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The Toronto Blue Jays Attract South Asians to the Ballpark
REGGIE Awards April 26, 2024Multicultural advertising agency Ethnicity Matters highlighted baseball’s similarities to cricket to attract the South Asian fans of the latter sport to Toronto’s ballpark.
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To Be Inclusive, Your Brand Needs to Think About Exclusion
Podcast Clips April 23, 2024Carta’s Mita Mallick says brands that truly want to be inclusive need to look at themselves through the lens of exclusion. That is, examining who they are excluding and determining how to rectify it. She shared more on the Beyond Profit podcast.
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True Authenticity: How Unilever Relied on Real People to Promote Its Multicultural Beauty Products
REGGIE Awards April 20, 2024In a time when brands are relying on influencers, Unilever enlisted regular people of diverse backgrounds to tell their stories of exclusion in the beauty space and promote the company’s many multicultural beauty products.
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Virtual Diversity Fair: Black-Owned Media Companies
Event Recaps April 19, 2024The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. This virtual fair featured an in-depth chat with a Black-Owned agency, followed by presentations from Black-Owned media companies.
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Dove Advances the Fight Against Race-Based Hair Discrimination
REGGIE Awards April 17, 2024Dove partnered with LinkedIn to combat race-based hair discrimination in the workplace.
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Lenovo Partnered with Queen Latifah to Help SMBs
REGGIE Awards April 17, 2024In early 2022, AI was just becoming part of public consciousness, with few understanding its amazing potential to be applied for good. But Lenovo did just that. Through a pioneering use of AI, Lenovo provided small businesses with a revolutionary solution to drive awareness and acclaim in their communities in a way that each business could never have imagined, nor achieved, on their own.
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National Beer Day: Showcasing Effective Campaigns
Industry Insights April 3, 2024Given how much satisfaction beer gives us (sometimes too much!), it’s appropriate that we should commemorate the fizzy, malty, hoppy beverage on April 7th, National Beer Day. In honor of the occasion, consider the following innovative marketing efforts undertaken to promote this fine elixir.
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An Olympic-Sized Opportunity for Brands
B2C March 29, 2024While not all brands have the ad budgets to be global sponsors of the Summer Olympics, companies of all sizes can get involved with this year's Games as well as peripheral events.
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Deliberate Diverse Media Investments Can Power Business Growth
POVs March 21, 2024AIMM’s Diverse Media Growthfronts brings together brand-side marketers with diverse media outlets and buyers. Learn more about the Growthfronts and how the event is helping the industry to become more dedicated to multicultural media investments.
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How AT&T Enhanced Its Purpose
Event Recaps March 7, 2024Jasmine Allen of AT&T explained how the brand aligned a culturally relevant sponsorship campaign with its newly launched purpose program.
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Key Takeaways from ANA's Latest Diversity Report for the Ad Industry
Industry Insights February 23, 2024For the sixth consecutive year, ANA is releasing "A Diversity Report for the Advertising/Marketing Industry." The study tracks the gender and ethnic diversity of ANA member companies and recommends steps to improve diversity.
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Marketing to African Americans
ASK Answers February 22, 2024How can my brand connect with African American audiences?
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How These Banking & Financial Companies Connected with Consumers
Industry Insights January 30, 2024For an overview of some recent marketing efforts undertaken by the banking and financial services industry, consider the following case studies.
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How Brands Can Authentically Engage Hispanic Creators
Knowledge Partners January 29, 2024This report from BODEN combines the perspectives of various Hispanic influencers, getting their point of view on what successful and effective influencer marketing partnerships look like.
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Moving Forward with Purpose: The Business Imperative for Inclusive Marketing
POVs January 25, 2024AIMM’s Lisette Arsuaga highlights a wealth of data on consumer sentiment to explain why it’s in any business’s best interest to lean into inclusive marketing, highlighting why failure to do so may result in a slumping revenue and loss of market share.
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Creative Activism: Driving Impact for the Black Community Through Grassroots Campaigns
Budgeting Brilliance (Campaigns ≤ $400,000) January 23, 2024Through their purpose-driven campaigns addressing pandemic challenges and racial injustice respectively, Big Facts, Small Acts and the Courageous Conversation Global Foundation exemplified how community organizations can inspire change and support the Black community on a small budget.
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How Brands Bolster Their DEI Efforts Amid Growing Turbulence
Champions of Growth Podcast January 17, 2024Gilbert Dávila, cofounder of AIMM and President and CEO of Dávila Multicultural Insights, joined host Matthew Schwartz to discuss where the marketing industry’s diversity, equity, and inclusion (DEI) efforts go from here and how companies brace for what’s expected to be a turbulent year.
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How to Boost Engagement and Deepen Consumer Relationships
Industry Insights January 15, 2024In marketing, consumers are at the core of every strategy. Boost consumer engagement and foster meaningful consumer connections with these expert tips.
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Making History of the Black Experience
Beyond Profit Podcast January 9, 2024In this episode of Beyond Profit, BROWNBAYLOR founder and CEO Dontrese Brown joins host Ken Beaulieu to discuss a virtual reality exploration of the Black experience, his advice to business leaders and marketers about taking on purposeful projects, creating an inclusive workplace culture, and more.
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Five Tips for Multicultural Marketing
Training Takeaways January 2, 2024Undertaking multicultural marketing can pose a significant challenge for companies new to such efforts, and especially for smaller companies with fewer resources. By way of introduction, consider five tips from the ANA’s on-demand training course, “Multicultural Marketing — Making the Budget Work Effectively.”
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