Search Marketing Knowledge Center

Events Database 2025

Tools September 20, 2024

A professionally designed database and calendar to organize, summarize, and communicate all of your marketing events.

view

Guerrilla Marketing Should Be More than a Stunt

B2C September 18, 2024

As social media and the rise of artificial intelligence-driven content blur the lines between creators and advertisers, guerrilla marketing may become an increasingly viable marketing vehicle, though perhaps still as elusive to define as it is to spot a 6-foot-7 Sasquatch in the wilds of Central Park.

view

3 B2B Campaigns That Created Powerful Experiences

Pulse September 17, 2024

Below are B2B companies that successfully utilized experiential marketing to increase brand awareness and affinity.

view

Marketing News Quiz for September 14, 2024

Marketing News Quiz September 14, 2024

In this week's marketing news quiz: advertisers' use of TikTok continues to grow, a new campaign by Liquid Death, Google faces an antitrust suit, and more.

view

From Linear to Streaming: The Evolution of Live Events

Knowledge Partners September 12, 2024

In late 2023, Amazon Ads and Publicis Media worked together to create a study to better understand the shift from linear to streaming of live events in the US.

view

Brand Belonging as Antidote to Male Alienation

Leading Edge August 22, 2024

Many men, especially young men, feel left behind as the world moves forward. This is a conversation that has significant implications for brand marketers as well as society at large.

view

How Marketers Tap into the Cultural Zeitgeist

Champions of Growth Podcast August 21, 2024

JuHee Kim, president of ad agency MuteSix, joins host Matthew Schwartz to discuss some of the key questions marketers need to ask when they want to align their brand with a cultural moment (or movement) and why serendipity may play a bigger part in such activations than brand managers appreciate.

view

How Planet Fitness' High School Summer Pass Connects with Today's Teens

Event Recaps August 13, 2024

Summer often fails to live up to expectations for teens. Learn how Planet Fitness met teens where they are by showing up on the channels they spend their summers on, with enticing content that creates confidence to sign up for a one of a kind program: High School Summer Pass®, a free summer membership for teens.

view

How a Nearly 100-Year-Old Company Is Modernizing Their Experiential Model to Drive Business Growth

Event Recaps August 8, 2024

Representatives from Caterpillar (Cat) and agency partner, Outerkind, discussed the brand’s updated approach to marketing, highlighting its focus on leveraging experiential to win over both long-time customers and new ones.

view

How Unleashing Seattle’s Soul, Not Just Its Sights, Drove Brand Success

Event Recaps August 8, 2024

Visit Seattle showcased its updated approach to marketing, touching upon how it has leveraged deep, authentic storytelling through unique and immersive media experiences to drive interest.

view

The Expanding Number of Niche Sports Offers New Ad Plays

B2C July 29, 2024

Pickleball tops a growing roster of niche sports that are attracting legions of fans, with a smorgasbord of games for advertisers to tap into. The appeal to marketers is twofold: affordability and the opportunity to integrate a brand into the consumer experience.

view

An Event to Inspire Latino Men Toward Better Mental Health

Knowledge Partners July 23, 2024

In a groundbreaking live event fostering mental health discussions within the Latino community, LATV hosted the "Entre Hermanos Love, Your Mind" event as part of the Love, Your Mind campaign, a collaborative effort from the Huntsman Mental Health Institute and the Ad Council.

view

USAA Leverages the Army-Navy Game to Attract Customers

In-House Excellence Awards July 22, 2024

The Army-Navy Game presented by USAA offered the organization an excellent opportunity to reflect its brand values and showcase its products and services to a large cross-section of members and prospects. USAA leveraged sponsorship rights and tactics to develop a campaign aligning with fan passion-points while supporting marketing objectives.

view

Crafting Impactful Sponsorships: A Data-Driven Approach

Event Recaps July 18, 2024

Amy Hu, CMO at New York Life, described her organization’s approach to sports sponsorships, which aims to bring together the art and science of marketing.

view

Going Beyond Points for the Ultimate Loyalty Program

Knowledge Partners July 17, 2024

Phaedon shared examples from successful loyalty efforts to help brands discover how to go beyond points to increase the efficacy of their loyalty programs.

view

How JBL Amplified Brand Impact Through Targeted Activations

Event Recaps July 17, 2024

JBL, a leader in audio products, successfully engaged diverse subcultures through targeted activations, partnering with artists and athletes to create authentic connections and drive brand impact.

view

How JBL Amplified Brand Impact Through Targeted Activations

Conference Session Videos July 17, 2024

In this video, JBL, a leader in audio products, successfully engaged diverse subcultures through targeted activations, partnering with artists and athletes to create authentic connections and drive brand impact.

view

Juniper Networks Sponsors an F1 Team to Influence ITDMs to “Demand More”

B2 Awards July 14, 2024

The Juniper Networks “Demand More” campaign leveraged a pivot to a bold, brand-first media approach, encompassing the company’s first forays into sports sponsorship and TV advertising. Having the courage to divert demand media spend paid off big time, as both brand and demand metrics went through the roof.

view