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Marketing News Quiz for September 21, 2024
Marketing News Quiz September 21, 2024In this week's marketing news quiz: Instagram's latest protections for its teenage users, an ad campaign for Mejuri from a Hollywood film director, new legislation in California to help protect the election, and more.
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Cross-Media Measurement Initiative Reaches New Milestones
Event Recaps September 17, 2024During a session at the ANA’s 2024 Measurement and Analytics Conference, the ANA and a panel of industry leaders gave an update on the progress that is being made toward the development of a cross-media measurement solution.
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4 Marketing Experts on Building Trust
Pulse September 13, 2024ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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Brands Maintain Ad Spending on TikTok Despite Potential Ban
B2C September 13, 2024Advertisers are keeping close tabs on the TikTok saga, which will culminate by April 2025 when the Chinese-owned app must divest to a new owner or face a ban in the U.S. Despite the uncertainty, ad spending has continued (mostly) unabated, with a wide range of brands and nonprofits using the app to spark engagement and get into the conversation.
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The Crayola Campaign for Creativity
Event Recaps September 10, 2024Grounded in meaningful consumer insights and fueled by the belief that creativity is a life skill that allows kids to reach their full potential, Crayola has launched the Campaign for Creativity to challenge perceptions, spark dialogue, and help consumers understand, value, and nurture childhood creativity.
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Navigating State Greenwashing Legislation: Compliance Strategies for Marketers
Webinar Rewinds September 10, 2024This webinar covered state legislation aimed at curbing "greenwashing" — the practice of overstating the sustainability or environmental benefits of products or services.
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The Future of Targeting and Segmentation
Leading Edge September 6, 2024My peers and I took a collective sigh of relief when Google decided not to deprecate third-party cookies. To have something that felt so definitive and final — our initial shock wasn’t around the decision itself. After four and a half years of indecision, we were all granted the apparent closure.
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Does Your Retail Media Network Spend Create Regulatory Risks?
Leading Edge September 5, 2024How are the RPA and advertiser use of RMN’s related?
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Navigating the EU AI Act: A Guide for Marketers and Privacy Professionals
Leading Edge September 2, 2024The European Union (EU), much as it did with GDPR six years ago, is about to lead the way and set a new global standard with the EU AI Act. This landmark legislation is designed to ensure consumer protection and transparency in AI systems, making it essential for marketers and privacy professionals to understand and prepare for its implications.
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Editor Highlights: State Privacy Laws, Customer Acquisition, and Gen AI
Pulse August 29, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Ensuring the Responsible Flow of Data Across Borders – New Swiss-U.S. Data Privacy Framework Launched Globally
Ethics Issue Alerts August 26, 2024Global marketers and data providers are celebrating the announcement and impending launch of the long-awaited Swiss-U.S. Data Privacy Framework (DPF) to replace the former Privacy Shield, which was invalidated by the courts in 2020. The Swiss-U.S. DPF will go into force on September 15, 2024, and follows the EU-U.S. Data Privacy Framework which was enacted in July 2023.
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Marketing News Quiz for August 24, 2024
Marketing News Quiz August 24, 2024In this week's marketing news quiz: fast-food restaurants using technology to forge long-term growth, a new celebrity whiskey brand, the philanthropy of Tito's Handmade Vodka, and more.
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Sensitive Data: Commonalities and Outliers Among State Privacy Laws
Leading Edge August 23, 2024Many men, especially young men, feel left behind as the world moves forward. This is a conversation that has significant implications for brand marketers as well as society at large.
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Pathways to Transparent Media: Why Aren't Brands Using the Tools They’ve Said They Need?
Leading Edge August 20, 2024The digital advertising industry and its infrastructure have come a long way since P&G’s Marc Pritchard launched his famous and highly effective crusade to bring about a “cleaner and more transparent advertising ecosystem.” And yet, many advertising campaigns today are still struggling with quality and transparency issues when it comes to the placement of their media buys.
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How Different Browsers Handle Cookies
Money Slides August 20, 2024Marketing platform Adroll breaks down each internet browser’s approach to handling first- and third-party cookies. Chrome, Safari, Edge, Firefox, and Opera are all covered.
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Ethical Practices Build Consumer Trust – ANA Semi-Annual Ethics Compliance Report Published
Ethics Issue Alerts August 19, 2024The ANA Center for Ethical Marketing is dedicated to advancing ethics and accountability for our members and the industry while safeguarding advertising and marketing freedoms. Our comprehensive self-regulatory enforcement program offers education, tools and compliance services for ethical marketers and consumers. Key offerings include DMAchoice, ANA DPF Dispute Resolution and the Digital Advertising Alliance (DAA).
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Editor Highlights: ANA's Ethics Code, Data Compilance, and CTV
Pulse August 15, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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The Expansion of Health Data Privacy Regulation: What You Need to Know
Webinar Rewinds August 13, 2024The development of health data privacy regulation is accelerating and creating evolving privacy challenges for advertising. In this webinar, Kelley Drye partner Aaron Burstein and special counsel Chris Tarbell discussed practical strategies to address some of the key challenges under health data privacy laws.
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ANA New Marketing Ethics Code Essential to Consumer Trust
Ethics Issue Alerts August 8, 2024To promote a common set of rigorous standards and solutions for ethical marketing, the Association of National Advertisers (ANA) developed a new comprehensive marketing ethics framework, the ANA’s “Ethics Code of Marketing Best Practices.”
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Navigating Brand Safe TV and Video Advertising for Regulated Brands
Event Recaps August 7, 2024During a session at an August 2024 meeting of ANA’s Ethics Policy Committee, Lauren White of VDX.tv offered guidance for preserving brand safety, offering tips that were especially relevant for companies operating in regulated industries.
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