Production Management
4A’s: 2011 Television Production Cost Survey (TVPCS) Executive Summary
This executive summary from the 4A’s 2011 Television Production Cost Survey (TVPCS) provides average cost findings for national 30-second TV spots.
Making Celebrities Work for You
Stacy K. Marcus, associate, advertising, technology, and media law at ReedSmith LLP discussed all aspects of negotiating contracts with celebrities, including obligations, logistics, and other concerns.
Making Celebrities Work for You
Stacy K. Marcus, associate, advertising, technology, and media law at ReedSmith LLP discussed all aspects of negotiating contracts with celebrities, including obligations, logistics, and other concerns.
Making Celebrities Work for You
Stacy K. Marcus, associate, advertising, technology, and media law at ReedSmith LLP discussed all aspects of negotiating contracts with celebrities, including obligations, logistics, and other concerns.
Logitech Agency Relations Case Study
Ricardo Quintero, senior global brand manager at Logitech, and Jason Reigel, senior marketing procurement manager at Logitech, discussed how Logitech produces creative videos in a structured environment, and shared a webcam campaign case study.
Logitech Agency Relations Case Study
Ricardo Quintero, senior global brand manager at Logitech, and Jason Reigel, senior marketing procurement manager at Logitech, discussed how Logitech produces creative videos in a structured environment, and shared a webcam campaign case study.
10 Steps to Ad Production Efficiencies
Jillian Gibbs, founder and CEO of Advertising Production Resources (APR), revealed industry trends for 2013, highlighted insights on key cost drivers and optimizers, and provided a top 10 list for boosting efficiencies.
10 Steps to Ad Production Efficiencies
Jillian Gibbs, founder and CEO of Advertising Production Resources (APR), revealed industry trends for 2013, highlighted insights on key cost drivers and optimizers, and provided a top 10 list for boosting efficiencies.
10 Steps to Ad Production Efficiencies
Jillian Gibbs, founder and CEO of Advertising Production Resources (APR), revealed industry trends for 2013, highlighted insights on key cost drivers and optimizers, and provided a top 10 list for boosting efficiencies.
Davis & Gilbert LLP: Celebrity Endorser Contract Changes May Be Advisable
Davis & Gilbert LLP advises marketers to strengthen their celebrity contract termination language in lieu of recent celebrity endorser social media embarrassments.
The Five Most Startling Marketing Discoveries from 2012
This webinar from MarketingExperiments profiles the top five discoveries to come out of its marketing research labs in 2012, including the keys to achieving higher conversion and maximum lift.
APR: Advertising Production Payment Guidelines
In this piece APR provides reference guidelines to advertisers seeking to better understand payments made by their agencies to production companies for advertising production services.
Adobe: How to Turn Big Data into Your Biggest Asset
Matt Langie, senior director, product and solutions marketing at Adobe Systems, defined big data, discussed the hurdles to enabling big analytics, and offered four strategies to turn big data into your biggest asset.
Adobe: How to Turn Big Data into Your Biggest Asset
Matt Langie, senior director, product and solutions marketing at Adobe Systems, defined big data, discussed the hurdles to enabling big analytics, and offered four strategies to turn big data into your biggest asset.
Gilt Groupe: Using Big Data to Reinvent Shopping
Tamara Gruzbarg, senior director of customer analytics at Gilt Groupe, discussed how the company uses big data to give customers exactly what they are looking for.
Gilt Groupe: Using Big Data to Reinvent Shopping
Tamara Gruzbarg, senior director of customer analytics at Gilt Groupe, discussed how the company uses big data to give customers exactly what they are looking for.
PowerPresentation: 2012 ANA Q4 Member Benchmarking Survey
This collection of data charts represents findings from the 2012 ANA Q4 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include Digital marketing (digital decoupling), marketing organization (integrated marketing), agency compensation, and marketing financial management and procurement.
Pantone's Colorful Approach to Creative Partnerships
Ron Potesky, senior vice president and general manager, Pantone, discussed the evolution of Pantone (a small commercial printing company) from a color management tool into a stand-alone global brand.
Pantone’s Colorful Approach to Creative Partnerships
Ron Potesky, senior vice president and general manager, Pantone, discussed the evolution of Pantone (a small commercial printing company) from a color management tool into a stand-alone global brand.
AICE Recommended Practices: Digital Production
Burke Moody, executive director, AICE, and Jeff Drury, chairman, AICE Technical Committee, discussed results of a survey on digital production and presented AICE’s recommended practices for digital production.
