Agency Relations
Audi: The Return on Bravery
Scott Keogh, chief marketing officer, Audi of America Inc., and Paul Venables, founder and creative director, Venables Bell & Partners, discussed how Audi has reinvented itself in the U.S. over the past four years.
Audi: The Return on Bravery
Scott Keogh, chief marketing officer, Audi of America Inc., and Paul Venables, founder and creative director, Venables Bell & Partners, discussed how Audi has reinvented itself in the U.S. over the past four years.
Harnessing the Agency Madness Colgate's Way
Scott Campbell, general manager, marketing, IMC division for the U.S., Colgate-Palmolive Company, and Katherine Freeley, sourcing manager, marketing, global indirect procurement, North America/corporate, Colgate-Palmolive Company, discussed how marketing and procurement partner together at Colgate to manage their agency relationship.
Harnessing the Agency Madness Colgate's Way
Scott Campbell, general manager, marketing, IMC division for the U.S., Colgate-Palmolive Company, and Katherine Freeley, sourcing manager, marketing, global indirect procurement, North America/corporate, Colgate-Palmolive Company, discussed how marketing and procurement partner together at Colgate to manage their agency relationship.
How Higher Quality Agency Input Can Drive Higher ROI
Check out this webinar presentation to learn three principles that ANA considers a global best practice in agency input.
How Higher Quality Agency Input Can Drive Higher ROI
Watch this webinar and learn three principles that ANA considers a global best practice in agency input.
How to Get the Best from Your Agency
In David's Ogilvy's classic book Confessions of an Advertising Man, published in 1963, the author shares what he believed to be the 15 core principles of advertising. John Seifert, chairman and CEO, Ogilvy North America discussed those principles in the context of today's advertising reality in a presentation to the ANA Brand Management Committee.
Building a More Effective Relationship With Your Internal Agency
Marketing executive Nancy Friedman discusses how a strong working relationship between marketers and internal agencies is essential to getting great marketing communication.
Building a More Effective Relationship With Your Internal Agency
Marketing executive Nancy Friedman discusses how a strong working relationship between marketers and internal agencies is essential to getting great marketing communication.
CMO/Agency CEO Roundtable
A panel of brand CMOs and agency CEOs debated a variety of issues that impact the client/agency relationship including procurement, compensation, and digital media.
Fidelity: In-House Agency Perspectives
Kimberly McNeil-Downs, VP operations and vendor management at Fidelity Communications + Advertising, shared key insights and best practices regarding Fidelity's in-house agency operation.
The Global Advertising Management Team—A Ford Case Study
Jana Rygiel, global advertising purchasing manager at Ford, outlined why the Global Agency Management Team was developed and how it has morphed over time.
Amex: Maximizing the Agency/Client Partnership
Eve Reiter, VP, global agency relations, American Express, discussed the keys to a successful client/agency partnership.
Harnessing the Madness of Client/Agency Relationships
Bruno Gralpois, Microsoft's director of global agency management, described how marketers can turn their agency relationships into powerful competitive assets.
Harnessing the Madness of Client/Agency Relationships
Bruno Gralpois, Microsoft’s director of global agency management, described how marketers can turn their agency relationships into powerful competitive assets.
Honda: Taking Charge of Your Agency Partnership
Steve Center, vice president, marketing operations, American Honda Motor Co., Inc., discussed his organization’s 36-year relationship with their agency, RPA, and what makes it work.
Honda: Taking Charge of Your Agency Partnership
Steve Center, vice president, marketing operations, American Honda Motor Co., Inc., discussed his organization’s 36-year relationship with their agency, RPA, and what makes it work.
Kimberly-Clark: The Client/Agency Impasse
Clive Sirkin, general manager, global integrated marketing, Kimberly-Clark Corporation, discussed Kimberly-Clark’s move to an agency/client relationship that focuses on margin expansion, not margin contraction.
Kimberly-Clark: The Client/Agency Impasse
Clive Sirkin, general manager, global integrated marketing at Kimberly-Clark Corporation talks about Kimblerly-Clark's approach to strengthening the client/agency relationship.
Kimberly-Clark: The Client/Agency Impasse
Clive Sirkin, general manager, global integrated marketing, Kimberly-Clark Corporation, discussed Kimberly-Clark’s move to an agency/client relationship that focuses on margin expansion, not margin contraction.
