Leveraging Social Media for Brand Building
This event is over.
This session is available as a member-benefit to full ANA members only. Seats are limited and confirmation of attendance will be required in advance of the session.
The proliferation of social media platforms and empowered consumers makes reaching your target audience challenging. Even the biggest brands struggle with how to use social media to be relevant and authentic. Moreover, uneven social platform and strategy skills sets making marketing planning and strategy fraught with misunderstanding and inefficiencies.
Led by industry expert with 20 years of experience, and an acknowledged social media thought leader since 2009, this workshop addresses these issues and takes you and your brand’s social media presence to the next level. This workshop provides insights and best practices on the latest updates and features of the most widely used social marketing platforms, including Facebook, Instagram, Snapchat, Pinterest, Twitter, and LinkedIn. You will gain understanding of the current demographic profile of each platform and review examples and case studies of what top performing brands are doing to optimize their social media efforts. Finally, you will learn content planning strategies, the latest on advertising features, and analytics that will help you to reach and measure the impact of your social media efforts.
Who is this workshop for?
This workshop is for marketing executives and professionals that want to be well versed in the social media landscape. It is also for marketers that want to gain a current understanding of the social media opportunity for their brands.
- Setting the Stage (10 min)
- Current State of Social Media (60 min)
- Platform High Level Overview (60 min)
- Break (15 min)
- Best Practices and insights on key Social Media Platforms (120 min)
- Break (15 min)
- Putting it Together with Content Planning Strategies (10 min)
- Group exercise (15 min)
- Group Presentations (10 min)
- Closing (5 min)
Trina Albus is the founder of MAGENTA AGENCY, the social marketing agency for beauty brands. Trina has 20 years of experience in digital and has been acknowledged by the industry since 2009 as a thought leader in social media marketing. She is a regular advisor to prominent national brand teams and influencers. Before founding MAGENTA, for 15 years she put her expertise in economics, math, and statistics to work for the technology and marketing groups at Price Waterhouse, Discovery Channel, Time Inc. and BeachMint.
She balances her time running the agency, teaching social and digital marketing workshops and courses, and presenting at conferences, including the Lucky Magazine Fashion and Beauty Blogger (FABB) Conference, Social Media Week NYC and Los Angeles, and Beauty Biz Roundtable in Los Angeles. She taught a 10-Week Digital Marketing course at General Assembly in Los Angeles four times. In 2011, she guest lectured at the Fashion Institute of Technology (FIT) in NYC to Cosmetics and Fragrance Marketing students. During the 2014-2015 academic year, Trina served as a Digital Marketing subject matter expert for Fashion Marketing students at NYU's Stern MBA program.
In 2016, Trina was a speaker at the annual E-commerce Best Practices Conference at Stanford University and a guest lecturer for UCLA's Integrated Marketing program.
Trina is a contributor to Financial Times Press book, 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking and Damian Ryan’s Understanding Social Media. She was involved with Social Media Week from 2009 through 2015, serving as an Advisory Board member and speaker at Social Media Week New York and Los Angeles.