Agency Relations
R3: Winning at Asian Agency Management
In this recent white paper from R3 Worldwide marketers will learn about major shifts in the ways marketers are engaging with their agencies across Asia, how these shifts differ from one country to another, and what the implications of these trends are on agency-client relationships.
Agency Relations and Procurement: Creating Long-Term, Collaborative, Value-Based Relationships
Mark Cibort, vice president, group managing director at R/GA, shared best practices for how agencies, marketing, and marketing procurement can work together collaboratively.
Agency Relations and Procurement: Creating Long-Term, Collaborative, Value-Based Relationships
Mark Cibort, vice president, group managing director at R/GA, shared best practices for how agencies, marketing, and marketing procurement can work together collaboratively.
Agency Relations and Procurement: Creating Long-Term, Collaborative, Value-Based Relationships
Mark Cibort, vice president, group managing director at R/GA, shared best practices for how agencies, marketing, and marketing procurement can work together collaboratively.
The Marriage of Scopes of Work and Agency Compensation
Michael Farmer, chairman of Farmer & Company, LLC, shared ideas on how a scope of work (SOW) can effectively be an integral part of a client-agency relationship, and also the basis for how agencies are compensated.
The Marriage of Scopes of Work and Agency Compensation
Michael Farmer, chairman of Farmer & Company, LLC, shared ideas on how a scope of work (SOW) can effectively be an integral part of a client-agency relationship, and also the basis for how agencies are compensated.
Vendor or Partner
It takes more than a great campaign to foster a true client-agency partnership. Three leading marketers shared their definitions of a true agency partner and explained how to optimize an agency relationship.
Intel’s Marketing Innovation Award Program
Mariann Coleman, director of global agency relations and performance at Intel Corporation, discussed Intel’sMarketing Innovation Awards, which acknowledge and celebrate the outstanding work of Intel’s global agency partners.
Intel’s Marketing Innovation Award Program
Mariann Coleman, director of global agency relations and performance at Intel Corporation, discussed Intel’sMarketing Innovation Awards, which acknowledge and celebrate the outstanding work of Intel’s global agency partners.
Agency Performance Management at Dell
Caroline Briggs, marketing director, global agency management at Dell, Inc., and Jennifer Statham, executive director, global agency management at Dell, Inc., shared a case study on how Dell approached an agency evaluation process from start to finish, including the lessons learned along the way, challenges and successes, and actionable key takeaways.
The Walt Disney Company: Strategically Partnering with Your Agencies to Create Efficiencies
Kristin Cobuzzi, sourcing specialist at The Walt Disney Company, shared Disney’s process for working strategically to manage multiple agency partners for improved business and marketing functions.
Advertising: The Newer Normal
Pivotal Research Group offers 2013 price targets for Google, Yahoo!, CBS, Viacom, and a number of the agency holding companies in this report.
Agency Search Consultants Speak: The 10 Best Agencies of 2012
Avidan Strategies surveyed agency search consultants to come up with a list of the 10 best agencies of 2012. The list was topped by Grey Advertising.
Key Findings Report: 2012 ANA/MediaVest Mobile Marketing Survey
This Key Findings Report includes results from the 2012 ANA/MediaVest Mobile Marketing Survey. The objective of this survey was to gain critical insights into how companies are currently using, organizing, and funding mobile technologies.
Research Report: 2012 ANA/MediaVest Mobile Marketing Survey
This Research Report includes findings from the 2012 ANA/MediaVest Mobile Marketing Survey. The objective of this survey was to gain critical insights into how companies are currently using, organizing, and funding mobile technologies.
Insights from Advertisers Who Have Embraced Audits
Jim Garrity, president, Media Audit Council, shared results from a recent Media Audit Council survey and engaged in a discussion moderated by the ANA with Sebastien Slek, procurement group executive director, marketing and indirect, Warner Brothers, and Jaclyn Watling, strategic sourcing senior analyst, Gap Inc., about successfully conducting media audits.
Insights from Advertisers Who Have Embraced Audits
Jim Garrity, president, Media Audit Council, shared results from a recent Media Audit Council survey and engaged in a discussion moderated by the ANA with Sebastien Slek, procurement group executive director, marketing and indirect, Warner Brothers, and Jaclyn Watling, strategic sourcing senior analyst, Gap Inc., about successfully conducting media audits.
Marketers Panel: Media Strategy Issues
In this session the ANA led a panel discussion with client-side marketers on their views and best practices for a variety of top media strategy issues.
Advertisers Are Increasingly Frustrated with Ad Agencies
A recent survey conducted by Avidan Strategies indicates that client satisfaction with ad agencies is rapidly declining, demonstrated by the fact that 51% of respondents have reduced their agency roster over the past three years.
Agency Performance Management at Dell
Caroline Briggs, marketing director, global agency management at Dell, Inc., and Jennifer Statham, executive director, global agency management at Dell, Inc., shared a case study on how Dell approached an agency evaluation process from start to finish, including the lessons learned along the way, challenges and successes, and actionable key takeaways.
