Agency Relations
Global Marketing: Navigating Uncertain Waters
Adapting to a globalized world is one of today’s most daunting marketing challenges. This ANA Insight Brief discusses global agency compensation, international perspectives on wealth, and how to drive efficiencies in the global marketing supply chain. Case studies from Aon, Coca-Cola, and Visa demonstrate how the world’s largest companies are aligning themselves for global success.
Research Report: 2012 Multicultural Marketing and Newer Media Survey
This Research Report includes highlights from the 2012 Multicultural Marketing and Newer Media Survey. The survey was created to better understand how marketers are reaching out to their multicultural customer segments via newer media platforms (e.g., social media and mobile).
The Marriage of Scopes of Work and Agency Compensation
Michael Farmer, chairman, Farmer & Company, LLC, Jane Bittner, global marketing services procurement, Merck & Co., Inc., and Eliana Goncalves, global marketing services procurement, Merck & Co., Inc., discussed how a scope of work (SOW) can effectively be the integral part of the client/agency relationship and the basis of how agencies are compensated.
The Marriage of Scopes of Work and Agency Compensation
Michael Farmer, chairman, Farmer & Company, LLC, Jane Bittner, global marketing services procurement, Merck & Co., Inc., and Eliana Goncalves, global marketing services procurement, Merck & Co., Inc., discussed how a scope of work (SOW) can effectively be the integral part of the client/agency relationship and the basis of how agencies are compensated.
Key Findings: 2012 Multicultural Marketing and Newer Media Survey
This Key Findings Report includes topline findings from the 2012 Multicultural Marketing and Newer Media Survey. The survey was created to better understand how marketers are reaching out to their multicultural customer segments via newer media platforms (e.g., social media and mobile).
What a Great Idea! Public Relations and the Marketing of Innovation
This article from the Council of PR Firms looks at the role that public relations can play in launching new products.
Getting Social, Doing Good, and Driving Impact
According to the Council of PR Firms, social media has the power to impact the public good by elevating the visibility of causes, assisting with fund raising, and advancing messaging.
Data Storytelling: The Art and Science of Social Media Metrics
This Q&A between the Council of PR Firms and 5Loom, a social media firm, looks at how brands can use data and analytics to improve their storytelling skills.
Brands on the Red Carpet: Re-evaluating the Marketing Role of Celebrities
This article from the Council of PR Firms explores how many brands are looking beyond traditional celebrities to find brand influencers.
Working With Your Public Relations Firm: A Guide for Clients
Written by the Council of PR Firms, this guidebook teaches marketers how to launch a relationship with a new PR agency.
Public Relations and Procurement: Building and Sustaining Productive Working Relationships
This guidebook from the Council of PR Firms is designed to help facilitate a better working relationship between procurement professionals and public relations, as they two groups continue to work together more and more frequently.
Winning at Integration
The best practices for improving client/agency integration that are featured in this report from R3:JLB were inspired by conversations with 20 agency CEOs and some of the nation’s top marketers.
Measuring the Impact of Public Relations on Sales
This guidebook from the Council of PR Firms looks at how public relations measurement and evaluation is growing in sophistication.
PowerPresentation: Evolution of the CMO and Marketing Team Survey
This collection of data charts represents findings from the ANA's 2012 Evolution of the CMO and Marketing Team survey. The survey focuses on marketing accountability/ROI, budgeting, consumer insights, technology, and agency management.
Standards for Conducting a Public Relations Firm Search
This guidebook from the Council of PR Firms provides best practices for selecting a PR agency.
Media’s Value Equation
Kathleen Brookbanks, president, OMD East, discussed how media agencies are under increasing pressure to invest more in talent and technology in order to keep pace with the growing complexity of media.
Media’s Value Equation
Kathleen Brookbanks, president, OMD East, discussed how media agencies are under increasing pressure to invest more in talent and technology in order to keep pace with the growing complexity of media.
PowerPresentation: 2012 Multicultural Marketing and Newer Media Survey
This collection of data charts represents findings from the ANA's 2012 Multicultural Marketing and Newer Media survey. The survey was created to better understand how companies are reaching their multicultural customer segments via newer media platforms (e.g., social media, mobile campaigns).
Active International: How to Handle the Third Wave of Real Estate Pain
In this Forbes article Active International discusses the opportunities for utilizing corporate trade to combat the pain of having too much empty retail real estate.
Active International: Four Things Marketers Should Know About Corporate Trade
In this piece, Active International outlines four things that every marketer should know about corporate trade.
