The vast majority of marketers report that their companies regularly conduct formal agency performance evaluations according to a survey conducted by the ANA, in partnership with marketing services firm
Annual joint Marketing Management Analytics/Association of National Advertisers survey also shows increased satisfaction with marketing ROI metrics, more finance/marketing cooperation and a positive outlook towards 2010 September 9, 2009 - Leading companies have stepped up their emphasis and focus on marketing accountability practices, according to a new survey by the ANA (Association of National Advertisers) and Marketing Management Analytics (MMA), a Synovate Company.
The Association of National Advertisers today announced the finalists for the 2009 Multicultural Excellence Awards. Currently in its ninth year, the awards recognize ANA member companies and other marketers for their outstanding work in producing multicultural advertising campaigns that ran between May 2008 and April 2009.
Marketers are still being pressured to reduce their costs and spending in light of the economy, finds a new survey by the ANA (Association of National Advertisers). Today, 87 percent of respondents indicated they are identifying cost savings and reductions, the same as one year ago, and only slightly improved from 93 percent six months ago.
As marketers embrace new media platforms, social media and viral videos have seen the largest jump in ranking, according to a survey done by the ANA (Association of National Advertisers), BtoB Magazine and in partnership with marketing services firm ‘mktg.' The survey found that 66 percent of marketers utilized social media in 2009, as compared to 20 percent in 2007.
Business-to-business (B2B) firms that adopt strategic marketing practices are winning the race for market share, according to a new study conducted by Booz & Company and the ANA (Association of National Advertisers ). The study found that 40 percent of firms with above-average marketing capabilities gained market share versus only 26 percent of firms with below-average capabilities. However, the study also found that nearly half of all firms (49 percent) limit marketing to a tactical role within the business, rather than a strategic one.
Key Trade Groups Release Comprehensive Privacy Principles for Use And Collection of Behavioral Data in Online Advertising
A group of the nation's largest media and marketing trade associations today released self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information.
Press Release: ANA Mobilizes Members To Preserve Tax Deductibility of Prescription Drug Advertising Costs
The nation's largest advertisers are mobilizing to prevent Congress from imposing restrictions on the tax deductibility of the cost of advertising prescription drugs. Leading members of the House Ways and Means Committee are considering a proposal that would eliminate the tax deductibility for prescription medications, while a similar proposal is gaining traction in the Senate Finance Committee.
Nearly a half-dozen entities, including the Association of National Advertisers, are aiming to block legislation passed last week to give the Food and Drug Administration regulatory control over the packaging, manufacturing and marketing of tobacco products.
We need your immediate assistance to protect the deductibility of marketing costs under the federal tax code. We have been informed that the United States Senate Finance Committee is seriously considering taxing advertising in order to raise revenue to finance health care reform. The proposal would deny the business expense deduction for the cost of marketing prescription drug products to consumers. While the immediate target is the pharmaceutical industry, this proposal raises very serious threats for the deductibility of marketing costs for all other products and services. The Senate Finance Committee is working swiftly to develop a package of revenue raisers to offset the costs of health care reform. ADVERTISING DEDUCTIBILITY MUST NOT BE PART OF THAT PACKAGE!
The law’s ban on outdoor advertising within 1,000 feet of schools and playgrounds would effectively outlaw legal advertising in many cities, critics of the prohibition said. And restricting stores and many forms of print advertising to black-and-white text, as the law specifies, would interfere with legitimate communication to adults, tobacco companies and advertising groups said in letters to Congress and interviews over the last week.
Press Release: HUMANITAS and ANA Alliance for Family Entertainment Partner on Television and Digital Content Development Fund
HUMANITAS President John Wells and Barbara Bacci Mirque, Executive Vice President of the Association of National Advertisers (ANA)'s Alliance for Family Entertainment, jointly announced a Content Development Fund (the fund) for television and digital projects. The announcement was made at the fifth annual ANA Alliance for Family Entertainment Symposium at the Paley Center for Media in Beverly Hills, Calif.
Press Release: New ANA Brand Building Survey Shows Two-Thirds of Marketers Recently Shifted to Short-Term Plans
Two-thirds of marketers have shifted their emphasis to more short-term strategies in the last six months, a clear response to current economic conditions, finds a new study conducted by the ANA (Association of National Advertisers) in partnership with marketing services firm
The ANA/4A's Joint Policy Committee on Broadcast Talent Union Relations (JPC) enthusiastically welcomed ratification of a new Commercials Contract by rank and file members of the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA). JPC leadership cited the spirit of collaboration that characterized the union negotiations, which produced a comprehensive new agreement - retroactively effective from April 1, 2009 - that includes a modest wage hike for performers over the next three years and a commitment to conduct a comprehensive pilot study of an entirely new compensation model based on gross rating points.
Special Advertorial: ANA/Lorillard Tobacco Company, "Regulating Tobacco by Trampling on the Constitution"
In an effort to protect young people and regulate the tobacco industry, federal lawmakers, unfortunately, are about to act on a sweeping piece of legislation that we believe directly violates the First Amendment and severely threatens commercial speech protections long upheld by the U.S. Supreme Court.
The Association of National Advertisers (ANA) is now accepting entries for its annual Multicultural Excellence Awards. The Awards recognize ANA member companies and marketers for their work in producing superior multicultural advertising campaigns that ran between May 2008 and April 2009. This year's awards will feature a new category highlighting exceptional work in radio advertising. Winners will be announced at the ANA's 11th Annual Multicultural Marketing and Diversity Conference, October 4-6 in Phoenix, AZ.
Press Release: Marketers Face Internal and External Challenges Integrating Traditional and Digital Media
Previous industry research indicated that marketers and agencies struggled to integrate marketing, particularly across the broad array of new and emerging media. To build on those findings, a new study was conducted to specifically address the integration of traditional and digital media. This research involved 294 marketers conducted by the ANA (Association of National Advertisers) and the 4A's (American Association of Advertising Agencies), in partnership with Bellwether Leadership Research & Development. It indicates that marketers and agencies are facing challenges both within their own organizations, and with their partners, during the integration process. The majority of client-side marketers (59 percent) are satisfied with their company's progress with the integration of digital media (Internet, mobile, widgets, social media) and traditional media (TV, radio, print). However, the greatest challenge for marketers is the lack of metrics to properly allocate the mix of traditional and digital media. On the agency side, the key finding and frustration is that clients do not understand how customers use digital media.
Ad-ID today announced the "Radio Accountability Initiative," which was endorsed by the Radio Advertising Bureau (RAB) at its RAB `09 conference. Harold S. Geller, senior vice president, cross-industry workflow, 4A's, and managing director, Ad-ID LLC, announced the initiative during a panel discussion entitled "Increasing Cash Flow and Decreasing Makegoods Through Digital Commercial Workflow." The Initiative will address accountability and distribution platforms that ensure the right commercials get on the right stations.
Speaking at the Association of National Advertisers's Conference on Law and Business Monday, Deborah Platt Majoras, VP and general counsel for Procter & Gamble, set the tone for a presentation that would follow when she noted that the market has seen an increase in the filing of class-action suits that have nothing to do with suffering or illness.
The advertising and marketing business is facing a Christopher Columbus moment this year, with serious threats on a broad range of issues, and no horizon in sight. While the new Administration is likely to favor government regulation of how marketers tout their products and to whom, this economic downturn is the worst time to put shackles on advertising, says Dan Jaffe, EVP, government relations at the Association of National Advertisers (ANA.)