Agency Compensation
PowerPresentation: Q3 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q3 Member Benchmarking survey. Topics covered in this survey include agency compensation, agency relations, media (TV) and social media.
Research Report: Q3 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include agency compensation, agency relations, media (TV) and social media.
Public Relations: An Underused Channel
Featuring examples from ANA member companies, Kodak and Adobe, this Insight Brief looks at how marketers can use public relations (PR) to optimize their marketing plans. Global and national data on the compensation of PR agencies and PR sourcing are also shared.
Agency Compensation: Vendor vs. Partner
Steve Blamer, managing partner, Blamer Partnership, explains value-based agency compensation and provides 11 simple steps that any size company can use to implement this model.
Agency Compensation: Vendor vs. Partner
Steve Blamer, managing partner, Blamer Partnership, explains value-based agency compensation and provides 11 simple steps that any size company can use to implement this model.
Panel of Digital Agency Experts
Bill Duggan, group executive vice president, ANA, moderated a discussion of digital agency experts that included Keith Johnston, head of digital, Butler, Shine, Stern & Partners; Adam Kleinberg, chief executive officer, Traction; and Jason Tarantino, group planning director, San Francisco, R/GA.
Sanofi: Agency Relationship Issues
Rich Sherwood, sourcing manager, procurement, North America, Sanofi, discussed how Sanofi manages their agency relationships.
Sanofi: Agency Relationship Issues
Rich Sherwood, sourcing manager, procurement, North America, Sanofi, discussed how Sanofi manages their agency relationships.
An ANA Board Discussion on Marketing Today
Bob Liodice, president and chief executive officer, ANA, facilitated a conversation between Eduardo Conrado, senior vice president and chief marketing officer, Motorola Solutions Inc., Gary Elliott, vice president, corporate marketing, Hewlett-Packard Company, and Tom Haas, chief marketing officer, Siemens Corporation, about the challenges facing CMOs today.
An ANA Board Discussion on Marketing Today
The ANA Board discusses the challenges facing CMOs today at this year's Masters of Marketing Conference.
Agency Perspective Panel
A panel of agency executives provided their perspectives on client-side marketing procurement.
Sourcing PR
According a 2009 WFA survey, nearly 60% of marketers plan to change how they compensate their PR agency in the near future.
Scope of the Work: The Right Team on the Right Business
Decideware examines the components of applying a centralized Scope of Service/Scope of Work process and the ways in which this process can help the involved parties make informed decisions to impact both efficiency and effectiveness in the client/agency relationship and drive ROI.
Public Relations Firms Roundtable
Members of the Council of Public Relations Firms discussed issues related to PR agency compensation models, PR agency overhead, evaluating PR firms, social media, and how procurement and PR firms can better work together.
Trends In Digital Agency Compensation
A panel of industry experts discussed findings of the ANA’s latest survey on Trends in Digital Agency Compensation, which covered compensation structures, metrics, and the digital landscape.
Trends In Digital Agency Compensation
A panel of industry experts discussed findings of the ANA’s latest survey on Trends in Digital Agency Compensation, which covered compensation structures, metrics, and the digital landscape.
Scope of Work
Mike Farmer, chairman and founder, Farmer & Company, discussed misalignments in scope of work practices and how a successful, well-structured SOW can help clients and agencies to determine the appropriate agency resources and fees.
Scope of Work
Mike Farmer, chairman and founder, Farmer & Company, discussed misalignments in scope of work practices and how a successful, well-structured SOW can help clients and agencies to determine the appropriate agency resources and fees.
Scope of Work
Mike Farmer, chairman and founder, Farmer & Company, discussed misalignments in scope of work practices and how a successful, well-structured SOW can help clients and agencies to determine the appropriate agency resources and fees.
Compensation Guidelines for Today’s Agency World
Dave Beals, CEO, R3: JLB, and author of the ANA's recently published Agency Compensation: An ANA Guidebook, discussed guidelines and best practices for establishing an effective agency compensation plan.
