Legal/Regulatory

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Canada's Anti-Spam Law, Poised to Take Effect, Requires Action Now

One of the most stringent anti-spam laws every enacted is set to take effect in Canada on July 1, 2014.

Advertising Alchemy

Speakers will examine some of the economic drivers of the “business of IP,” who should own what, and how the balance of interests differ among these sometimes disparate players.

Back to the Future on 600 Pennsylvania Avenue

The FTC has announced six concerns it will look at in 2014 and beyond as it focuses on consumer protection – mobile tracking in retail stores, predictive scoring, mobile payments, the Internet of things, COPPA, and data security.

Beating Consumer Fraud and False Advertising Class Actions

This presentation will open the door to some new ideas with strategies that work to dismiss cases and leverage the facts to best defeat jurisdiction.

Class Actions and a Collision with the NAD

This session will explore the developing interaction between litigation and self-regulation, with particular emphasis on the rise in consumer class actions and CLRA demand letters following the issuance of NAD decisions.

What's Next on Native Advertising?

This panel on native advertising will explore the issues beyond the "to disclose or not to disclose" questions and best practices to avoid enforcement.

Advertising Health

The health and wellness marketplace is booming,and the legal landscape is changing. This session will examine the latest issues surrounding the marketing of health and wellness to consumers, including regulatory and self-regulatory approaches to claim substantiation and “competent and reliable” scientific evidence.

It's All in the Game: Legal Challenges in the World of Gaming

Complex media integration, children’s issues, behavioral tracking, privacy, and many other challenges combine with game technology that changes continuously to make the gaming industry a legal regulatory frontier. In this session, industry experts will offer their perspectives and leave time for lively audience engagement.

Social on Mobile

Advertisers face unique issues in connection with their presence in social media. This session will explore how advertisers are dealing with issues in the mobile environment.

The Gathering Data Security Storm: Is the Government Helping?

Major hacking attacks and data breaches are daily news, undermining consumer confidence even as we move to a cashless, digital economy. The FTC and CFPB are attempting to punish victims of such hack attacks in an effort to enforce reasonable standards of security, but are they helping or hindering the effort? This session will bring together experts to discuss the landscape.

The Internet of Things: Possibilities and Problems

The emerging market of connected devices — a/k/a the "Internet of Things" — encompasses a vast array of products and equipment used by consumers every day. It is easy to imagine how interconnected devices might be used to collect data useful to advertisers and deliver marketing messages, but beware: this data can be fraught with privacy and security landmines.

The Perilous Path to Global Reach

A panel of lawyers from around the globe will discuss the complicated quilt of national and local regulations and sensitivities regarding digital communications.

When Worlds Collide: Old Ethics and Social Media

This session will explore what's allowed and prohibited on social media under the rules of professional conduct. It's murkier than you might "like."

Colorado’s Retail Marijuana Regulations Cover Advertising, Labeling, and Packaging

The 122 pages of regulations issued recently by the Marijuana Enforcement Division of the Colorado Department of Revenue governing the retail sale of marijuana focus on a host of topics, including dozens of pages and rules relating to the advertising, labeling, and packaging of marijuana.

Verizon’s Social Media Evolution

W. David Hubbard, vice president and deputy general counsel, marketing, at Verizon, sheds light on the company's Social Center of Excellence and shares one of the biggest issues advertisers face in social. Hubbard is a featured speaker at the ANA Advertising Law and Public Policy Conference in April.

Insights from Cisco’s Digital Shopping Behavior Study

Joanne Bethlahmy, director at Cisco Consulting Services, shared results from Cisco’s Digital Shopping Behavior Study, including best practices for establishing transparent data collection policies.

Insights from Cisco’s Digital Shopping Behavior Study

In this presentation, Joanne Bethlahmy, director at Cisco Consulting Services, shared results from Cisco’s Digital Shopping Behavior Study, including best practices for establishing transparent data collection policies.

Microsoft Social Media Trends 2014 on Niche Markets

Ivy Esquero, global consumer insights manager at Microsoft, shared how marketers can ultimately harness the power of niche networks to drive engagement with their brands.

Microsoft Social Media Trends 2014 on Niche Markets

In this presentation, Ivy Esquero, global consumer insights manager at Microsoft, shared how marketers can ultimately harness the power of niche networks to drive engagement with their brands.

Data Security and Privacy

Frederick Lah, associate at Reed Smith, LLP, discussed various data security and privacy issues that could affect marketers, including advances in tracking technology, the Telephone Consumer Protection Act, and mobile privacy.

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