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Insights of the Week

The Brand Laboratory: Observations of Advertising Spending on Brand Performance

This CoreBrand study found that, among other things, B-to-C companies communicate more aggressively than others and have much stronger brands. Read the report for more findings.

Microsoft: The Integrated Production Process

Trish Murray, brand executive producer at APR, and Nikki Thomas, senior manager of advertising at Microsoft, discuss Microsoft’s integrated production process and best practices for marketers to leverage its benefits.

Putnam Investments: In-House Video Production

The use of an in-house studio for video production has allowed Putnam Investments to expand its content offerings and generate ROI. Maureen Hartigan, director of marketing communications at Putnam Investments, shares best practices on the company’s video production process.

Technology Keynote: The Future of Marketing

Rishad Tobaccowala, chair of DigitasLBi and Razorfish, explores how and why marketing is changing, the trends that will shape the future of marketing, and how marketers need to reinvent themselves to remain relevant in the industry.

Buyer Persona Template

To gain a precise understanding of buyer behavior and characteristics, use this template to identify common pain points for each of your fictional buyer personas.

Equinox's CMO and SVP, Carlos Becil,
Talks About a Brand's Digital Voice

For more videos, visit our free video library (including ANA Onsite Insights video interviews.) Members can choose from a wider collection of videos in our Marketing Knowledge Center Video Catalog.

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Turning Brand Exposure Into a Purchase

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