Despite many marketers' belief that a brand's emotional benefits are important to consumers, nearly two-thirds of brand messages focus on the brand's rational/functional elements.
The ANA (Association of National Advertisers), American Business Media (ABM) and Booz & Company have joined forces to conduct a major business-to-business research study. The study's objective is to determine what sets marketing leaders apart across industry sectors, based on their marketing objectives, their spend priorities and the focus of their capability-building efforts.
The ANA (Association of National Advertisers) and a broad coalition of advertising and media companies and associations have urged the Federal Communications Commission (FCC) to recognize and protect the key economic foundation that advertising provides to media and our nation's citizens. The industry comments were filed on March 26 in response to an FCC Notice of Inquiry (NOI) entitled, "Empowering Parents and Protecting Children in an Evolving Media Landscape."
The ANA (Association of National Advertisers) elected a new vice chair to its Board of Directors at its recent Board Meeting. Gary Elliott, Vice President, Corporate Marketing, Hewlett Packard, will begin serving as vice chair immediately.
The ANA (Association of National Advertisers) Television Advertising Committee and The Nielsen Company today announced that after successfully concluding the first two phases of their In-Home Commercial Ratings Test, there is now a potential path for providing individual commercial ratings (also referred to as brand-specific commercial ratings).
A joint ANA (Association of National Advertisers) and Forrester Research Inc. (Nasdaq: FORR) survey of more than 100 national advertisers illustrates marketers' continued lack of confidence in the effectiveness of television ads. And while they still express faith in the future of the 30-second spot, advertisers feel that the fundamentals to support their use is in need of an overhaul.
According to a new survey by the ANA (Association of National Advertisers), marketers are still being pressured to reduce their costs and spending in light of the economy, though reductions are less severe than were reported in the three previous surveys conducted over the past eighteen months.
Fulfilling a request made by Nielsen in response to industry criticism of the plan to eliminate the Live Only data stream, ANA (Association of National Advertisers) and the 4A's convened a meeting to discuss local television ratings with representatives of both industry trade associations, Nielsen, buyers and sellers on January 15, 2010.
The Goal of ANA's Marketers' Constitution: Inspire the Marketing Community to Embrace a Successful Future
Bob Liodice, President and CEO of the ANA, wrote an article for AdAge, "Musts of Marketing for the Next 100 years," highlighting the ANA's Marketers' Constitution. The constitution sets forth what the ANA believes are ten key principles of marketing.
The ANA has joined with two other industry groups in filing a "friend of the court" brief in an important lawsuit challenging the constitutionality of the Family Smoking Prevention and Tobacco Control Act. Dan Jaffe, ANA Executive Vice President stated, "We strongly support the goals of the Act to protect minors from tobacco products."
The ANA Television Advertising Committee strongly opposes Nielsen’s recent decision to modify the reporting data streams made available in local markets. This modification would eliminate the Live Only data stream in January 2010 and replace it with the new Live + Same Day stream.
Marketers Strive to Become Visionaries, yet ANA/Prophet Study Indicates Most Perform at Tactical Levels
Marketers want to be seen as visionaries- individuals who can shift perspectives and capabilities to bring about game-changing outcomes in their organizations. However, they are further away from this realization than they think, according to a new study by the ANA (Association of National Advertisers) in partnership with Prophet.
The ANA (Association of National Advertisers) elected ten new marketing industry leaders to its Board of Directors at its Annual "Masters of Marketing" Conference held in Phoenix, Arizona over the weekend.
2009 Masters of Marketing Annual Conference Focuses on Achieving Growth Even In Challenging Marketplace
Achieving growth in spite of the recession is the focus of the ANA 2009 Masters of Marketing Annual Conference, which kicks off today and runs until Sunday, November 8 at the JW Marriott Desert Ridge in Phoenix, Arizona. Over 1,200 of the nation's marketing leaders--from major corporations, agencies and media companies--have gathered at the signature event which, as the 99th gathering of the ANA (Association of National Advertisers), will also serve as the launch of the ANA's year-long 100th anniversary celebration.
ANA Alliance for Family Entertainment Research Finds Ad Effectiveness Rises by 30 Percent in Family-Friendly Content
Ad effectiveness is a family affair, according to the ANA (Association of National Advertisers) Alliance for Family Entertainment's first proprietary research project. Ads for family products are more effective, demonstrate stronger purchase intent, and enhance brand equity when seen in family-friendly shows-but consumers will punish a brand if they view the same ads in what they consider inappropriate programming.
ANA ALLIANCE FOR FAMILY ENTERTAINMENT NAMES CO-CHAIR
The Association of National Advertisers (ANA) has announced the winners of the 2009 Multicultural Excellence Awards. Now in its ninth year, the awards recognize ANA member companies and other marketers for their work in producing superior multicultural advertising campaigns that ran between June 2008 and May 2009.
Advertising Industry Launches ADCOLOR Industry Coalition To Strengthen Diversity Retention throughout Marketing Profession
Leading advertising trade groups and agencies today announced an expansion to the structure of the ADCOLOR Industry Coalition, transforming it into a full-fledged, industry wide membership organization with the goal of facilitating knowledge sharing about programs and initiatives that strengthen diversity retention throughout the marketing profession.
The vast majority of marketers report that their companies regularly conduct formal agency performance evaluations according to a survey conducted by the ANA, in partnership with marketing services firm
Annual joint Marketing Management Analytics/Association of National Advertisers survey also shows increased satisfaction with marketing ROI metrics, more finance/marketing cooperation and a positive outlook towards 2010 September 9, 2009 - Leading companies have stepped up their emphasis and focus on marketing accountability practices, according to a new survey by the ANA (Association of National Advertisers) and Marketing Management Analytics (MMA), a Synovate Company.