Search Marketing Knowledge Center | ANA

Search Results for All Content (access may be restricted)

Search returned: 504 document(s).

  • Ranking Marketers' Most Frequently Used Retail Media Networks

    Money Slides   September 5, 2024  

    The ANA shares the results of a survey that identifies the ten retail media networks that marketers use most — a list that includes the likes of industry behemoths such as Walmart Connect, Amazon Advertising, and Target Roundel, but also smaller players such as Instacart, Sam’s, Costco, and Dollar General.

    view
  • The Next Generation of Retail Media Networks Is Emerging

    B2C   August 28, 2024  

    The number of retail media networks is proliferating rapidly, with companies ranging from Chase to United Airlines getting in on the act. Are there enough ad dollars to go around?

    view
  • Do Fast-Food Brands Need to Flip the Script?

    B2C   August 23, 2024  

    With consumers dining out less frequently due to prolonged inflation, fast-food chains find themselves at a crossroads. Brands that can successfully blend competitive pricing, technological innovation, and a comprehensive approach to defining value stand the best chance of thriving in a competitive business environment.

    view
  • Engaging with Value and Delivering More of It

    Event Recaps   August 14, 2024  

    Kelly McKay from The Krazy Coupon Lady shared research providing crucial insights into consumer shopping behaviors, promotional preferences, and effective strategies for brands to deliver value across generations in an era of rising prices and tightening budgets.

    view
  • 7-Eleven’s Journey to Customer Obsession

    Event Recaps   August 14, 2024  

    Gary Long from 7-Eleven discussed the company's transformative journey in leveraging customer data and analytics to drive business decisions and enhance customer experiences in the convenience store industry.

    view
  • Marketing News Quiz for July 27, 2024

    Marketing News Quiz   July 27, 2024  

    In this week's marketing news quiz: A study on retail media networks, Kamala Harris's trendy presidential campaign, unexpected updates on Google's deprecation of cookies, and more.

    view
  • Retail Media Networks: Optimism Tempered with Caution

    Research Reports   July 24, 2024  

    While retail media networks (RMNs) have been around for well over a decade, they have really come into their own over the past few years. This ANA report concludes that, “Retail media networks have a measurement issue...and therefore better measurement of RMNs is clearly required.”

    view
  • Legal Developments in Sweepstakes, Charitable Promotions, Loyalty Programs, and Other Promotions Topics

    Event Recaps   July 24, 2024  

    Representatives from Venable LLP discussed new laws and regulations related to sweepstakes, prize promotions, and loyalty programs, as well as potential legal issues that can arise when these tactics integrate cutting-edge technologies.

    view
  • Using Mobile Cameras to Unlock Product Discounts: A Mondelēz Story

    Event Recaps   July 18, 2024  

    During a session at a July 2024 meeting of the ANA’s Commerce Marketing Committee, Mondelēz explained how it leveraged mobile phone cameras and a partnership with Target to sell belVita Breakfast Biscuits.

    view
  • Jimmy Dean Capitalizes on Walmart’s Retail Media Network

    Event Recaps   July 18, 2024  

    Jimmy Dean leveraged a partnership with Walmart to pitch the right products from its portfolio of sub-brands at the right time to the right consumers to maximize sales.

    view
  • Domino's Bold Digital Transformation

    Conference Session Videos   July 18, 2024  

    In this video, Domino’s explored how its culture of innovation is inspired by customer tensions.

    view
  • Domino's Bold Digital Transformation

    Event Recaps   July 18, 2024  

    Domino’s explored how its culture of innovation is inspired by customer tensions.

    view
  • Going Beyond Points for the Ultimate Loyalty Program

    Knowledge Partners   July 17, 2024  

    Phaedon shared examples from successful loyalty efforts to help brands discover how to go beyond points to increase the efficacy of their loyalty programs.

    view
  • How to Score Big with Youth Sports Parents

    Partner Content   July 11, 2024  

    TeamSnap data shows youth sports parents are looking for brands that are cost effective. When it comes to snack preferences and choosing the right half-time crunch or post-game pick-me-up, the parents TeamSnap surveyed say they would choose price over quality.

    view
  • Ace Back-to-School Shopping: LTK's Textbook for Success

    Webinar Rewinds   July 11, 2024  

    Prepping for the Back to School season? In this webinar, LTK provided valuable insights from the recent LTK Back to School 2024 Shopper study, including trends in top-shopped categories by generation.

    view
  • Customer Loyalty in Shared Mobility Situations: Spain

    Knowledge Partners   July 9, 2024  

    A study of user behavior in the shared mobility (i.e., vehicle sharing) market in Spain, including user preferences, loyalty, frequency of use, average ticket, and other relevant indicators.

    view
  • This Brand Gave a Masterclass in Executing an Effective Loyalty Program

    B2 Awards   June 30, 2024  

    Fatima Fertilizers Pvt. Ltd. launched a loyalty program that drove higher profits and increased market share.

    view
  • 4 Campaigns That Leverage Experiential Marketing

    Pulse   May 31, 2024  

    In today’s world, endless scrolling not only saps attention, but also clutters the marketplace with information and products. For a brand, this situation can be a challenge when trying to differentiate in a crowded forum. Crafting experiences that bring people together and inspire fun, however, can be a game-changer. What better way for a brand to build community and create fond memories?

    view
  • It’s Time to Diversify Lower-Funnel Tactics

    Leading Edge   May 21, 2024  

    E-commerce conversion rates for many brands have surprisingly taken a downturn in recent months. Recent industry data from Belardi Wong reveals a 7 percent decline in conversion rates for apparel and an even steeper 11 percent drop for home goods. This unsettling trend underscores the imperative for ecommerce brands to rethink their bottom-funnel remarketing strategies.

    view
  • Evolving Retail Media Networks Performance

    Event Recaps   May 21, 2024  

    Intel’s Ian Freitas joined the ANA’s Commerce Marketing Committee to discuss how his brand approaches modern marketing challenges using retail media networks (RMNs), how it measures those efforts, and how it thinks about resource allocation.

    view