Integrated Marketing
Wildfire Case Study: Annie’s Homegrown
This case study highlights how the Annie’s Homegrown brand used the Wildfire Social Marketing Suite to successfully launch their new frozen pizza through an integrated marketing strategy.
The Role of Brand in Creating Successful Integrated Marketing Campaigns
Tim Cunningham, senior partner at Lippincott, San Francisco, discussed how to leverage your brand to create deeper engagement in your integrated marketing campaigns.
The Role of Brand in Creating Successful Integrated Marketing Campaigns
Tim Cunningham, senior partner at Lippincott, San Francisco, discussed how to leverage your brand to create deeper engagement in your integrated marketing campaigns.
Decision Analyst Inc.: Advertising Effectiveness White Paper
This white paper from Decision Analyst Inc. offers guidelines to marketers who are working to achieve advertising effectiveness while faced with infinite media buying choices.
How Lincoln Financial Put America in Charge
Jamie DePeau, senior vice president and chief marketing officer at Lincoln Financial, and Keith Turco, president of gyro NY, discussed the concept and implementation of the company’s “Chief Life Officer” integrated campaign, with its rallying cry, “You’re In Charge.” Also explained was how the concept was variously translated into national and business print advertising, posters in public spaces, online advertising (including social networking), and television commercials targeted to a range of demographic segments.
How Lincoln Financial Put America in Charge
Jamie DePeau, senior vice president and chief marketing officer at Lincoln Financial, and Keith Turco, president of gyro NY, discussed the concept and implementation of the company’s “Chief Life Officer” integrated campaign, with its rallying cry, “You’re In Charge.” Also explained was how the concept was variously translated into national and business print advertising, posters in public spaces, online advertising (including social networking), and television commercials targeted to a range of demographic segments.
Key Findings Report: 2013 ANA Marketers’ Top Concerns Survey
This Key Findings Report includes results from the 2013 ANA Marketers’ Top Concerns Survey. The objective of this survey was to gain critical insights into which of twelve topics senior marketers consider to be of the greatest concern to them personally looking ahead to 2013.
Content Marketing at Kraft Foods
Julie Fleischer, director, CRM content strategy and integration at Kraft Foods, Inc., discussed how Kraft’s content marketing platform delivers branded content to their audience via six Kraft-owned channels.
Content Marketing Institute: Trends and Best Practices in Content Marketing
Joe Pulizzi, founder of the Content Marketing Institute, presented the latest trends and best practices in content marketing.
Content Marketing Institute: Trends and Best Practices in Content Marketing
Joe Pulizzi, founder of the Content Marketing Institute, presented the latest trends and best practices in content marketing.
Cleveland Clinic: Building a Global Brand through Trusted Content
Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, and Cynthia Galbincea, executive director, marketing communications, at Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
Cleveland Clinic: Building a Global Brand through Trusted Content
Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, and Cynthia Galbincea, executive director, marketing communications, at Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
Research Report: 2012 ANA Q4 Member Benchmarking Survey
This report is based on questions posed by ANA members. Topics covered in this survey include: digital marketing (digital decoupling), marketing organization (integrated marketing), agency compensation, and marketing financial management and procurement.
PowerPresentation: 2012 ANA Q4 Member Benchmarking Survey
This collection of data charts represents findings from the 2012 ANA Q4 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include Digital marketing (digital decoupling), marketing organization (integrated marketing), agency compensation, and marketing financial management and procurement.
Krispy Kreme: Reaching Millennials through Integrated Marketing
Executives from Krispy Kreme and Barkley (its agency) discussed how Krispy Kreme integrated its brand icons into social media, online, and mobile programs aimed at Millennials.
Krispy Kreme: Reaching Millennials through Integrated Marketing
Executives from Krispy Kreme and Barkley (its agency) discussed how Krispy Kreme integrated its brand icons into social media, online, and mobile programs aimed at Millennials.
Boston Bruins Launch a Digital Network to Connect with Fans
Jen Compton, vice president of marketing, Boston Bruins and TD Garden, discussed how the Bruins became the first professional sports team to create a digital entertainment network.
Ace Hardware: Integrated Paint Campaign
Christopher Boniface, media manager, and Dana Larsen, brand manager, Ace Hardware, discussed their successful integrated campaign to promote the company’s new paint brand, Clark+Kensington.
DPAA Case Study: Hallmark Cards
Jan Mulkey, consumer marketing manager, Hallmark Cards, presented a case study at the DPAA 2012 Digital Media Summit which highlighted the use of digital place-based media in the launch campaign for Hallmark’s new “Jingle” product line.
DPAA Case Study: Oppenheimer Funds
Kirti N. Srikant, AVP, director of brand marketing and advertising, Oppenheimer Funds, presented a case study at the DPAA 2012 Digital Media Summit which highlighted Oppenheimer’s use of digital place-based media as a key element of their “Globalize Your Thinking” integrated campaign.
