Multicultural & Niche Marketing
Key Findings Report: 2013 ANA Marketers’ Top Concerns Survey
This Key Findings Report includes results from the 2013 ANA Marketers’ Top Concerns Survey. The objective of this survey was to gain critical insights into which of twelve topics senior marketers consider to be of the greatest concern to them personally looking ahead to 2013.
Mobile and the Multicultural Customer
James Briggs, chief executive officer of Briabe Mobile, Inc., shared key insights from Briabe Mobile’s research into the mobile multicultural consumer, along with a compelling case study on how multicultural consumers use mobile devices.
Mobile and the Multicultural Customer
James Briggs, chief executive officer of Briabe Mobile, Inc., shared key insights from Briabe Mobile’s research into the mobile multicultural consumer, along with a compelling case study on how multicultural consumers use mobile devices.
Chango: The Seven Types of Effective Retargeting
This infographic from Chango details seven types of effective retargeting for both off-site and on-site events.
Chango: Which Retargeting Is Right For You?
This infographic from Chango offers a flowchart of questions to help marketers determine which types of retargeting best fit their needs.
Chango: Retargeting for Retailers: Driving More Dollars
In this white paper Chango provides key insights and best practices to retailers on retargeting.
eSSENTIAL Accessibility: Global Economics of Disability
This article from eSSENTIAL Accessibility examines the untapped opportunities available to companies in the global disability market.
eSSENTIAL Accessibility: What’s Your Return on Disability?
This article from eSSENTIAL Accessibility discusses return on disability (RoD) ratings and opportunities for businesses to view disability as a profit driver.
Chango: Retargeting Exposed
In this white paper Chango provides key insights to marketers about retargeting.
Marketing to Hispanic Consumers: The Path to Growth
This ANA Insight Brief contains valuable information on reaching Hispanic consumers via shopper marketing, how to connect with the bilingual/bicultural Latino, and five ways to invest well in multicultural marketing. Case studies from Hennessy and ANA Multicultural Excellence Award winner The Scotts Company are also included.
Nielsen: State of the Asian American Consumer
This Q3 2012 report from Nielsen provides insights to marketers on the growth opportunity available to businesses via the Asian American consumer base.
Marketing to African-American Consumers: Finding New Revenue Streams
This ANA Insight Brief contains guidelines for marketing to African-American consumers, as well as research from BET, Google, Nielsen, and Yahoo! Relevant case studies from ANA member companies American Family Insurance and McDonald’s are also shared.
Krispy Kreme: Reaching Millennials through Integrated Marketing
Executives from Krispy Kreme and Barkley (its agency) discussed how Krispy Kreme integrated its brand icons into social media, online, and mobile programs aimed at Millennials.
Krispy Kreme: Reaching Millennials through Integrated Marketing
Executives from Krispy Kreme and Barkley (its agency) discussed how Krispy Kreme integrated its brand icons into social media, online, and mobile programs aimed at Millennials.
The New York Times 2012 Cross-Platform News Study
Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.
The New York Times 2012 Cross-Platform News Study
Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.
Onsite Insight: Pantone's Ron Potesky on the Secret to Creativity
In the video below, Ron Potesky, senior vice president and general manager at Pantone, explains why making mistakes and taking risks is the key to building a creative culture. Potesky was among the featured speakers at the 2012 ANA Creativity Conference, presented by Ogilvy.
Making a Splash
A number of prominent brands were honored at the 12th Annual ANA Multicultural Excellence Awards. Learn how Heineken, XOOM, and Ford successfully connected with multicultural audiences.
The Millennial Difference
Motivating the newest employee cohort to get things done means understanding what millennials want. Frequent communication about everything is a cornerstone of the millennial culture.
American Heart Association: Multicultural Populations and the Sponsorship & Event Marketing Industry
Gerald Johnson, chief marketing and diversity officer, American Heart Association, and ANA Sponsorship & Event Marketing Committee Co-Chair, discussed how shifting demographics will impact the sponsorship and event marketing industry and shared examples of how the American Heart Association is adapting their efforts to better meet the needs of the country’s growing diversity.
