The advertising industry is confronting major difficulties in 2014. This session will provide an in-depth look at these issues and more.
This session, led by the JPC’s legal counsel, Stacy Marcus, will review in depth the new digital provisions, as well as discuss the real life application of these provisions through advertiser case studies.
This session will discuss how to assess the plaintiff’s real motives, the best defense strategies, whether or not to counter-sue, and how and when to settle advantageously.
This session will provide an overview of the hotter topics in the technology industry.
One of the most stringent anti-spam laws every enacted is set to take effect in Canada on July 1, 2014.
Speakers will examine some of the economic drivers of the “business of IP,” who should own what, and how the balance of interests differ among these sometimes disparate players.
The FTC has announced six concerns it will look at in 2014 and beyond as it focuses on consumer protection – mobile tracking in retail stores, predictive scoring, mobile payments, the Internet of things, COPPA, and data security.
This presentation will open the door to some new ideas with strategies that work to dismiss cases and leverage the facts to best defeat jurisdiction.
This session will explore the developing interaction between litigation and self-regulation, with particular emphasis on the rise in consumer class actions and CLRA demand letters following the issuance of NAD decisions.
This panel on native advertising will explore the issues beyond the "to disclose or not to disclose" questions and best practices to avoid enforcement.
The health and wellness marketplace is booming,and the legal landscape is changing. This session will examine the latest issues surrounding the marketing of health and wellness to consumers, including regulatory and self-regulatory approaches to claim substantiation and “competent and reliable” scientific evidence.
Complex media integration, children’s issues, behavioral tracking, privacy, and many other challenges combine with game technology that changes continuously to make the gaming industry a legal regulatory frontier. In this session, industry experts will offer their perspectives and leave time for lively audience engagement.
Advertisers face unique issues in connection with their presence in social media. This session will explore how advertisers are dealing with issues in the mobile environment.
Major hacking attacks and data breaches are daily news, undermining consumer confidence even as we move to a cashless, digital economy. The FTC and CFPB are attempting to punish victims of such hack attacks in an effort to enforce reasonable standards of security, but are they helping or hindering the effort? This session will bring together experts to discuss the landscape.
The emerging market of connected devices — a/k/a the "Internet of Things" — encompasses a vast array of products and equipment used by consumers every day. It is easy to imagine how interconnected devices might be used to collect data useful to advertisers and deliver marketing messages, but beware: this data can be fraught with privacy and security landmines.
A panel of lawyers from around the globe will discuss the complicated quilt of national and local regulations and sensitivities regarding digital communications.
This session will explore what's allowed and prohibited on social media under the rules of professional conduct. It's murkier than you might "like."
Stacy Marcus, partner at Reed Smith LLP and counsel to the Joint Policy Committee on Broadcast Talent Union Negotiations, covered some of the common mistakes advertisers and agencies make when producing commercials.
In this webinar video, Stacy Marcus, partner at Reed Smith LLP and counsel to the Joint Policy Committee on Broadcast Talent Union Negotiations, covered some of the common mistakes advertisers and agencies make when producing commercials.
In this webinar presentation, Stacy Marcus, partner at Reed Smith LLP and counsel to the Joint Policy Committee on Broadcast Talent Union Negotiations, covered some of the common mistakes advertisers and agencies make when producing commercials.