Multicultural & Niche Marketing

First  << 14151617181920 >>  Last (26)

nuvoTV: The Bilingual, Bicultural Latino

Craig Geller, SVP of ad sales, nuvoTV, highlighted key research supporting the need to engage the bicultural Latino as a unique and growing demographic.

Case Study: Macy’s Winter Beach Party Woos Millennials

Robin Reibel, group vice president, Macy's, and Jean McLaren, executive vice president, MARC USA, described how Macy's staged a winter spring break promotion to connect with Millennials, an elusive and coveted demographic.

Case Study: Macy’s Winter Beach Party Woos Millennials

Robin Reibel, group vice president, Macy's, and Jean McLaren, executive vice president, MARC USA, described how Macy's staged a winter spring break promotion to connect with Millennials, an elusive and coveted demographic.

Google: Five Truths of the African-American Consumer

This 2011 research report from Google and GlobalHue outlines five digital truths about African-American consumers in the U.S.

Study Defines Eight Unique Mom Segments Across Multiple Generations

Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal Integrated Media, presented findings from a recent study about the modern family that reveal eight unique mom segments and specific generational differences.

Born this Way: The U.S. Millennial Loyalty Survey

Aimia, a loyalty marketing firm, surveyed Millennial (or Generation Y) consumers to learn about their attitudes and behaviors with regard to brand loyalty, data privacy, social media and mobile marketing, and rewards marketing.

Yahoo!: Marketing to Moms Online

Yahoo! aggregated data from six prior studies for this research report in order to provide insights to advertisers on better reaching moms who are engaged online.

Born this Way: The UK Millennial Loyalty Survey

Aimia, a loyalty marketing firm, surveyed Millennial (or Generation Y) consumers in the UK to learn about their attitudes and behaviors with regard to brand loyalty, data privacy, social media and mobile marketing, and rewards marketing.

BrightLine Consumer Behavior Brief: Moms

In this consumer behavior brief, BrightLine highlights the potential for marketers to reach moms via advanced television advertising.

Generational Trends: How Are Different Demographics Using Technology?

Featuring case studies from ANA member companies, Hillshire Farm and American Express, and data from ANA Knowledge Partners, eMarketer and Brightline, this Insight Brief looks at how different age groups are using technology today.

Multicultural Excellence

Learn about winners of awards for multicultural excellence in the Hispanic, Asian, and LGBT categories and what made their campaigns such successes. Brands featured include Scotts Miracle-Gro, the California Department of Public Health’s Tobacco Control Program, and Allstate.

Kraft: The Multicultural Digital Lifestyle: Social, Mobile, Always On

Marla Skiko, EVP, director of digital innovation, SMG Multicultural, discussed the preferences and digital behaviors of U.S. multicultural consumers. Tania Cameron, senior manager CRM-Hispanic segment, Kraft Foods, shared the Comida Kraft case study highlighting U.S. Hispanic digital usage.

Kraft: The Multicultural Digital Lifestyle: Social, Mobile, Always On

Marla Skiko, EVP, director of digital innovation, SMG Multicultural, discussed the preferences and digital behaviors of U.S. multicultural consumers. Tania Cameron, senior manager CRM-Hispanic segment, Kraft Foods, shared the Comida Kraft case study highlighting U.S. Hispanic digital usage.

Kraft: The Multicultural Digital Lifestyle: Social, Mobile, Always On

Marla Skiko, EVP, director of digital innovation, SMG Multicultural, discussed the preferences and digital behaviors of U.S. multicultural consumers. Tania Cameron, senior manager CRM-Hispanic segment, Kraft Foods, shared the Comida Kraft case study highlighting U.S. Hispanic digital usage.

BabyCenter’s 21st Century Mom® Insights Series: 2011 Shopping Rituals of the American Mom

BabyCenter’s report on how moms in the U.S. shop today looks at how many moms reconsider their needs and brand choices after starting a family and how they are using digital tools to make shopping easier.

Connecting with Gen Y

Generation Y, or millennials, represents between 60 and 76 million consumers, so it’s important that marketers reach out to them via the appropriate touch points, according to this report from MKTG Inc.

Deloitte: State of the Media Democracy Survey

Ed Moran, director, Deloitte Services LP, shared results from Deloitte’s “State of the Media Democracy Survey” which took an in-depth look at the media consumption habits of consumers.

Deloitte: State of the Media Democracy Survey

Ed Moran, director, Deloitte Services LP, shared results from Deloitte’s “State of the Media Democracy Survey” which took an in-depth look at the media consumption habits of consumers.

McDonald’s: The McCafe Experience

Rob Jackson, U.S. marketing director, African-American consumer market, McDonald's Corporation, and Bianca Bradford, account director, Burrell Communications Group, discussed the launch of the McCafe for McDonald’s.

Nielsen: The State of the African-American Consumer

The Nielsen Company provides an overview of the African-American consumer market segment, including demographic characteristics and in-depth insights on buying and viewing behaviors.

First  << 14151617181920 >>  Last (26)

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help