Multicultural/Niche Marketing
Onsite Insight: Jim Stengel (Part 1)
Jim Stengel, Former Global Marketing Officer of P&G and Author of the book GROW at the 2012 ANA/WFA Global Marketing Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in global marketing.
Onsite Insight: Jim Stengel (Part 2)
Jim Stengel, Former Global Marketing Officer of P&G and Author of the book GROW at the 2012 ANA/WFA Global Marketing Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in global marketing.
Yahoo!: Ethnodynamics: Understanding the Principles to Multicultural Marketing
Yahoo! provides results from a research study undertaken in partnership with Mindshare and Added Value which seeks to help marketers understand the drivers of ethnic identity and the key considerations for brands when building a multicultural marketing plan.
Onsite Insight: Bob Kraut
Bob Kraut, Senior Vice President, Marketing and Advertising at Arby's Restaurant Group, Inc. at the 2012 ANA TV & Everything Video Forum Agenda speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in video marketing.
Onsite Insight: Edward Gold
Edward C. Gold. Advertising Director at State Farm Insurance Companies at the 2012 ANA TV & Everything Video Forum Agenda speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in video marketing.
Onsite Insight: Ralph Santana
Ralph Santana, Senior Vice President and Chief Marketing Officer of Samsung Electronics North America at the 2012 ANA TV & Everything Video Forum Agenda speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in video marketing.
Shopper Marketing: Connecting with Consumers at the Point of Purchase
This ANA Insight Brief explores radical new developments in shopper marketing. Learn about marketing from the other end of the funnel, social commerce, mobile coupons, and Google’s Zero Moment of Truth. Case studies from PepsiCo and Gap are also shared.
American Millennials: Deciphering the Enigma Generation
Written by contributors from the advertising agency, Barkley, this Insight Brief looks at the habits, interests, and attitudes of the Millennial generation (ages 16 to 34) and explores how marketers might best connect with this lucrative demographic.
Asian Marketing Best Practices
Nita Song, president, COO, IW Group, discussed the nuances of the Asian market, how to acquire the Asian customer, and the best way to keep them.
Asian Marketing Best Practices
Nita Song, president, COO, IW Group, discussed the nuances of the Asian market, how to acquire the Asian customer, and the best way to keep them.
nuvoTV: The Bilingual, Bicultural Latino
Craig Geller, SVP of ad sales, nuvoTV, highlighted key research supporting the need to engage the bicultural Latino as a unique and growing demographic.
nuvoTV: The Bilingual, Bicultural Latino
Craig Geller, SVP of ad sales, nuvoTV, highlighted key research supporting the need to engage the bicultural Latino as a unique and growing demographic.
From the Top: Moving Diversity Forward
The marketing industry has taken small steps to embrace diversity, but more must be done. Bob Liodice, president and CEO of the ANA, says despite a number of initiatives aimed at increasing the number of minorities in the industry, marketers and media companies haven't made enough progress.
Case Study: Macy’s Winter Beach Party Woos Millennials
Robin Reibel, group vice president, Macy's, and Jean McLaren, executive vice president, MARC USA, described how Macy's staged a winter spring break promotion to connect with Millennials, an elusive and coveted demographic.
Case Study: Macy’s Winter Beach Party Woos Millennials
Robin Reibel, group vice president, Macy's, and Jean McLaren, executive vice president, MARC USA, described how Macy's staged a winter spring break promotion to connect with Millennials, an elusive and coveted demographic.
Google: Five Truths of the African-American Consumer
This 2011 research report from Google and GlobalHue outlines five digital truths about African-American consumers in the U.S.
Sony/Columbia Records Strikes a Chord Across Generations
Elliot Lum, vice president, strategic marketing, Sony/Columbia Records, provided insight on how the company reaches multiple generational groups through social media, partnership marketing, and celebrity talent.
Sony/Columbia Records Strikes a Chord Across Generations
Elliot Lum, vice president, strategic marketing, Sony/Columbia Records, provided insight on how the company reaches multiple generational groups through social media, partnership marketing, and celebrity talent.
Study Defines Eight Unique Mom Segments Across Multiple Generations
Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal Integrated Media, presented findings from a recent study about the modern family that reveal eight unique mom segments and specific generational differences.
Born this Way: The U.S. Millennial Loyalty Survey
Aimia, a loyalty marketing firm, surveyed Millennial (or Generation Y) consumers to learn about their attitudes and behaviors with regard to brand loyalty, data privacy, social media and mobile marketing, and rewards marketing.
