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Insights of the Week

The Wendy’s Company Integrated Media Success Story

Tim Sullivan, vice president of media strategy and activation at The Wendy’s Company, explains how the company used smart, integrated marketing to spread its message and awareness about its new style.

Tips for Crafting a Clear and Compelling Brand Positioning

Denise Lee Yohn, media consultant and author of What Great Brands Do, shares how marketers can develop an easy-to-use framework for a positioning statement and more.

The Next Social Marketing Revolution

Ed Keller, founder and chief executive officer of Keller Fay Group, shares examples of great social marketing strategies implemented across channels.

The Role of Digital in TV Research, Fanship, and Viewing

This report from Google identifies the roles of digital platforms to TV audiences who are able to participate, research, and access TV-related content even when they aren’t watching television.

Community Manager Job Description

This template provides ideas for the responsibilities that should be considered for a community manager.

eMarketer Chairman Geoff Ramsey Delivers a Big-Picture Perspective on Digital Trends

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