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Marketing Musings

Focusing in on Measurement

Posted: Jun 30, 2014 9:00am ET

In the final part of this series, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB where they discussed the need to develop cross-platform analytics in order to adequately leverage and measure digital media.

Please view the video below:

The Mobile Opportunity

Posted: Jun 23, 2014 9:00am ET

In the second video of this three-part series, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB where they discussed the opportunities and challenges marketers face in the mobile space.

Please view the video below:

Creating a Trustworthy Digital Media Supply Chain

Posted: Jun 16, 2014 9:00am ET

In the first of a three-part series, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB where they discussed solutions to the issues plaguing the supply chain.

Please view the video below:

Improving Digital Skills

Posted: Apr 28, 2014 11:00am ET

In this video, ANA President and CEO Bob Liodice emphasizes the importance of training and development in the ever-changing digital landscape and encourages marketers to develop a people-first strategy.

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The Need for Ad-Id

Posted: Apr 21, 2014 11:00am ET

In this video, ANA President and CEO Bob Liodice shares the importance of Ad-Id to the marketing industry and encourages marketers not yet on board to use it. The Screen Actors Guild recently mandated that all commercials using SAG talent must have Ad-Id. The deadline to switch was March 31.

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The Importance of Measurement

Posted: Apr 17, 2014 10:00am ET

Following the MRC's decision to lift the advisory on the use of viewable impressions for display ads, ANA President and CEO Bob Liodice explains the importance of measurement and what steps are necessary for the marketing industry to move forward in this regard.

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Organizing Marketing Resources for Growth

Posted: Mar 14, 2014 11:00am ET

In this video, ANA President and CEO Bob Liodice offers core insights from the Marketing2020 survey to help marketers organize resources for growth and achieve their number one goal - winning.

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Brand Impact on Financial Value

Posted: Mar 12, 2014 9:30am ET

In this video, ANA President and CEO Bob Liodice gives an in-depth look at the ways brands affect every part of an organization and explains the financial value of building a strong brand.

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Implications of New Ad Tax Legislation

Posted: Mar 11, 2014 12:30pm ET

In this video, ANA President and CEO Bob Liodice weighs in on Dave Camp's proposed new legislation regarding advertising taxes and what that means for the industry as a whole.

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New Marketing Insights at the ANA

Posted: Dec 23, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice shares recent content acquisitions by the ANA Marketing Knowledge Center, including case studies from the Effie Awards and the Mobile Marketing Association Smarties Awards.

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About This Blog

Presents the ANA's take on the major marketing news of the week. The blog, which also details new ANA initiatives, is penned by Bob Liodice, President and CEO.