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Ranking Marketers' Most Frequently Used Retail Media Networks
Money Slides September 5, 2024The ANA shares the results of a survey that identifies the ten retail media networks that marketers use most — a list that includes the likes of industry behemoths such as Walmart Connect, Amazon Advertising, and Target Roundel, but also smaller players such as Instacart, Sam’s, Costco, and Dollar General.
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The Next Generation of Retail Media Networks Is Emerging
B2C August 28, 2024The number of retail media networks is proliferating rapidly, with companies ranging from Chase to United Airlines getting in on the act. Are there enough ad dollars to go around?
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Do Fast-Food Brands Need to Flip the Script?
B2C August 23, 2024With consumers dining out less frequently due to prolonged inflation, fast-food chains find themselves at a crossroads. Brands that can successfully blend competitive pricing, technological innovation, and a comprehensive approach to defining value stand the best chance of thriving in a competitive business environment.
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Engaging with Value and Delivering More of It
Event Recaps August 14, 2024Kelly McKay from The Krazy Coupon Lady shared research providing crucial insights into consumer shopping behaviors, promotional preferences, and effective strategies for brands to deliver value across generations in an era of rising prices and tightening budgets.
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7-Eleven’s Journey to Customer Obsession
Event Recaps August 14, 2024Gary Long from 7-Eleven discussed the company's transformative journey in leveraging customer data and analytics to drive business decisions and enhance customer experiences in the convenience store industry.
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Marketing News Quiz for July 27, 2024
Marketing News Quiz July 27, 2024In this week's marketing news quiz: A study on retail media networks, Kamala Harris's trendy presidential campaign, unexpected updates on Google's deprecation of cookies, and more.
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Retail Media Networks: Optimism Tempered with Caution
Research Reports July 24, 2024While retail media networks (RMNs) have been around for well over a decade, they have really come into their own over the past few years. This ANA report concludes that, “Retail media networks have a measurement issue...and therefore better measurement of RMNs is clearly required.”
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Legal Developments in Sweepstakes, Charitable Promotions, Loyalty Programs, and Other Promotions Topics
Event Recaps July 24, 2024Representatives from Venable LLP discussed new laws and regulations related to sweepstakes, prize promotions, and loyalty programs, as well as potential legal issues that can arise when these tactics integrate cutting-edge technologies.
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Using Mobile Cameras to Unlock Product Discounts: A Mondelēz Story
Event Recaps July 18, 2024During a session at a July 2024 meeting of the ANA’s Commerce Marketing Committee, Mondelēz explained how it leveraged mobile phone cameras and a partnership with Target to sell belVita Breakfast Biscuits.
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Jimmy Dean Capitalizes on Walmart’s Retail Media Network
Event Recaps July 18, 2024Jimmy Dean leveraged a partnership with Walmart to pitch the right products from its portfolio of sub-brands at the right time to the right consumers to maximize sales.
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Domino's Bold Digital Transformation
Conference Session Videos July 18, 2024In this video, Domino’s explored how its culture of innovation is inspired by customer tensions.
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Domino's Bold Digital Transformation
Event Recaps July 18, 2024Domino’s explored how its culture of innovation is inspired by customer tensions.
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Going Beyond Points for the Ultimate Loyalty Program
Knowledge Partners July 17, 2024Phaedon shared examples from successful loyalty efforts to help brands discover how to go beyond points to increase the efficacy of their loyalty programs.
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How to Score Big with Youth Sports Parents
Partner Content July 11, 2024TeamSnap data shows youth sports parents are looking for brands that are cost effective. When it comes to snack preferences and choosing the right half-time crunch or post-game pick-me-up, the parents TeamSnap surveyed say they would choose price over quality.
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Ace Back-to-School Shopping: LTK's Textbook for Success
Webinar Rewinds July 11, 2024Prepping for the Back to School season? In this webinar, LTK provided valuable insights from the recent LTK Back to School 2024 Shopper study, including trends in top-shopped categories by generation.
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Customer Loyalty in Shared Mobility Situations: Spain
Knowledge Partners July 9, 2024A study of user behavior in the shared mobility (i.e., vehicle sharing) market in Spain, including user preferences, loyalty, frequency of use, average ticket, and other relevant indicators.
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This Brand Gave a Masterclass in Executing an Effective Loyalty Program
B2 Awards June 30, 2024Fatima Fertilizers Pvt. Ltd. launched a loyalty program that drove higher profits and increased market share.
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4 Campaigns That Leverage Experiential Marketing
Pulse May 31, 2024In today’s world, endless scrolling not only saps attention, but also clutters the marketplace with information and products. For a brand, this situation can be a challenge when trying to differentiate in a crowded forum. Crafting experiences that bring people together and inspire fun, however, can be a game-changer. What better way for a brand to build community and create fond memories?
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It’s Time to Diversify Lower-Funnel Tactics
Leading Edge May 21, 2024E-commerce conversion rates for many brands have surprisingly taken a downturn in recent months. Recent industry data from Belardi Wong reveals a 7 percent decline in conversion rates for apparel and an even steeper 11 percent drop for home goods. This unsettling trend underscores the imperative for ecommerce brands to rethink their bottom-funnel remarketing strategies.
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Evolving Retail Media Networks Performance
Event Recaps May 21, 2024Intel’s Ian Freitas joined the ANA’s Commerce Marketing Committee to discuss how his brand approaches modern marketing challenges using retail media networks (RMNs), how it measures those efforts, and how it thinks about resource allocation.
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