Marketing Maestros | Archive

Insights from the ANA Multicultural Marketing & Diversity Conference

Posted: Oct 27, 2021 12:00am ET BY Bill Duggan

The ANA just held our Multicultural Marketing & Diversity Conference, presented by SXM Media. This was our 23rd annual conference, and my 22nd! Below are my takeaways for select sessions.

Instagram Video Update: What You Need To Know and How to Adjust Your Social Strategy

Posted: Oct 26, 2021 12:00am ET BY Kevin Burns

Adam Mosseri, head of Instagram, recently said it was “no longer a photo-sharing app.” As such, it’s no shock that the Facebook-owned company is making changes to increase video visibility within the app.

What Movies Can Teach Us on Returning Website Clients

Posted: Oct 25, 2021 12:00am ET BY Lesley Vos

We all know about a marketing funnel, right? A customer journey from the awareness to purchase stage is the Holy Grail for every specialist in sales: Marketers see how visitors turn into clients and, unfortunately, how they leave our website with no desired action we expect from them.

The Catastrophic Risks of Getting Data Security Wrong

Posted: Oct 21, 2021 12:00am ET BY Fei Zou

Getting data security right is not cheap. Getting it wrong is exorbitant. The average annual cost of a data security breach for a company that misuses or loses data is $4.24 million according to a recent IBM security survey, nearly 10 percent higher than it was before the pandemic. And that’s just the initial price tag. The true costs of lax security cut even deeper.

Univision's Chief Brand & Impact Officer Jessica Rodriguez on the Need for Diversity

Posted: Oct 15, 2021 12:00am ET

Jessica Rodriguez has lived the change she now creates at Univision. She joined the leading media company serving U.S. Hispanics as a graduate intern 20 years ago and worked her way up through the ranks to her current role as chief brand and impact officer, championing diversity, equity, and inclusion both internally and for the industry at large.

Who Is Missing From Your Marketing Team?

Posted: Oct 14, 2021 12:00am ET BY Christina Wells, Don Batsford, Jr.

Is there a key person missing from your marketing team? What skills do you need to bring onboard and develop to be more successful? Executives today must think about hiring and retaining the correct resources to build the right team as well as future proofing an organization in the world of modern marketing.

Notable Quotes from the Masters of Marketing

Posted: Oct 12, 2021 12:00am ET BY Ken Beaulieu

The 2021 ANA Masters of Marketing Conference certainly had a different feel than those of years past. The COVID-19 pandemic kept the in-person crowd in Orlando, Fla., to a fraction of its typical size (although more than 3,000 registered to watch virtually).

Employees Are at the Core of Brand Purpose

Posted: Oct 8, 2021 12:00pm ET BY Matthew Schwartz

Frank Cooper III, CMO at BlackRock, discusses how CMOs can play a key role driving brand purpose and the opportunity for chief marketers as more and more companies hire chief purpose officers.

How Should Marketers View Digital Media in a Post-Cookie World?

Posted: Oct 8, 2021 12:00am ET BY Cliff Campeau

As both government regulatory bodies and the advertising industry have become serious about data privacy, browsers such as Chrome, Safari, Firefox, and Explorer have announced safety measures that include restricting first-party cookies and blocking third-party cookies by default.

Building Customer Relationships: The North Star of Endemic Marketing

Posted: Oct 8, 2021 12:00am ET BY Jay Kulkarni

With all the changes marketing teams have faced over the past year and a half and the many privacy and data regulations on the horizon, many marketers are scrambling to pivot strategies without really grasping the big picture. Although sometimes it seems like it, marketing isn’t just a numbers game.

5 Tips for Converting Holiday Shoppers on Mega Sale Days

Posted: Oct 8, 2021 12:00am ET BY Jenn Choo

As the holiday season kicks off, it’s essential for retailers to make the most of mega sale days like Black Friday and Cyber Monday (BFCM). But it’s no longer enough to simply offer great deals and discounts and assume shoppers will come your way.

Best Practices to Enhance Your Marketing Teams

Posted: Oct 8, 2021 12:00am ET BY George Stenitzer, Founder, Crystal Clear Communications

With the right training, your teams will become more productive, improve business results, and become more engaged.

Strategies for Effective Multicultural Marketing from Jack Daniel's

Posted: Oct 4, 2021 12:00am ET

Fabrícia da Silva, Multicultural Marketing Manager USA & Canada for Brown-Forman/Jack Daniel's Tennessee Whiskey, is a featured speaker at the upcoming ANA Multicultural Marketing and Diversity Conference on October 24-26 in San Diego. ANA's Senior Director Gena Casciano recently connected with Fabricia for a pre-conference interview.