Committee Descriptions

Shopper Marketing Committee

The Shopper Marketing Committee is for members who lead shopper marketing and/or initiatives at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making.

Integrated Marketing Committee

The Integrated Marketing Committee helps marketers plan, develop, execute, and evaluate their overall marketing communications strategy based on consumer insight. The committee explores various approaches for developing the most effective integrated marketing strategies and the tactics necessary for successful implementation.

Advertising Financial Management Committee

The Advertising Financial Management Committee explores efficiencies, cost savings, return on investment and bringing better value to members’ organizations. Participants on this committee have varied job responsibilities including: financial managers working with advertising/marketing; procurement/sourcing specialists; and members within general marketing and advertising management.

Advertising Financial Management, West Coast Chapter

The West Coast Advertising Financial Management Committee is the "sister" committee of the Advertising Financial Management Committee. It focuses on improving Marketing Accountability and explores efficiencies, cost savings, return-on-investment and bringing better value to members' organizations.

Agency Relations Committee

The Agency Relations Committee is for client-side marketers who desire to enhance and improve the client/agency relationship to help lead to the best possible work and optimal business results.

Agency Relations, West Coast Chapter

The Agency Relations, West Coast Chapter Committee is the "sister" committee of the Agency Relations Committee based in New York. The committee is for client-side marketers who desire to enhance and improve the client/agency relationship to help lead to the best possible work and optimal business results.

Brand Management Committee

The Brand Management Committee is for members who have a brand management role at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making.

Business to Business Committee

The Business-to-Business Committee focuses on the unique challenges facing b-to-b marketers, including product, sales, target audiences, marketing communications strategy, agency management, the marketing/sales relationship, measurement, ROI and more.

Legal Affairs Committee

The Legal Affairs Committee has been formed under the auspices of Douglas Wood, ANA General Counsel, and Dan Jaffe, ANA Executive Vice President. Its charter is broad - to address, discuss, and seek solutions to the myriad of legal issues advertisers' face that relate to challenges to their advertising content and practices.

Media Leadership Committee

The Media Leadership Committee is for members with a senior-level role leading integrated media strategy within their organizations. The committee will take a holistic, channel neutral approach to media with a focus on the media types of most interest to members.

Media Leadership Committee, West Coast Chapter

The Media Leadership Committee, West Coast Chapter is for members with a senior-level role leading integrated media strategy within their organizations. The committee will take a holistic, channel neutral approach to media with a focus on the media types of most interest to members.

Multicultural Marketing & Diversity Committee

The ANA Multicultural Marketing & Diversity Committee sits at the intersection of multicultural marketing & diversity management. The mission of the committee is to educate and inform members on key topics and issues relevant to today's multicultural marketers & diversity leaders.

Production Management Committee

The Production Management Committee helps members optimize their investments in advertising production, and keeps members up-to-date on new technologies and resources. While the committee's primary focus is on television production, other media are covered as well.

Research & Measurement Committee

The Research & Measurement Committee is for members who have a role leading customer insights and measurement/ROI within their organizations. This committee will focus on cutting-edge measurement and research methodologies, the power of customer insights, as well as consumer-centric intelligence-gathering tools to effectively plan, track, measure, and monetize assets across multiple mediums.

Sponsorship & Event Marketing

The Sponsorship & Event Marketing Committee is for members who are responsible for their organizations' sponsorships, corporate partnerships and event marketing initiatives. Sponsorships and event marketing is now a $10 billion industry in North America and growth has outpaced both advertising and promotion.

Digital Marketing Committee

The Digital Marketing Committee is for members who lead digital marketing and/or initiatives at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making.

Midwest Digital & Social Committee

The Midwest Digital & Social Committee, Chicago is the "sister" committee of the Digital Marketing, Social Media, and Mobile Marketing Committees. The committee is for members who lead digital, social, and/or mobile marketing and/or initiatives at their organizations.

Mobile Marketing Committee

The Mobile Marketing Committee is for members who lead mobile marketing and/or initiatives at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making.

Social Media Committee

The Social Media Committee is for members who lead social media marketing and/or initiatives at their organizations. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

Social Media, West Coast Chapter

The Social Media Committee, West Coast Chapter is the "sister" committee of the Social Media Committee in New York City. The committee is for members who lead social media marketing and/or initiatives at their organizations. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

Upcoming Meetings

Advertising Financial Management, West Coast Chapter

Los Angeles, CA

Advertising Financial Management

New York, NY

Digital Marketing

New York, NY

Production Management

New York, NY

Brand Management

New York, NY

Mobile Marketing

New York, NY

Midwest Digital & Social

Chicago, IL

Sponsorship & Event Marketing

Chicago, IL

Integrated Marketing

Chicago, IL

Media Leadership, West Coast Chapter

Union City, CA

Full Committee Schedule