Unlocking Opportunity in the Evolving Television Landscape (In-Person Only)

Convergence of linear and streaming TV, thought of by consumers as simply “TV”, is creating complications for advertisers who need to navigate across both experiences. It’s never been more important to understand what’s possible around targeting, measurement, ad formats and optimization. Join your peers for a one-day conference of networking and deep insights that will leave you feeling more confident in your ability to navigate media planning and investments in this complex environment.

when

Start: Thursday, May 30, 2024 at 9:00am

End: Thursday, May 30, 2024 at 3:00pm

WHERE

Simulmedia
401 Park Ave South
11th Floor
New York, NY 10016

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $0	Gold Tier $299	Silver Tier $399	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, May 30, 2024
9:00am - 9:45am	BREAKFAST
9:45am - 9:55am	WELCOME REMARKS Julie Weitzner SVP, Brand & Media ANA
9:55am - 10:30am	THE UPFRONT IS DEAD, LONG LIVE THE UPFRONT The traditional TV upfront model continues to face increasing scrutiny and calls for change. The lack of flexibility, combined with a converging TV viewership landscape and increasing advertiser demand for outcome-based metrics, have led many advertisers to rethink their approach, and to leverage the benefits of continuous and data-driven planning, buying and optimization throughout the year to maximize their return on ad spend. For the largest TV advertisers, particularly those who seek access to live sporting events, award shows and other hit programs (which continue to represent some of the highest rated programming on TV) the upfronts will continue to have a role to play. For many others, upfront participation is no longer needed to secure access to premium inventory, drive significant incremental reach, obtain impressions guarantees, or achieve key business outcomes. Which avenue is right for you? Join us for an in-depth analysis of current alternatives and solutions to improve the flexibility, transparency, efficiency and effectiveness of your TV ad planning, buying, measurement and optimization. Jon Werther CEO Simulmedia
10:30am - 11:05am	PROGRAMMATIC TRANSPARENCY MATTERS: REBALANCING INFORMATION ASYMMETRY Join Tom Triscari, collaborator on the ANA Programmatic Media Supply Chain Transparency Study, as he breaks down how brands can regain control and visibility in the programmatic space. Tom Triscari CEO, Programmatic Economist Lemonade Projects
11:05am - 11:25am	NETWORKING BREAK
11:25am - 12:00pm	100% DIGITAL TV FUTURE IS HERE: OPTIMIZING EXPERIENCES FOR VIEWERS (+ BRANDS) They say that those who don’t learn from history are doomed to repeat it. By the end of this decade, TV will be nearly 100% digital. But this journey also poses a danger: The same issues that plagued our industry at the start of digital advertising can (and have) reared their ugly heads – things like fragmentation, waste, static measurement, limited data ownership, and a lack of transparency. Ultimately, these can (and have) resulted in bad experiences for viewers … which is also bad for advertisers. The migration of audiences to CTV is largely due to that viewing experience; having access to relevant, engaging content whenever, however, and wherever they want it. For the advertisers that have followed viewers to streaming, the opportunities for reach, engagement, and ROI are unparalleled. But how are the most successful brands avoiding those common pitfalls of the past? Hear how advertisers are navigating the 100% digital TV future by regaining control, weeding out inefficiencies, leveraging transparent insights to strengthen performance, and maximizing ROI in the process. Dani Cushion Chief Marketing Officer Innovid
12:00pm - 12:35pm	MAKING PROGRAMMATIC WORK FOR TV TV and premium content provide a great way for brands and advertisers to tell their stories to consumers in a highly engaged, highly viewable environment, but making it work at scale means navigating through the combined complexities of legacy TV buying and the digital ecosystem to simplify the process for buying, activating, and measuring media at scale. In this session we'll talk about changes happening in market to automate the upfront, make more inventory biddable, and ultimately make TV work across the entire marketing funnel. David Dworin Chief Product Officer FreeWheel
12:35pm - 1:35pm	NETWORKING LUNCH
1:35pm - 2:10pm	REIMAGING THE CLIENT/AGENCY PARTNERSHIP TO OPTIMIZE PROGRAMMATIC Over the past decade, media has moved to the center of the marketing ecosystem, propelled by the growth of programmatic, given its proximity to data, measurement, content, and commerce. Now more than ever, savvy brands recognize media's strategic role in modernizing the marketing model and unlocking greater business impact. Boehringer Ingelheim and OMD have re-imagined their partnership to fully optimize the power of programmatic media as a growth multiplier. Their global media AOR model has been reinvented and the team has implemented recommendations from the recent ANA Programmatic Media Supply Chain Study to drive business results. Katherine Freeley Head, Media Center of Excellence Boehringer Ingelheim Pharmaceuticals Jo Zmood Managing Director OMD
2:10pm - 2:45pm	GAME ON: EXPLORING THE FUTURE OF BRANDS AND VIDEO GAMES In this engaging coffee chat, Dave Madden, founder of PlayerWon.com, will host a discussion on the intersection between brands and video games. Dave will chat with Joost Van Dreunen, an industry expert and faculty member at NYU Stern School of Business. Together, they'll discuss the evolving landscape of video games and how brands adapt to harness this powerful medium for marketing and engagement. From in-game advertising to branded content and beyond, our panelists will not only share insights, trends, and predictions shaping the future of brand integration in video games but also provide actionable strategies for navigating this exciting frontier. Whether you're a marketer, advertiser, or simply intrigued by the synergy between brands and gaming, this panel promises to provide invaluable perspectives. Don't miss your chance to participate in this illuminating discussion. Join us as we uncover the opportunities, challenges, and innovations driving the future of brands in the world of video games. Game on! Dave Madden President PlayerWON Joost van Dreunen Professor NYU Stern
2:45pm - 2:50pm	CLOSING REMARKS Julie Weitzner SVP, Brand & Media ANA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.