Committee Descriptions

  • Shopper Marketing Committee

    Committee Descriptions   January 6, 2009  

    The Shopper Marketing Committee is for members who lead shopper marketing and/or initiatives at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making.

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  • Integrated Marketing Committee

    Committee Descriptions   April 11, 2007  

    The Integrated Marketing Committee helps marketers plan, develop, execute, and evaluate their overall marketing communications strategy based on consumer insight. The committee explores various approaches for developing the most effective integrated marketing strategies and the tactics necessary for successful implementation.

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  • Advertising Financial Management Committee

    Committee Descriptions   December 31, 1969  

    The Advertising Financial Management Committee explores efficiencies, cost savings, return on investment and bringing better value to members’ organizations. Participants on this committee have varied job responsibilities including: financial managers working with advertising/marketing; procurement/sourcing specialists; and members within general marketing and advertising management.

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  • Advertising Financial Management, West Coast Chapter

    Committee Descriptions   December 31, 1969  

    The West Coast Advertising Financial Management Committee is the "sister" committee of the Advertising Financial Management Committee. It focuses on improving Marketing Accountability and explores efficiencies, cost savings, return-on-investment and bringing better value to members' organizations.

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  • Agency Relations Committee

    Committee Descriptions   December 31, 1969  

    The Agency Relations Committee is for client-side marketers who desire to enhance and improve the client/agency relationship to help lead to the best possible work and optimal business results.

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  • Agency Relations, West Coast Chapter

    Committee Descriptions   December 31, 1969  

    The Agency Relations, West Coast Chapter Committee is the "sister" committee of the Agency Relations Committee based in New York. The committee is for client-side marketers who desire to enhance and improve the client/agency relationship to help lead to the best possible work and optimal business results.

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  • Brand Management Committee

    Committee Descriptions   December 31, 1969  

    The Brand Management Committee is for members who have a brand management role at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making.

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  • Business to Business Committee

    Committee Descriptions   December 31, 1969  

    The Business-to-Business Committee focuses on the unique challenges facing b-to-b marketers, including product, sales, target audiences, marketing communications strategy, agency management, the marketing/sales relationship, measurement, ROI and more.

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  • Legal Affairs Committee

    Committee Descriptions   December 31, 1969  

    The Legal Affairs Committee has been formed under the auspices of Douglas Wood, ANA General Counsel, and Dan Jaffe, ANA Executive Vice President. Its charter is broad - to address, discuss, and seek solutions to the myriad of legal issues advertisers' face that relate to challenges to their advertising content and practices.

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  • Media Leadership Committee

    Committee Descriptions   December 31, 1969  

    The Media Leadership Committee is for members with a senior-level role leading integrated media strategy within their organizations. The committee will take a holistic, channel neutral approach to media with a focus on the media types of most interest to members.

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  • Media Leadership Committee, West Coast Chapter

    Committee Descriptions   December 31, 1969  

    The Media Leadership Committee, West Coast Chapter is for members with a senior-level role leading integrated media strategy within their organizations. The committee will take a holistic, channel neutral approach to media with a focus on the media types of most interest to members.

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  • Multicultural Marketing & Diversity Committee

    Committee Descriptions   December 31, 1969  

    The ANA Multicultural Marketing & Diversity Committee sits at the intersection of multicultural marketing & diversity management. The mission of the committee is to educate and inform members on key topics and issues relevant to today's multicultural marketers & diversity leaders.

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  • Production Management Committee

    Committee Descriptions   December 31, 1969  

    The Production Management Committee helps members optimize their investments in advertising production, and keeps members up-to-date on new technologies and resources. While the committee's primary focus is on television production, other media are covered as well.

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  • Research & Measurement Committee

    Committee Descriptions   December 31, 1969  

    The Research & Measurement Committee is for members who have a role leading customer insights and measurement/ROI within their organizations. This committee will focus on cutting-edge measurement and research methodologies, the power of customer insights, as well as consumer-centric intelligence-gathering tools to effectively plan, track, measure, and monetize assets across multiple mediums.

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  • Sponsorship & Event Marketing

    Committee Descriptions   December 31, 1969  

    The Sponsorship & Event Marketing Committee is for members who are responsible for their organizations' sponsorships, corporate partnerships and event marketing initiatives. Sponsorships and event marketing is now a $10 billion industry in North America and growth has outpaced both advertising and promotion.

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  • Digital & Social Committee

    Committee Descriptions  

    The Digital & Social Media Committee is for members who lead digital, social, and/or mobile marketing and/or initiatives at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making about such topics as social media, content marketing, and native advertising.

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  • Digital & Social, Southeast Chapter

    Committee Descriptions  

    The Digital & Social, Southeast Chapter Committee, based in the Atlanta area, is the "sister" committee of the Digital & Social (NY-based), Digital & Social, West Coast (West Coast-based), and Midwest Digital & Social (Chicago-based) Committees. The Committee is for members who lead digital, social, and/or mobile marketing and/or initiatives at their organizations.

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  • Digital & Social, West Coast Chapter

    Committee Descriptions  

    The Digital & Social Committee, West Coast Chapter is the "sister" committee of the Digital & Social Committee in New York City and the Midwest Digital & Social Committee. The Digital & Social, West Coast Chapter Committee is for members who lead digital, social, and/or mobile marketing and/or initiatives at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making about such topics as social media, content marketing, and native advertising. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

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  • Experiential Marketing Committee (ANA & Gold BAA/BMA Members)

    Committee Descriptions  

    Experiential Marketing includes events and sponsorships, but it also understands an experience can be more personal. Its importance lies in its ability to create a relevant bond with the consumer. Today, Experiential Marketing includes events and more individual experiences, such as a demonstration of product’s performance, extra care/personal connection, and grassroots/affinity events. The key is creating an experience that stimulates an emotional connection and reinforces the essence of the brand. Experiential Marketing may also have an entertainment, cause, or celebrity aspect to it.

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  • Midwest Digital & Social Committee

    Committee Descriptions  

    The Midwest Digital & Social Committee, Chicago is the "sister" committee of the Digital & Social Committees (Northeast, Southeast, and West Coast). The committee is for members who lead digital, social, and/or mobile marketing and/or initiatives at their organizations.

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