Production Management
Green Production: On Set Waste Diversion and Environmental Initiatives
Representatives from EcoSet Consulting, LLC and Target Corporation discussed how companies can reduce the amount of waste they produce on television commercial productions.
Green Production: On Set Waste Diversion and Environmental Initiatives
Representatives from EcoSet Consulting, LLC and Target Corporation discussed how companies can reduce the amount of waste they produce on television commercial productions.
Procurement and Production Roundtable
Matt Miller, President and CEO of the Association of Independent Commercial Producers (AICP), and a group of AICP board members engaged in a lively debate about the relationship between production and procurement.
CGI: From Print to TV to Digital
Rob Bender, chief technology officer, MCT and Mike Banka, chief executive, account management, MCT discussed new technologies, applications, and cost savings in using CGI (computer generated imaging) over traditional photography.
Commercial Music Royalty Collection
Ivy Tombak, president of Litchfield Entertainment, Co., Inc., discussed the benefits of registering original music with a performing rights society in order to collect royalties.
Commercial Music Royalty Collection
Ivy Tombak, president of Litchfield Entertainment, Co., Inc., discussed the benefits of registering original music with a performing rights society in order to collect royalties.
What's New In Print Production?
We’ve all heard the rumor that print is dead, but according to Neil O’Callaghan, executive VP operations & technology, and Ed Saturn, VP, account services, Hudson Yards, there’s never been a more exciting time for the medium. In this session, O’Callaghan and Saturn discuss decoupling production from creative, magazine advertising workflows, and show off new technological developments in the world of print media.
What's New In Print Production?
We’ve all heard the rumor that print is dead, but according to Neil O’Callaghan, executive VP operations & technology, and Ed Saturn, VP, account services, Hudson Yards, there’s never been a more exciting time for the medium. In this session, O’Callaghan and Saturn discuss decoupling production from creative, magazine advertising workflows, and show off new technological developments in the world of print media.
How to Make the Most Out of Your Ad Production Dollars
Jillian Gibbs, CEO and Founder, APR, discussed ways to boost the efficiency of marketing investments for ad production without sacrificing the quality of the creative.
How to Make the Most Out of Your Ad Production Dollars
Jillian Gibbs, CEO and Founder, APR, discussed ways to boost the efficiency of marketing investments for ad production without sacrificing the quality of the creative.
How to Make the Most Out of Your Ad Production Dollars
Jillian Gibbs, CEO and Founder, APR, discussed ways to boost the efficiency of marketing investments for ad production without sacrificing the quality of the creative.
Johnson & Johnson: Trickle Down Procurement
Payton Rodgers, category lead, agencies and media, medical device and diagnostic sector, Johnson & Johnson, and Eric Samuelson, VP, strategic sourcing and supplier development, Jack Morton Worldwide, discussed how marketing procurement worked to create an environment of “trickle down procurement” which greatly increased production quality while also organically reducing costs.
Johnson & Johnson: Trickle Down Procurement
Payton Rodgers, category lead, agencies and media, medical device and diagnostic sector, Johnson & Johnson, and Eric Samuelson, VP, strategic sourcing and supplier development, Jack Morton Worldwide, discussed how marketing procurement worked to create an environment of “trickle down procurement” which greatly increased production quality while also organically reducing costs.
Research Report: Q2 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. It covers the following key topics: production management, business-to-business, digital marketing, agency relations, social media, marketing technology, sponsorship, and marketing organization.
Best Practices in Integrated Production
Kimberlee Mulherin, digital SME, Advertising Production Resources, discussed current marketing production trends, including the integration of TV, video, print, and digital.
Best Practices in Integrated Production
Kimberlee Mulherin, digital SME, Advertising Production Resources, discussed current marketing production trends, including the integration of TV, video, print, and digital.
Trends in Digital Production
Nicole Muniz, producer, B-Reel, and David Estis, creative director, B-Reel, discussed recent projects B-Reel has completed in the areas of social media, gaming, and online video.
Trends in Digital Production
Nicole Muniz, producer, B-Reel, and David Estis, creative director, B-Reel, discussed recent projects B-Reel has completed in the areas of social media, gaming, and online video.
PowerPresentation: Q2 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q2 Member Benchmarking survey. The most popular use of social media/word of mouth marketing includes building and managing pages/profiles on Facebook, MySpace, or other social networks (75%), managing branded Twitter profiles (72%), and monitoring online word of mouth regarding their brand(s) (72%).
Actors Acting Out: SAG/AFTRA Developments
Douglas J Wood, senior partner, Reed Smith LLP, David Weissman, Partner, ReedSmith, and Allan Linderman, president, The Linderman Media Group, discussed the GRP pilot program, which concluded in March 2011.
