Integrated Marketing

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Wim Hof: The Anti-Spokesman

How do you use a new product line to revive an 80-year-old outdoor-apparel brand with little technical performance credibility? You don’t find some athlete to showcase your product’s durability in the harsh outdoors. You find the ultimate anti-spokesman and you make him your unexpected hero.

Win Small

To its core MINI is a feisty underdog. For a brand that has grown steadily over the past decade despite being outsized and outspent by most other car companies, we’re right at home with the moments when someone is about to defy the odds. For us, The Olympic Games would prove to be the biggest stage to celebrate the smallest and unlikely victors, and take the MINI brand to new heights.

Citibank: Driving Integration

Leigh Jacobson, SVP and director of marketing, U.S. consumer business at Citibank, and Elyssa Gray, director of creative and media, U.S. consumer business at Citibank, discussed how Citibank strives to drive integration across its organization.

Foreign Language Translation Best Practices for Multicultural Marketers

Matthew Rodano, vice president, client relations at The LanguageWorks, Inc., discussed best practices for marketers when executing content in foreign languages.

MillerCoors’ Path from Idea to Commercialization in Launching Two New Brands

Scott Meek, director, brand innovations at MillerCoors, and Andrew Zrike, manager, new product innovations at MillerCoors, discussed MillerCoors’ journey from idea to commercialization in launching the brand’s newest beverages, Third Shift and Redd’s Apple Ale.

How Lincoln Financial Put America in Charge

Jamie DePeau, senior vice president and chief marketing officer at Lincoln Financial, and Keith Turco, president of gyro NY, discussed the concept and implementation of the company’s “Chief Life Officer” integrated campaign, with its rallying cry, “You’re In Charge.” Also explained was how the concept was variously translated into national and business print advertising, posters in public spaces, online advertising (including social networking), and television commercials targeted to a range of demographic segments.

How Lincoln Financial Put America in Charge

Jamie DePeau, senior vice president and chief marketing officer at Lincoln Financial, and Keith Turco, president of gyro NY, discussed the concept and implementation of the company’s “Chief Life Officer” integrated campaign, with its rallying cry, “You’re In Charge.” Also explained was how the concept was variously translated into national and business print advertising, posters in public spaces, online advertising (including social networking), and television commercials targeted to a range of demographic segments.

Wildfire Case Study: Annie’s Homegrown

This case study highlights how the Annie’s Homegrown brand used the Wildfire Social Marketing Suite to successfully launch their new frozen pizza through an integrated marketing strategy.

ANA Member Perspective

Jaime A. Vasquez, executive vice president and CMO at WellBiz Brands Inc., discussed accountability concerns, social media measurement, and the challenge of integrated marketing.

Integrators Panel

Emily Ketchen, vice president, integrated marketing and communications, commercial at Hewlett-Packard, and Pritham Krishnan, director, client acquisition and business development at Charles Schwab & Co., discussed integrated marketing insights and best practices.

The Integrated Organization and New Integrated Campaign at Plantronics

Karen Galatis, senior director, integrated marketing at Plantronics, Inc., discussed Plantronic’s new marketing organization and its latest TOGETHER integrated campaign, which targets both enterprise and consumer customers.

The Integrated Organization and New Integrated Campaign at Plantronics

In this presentation, Karen Galatis, senior director, integrated marketing at Plantronics, Inc., discussed Plantronic’s new marketing organization and its latest TOGETHER integrated campaign, which targets both enterprise and consumer customers.

The Role of Brand in Creating Successful Integrated Marketing Campaigns

Tim Cunningham, senior partner at Lippincott, San Francisco, discussed how to leverage your brand to create deeper engagement in your integrated marketing campaigns.

The Role of Brand in Creating Successful Integrated Marketing Campaigns

Tim Cunningham, senior partner at Lippincott, San Francisco, discussed how to leverage your brand to create deeper engagement in your integrated marketing campaigns.

Decision Analyst Inc.: Advertising Effectiveness White Paper

This white paper from Decision Analyst Inc. offers guidelines to marketers who are working to achieve advertising effectiveness while faced with infinite media buying choices.

How Lincoln Financial Put America in Charge

Jamie DePeau, senior vice president and chief marketing officer at Lincoln Financial, and Keith Turco, president of gyro NY, discussed the concept and implementation of the company’s “Chief Life Officer” integrated campaign, with its rallying cry, “You’re In Charge.” Also explained was how the concept was variously translated into national and business print advertising, posters in public spaces, online advertising (including social networking), and television commercials targeted to a range of demographic segments.

Key Findings Report: 2013 ANA Marketers’ Top Concerns Survey

This Key Findings Report includes results from the 2013 ANA Marketers’ Top Concerns Survey. The objective of this survey was to gain critical insights into which of twelve topics senior marketers consider to be of the greatest concern to them personally looking ahead to 2013.

Content Marketing at Kraft Foods

Julie Fleischer, director, CRM content strategy and integration at Kraft Foods, Inc., discussed how Kraft’s content marketing platform delivers branded content to their audience via six Kraft-owned channels.

Content Marketing Institute: Trends and Best Practices in Content Marketing

Joe Pulizzi, founder of the Content Marketing Institute, presented the latest trends and best practices in content marketing.

Content Marketing Institute: Trends and Best Practices in Content Marketing

Joe Pulizzi, founder of the Content Marketing Institute, presented the latest trends and best practices in content marketing.

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