Integrated Marketing Communications
This event is over.
Day One
# |
Module |
Timing |
Content Summary |
1 |
Introduction |
0H:30M |
|
2 |
Targeting |
2H:30M |
|
3 |
Positioning |
2H:00M |
- Points of Parity vs. Points of Difference - Reasons to Believe - The Brand Promise
|
4 |
Consistency |
2H:00M |
|
Day Two
# |
Module |
Timing |
Content Summary |
5 |
The purchase process |
1H:00M |
|
6 |
Touch Points |
1H:00M |
|
7 |
Alignment |
2H:30M |
|
8 |
Measurement |
1H:30M |
|
9 |
Barrier Busting |
1H:00M |
|