Committees
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B2B Committee - Marketing to Small Businesses in a Post-Pandemic World
Agendas & Meeting Notes March 9, 2018Join Scott Omelianuk, Editor-in-Chief, Inc. Media, and Dan Gliatta, Founder, Cargo, as they discuss the current and future state of small business (SMBs). Any enterprise brand that markets and sells to SMBs will learn what worked before will not work going forward. Seismic shifts in consumer, workstyle and operating behaviors have forever transformed the small business landscape. Scott and Dan will share research and applicable insights on SMB mindsets, needs, behaviors and barriers that will forever impact how to best market and sell to them, both today and tomorrow.
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