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  • The B2B Campaigns Promoting Racial and Gender Equality

    Pulse   September 17, 2024  

    Below are three campaigns that successfully broke down barriers and bridged the equity gaps.

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  • Hispanic Heritage Month: A Catalyst for Unity, Cultural Pride, and a Stronger America

    Leading Edge   September 16, 2024  

    Now that Labor Day has passed, we are quickly approaching that very unique time of year that is Hispanic Heritage Month. Why is it unique? Let’s start with the reality that, while it spans a four-week timeframe, it doesn’t coincide within a month. More importantly, in recent years it has been a subject of considerable debate.

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  • Resonating Across Cultures

    Partner Content   September 12, 2024  

    Radio, across its myriad of formats and genres, uniquely delivers content that reflects the beliefs and values of its listeners while facilitating a sense of belonging. Here's why radio can play such a critical role in reaching a diverse range of consumer segments.

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  • Cracking the Code: How Multicultural and Gen Z Reshape Mainstream Marketing

    Webinar Rewinds   September 5, 2024  

    In this webinar, learn about a survey of over 2,300 U.S. consumers that delves into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers' brand perceptions and purchase behaviors on the general population, with a specific focus on Gen Z.

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  • Marketing to Hispanics

    ASK Answers   September 4, 2024  

    How can my brand effectively market to Hispanics?

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  • How Marketers Tap into the Cultural Zeitgeist

    Champions of Growth Podcast   August 21, 2024  

    JuHee Kim, president of ad agency MuteSix, joins host Matthew Schwartz to discuss some of the key questions marketers need to ask when they want to align their brand with a cultural moment (or movement) and why serendipity may play a bigger part in such activations than brand managers appreciate.

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  • Marketing Has a Long Way to Go on Inclusion

    POVs   August 16, 2024  

    This POV featuring AIMM Co-Founder Carlos Santiago covers new research that revealed that, while individual brands have made progress, marketers still feel that the overall industry has much to do on the inclusion front.

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  • Hispanic Marketing and Language Preference

    ASK Answers   August 15, 2024  

    Do Hispanic consumers prefer what language they see advertising in?

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  • Virtual Diversity Fair: Meet Hispanic Owned-Companies

    Event Recaps   August 15, 2024  

    Supplier diversity is essential for driving innovation, expanding into new markets, and fostering a more equitable business climate. This Virtual Supplier Diversity Fair highlighted Hispanic-Owned companies that shared overviews of their companies and how they can help grow brands and drive business results.

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  • Key Takeaways from ANA’s 2024 Ethics Code for Marketing to Children & Other Audiences

    Pulse   August 2, 2024  

    ANA’s Center for Ethical Marketing recently released its 2024 Ethics Code to help marketers navigate complex issues and audiences appropriately and fairly. The guide includes guidance on how to foster inclusivity and tips on how to ethically market to the needs of specific audiences, such as children, people with disabilities, and older audiences.

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  • Global CMO Growth Council Executive Forum at Cannes International Festival of Creativity 2024

    CMO Content   July 31, 2024  

    This forum connected CMOs with diverse-owned and operated suppliers to demonstrate successful strategies to leverage multicultural media for business growth. Lela Coffee, Vice President of Multicultural Business Acceleration at P&G, introduced the delegates to seven trusted P&G partners.

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  • Editor Highlights: CMO Tips, SeeHer's Latest, and Machine Learning

    Pulse   July 31, 2024  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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  • Diversity, Equity, Inclusion and Belonging Marketing

    Pulse   July 30, 2024  

    The ANA Marketing Ethics Code (“Ethics Code”) is an ethical framework comprised of a set of high-level principles and guidelines. Part three of the code — “Diversity, Equity, Inclusion and Belonging Marketing (DEIB) Principles” — is designed to build awareness and drive engagement for the advancement of DEIB in the marketing and advertising industry.

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  • Marketing to Indigenous Peoples/Native Americans

    ASK Answers   July 30, 2024  

    How can brands market to Indigenous and Native American Consumers?

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  • How Ally Bridges the Gap Between Culture and Finance

    Event Recaps   July 25, 2024  

    Over the last four years, digital financial sercices company Ally has built authentic relationships with Black, Hispanic, and LGBTQ audiences through multicultural programs that harness cultural moments and insights.

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  • Transforming Advertising into Action: IMPACT with Digital Culture Group

    Event Recaps   July 25, 2024  

    Digital Culture Group's IMPACT program transforms unused added value impressions into powerful tools for social change, enabling brands to support nonprofits while enhancing their marketing effectiveness and brand perception within multicultural communities.

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  • An Event to Inspire Latino Men Toward Better Mental Health

    Knowledge Partners   July 23, 2024  

    In a groundbreaking live event fostering mental health discussions within the Latino community, LATV hosted the "Entre Hermanos Love, Your Mind" event as part of the Love, Your Mind campaign, a collaborative effort from the Huntsman Mental Health Institute and the Ad Council.

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  • Cassandre Charles of TIAA on the Importance of Cultural Alignment

    Pulse   July 22, 2024  

    ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and TIAA’s senior director, multicultural marketing & communications, Cassandre Charles.

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  • Doris Huang of Admerasia on Transparency

    Pulse   July 9, 2024  

    ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and Admerasia’s managing partner, Doris Huang.

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  • Louis Maldonado of d expósito & Partners on Data-Driven Decisions

    Pulse   July 3, 2024  

    ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and Carmichael Lynch’s senior partner, head of multicultural strategy and inclusion and global chair, IPG Women’s Leadership Network, Carol Frazer Haynesworth.

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