Speaking at the Association of National Advertisers's Conference on Law and Business Monday, Deborah Platt Majoras, VP and general counsel for Procter & Gamble, set the tone for a presentation that would follow when she noted that the market has seen an increase in the filing of class-action suits that have nothing to do with suffering or illness.
The advertising and marketing business is facing a Christopher Columbus moment this year, with serious threats on a broad range of issues, and no horizon in sight. While the new Administration is likely to favor government regulation of how marketers tout their products and to whom, this economic downturn is the worst time to put shackles on advertising, says Dan Jaffe, EVP, government relations at the Association of National Advertisers (ANA.)
Today the Association of National Advertisers (ANA), American Association of Advertising Agencies (AAAA) and American Advertising Federation (AAF) submitted a detailed letter to Members of the House Energy and Commerce Committee expressing their strong opposition to H.R. 1256, the "Family Smoking Prevention and Tobacco Control Act." The bill, introduced by the Committee's Chairman, Congressman Henry Waxman (D-CA), and expected to be marked up in the House today, proposes the most severe restrictions on the marketing of a legal product in U.S. History.
Four leading marketing and advertising industry associations stated their continuing commitment to work together to develop a cross sector set of privacy principles for online behavioral advertising in order to respond to the challenge issued today by the Federal Trade Commission for comprehensive industry self regulation. The cross-industry group represents the first time the entire marketing and media industry has come together to develop a cohesive and far-reaching self-regulatory effort for interactive advertising. The associations are the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB). The Council of Better Business Bureaus (BBB), a leading organization dedicated to advancing marketplace trust, is also part of the effort.
At Thursday's TV & Everything Video Forum, Unilever's VP of American media, Luis Di Como, told the crowd that in the spirit of the times, he would give three speeches for the price of one. That comic bit aligned with his broader theme: If marketers want to save money, they need to create partnerships that transcend the up-front orientation around the 30-second spot, and they need to remember what people have cared about for eons: a good story.
The recession had a more profound effect on the marketing industry than predicted just six months ago, a new survey from the ANA (Association of National Advertisers) shows. Following up on a survey conducted in August, the second survey conducted on this topic reveals that more companies are identifying cost savings and reductions (93 percent as opposed to 87 percent six months ago) and that 37 percent of respondents today plan to reduce budgets by more than 20 percent, up substantially from the 21 percent of respondents in the first survey.
The ANA (Association of National Advertisers) and the 4A's (American Association of Advertising Agencies) today formally encouraged their members to discuss with publishers the outdated practice of charging to accommodate bleed ads in magazines. The organizations suggest that publishers could simplify their rate cards by not including incremental charges for bleed ads. This initiative is a result of analysis conducted by the ANA Print Advertising Committee and the 4A's Print Media Committee.
Media Alert: Expert Available to Discuss Why Companies are Advertising During Super Bowl Despite Recession
The Super Bowl is America's most-watched television advertising event. In a year marked by recession and cut-backs, the stakes are at an all-time high for the advertisers who have shelled out millions to secure a coveted spot during the game. Is advertising during this Super Bowl worth the risk? Why are advertisers spending the money during these uncertain times? How will this year's ads differ from years past given the current economic climate?
The U.S. House of Representatives has failed to adopt a Senate bill to delay the DTV transition by four months, from February 17 to June 12. The Democratic leadership attempted to bring the bill up under suspension of the rules, but the motion to suspend the rules, which requires a two-thirds vote, fell short by 32 votes.
The ANA (Association of National Advertisers), 4A's (American Association of Advertising Agencies) and the AAF (American Advertising Federation) today announced their joint support for the proposed delay to transition to digital television. The organizations cite the amount of households that are not ready for the transition, as well as the chance for the government to address some unresolved issues that arose throughout the transition process.
Media Alert: Key Advertising Groups to Develop Privacy Guidelines for Online Behavioral Advertising Data Use and Collection
Four leading marketing and advertising industry associations today announced that they are working together to develop enhanced self-regulatory principles for online behavioral advertising in order to address privacy concerns and to increase consumers' trust and confidence in how online information is gathered and used. This cross-industry self-regulatory initiative represents the first time the entire marketing-media ecosystem has come together to develop practices in interactive advertising. The associations are the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB). The Council of Better Business Bureaus (BBB), a leading organization dedicated to advancing marketplace trust, is also part of the effort.
Press Release: Children's Food and Beverage Advertising Initiative Promotes Healthier Dietary Choices and Lifestyles to Kids
The Grocery Manufacturers Association (GMA) and the Association of National Advertisers (ANA) today sent a letter to Chairman of the Federal Trade Commission (FTC) William E. Kovacic as follow-up to the Georgetown Economic Services ("GES") September 22, 2008 report on advertising food and beverages to children, "Food, Beverage and Restaurant Advertising in 2007 - Children's Impressions and Expenditures on Children's Programs".
With a new administration, a substantially new Congress and an array of crises that president-elect Barack Obama will have inherited from the soon-to-be-ex, the crystal ball is murky on key regulatory issues facing marketers. But a couple of things are likely. With regulatory-minded lawmakers set to oversee commerce and communications, and the credit crisis compelling even Republicans to rethink laissez-faire, there will probably be more power to oversee marketing at the Federal Communications Commission and Federal Trade Commission, and more rules about everything from product placement to behavioral marketing. "Nobody knows what's going to happen," concedes Dan Jaffe, executive vice president of government relations at the Association of National Advertisers (ANA). "But there is the largest potential agenda we have faced in many years, and a substantial turnover at the congressional level."
WASHINGTON (AdAge.com) -- The Association of National Advertisers is sounding a big warning about a proposal to open up top level internet domain names from the current ones like.com,.net and.org to a wide assortment of character strings. In a filing today, the ANA told the board proposing the changes -- the International Corporation for Assigned Names and Numbers, also known as ICANN -- that the switch would create an expensive nightmare for marketers, raising cyber-squatting and copyright issues that could cost marketers considerable money to fight.
MediaBank, a leading provider of integrated technology solutions that help marketers and agencies better manage the end-to-end media buying process, and Ad-ID, a joint venture of the American Association of Advertising Agencies (4A
ANA and other industry groups have urged the Federal Communications Commission (FCC) to reject proposals for onerous new time restrictions or disclosure rules on product placement in television programming. We believe that the current disclosure rules of the FCC are fully adequate to inform the public about various forms of sponsorship practices.
ANA Honors Blue Shield of California, McDonald's, Energizer for Best Multicultural Advertising-AdAge
BOCA RATON, Fla. (AdAge.com) -- One of the most multicultural -- and most applauded -- winners at the Association of National Advertisers' Multicultural Excellence Awards was a general-market spot for McDonald's Corp.
The three awards with the strongest Hispanic component during the Multicultural Advertising Award show were the following: A campaign about Blue Shield of California's ability to provide Spanish-speaking doctors got the prize for best advertising in the Hispanic category at the ANA's Multicultural Excellence Awards.
The Association of National Advertisers (ANA) has announced the winners of the 2008 Multicultural Excellence Awards. Now in its eighth year, the awards recognize ANA member companies and marketers for their work in producing superior multicultural advertising campaigns that ran between June 2007 and May 2008.
Press Release: Multicultural Marketing Programs Continue To Grow But Marketers Cite Frustration According To ANA Study
A new survey of members of the ANA (Association of National Advertisers) indicates that multicultural marketing (MCM) continues to grow as a strategic platform for driving brand and business performance. As the marketplace becomes more diverse, multicultural initiatives have become increasingly crucial for all categories of business.