Multicultural & Niche Marketing

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Mobile at MoMA

In this presentation, Allegra Burnette, creative director of digital media at the Museum of Modern Art, shared case studies from the museum’s exploration of mobile apps, cross-device digital experiences, and mobile revenue generation.

Women Dominate Mobile Gaming Space

The way to reach women in the digital age is through their phones. More specifically, it’s through the games on their phones.

Millennial Marketing

Millennials are the first generation of digital natives. They expect unlimited choice, customized service and products, and extremely fast delivery of goods. They share experiences, retail and otherwise, more than any other group of consumers. This insight brief offers a deeper understanding on how to engage with the largest and most influential generation of consumers in history.

Hispanics Over-Index On Social Media Use

Overall 80 percent of U.S. Hispanic adults use social media, compared to 72 percent for the country overall, according to figures from the Pew Research Center’s Internet Project.

Same-Sex Wedding Study: Insights into the Diversity of Wedding Planning and Traditions

Community Marketing & Insights and the Gay Wedding Institute partnered to talk to almost one thousand same-sex couples, both those already married and those now engaged.

LGBT Marketing Success: 12 First-Year Steps

Starting to outreach to the LGBT community? CMI offers practical advice on the first steps in developing an LGBT outreach program, diversity training, and more.

5 Key Questions to Ask with Location-Based Mobile Advertising in 2014

What is the right size in regard to geotargeting? What types of data should we capture? These are just some of the questions you should ask before engaging in location-based mobile advertising.

The Private Side of Social Media

Millennials have come to be known as the over-sharing generation. But after years of broadcasting their lives on Facebook profiles and Twitter feeds under profiles tied to their real names and real lives, Millennials are looking for ways to share their thoughts with fewer consequences.

Mobile-centric Millennials Still Favor Facebook, Apple

A new comScore report looking at the digital habits of Millennials revealed that they spent an average of 96 hours — the equivalent of four full days — online in November, across both the desktop and mobile Internet.

Capturing Millennials’ Attention

Much attention has been given to millennials due to their adoption of various media devices in their daily activities and their distinct media consumption patterns. Make a splash with this on-the-go demographic.

The Power of Gen C: Connecting with Your Best Consumers

Gen C are avid consumers, enthusiastic early adopters and passionate brand advocates, and when brands figure out the right way to engage them, they can become the biggest spenders, the most vocal supporters and the most influential opinion formers. In short, they could become your best customers.

BCG Studies Ways Gen Y Rewards "Brand Soul"

While Gen Y’s relationship with brands has long been known to be unlike their parents’, a new study from the Boston Consulting Group reveals just how different they really are.

Hispanics Use Digital to Connect with the U.S. Government

In this research report, Google explores how U.S. Hispanics use digital to connect to the U.S. government and how government agencies can ensure visibility and relevancy across devices.

The International Journal of Mobile Marketing, Vol. 8 No. 2

This issue of the IJMM features articles about QR codes, mobile gaming, U.S. Hispanic mobile adoption, and mobile brand interaction in Southeast Asia.

Research Report: 2013 ANA Q3 Member Benchmarking Survey

This report is based on questions posed by ANA members. Topics covered in this survey include marketing organization, agency relations, multicultural marketing, digital/social/mobile marketing, and marketing financial management and procurement.

PowerPresentation: 2013 ANA Q3 Member Benchmarking Survey

This collection of data charts represents findings from the 2013 ANA Q3 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include marketing organization, agency relations, multicultural marketing, digital/social/mobile marketing, and marketing financial management and procurement.

City Year Reaches Millennials Through Social Media

Gillian Smith, chief marketing officer at City Year, shared key lessons learned, and insights on how its message resonated with Millennials and drove significant increases in awareness among the influential group through social media.

Marketing to Millennials: Top Trends and Ways to Reach this Elusive Group

Jeff Fromm, executive vice president at Barkley and co-author of Marketing to Millennials, shared new research and best practices in creating brand engagement for Millennials in an entertaining and educational format.

Marketing to Millennials: Top Trends and Ways to Reach this Elusive Group

In this presentation, Jeff Fromm, executive vice president at Barkley and co-author of Marketing to Millennials, shared new research and best practices in creating brand engagement for Millennials in an entertaining and educational format.

Millennials and Their Music

Elliot Lum, vice president at Columbia Records Creative Agency, shared analysis from a Sony Music behavioral study on how marketers can more effectively target Millennials through music.

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