s, discussed three myths that are causing misalignment between clients and agencies around digital services and agency compensation.
What’s New in Agency Compensation
David Beals, president and chief executive officer of R3:JLB, revealed results from the ANA’s triennial Trends in Agency Compensation survey.
What’s New in Agency Compensation
David Beals, president and chief executive officer of R3:JLB, revealed results from the ANA’s triennial Trends in Agency Compensation survey.
Key Findings Report: 2013 Recession Survey, 7th Edition
This Key Findings Report includes results from the 2013 Recession Survey, 7th Edition. The objective of this survey was to understand how the current economic atmosphere is affecting client-side marketers.
Research Report: 2013 Recession Survey, 7th Edition
This Research Report includes findings from the 2013 Recession Survey, 7th Edition. The objective of this survey was to understand how the current economic atmosphere is affecting client-side marketers.
Case Study: Microsoft’s Digital Efficiency Program
Guy Tsutsumoto, senior procurement manager at Microsoft Corporation, Chad Nesland, senior category manager, technical services at Microsoft Corporation, and Jeff Baccetti, senior category manager, GPG technical services management at Microsoft Corporation, discussed how Microsoft’s digital efficiency program improved the quality of the brand’s digital production and reduced digital deployment costs.
Case Study: Microsoft’s Digital Efficiency Program
Guy Tsutsumoto, senior procurement manager at Microsoft Corporation, Chad Nesland, senior category manager, technical services at Microsoft Corporation, and Jeff Baccetti, senior category manager, GPG technical services management at Microsoft Corporation, discussed how Microsoft’s digital efficiency program improved the quality of the brand’s digital production and reduced digital deployment costs.
Overhead Rates: What Clients Need to Know
Bob Cauley and Tim Bajraktari, partners and co-founders of Beekman and Associates, discussed a recent presentation from WPP on overhead rates.
Overhead Rates: What Clients Need to Know
Bob Cauley and Tim Bajraktari, partners and co-founders of Beekman and Associates, discussed a recent presentation from WPP on overhead rates.
Best Practices for Acquiring and Managing Agency Partners in the Digital Space
Kerry Kielb, senior consultant at The Bedford Group, Jon Cook, CEO of VML, and Rob Crigler, vice president, digital marketing at Rooms to Go, shared best practices for navigating the highly complex and fragmented digital agency industry.
Best Practices for Acquiring and Managing Agency Partners in the Digital Space
Kerry Kielb, senior consultant at The Bedford Group, Jon Cook, CEO of VML, and Rob Crigler, vice president, digital marketing at Rooms to Go, shared best practices for navigating the highly complex and fragmented digital agency industry.
PowerPresentation: 2013 Recession Survey, 7th Edition
This collection of data charts represents findings from the 2013 Recession Survey, 7th Edition. The objective of the survey is to understand how the current economic atmosphere is affecting client-side marketers.
The Marriage of Scopes of Work and Agency Compensation
Michael Farmer, chairman of Farmer & Company, LLC, shared ideas on how a scope of work (SOW) can effectively be an integral part of a client-agency relationship, and also the basis for how agencies are compensated.
The Marriage of Scopes of Work and Agency Compensation
Michael Farmer, chairman of Farmer & Company, LLC, shared ideas on how a scope of work (SOW) can effectively be an integral part of a client-agency relationship, and also the basis for how agencies are compensated.
Vendor or Partner
It takes more than a great campaign to foster a true client-agency partnership. Three leading marketers shared their definitions of a true agency partner and explained how to optimize an agency relationship.
Research Report: 2012 ANA Q4 Member Benchmarking Survey
This report is based on questions posed by ANA members. Topics covered in this survey include: digital marketing (digital decoupling), marketing organization (integrated marketing), agency compensation, and marketing financial management and procurement.
The Walt Disney Company: Strategically Partnering with Your Agencies to Create Efficiencies
Kristin Cobuzzi, sourcing specialist at The Walt Disney Company, shared Disney’s process for working strategically to manage multiple agency partners for improved business and marketing functions.
The Creative Group: 2013 Salary Guide
The 13th edition of this guide from The Creative Group includes starting salaries and descriptions for more than 125 interactive, design, marketing, advertising, and public relations positions in the U.S. and Canadian markets.
