Content Marketing Committee (ANA & Gold Associate Members)
As a cornerstone in Brand Activation, Content Marketing encompasses the strategic use of content, regardless of source or placement, which help to advance the strategic initiatives and the brand or product and help to drive the engagement of the target audience. Discussions will focus on strategic content marketing best practices that engages, entertains and is relevant to core audiences while delivering on desired key performance indicators.
The Content Marketing Committee is for members who are responsible for their organizations' content marketing initiatives. Content marketing is becoming a vitally important component of Brand Activation campaigns that builds a brand’s image AND drives a specific consumer behavior or action. This committee will provide a forum for members to share case studies, best practices, and network to ultimately elevate each other’s' expertise and make their organizations more effective.