Multicultural/Niche Marketing
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AVEENO and Recyclebank: Sustainable Marketing That Works
Samantha Skey, chief revenue officer, Recyclebank, discussed their partnership with AVEENO and how they are using social challenge to drive brand engagement and green action.
AVEENO and Recyclebank: Sustainable Marketing That Works
Samantha Skey, chief revenue officer, Recyclebank, discussed their partnership with AVEENO and how they are using social challenge to drive brand engagement and green action.
AVEENO and Recyclebank: Sustainable Marketing That Works
Samantha Skey, chief revenue officer, Recyclebank, discussed their partnership with AVEENO and how they are using social challenge to drive brand engagement and green action.
The Digital World of Millennials
In this report, eMarketer shared data on Millennials (also known as Generation Y or echo boomers) and their heavy involvement in digital technologies and social media.
BabyCenter's 21st Century Mom® Insights Series: Hispanic Acculturation Study
In this comprehensive study about Hispanic moms, BabyCenter offers key insights into the influence of acculturation on moms' behaviors and preferences related to shopping, mealtime, and media consumption and what this means for marketers trying to reach this fast growing segment of our population.
BabyCenter’s 21st Century Mom® Insights Series: 2010 Mom® Social Influencer Report
This BabyCenter study reveals the anatomy of five consumer segments among moms using social media, broken down into two categories: the “Influencers” and the “Influenced.” Even though the Influencers make up only 18% of social moms, they wield 78% of the influence and have a profound impact on the Influenced.
Lexus: One Communication Strategy with Multiple Target Consumers
Steve Jett, National Marketing Communications Manager, Lexus Division, Toyota Motor Sales, and Aaron Walton, Co-founder, Walton | Issacson, shared their unique strategy and campaign implementation to target their top luxury brand to Hispanic, African-American and LGBT market segments.
Dude-ology: How to Reach Today's Multidimensional Men
Michael Greco, EVP, Strategic Insights, AETN discussed the evolution of male roles in the household and workplace, their relationship with health and technology, as well as their evolving gender roles.
Measuring ROI: How to Get the Most out of Your Multicultural Marketing Campaigns
Tony Suarez, marketing architect, Suarez Enterprises (former vice president of multicultural marketing at McDonald’s Restaurants), and Hector Vallejo, multicultural marketing manager, Stanley Black & Decker, discussed the top ten questions being asked by multicultural marketers, as well as how to effectively target the multicultural consumer and measure the ROI on multicultural campaigns.
Measuring ROI: How to Get the Most out of Your Multicultural Marketing Campaigns
Tony Suarez, marketing architect, Suarez Enterprises (former vice president of multicultural marketing at McDonald’s Restaurants), and Hector Vallejo, multicultural marketing manager, Stanley Black & Decker, discussed the top ten questions being asked by multicultural marketers, as well as how to effectively target the multicultural consumer and measure the ROI on multicultural campaigns.
Working Mother Media: Multicultural Women and Moms
Carol Evans, president, Working Mother Media, presented benchmarking results from the Working Mother Best Companies for Multicultural Women survey, as well as results from The Working Mother Report: What Moms Choose—Career vs. Paycheck.
Working Mother Media: Multicultural Women and Moms
Carol Evans, president, Working Mother Media, presented benchmarking results from the Working Mother Best Companies for Multicultural Women survey, as well as results from The Working Mother Report: What Moms Choose—Career vs. Paycheck.
BrightLine Consumer POV: Hispanics
A recent BrightLine research brief provides data on the media consumption behavior of Hispanics as it relates to advanced television advertising.
How Chicken of the Sea Engages Moms Through Gaming and Social Media
Erin Mrozek, consumer marketing manager, Chicken of the Sea, and Davin Myoshi, vice president, GSN Social Games, discussed how Chicken of the Sea worked with GSN.com to reach today’s digital mom through gaming, social media, and online programs.
How Chicken of the Sea Engages Moms Through Gaming and Social Media
Erin Mrozek, consumer marketing manager, Chicken of the Sea, and Davin Myoshi, vice president, GSN Social Games, discussed how Chicken of the Sea worked with GSN.com to reach today’s digital mom through gaming, social media, and online programs.
Marketing to Vacation Travel Influencers: Attitudes & Motivations of Hospitality’s Most Influential Guests
In this white paper, GfK MRI provides an insightful look into the psychographics that drive purchase decisions for vacation travel influencers, including consumer perspectives that will help marketers create improved service experiences, partnerships, promotions, and communications strategies.
The Secret Sauce of Marketing to Frequent QSR Patrons: Insight for Marketers
GfK MRI provided insights to marketers about frequent patrons to five types of quick serve restaurants in this white paper. Study results regarding frequent patron preferences, habits, life cycle, and actions are all examined in relation to dining, overall health and nutrition, transparency, environmental responsibility, and mobile device activities.
Post Foods: Bringing to Life a Total Market Multiplatform Program
Leah Dunmore, vice president, marketing, Honey Bunches of Oats, Post Foods, and Steven Wolfe Pereira, managing director, MV42°, a division of Starcom MediaVest Group, described how Post Foods connected with their Hispanic consumers with an integrated effort on multiple screens to drive results.
Post Foods: Bringing to Life a Total Market Multiplatform Program
Leah Dunmore, vice president, marketing, Honey Bunches of Oats, Post Foods, and Steven Wolfe Pereira, managing director, MV42°, a division of Starcom MediaVest Group, described how Post Foods connected with their Hispanic consumers with an integrated effort on multiple screens to drive results.
How to Speak to Women So They’ll Listen
Kristi Faulkner, president and co-founder, Womenkind discussed how marketers can successfully engage women by creating brand messaging that speaks to them.
