How Society and Sustainability Impact Brand Reputation in a Post-Pandemic World

This session will analyze, interpret, and discuss the importance and impact of social and environmental issues on the reputation of companies. Powered by proprietary RepTrak data and shaped by CMO / CCO contributors from leading multi-national companies as panel participants, this moderated session will get to the heart of how ESG-related issues influence behavior.

Key takeaways will include an understanding of what factors underscore the drivers of brand reputation -- including social injustice, diversity, gender egalitarianism, supply chain, and net zero carbon footprint - and how companies can proactively benefit from tapping into these insights to make the world a better place to live and yield competitive advantage.

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