Sponsorship & Event Marketing

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Honest Tea Drives Business Results Through Social Experiment

Dan Forman, director of PR and digital media at Honest Tea, shared a case study for the National Honesty Index, a disruptive event and digital experience designed to drive product trial and earn media coverage.

Three Keys to Branding with Youth and High School Sports

Youth and high school sports are a growing area of interest among advertisers, thanks to high rates of participation (over 20 million participants and more than 40 million fans) and the national reach of the market.

March Madness 2014: What the Trends Mean for Marketing Plans

This infographic breaks down how the NCAA Men's Division One Basketball Tournament known as March Madness impacts online and social media traffic.

Live Nation Cross-Platform Media Case Study

Ben Long, vice president of strategic alliances and technology and innovation lead for North America at Live Nation Network, shared a global, cross-platform media and marketing campaign case study.

Live Nation Cross-Platform Media Case Study

In this presentation, Ben Long, vice president of strategic alliances and technology and innovation lead for North America at Live Nation Network, shared a global, cross-platform media and marketing campaign case study.

March Madness: A Full Court Press for Marketers

March madness is one of the year’s biggest marketing moments. Google looks at last year’s numbers and the early trends for 2014 to help predict the field for marketers.

Intel Develops a Branded Content Formula to Ensure Repeated Success

Billie Goldman, partner marketing at Intel Corporation, shared Intel’s content marketing approach and key learnings from launching award-winning branded video content that went viral, engaged target consumers, and drove results.

Intel Develops a Branded Content Formula to Ensure Repeated Success

In this presentation, Billie Goldman, partner marketing at Intel Corporation, shared Intel’s content marketing approach and key learnings from launching award-winning branded video content that went viral, engaged target consumers, and drove results.

March Madness Ad Revenue

As sports fans across the country get ready to fill out brackets predicting the outcome of the NCAA Men’s Division I Basketball Championship, advertisers are also eagerly anticipating the 21-day event known simply as “March Madness.”

March Madness Generated $1.15 Billion in Ad Revenue in 2013

March Madness, the NCAA Men's Division 1 Basketball Championship, is one of the largest and most valuable properties in all of TV sports, triggering more than $8 billion in TV ad spending in 2013.

Chobani: From Category Disruptor to Market Leader

Peter McGuinness, chief marketing and brand officer at Chobani, shared how Chobani is building a marketing infrastructure to maintain the brand’s No. 1 position.

Chobani: From Category Disruptor to Market Leader

In this video, Peter McGuinness, chief marketing and brand officer at Chobani, shared how Chobani is building a marketing infrastructure to maintain the brand’s No. 1 position.

Honda’s Comeback Story

Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.

Honda’s Comeback Story

In this video, Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.

Honda’s Comeback Story

In this presentation, Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.

Updating the Menu: Sponsorship's New Benefits

IEG’s new briefing spotlights the seven critical sponsorship benefits that sponsors should require and rightsholders must provide if they want to find success in today’s marketplace by connecting with audiences, consumers and customers.

Business Technology: A Sponsorship Category Update

This IEG special report — examining sponsorship activity, spending, trends and activation elements — reveals why and how companies such as IBM, HP, Cisco and SAP are formulating entirely new sponsorship strategies.

ANA Committee Leadership Initiatives

This report covers findings from various ANA Committee Leadership Initiatives.

Liberty Mutual Creates On-The-Fly Olympics Ad

Liberty Mutual Insurance created an Olympics-themed TV spot on-the-fly based on a breaking news event.

Toyota and B.A.S.S.: Reeling in a Great Sponsorship

Jim Baudino, engagement marketing manager at Toyota Motor Sales, shared four keys to maintaining a successful and authentic sponsorship.

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