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Balancing Act: Navigating Personalization and Privacy in Modern Marketing
Industry Insights March 19, 2024Marketers face a precarious tightrope act as they attempt to balance personalization and privacy. The stakes are high, with a single misstep threatening to send a brand spiraling downward. Yet, as circus performers know, it’s possible! Before we explore methods to strike the required balance, let’s address why “taking the walk” is worth it.
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Why Businesses Should Be Thinking About Measurement First
Industry Insights March 18, 2024Not spending the time to set up an effective, resilient measurement strategy that’s focused on the right things will hurt businesses who are relying on the general ease with which they get information today. Here are three key steps to making sure businesses are set up as they prepare for this pivotal year.
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Programmatic Transparency: The $22 Billion Opportunity
Industry Insights March 15, 2024By now, you are undoubtedly familiar with at least the key recommendations from the ANA's ongoing Programmatic Media Supply Chain Transparency Study. In this blog series, I’ll be covering the top 10 issues the study has revealed and precisely how brands can go about tackling them in relatively straightforward ways.
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How Marketing Agencies Can Ensure "Zoom Fidelity" with Media
Industry Insights March 14, 2024If you’re doing media and marketing right, the strategies and tactics in your plan should all work together to drive a business outcome. But how many times have you looked at a media plan where the strategies and tactics look like they were done by completely separate teams and the two don’t exactly line up?
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How to Weed Out Made-For-Advertising (MFA) Inventory
Industry Insights March 13, 2024Yet another Adalytics report is shaking up the digital marketing community this week. The report highlights that, contrary to previous assurances by advertising giants, the scale of impressions driven by made-for-advertising (MFA) sites remains alarmingly large.
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How Advertisers Are Flubbing Contextual Discovery
Industry Insights March 12, 2024As advertisers scramble to find addressability signals that will remain amid cookie deprecation, many are turning to contextual data.
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ChatGPT's Meteoric Rise in Popularity
Money Slides March 12, 2024Varun Grover of Veritas Technologies graphs the most popular platforms’ race to reach 100 million users, with ChatGPT outpacing TikTok, Instagram, Snapchat, Facebook, and WhatsApp by orders of magnitude.
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The Projected Growth in Size of AI Models
Money Slides March 12, 2024Adopting a forecast developed by Mustafa Suleyman, CEO at InflectionAI and co-founder of DeepMind, Varun Grover of Veritas Technologies graphs the projected growth in size of AI models over the next decade.
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Creating Campaigns Consumers Love: America’s Favorite Ads of 2023
Industry Insights March 8, 2024Every year, advertisers bring new creative to all platforms: TV, digital, print, audio and out of home. There are larger-than-life Super Bowl commercials that bring comedy, action, celebrities, cultural references, and lovable characters to a couple hundred million eyeballs. There are holiday ads that celebrate the magic of the festive season and the joy of togetherness. And there are major moments for brand presence, like March Madness, Fourth of July, Halloween, Black Friday, and more.
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For Diversity in Advertising to Stick, It Must Be Considered in More Places
Industry Insights March 7, 2024The future is about finding new and alternative ways to maximize the value and impact of existing data to greater effect. Media planners themselves benefit from understanding how they differ from the audiences they may be targeting.
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Spin First-Party Data into Advertising Gold
Webinar Rewinds March 7, 2024The demise of third-party cookies is forcing advertisers to unleash the power of an untapped asset: first-party data. Join IDX leaders to learn how businesses can apply first-party data more effectively through a stronger integration of analytics and paid media, resulting in campaigns that deliver stronger ROI.
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Marketers Need a Sharper Antenna for Programmatic Advertising
Champions of Growth Podcast March 6, 2024Bill Duggan, group EVP at the ANA, joins host Matthew Schwartz to discuss the results of an ANA study on programmatic advertising. Duggan offers several tips to help marketers optimize their investments in programmatic media and provides the key questions that marketers need to ask sellers so they don’t get burned.
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The Best Way to Fight CTV Fraud: Ditch View Through Measurement
Industry Insights March 6, 2024Fraud has long plagued the digital advertising landscape, siphoning off vast sums of money. As we delve deeper into the realm of connected tv (CTV), we see that it's not impervious to the cunning tactics of fraudsters. With advertisers increasingly gravitating towards streaming platforms, opportunistic fraudsters have followed.
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10 Strategies for Navigating Marketing Performance Measurement in the Cookieless World
Knowledge Partners March 6, 2024As a cookieless world looms large on the horizon, in4mation insights provides 10 strategies to leverage the fully predictive power of marketing mix modeling.
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Why John Wanamaker is Still Right About What’s Wrong with Marketing, and How Authenticated Addressable TV Advertising is Finally the Answer
Knowledge Partners March 6, 2024Comcast Advertising shares why it believes authenticated addressable TV advertising may finally answer the age-old question: What part of my marketing spend is actually working?
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The Big Tech/Media Tipping Point
Knowledge Partners March 6, 2024Tensions between big tech and media have mounted for years. Adstra believes 2024 will be a tipping point.
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Bridging the AI Gap
Event Recaps March 6, 2024Varun Grover from Veritas Technologies unpacked some of the challenges around AI and talked about how marketers can navigate the AI landscape to take advantage of this once-in-a-generation opportunity.
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How Marketing Analytics Can Make an Impact on Your Organization
Event Recaps March 5, 2024Brooke Bartos of EngageSmart shared critical strategies of marketing analytics that can instantly make an impact on your organization.
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Predicting Customer Lifetime Value: Using Historic Behavior to Plan and Provide Prescriptive Recommendations to Better Meet Future Needs
Event Recaps March 5, 2024Richard Lusk, senior director of data science at Inspire Brands, discussed how predictive analytics can be used to determine customer lifetime value (CLV) and also outlined how CLV is valuable when making the case for marketing spend.
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How to Succeed on the Full Funnel Journey
Industry Insights March 4, 2024The marketing industry is transforming, as brands grapple to find the sweet spot between performance-driven tactics and long-term brand-building strategies. Historically, the industry has been divided between brands in two categories: performance brands or brand-building brands. What we are seeing now is a reconciliation of this divide. Marketers who understand the dynamics driving this shift to integrate the two will evolve and experience more powerful outcomes.
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