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Mastering Marketing's New Era, with CPG Marketing Expert Fernando Herrera
Marketing Futures Podcast May 7, 2024Marketing Futures’ Podcast host Mike Berberich caught up with CPG Expert Fernando Herrera at the 2024 ANA Brand Masters Conference to discuss omnichannel marketing, AI, and the hybrid/remote workforce.
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Xbox’s Turns to the “Power of Three” to Win Over Gamers with an Innovative Brand Partnership
REGGIE Awards April 28, 2024In a first-of-its-kind activation, Xbox partnered with three of PepsiCo’s most popular brands to create new content, bring back some old fan favorite products, and ultimately raise awareness and purchase intent for its Game Pass service.
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PENN Entertainment Drove Loyalty Adoption Through the Power of Second Chances
REGGIE Awards April 28, 2024To increase adoption of and engagement with its rewards platform, PENN Entertainment created a campaign that prompted users to imagine what they would do if they could go back and give a piece of advice to their past selves.
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Forever 21 Partners with Live Nation to Delight Festival Goers
REGGIE Awards April 28, 2024To connect with fashion-conscious generation Z festival-goers, Forever 21 partnered with Live Nation and enlisted influencer Bunny Zigler for its Rolling Loud activation. Bunny's Bae Bar glam services and capsule collections drove buzz, achieving a 50 percent sell-through rate, surpassing $100,000 in sales, and solidifying Forever 21 as the go-to for festival fashion.
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How BMO Reduced Attrition, Increased Revenue, and Helped Customers Make Real Financial Progress
REGGIE Awards April 28, 2024Rather than persuading customers to use their credit card through traditional promotional offers, Bank of Montreal (BMO) created a program to better understand their needs and match them with a personalized card transfer offer.
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Knorr’s Reimagines the Drive-Thru as the Destination for Healthy Food
REGGIE Awards April 28, 2024Knorr partnered with H-E-B to win back shoppers who had been defaulting to fast food for the sake of convenience instead of making meals at home. With an on-premise drive-thru experience, Knorr broke down preconceptions of convenience and introduced easy, delicious, and nutritious solutions to H-E-B shoppers.
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Dove Dares Parents to Help Their Daughters Embrace Body Confidence
REGGIE Awards April 26, 2024With Dove’s campaign, “Dare to Be Truly You,” the brand inspired a trusting, open dialogue between kids and parents to discuss beauty and self-esteem topics through experiential events, in-store education, and social extensions of the card game that Dove designed to accompany the campaign.
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Intel Highlights PCs’ Role in Joyful, Human Experiences
REGGIE Awards April 20, 2024PC sales surged during the pandemic, then plummeted 28 percent. To reverse this, the industry tried advanced tech specs to woo shoppers — but this just confused them. Intel changed the conversation to focus on real world experiences, showing shoppers that whatever their passions, Intel Core processors were there to support them.
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Unilever’s “Ugly Sundaes” Campaign Delivered Beautiful Business Results
REGGIE Awards April 20, 2024With its “Ugly Sundaes” campaign, Unilever gave consumers permission to break free from the constraints of their holiday dessert traditions and opt for a lower-stress option that could still create lasting memories with friends and family.
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Anytime Fitness Generated Big-Game-Size Buzz Without a Super Bowl Ad
REGGIE Awards April 17, 2024Anytime Fitness couldn’t afford to buy a $7 million Super Bowl ad, so the brand subverted conventions by hijacking the Super Bowl without an ad, turning the Big Game into a big game of bingo. The effort significantly surpassed all internal goals, tangibly built the brand, and contributed to increased revenue.
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ZzzQuil Reframes the Benefits of a Good Night’s Sleep
REGGIE Awards April 17, 2024ZzzQuil flipped the sleep category on its head, shifting the message to reach younger active Walmart shoppers suffering sleepless nights in life’s most wakeful moments. The breakthrough omnichannel campaign focused not just on the discomfort of nights spent tossing and turning, but on the benefits of a restful night to one’s daytime experiences, leading “Better Sleep for Better Days” to deliver results for the brand, retailer, and shopper.
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How Frito-Lay Dominated Halloween with Scary Good Snacks
REGGIE Awards April 17, 2024During a candy-dominated time frame, Frito-Lay kept the momentum of salty-snack enjoyment throughout the Halloween season by tapping into the scary movie watching occasion.
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How Paramount Global Resurrected an Iconic Franchise
REGGIE Awards April 17, 2024Paramount Global's Teenage Mutant Ninja Turtles (TMNT) campaign strategically leveraged the theatrical release of <em>Teenage Mutant Ninja Turtles: Mutant Mayhem</em> to reignite consumer interest, securing significant incremental features and retailer support, thereby reestablishing the iconic franchise as an evergreen property.
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This Group Hit the Jackpot by Leveraging New Jersey’s Passion for Debate
REGGIE Awards April 17, 2024With campaign creative that centered around one of New Jersey’s most popular debates, the Northstar New Jersey Lottery Group was able to flip the script and turn a typically slow summer season into a business jackpot.
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Blaze Pizza Leverages Data to Shape Loyalty Offers
REGGIE Awards April 17, 2024Blaze Pizza needed to boost August sales by 8 to 10 percent. The solution involved a segmented "month of offers" for loyalty members, leveraging the loyalty management platform’s segments and communicating via email and push. The effort’s data-driven strategies led to a 15 percent sales lift, surpassing the goal.
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What Brands Need to Know: Marketing in the New Age of Commerce
Event Recaps April 15, 2024Tina Manikas, president at Tracy-Locke, explored some of the ways in which commerce is driving engagement and business growth across various marketing disciplines, while also providing brand-focused examples to illustrate some of her points.
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Deepening the Relationship: The Loyalty Experience Program’s Role at The Fresh Market
Event Recaps March 28, 2024Jeff Snyder, director of loyalty and email marketing at The Fresh Market, provided an overview of the brand’s loyalty program, including its background and how the brand is leveraging customer data.
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How e.l.f. Beauty Built a Powerful Loyalty Program
Event Recaps March 28, 2024Shannon Lewis, senior manager of CRM and loyalty at e.l.f. Beauty, provided an overview of her brand’s highly successful loyalty program, covering the four main principles that power the program and activations e.l.f. has launched to support those principles.
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Social Commerce Revolution: Three Strategies to Transform Your Approach
Knowledge Partners March 27, 2024Social commerce has come a long way in a short time, evolving from a basic “link in bio” to seamlessly integrated, immersive cross-platform shopping experiences. From Pinterest Product Pins to TikTok Shop, there are endless opportunities for brands to entice consumers to “buy now.”
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Staying Visible and Relevant: Social Media Algorithms by Platform
Knowledge Partners March 27, 2024Today we’re taking a look at the largest social platforms that our team utilizes daily, like Facebook, Instagram, and TikTok. We’re outlining why algorithms are valuable, how they change from platform to platform, and offering a few tips for how to please these fickle machines.
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