Marketing Accountability

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Running Digital Audiences, Walking Advertising Dollars

This Facebook-commissioned study from Nielsen compares Facebook’s total site reach to that of large TV networks and establishes heuristics for optimizing reach delivery on a large CPG company’s multi-platform campaign.

Apollo Education Group Case Study: Using Data to Improve the Customer Experience

The Apollo Education Group applied digital analytics and consumer insights to customize messages to consumers, which not only created a better user experience, but also drove business results as well.

Apollo Education Group Case Study: Using Data to Improve the Customer Experience

In this presentation, learn how the Apollo Education Group applied digital analytics and consumer insights to customize messages to consumers, which not only created a better user experience, but also drove business results as well.

Monsanto Uses Big Data to Build Multi-Channel Marketing Analytics Strategy

Alight Analytics’ Matt Hertig and Monsanto’s Gary Sakin discussed how data dashboards were used to plan and optimize Monsanto’s marketing ROI.

Monsanto Uses Big Data to Build Multi-Channel Marketing Analytics Strategy

In this presentation, Alight Analytics’ Matt Hertig and Monsanto’s Gary Sakin discussed how data dashboards were used to plan and optimize Monsanto’s marketing ROI.

Where Marketing and Finance Agree on Measurement for Creating Value

Meg Blair, the founding president of the Marketing Accountability Standards Board (MASB), provided an overview of the MASB initiative to establish an industry standard for marketing accountability and predictability to improve financial performance and guide business decision-makers.

Where Marketing and Finance Agree on Measurement for Creating Value

In this presentation, Meg Blair, the founding president of the Marketing Accountability Standards Board (MASB), provided an overview of the MASB initiative to establish an industry standard for marketing accountability and predictability to improve financial performance and guide business decision-makers.

Microsoft Finds Missed Opportunities for Marketers in the Consumer Journey Through Innovating Analytics

Ivy Esquero, thought leadership manager of global consumer insights at Microsoft, discussed the brand’s new cross-screen approach to big data, and the insights gleaned.

Microsoft Finds Missed Opportunities for Marketers in the Consumer Journey Through Innovating Analytics

In this presentation, Ivy Esquero, thought leadership manager of global consumer insights at Microsoft, discussed the brand’s new cross-screen approach to big data, and the insights gleaned.

Teradata Data Driven Marketing Survey

How do today’s marketers truly view their ability to harness and leverage big data to produce measurable results? Teradata’s Data Driven Marketing Survey provides insight you can use to chart the course for your data-driven future.

USPS Shares Best Practices to Drive Direct Mail ROI

Rab Govil, CEO of Naehas, showed how dynamic content has become a key strategy to direct mail optimization.

USPS Shares Best Practices to Drive Direct Mail ROI

In this webinar video, Rab Govil, CEO of Naehas, showed how dynamic content has become a key strategy to direct mail optimization.

USPS Shares Best Practices to Drive Direct Mail ROI

In this webinar presentation, Rab Govil, CEO of Naehas, showed how dynamic content has become a key strategy to direct mail optimization.

How ConAgra Foods Is Improving the Effectiveness of Digital Advertising

Heather Dumford, media director of global marketing at ConAgra Foods, Cindy Neumann, senior director of consumer insights advanced analytics at ConAgra Foods, and Tammy Vance, senior director at comScore, presented ConAgra’s approach to leveraging ad and audience delivery validation insights to drive decision-making and generate strong ROI.

How ConAgra Foods Is Improving the Effectiveness of Digital Advertising

In this session, Cindy Neumann, Senior Director, Consumer Insights Advanced Analytics– ConAgra Foods,Heather Dumford, Media Director, Global Marketing – ConAgra Foods, and Tammy Vance, Senior Director - comScore presented ConAgra's approach for using ad and audience delivery validation insights, including viewability data, to drive decision-making and generate a strong ROI in their digital efforts.

How Brands Can Measure and Leverage Predictive Emotional Brand Engagement

Dr. Robert Passikoff, founder and president of Brand Keys, Inc., shared how emotional brand engagement can be measured and leveraged to generate positive consumer behavior in the marketplace.

Revolutionizing Campaign Performance with Fractional Contribution

Vanguard used a new digital metrics tool, Fractional Contribution, to measure and optimize its digital campaign performance.

Enterprise Data Management Platform

This paper from [x+1] will help you understand what questions to ask and what functionality to look for when choosing a DMP to enable you to achieve programmatic marketing success.

5 Essential Secrets to Becoming a Programmatic-Savvy CMO

Learn the secrets to that successful CMOs employ to understand programmatic marketing.

Actionable Analytics

Brand marketers have a cornucopia of tools and channels that enable them to collect data with a level of accuracy and effectiveness undreamed of just a few years ago. Reexamining metrics will lead to better data-driven decisions.

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