Production Management Committee


The Production Management Committee helps members optimize their investments in advertising production and keeps members up to date on new technologies and resources. While the committee's primary focus is on television production, other media are covered as well.

Committee Co-Chairs:
John Lick, Manager, Global Brand Building Integrated Production, The Procter & Gamble Company
Valerie Light, Advertising Production Manager, Verizon Communications

ANA staff managing the Production Management Committee are Greg Wright and Crystal Albanese.

The ANA Production Management committee invites production consultants to attend the June 13, 2017 and December 7, 2017 committee meetings. Production consultants should email Crystal Albanese if they would like to register to attend.


Discussion Topics

  • Production cost benchmarking
  • Cost saving tactics
  • Direct sourcing of production
  • Production workflow tools
  • Sourcing a production partner
  • Conducting production agency audits
  • Managing integrated production
  • Trends in global production
  • Managing talent payments – best practices and cost savings strategies
  • Digital asset management
  • Improving the client/agency/production company relationship
  • SAG/AFTRA the new talent payment model
  • New techniques/technologies (e.g., virtual reality, augmented reality, artificial intelligence)
  • Production decoupling
  • Digital production - cost and technological implications
  • Green production
  • Best practices to achieving consistent high quality productions

Leadership Initiatives

ANA Production Transparency Task Force Webinar Series
The mission of the ANA Production Transparency Task Force is to assess whether there are non-transparent advertising agency practices in production and to develop recommendations for improvement. This webinar series features industry leaders who have perspectives to share on the issue.

State Commercial Production Incentives – Principles for Fair Business Practices
Many states offer financial incentives to shoot commercials in their states. Although such incentives originated more than ten years ago, recently they have expanded to additional states and have become increasingly attractive to production companies and marketers. In order to help marketers navigate the complexities of state commercial production incentives, the ANA Production Management Committee has developed a set of Principles for Fair Business Practices.  This is a follow-up to the 2012 ANA white paper, "The Found Money of State Commercial Production Incentives."

Payment Terms – Current Practices for Marketing Services
This survey research report was initiated due to member interest resulting from news in the advertising/marketing trade press and mainstream business press regarding changes in payment terms being implemented by a handful of companies to some suppliers. The purpose of this survey was to determine if such changes were isolated examples or reflective of a broader trend.

The Found Money of State Commercial Production Incentives
Many states now offer financial incentives to advertisers to shoot commercials in their states. Although such incentives originated about ten years ago, more recently they have expanded to additional states and have become increasingly attractive to advertisers. The savings can be quite significant, often ranging from between 15 to 30 percent of production spending in that state. This paper provides an overview of these incentives, outlines the process for participating, and make advertisers aware that there is competition from production companies to acquire this incentive money.

Other

List of Production Consultants
The ANA compiled this list of production consultants, agency production units and other production specialists based on feedback from members of the Production Management Committee. This list is up-to-date as of January 2017. Please contact Crystal Albanese with any updates.

name title company
John Lick (Co-chairperson) Manager, Brand Building Integrated Production The Procter & Gamble Company
Valerie Light (Co-chairperson) Broadcast Production Manager Verizon Communications
Katie Anderson Sr. Brand Marketing Manager Orange Leaf Frozen Yogurt
Tracy Avelar Managing Director, Vendor and Sourcing Management Charles Schwab & Company, Inc.
Stephanie Balint Broadcast Production Verizon
Stephanie Barksdale Senior Manager, Marketing Communications & Branding Verizon Communications
Brandy Barrett Production Manager Illumina, Inc.
Bridget Beckfield Sr. Manager Agency Partnerships Walmart Stores, Inc.
Christopher Beijar Senior Manager, Advertising Dunkin Donuts, Inc.
Ari Ben-Canaan Sr. Manager, North America Integrated Marketing Communications The Hershey Company
Karen Best Director, Advertising Bristol-Myers Squibb Company
Mary Ann Brennan Senior Director, Global Procurement Mattel, Inc.
Patrick Brennan Senior Director of Content & Production S.C. Johnson & Son, Inc.
Kate Briganti Weaver Director, Content Creation ConAgra Foods Inc.
Doris Cerneka Manager, Owner Connect Marketing Hyundai Motor America
Steve Citrin Senior Regional Advertising Production Mgr.-North America Unilever United States, Inc.
Courtney Clayton Advertising Manager Dunkin' Brands, Inc.
Alexander Colvin Global Content Production Manager General Mills, Inc.
Sally Conner Vice President, Global Broadcast Production Disney Destinations LLC
Nathan Constantinescu Sr. Manager - Post Production and Production, Global Strategic Sourcing Activision
Raymond Croce-Galis Marketing Communications Bayer Corporation
Kiley Delgado Purchasing Manager Heineken USA, Inc.
Joseph DelGiorno Category Manager Lowe's Companies, Inc.
Christopher DeMarco Senior Industry Manager, Advertising PepsiCo, Inc.
Deborah Dick-Rath Senior Director of Agency Alliance Sanofi-Aventis
Stephen Dietrick Sr. Marketing Manager USAA
Janelle Dobbins Marketing Manager Build-A-Bear Workshop, Inc.
Jenny Dyer Category Sourcing Manager Toyota Motor Sales U.S.A., Inc.
Gail Eckstein Founder Gail Eckstein Associates
Debra Eliopoulos Supervisor , Digital Marketing Mercedes-Benz USA, LLC
Nick Felder Group Director, Film Production Coca-Cola Company
Karen Fendrich Director, Global Procurement Pfizer Inc
Melissa Fennell Procurement Manager S.C. Johnson & Son, Inc.
Maggie Fitzell Creative Buyer Target Corporation
Diane Gibbons Director, Agency Management Global Procurement and Operations Pfizer, Inc.
Milda Goodman Assistant Vice President, Corporate Advertising Pacific Life Insurance Company
Jennifer Green Manager, Exhibits & Media Bristol-Myers Squibb Company
Denise Harlacher Procurement Manager Heineken USA, Inc.
Krista Hill Vice President Sourcing JPMorgan Chase & Co.
Renato Ibarra Executive Production Manager The Procter & Gamble Company
Stacy Jensen Sr. Manager, Marketing Operations Novo Nordisk Pharmaceuticals, Inc.
Lisa Jesser Campaign Marketing Manager International Dairy Queen, Inc.
Christine Johanski Operations Manager Kimberly-Clark Corporation
Andy Johnson Sr Director Creative Adv & Production Walmart Stores, Inc.
Effie Katsoolias Marketing Procurement McDonald's
Lorraine Kraus Head of Barbie Broadcast Production Mattel, Inc.
Monique Kumpis Sr. Group Manager, Advertising Hyundai Motor America
Donna Lamback Strategic Sourcing Consultant New York Life Insurance Company
Jake Lambert VP, Video and Events Fidelity Investments
Lynn Laskiewicz Director, Strategic Sourcing - Marketing Walgreen Company
Liam Leonard Leaders to Executives T-Mobile USA, Inc.
Cheryl Long Sr. Sourcing Consultant Toyota Motor Sales U.S.A., Inc.
William Loschiavo Vice President - SVM BlackRock, Inc.
Brad Lund Director, Creative Media Services Campbell Soup Company
Zachary Luz Assistant Advertising Manager Dunkin' Brands, Inc.
Dustin Lyle Director, Strategic Sourcing Sony Pictures Entertainment - (SS&P)
Robin Lyng Graphic Production Coordinator BD Becton Dickinson and Company
Kerry MacPherson Sr. Category Manager, Marketing Strategic Sourcing SeaWorld Parks and Entertainment
Stacy Marcus Partner Reed Smith LLP
Tanya Mathis Director, Creative Asset Management Fidelity Investments
Beth McMorrow Consultant McMorrow Associates
Kimberly Mead Advertising Manager Dunkin' Brands, Inc.
Fareen Mehrzai Procurement Manager - Marketing Nestlé USA
Lori Mercer Global Sourcing Manager Apple Inc.
Greg Montz Digital Content Director Walt Disney Parks and Resorts
Anthony Moon Senior Director PepsiCo, Inc.
Ofelia Morera Senior Staff, Brand Management Verizon Communications
Shirley Nguyen Vendor and Sourcing Management Charles Schwab & Company, Inc.
Shelley Patchin Director, Advertising Anthem, Inc.
Marco Pereira WW Advertising Manager - Brand Print, OOH, Digital, Recruitment, Constituent, Lo IBM Corporation
Joseph Piton Sr. Buyer Advertising Production General Mills, Inc.
Bawana Radhakrishnan Associate Director, LATAM Indirect Procurement Colgate-Palmolive Company
Jill Rankin Global Sourcing Category Manager Boehringer Ingelheim Pharmaceuticals, Inc.
Jennifer Reeder Sr. Manager, Agency Relations/Integrated Marketing Solutions Ops Bayer Corporation
Renee Reeves Global Marketing Sourcing Nike, Inc.
Barry Rosen Executive Producer PepsiCo, Inc.
Abby Ruben Broadcast Producer Target Corporation
Linda SanGiacomo Senior Director of Advertising Dunkin Donuts, Inc.
Kristin Schaack Broadcast Producer Target Corporation
Debra Scott Director, Media Services Signet Jewelers
Kate Sedgewick Sourcing Analyst BlackRock, Inc.
Shannon Sexton Procurement Supplier Performance Manager, Media, Digital and Market Research Diageo North America, Inc.
Vandana Sharma Procurement Senior Associate Pfizer Inc
Nancy Shellum Broadcast Producer Target Corporation
Rachel Smith Manager, Digital Production Campbell Soup Company
Prateek Sood Director PepsiCo, Inc.
Robyn Spiegelman Director of Advertising Popeyes Louisiana Kitchen
Michelle Stepney Senior Content Director Disney World
Mike Stewart Manager, Creative Development & Production Anheuser-Busch LLC
Ghaly Swan Sr. Associate, Social Media and Website BTC Bahamas
Heidi Tuneberg Senior Director, Creative Services Operations Best Buy Company, Inc.
Lowell Turner Global Procurement Director, Marketing Kimberly-Clark Corporation
Sherry Ulsh Indirect Sourcing The Hershey Company
Sal Vitale Senior Manager, Marketing & Sales Procurement Mondelez International, Inc.
Chris Wages Strategic Sourcing Manager Wells Fargo & Co.
Jim Wallace Director Worldwide Agency Strategy & Management HP Inc.
Jennifer Wehrs Brand Manager Sesame Place
Ken Weisberg Media Director TracFone Wireless, Inc.
Steve Weprin Production Manager Amgen Inc.
Sinead Whelan Director of Multimedia Design + Editorial Center Fidelity Investments
  • Name

    John Lick (Co-chairperson)

    Title

    Manager, Brand Building Integrated Production

    COMPANY

    The Procter & Gamble Company
  • Name

    Valerie Light (Co-chairperson)

    Title

    Broadcast Production Manager

    COMPANY

    Verizon Communications
  • Name

    Katie Anderson

    Title

    Sr. Brand Marketing Manager

    COMPANY

    Orange Leaf Frozen Yogurt
  • Name

    Tracy Avelar

    Title

    Managing Director, Vendor and Sourcing Management

    COMPANY

    Charles Schwab & Company, Inc.
  • Name

    Stephanie Balint

    Title

    Broadcast Production

    COMPANY

    Verizon
  • Name

    Stephanie Barksdale

    Title

    Senior Manager, Marketing Communications & Branding

    COMPANY

    Verizon Communications
  • Name

    Brandy Barrett

    Title

    Production Manager

    COMPANY

    Illumina, Inc.
  • Name

    Bridget Beckfield

    Title

    Sr. Manager Agency Partnerships

    COMPANY

    Walmart Stores, Inc.
  • Name

    Christopher Beijar

    Title

    Senior Manager, Advertising

    COMPANY

    Dunkin Donuts, Inc.
  • Name

    Ari Ben-Canaan

    Title

    Sr. Manager, North America Integrated Marketing Communications

    COMPANY

    The Hershey Company
  • Name

    Karen Best

    Title

    Director, Advertising

    COMPANY

    Bristol-Myers Squibb Company
  • Name

    Mary Ann Brennan

    Title

    Senior Director, Global Procurement

    COMPANY

    Mattel, Inc.
  • Name

    Patrick Brennan

    Title

    Senior Director of Content & Production

    COMPANY

    S.C. Johnson & Son, Inc.
  • Name

    Kate Briganti Weaver

    Title

    Director, Content Creation

    COMPANY

    ConAgra Foods Inc.
  • Name

    Doris Cerneka

    Title

    Manager, Owner Connect Marketing

    COMPANY

    Hyundai Motor America
  • Name

    Steve Citrin

    Title

    Senior Regional Advertising Production Mgr.-North America

    COMPANY

    Unilever United States, Inc.
  • Name

    Courtney Clayton

    Title

    Advertising Manager

    COMPANY

    Dunkin' Brands, Inc.
  • Name

    Alexander Colvin

    Title

    Global Content Production Manager

    COMPANY

    General Mills, Inc.
  • Name

    Sally Conner

    Title

    Vice President, Global Broadcast Production

    COMPANY

    Disney Destinations LLC
  • Name

    Nathan Constantinescu

    Title

    Sr. Manager - Post Production and Production, Global Strategic Sourcing

    COMPANY

    Activision
  • Name

    Raymond Croce-Galis

    Title

    Marketing Communications

    COMPANY

    Bayer Corporation
  • Name

    Kiley Delgado

    Title

    Purchasing Manager

    COMPANY

    Heineken USA, Inc.
  • Name

    Joseph DelGiorno

    Title

    Category Manager

    COMPANY

    Lowe's Companies, Inc.
  • Name

    Christopher DeMarco

    Title

    Senior Industry Manager, Advertising

    COMPANY

    PepsiCo, Inc.
  • Name

    Deborah Dick-Rath

    Title

    Senior Director of Agency Alliance

    COMPANY

    Sanofi-Aventis
  • Name

    Stephen Dietrick

    Title

    Sr. Marketing Manager

    COMPANY

    USAA
  • Name

    Janelle Dobbins

    Title

    Marketing Manager

    COMPANY

    Build-A-Bear Workshop, Inc.
  • Name

    Jenny Dyer

    Title

    Category Sourcing Manager

    COMPANY

    Toyota Motor Sales U.S.A., Inc.
  • Name

    Gail Eckstein

    Title

    Founder

    COMPANY

    Gail Eckstein Associates
  • Name

    Debra Eliopoulos

    Title

    Supervisor , Digital Marketing

    COMPANY

    Mercedes-Benz USA, LLC
  • Name

    Nick Felder

    Title

    Group Director, Film Production

    COMPANY

    Coca-Cola Company
  • Name

    Karen Fendrich

    Title

    Director, Global Procurement

    COMPANY

    Pfizer Inc
  • Name

    Melissa Fennell

    Title

    Procurement Manager

    COMPANY

    S.C. Johnson & Son, Inc.
  • Name

    Maggie Fitzell

    Title

    Creative Buyer

    COMPANY

    Target Corporation
  • Name

    Diane Gibbons

    Title

    Director, Agency Management Global Procurement and Operations

    COMPANY

    Pfizer, Inc.
  • Name

    Milda Goodman

    Title

    Assistant Vice President, Corporate Advertising

    COMPANY

    Pacific Life Insurance Company
  • Name

    Jennifer Green

    Title

    Manager, Exhibits & Media

    COMPANY

    Bristol-Myers Squibb Company
  • Name

    Denise Harlacher

    Title

    Procurement Manager

    COMPANY

    Heineken USA, Inc.
  • Name

    Krista Hill

    Title

    Vice President Sourcing

    COMPANY

    JPMorgan Chase & Co.
  • Name

    Renato Ibarra

    Title

    Executive Production Manager

    COMPANY

    The Procter & Gamble Company
  • Name

    Stacy Jensen

    Title

    Sr. Manager, Marketing Operations

    COMPANY

    Novo Nordisk Pharmaceuticals, Inc.
  • Name

    Lisa Jesser

    Title

    Campaign Marketing Manager

    COMPANY

    International Dairy Queen, Inc.
  • Name

    Christine Johanski

    Title

    Operations Manager

    COMPANY

    Kimberly-Clark Corporation
  • Name

    Andy Johnson

    Title

    Sr Director Creative Adv & Production

    COMPANY

    Walmart Stores, Inc.
  • Name

    Effie Katsoolias

    Title

    Marketing Procurement

    COMPANY

    McDonald's
  • Name

    Lorraine Kraus

    Title

    Head of Barbie Broadcast Production

    COMPANY

    Mattel, Inc.
  • Name

    Monique Kumpis

    Title

    Sr. Group Manager, Advertising

    COMPANY

    Hyundai Motor America
  • Name

    Donna Lamback

    Title

    Strategic Sourcing Consultant

    COMPANY

    New York Life Insurance Company
  • Name

    Jake Lambert

    Title

    VP, Video and Events

    COMPANY

    Fidelity Investments
  • Name

    Lynn Laskiewicz

    Title

    Director, Strategic Sourcing - Marketing

    COMPANY

    Walgreen Company
  • Name

    Liam Leonard

    Title

    Leaders to Executives

    COMPANY

    T-Mobile USA, Inc.
  • Name

    Cheryl Long

    Title

    Sr. Sourcing Consultant

    COMPANY

    Toyota Motor Sales U.S.A., Inc.
  • Name

    William Loschiavo

    Title

    Vice President - SVM

    COMPANY

    BlackRock, Inc.
  • Name

    Brad Lund

    Title

    Director, Creative Media Services

    COMPANY

    Campbell Soup Company
  • Name

    Zachary Luz

    Title

    Assistant Advertising Manager

    COMPANY

    Dunkin' Brands, Inc.
  • Name

    Dustin Lyle

    Title

    Director, Strategic Sourcing

    COMPANY

    Sony Pictures Entertainment - (SS&P)
  • Name

    Robin Lyng

    Title

    Graphic Production Coordinator

    COMPANY

    BD Becton Dickinson and Company
  • Name

    Kerry MacPherson

    Title

    Sr. Category Manager, Marketing Strategic Sourcing

    COMPANY

    SeaWorld Parks and Entertainment
  • Name

    Stacy Marcus

    Title

    Partner

    COMPANY

    Reed Smith LLP
  • Name

    Tanya Mathis

    Title

    Director, Creative Asset Management

    COMPANY

    Fidelity Investments
  • Name

    Beth McMorrow

    Title

    Consultant

    COMPANY

    McMorrow Associates
  • Name

    Kimberly Mead

    Title

    Advertising Manager

    COMPANY

    Dunkin' Brands, Inc.
  • Name

    Fareen Mehrzai

    Title

    Procurement Manager - Marketing

    COMPANY

    Nestlé USA
  • Name

    Lori Mercer

    Title

    Global Sourcing Manager

    COMPANY

    Apple Inc.
  • Name

    Greg Montz

    Title

    Digital Content Director

    COMPANY

    Walt Disney Parks and Resorts
  • Name

    Anthony Moon

    Title

    Senior Director

    COMPANY

    PepsiCo, Inc.
  • Name

    Ofelia Morera

    Title

    Senior Staff, Brand Management

    COMPANY

    Verizon Communications
  • Name

    Shirley Nguyen

    Title

    Vendor and Sourcing Management

    COMPANY

    Charles Schwab & Company, Inc.
  • Name

    Shelley Patchin

    Title

    Director, Advertising

    COMPANY

    Anthem, Inc.
  • Name

    Marco Pereira

    Title

    WW Advertising Manager - Brand Print, OOH, Digital, Recruitment, Constituent, Lo

    COMPANY

    IBM Corporation
  • Name

    Joseph Piton

    Title

    Sr. Buyer Advertising Production

    COMPANY

    General Mills, Inc.
  • Name

    Bawana Radhakrishnan

    Title

    Associate Director, LATAM Indirect Procurement

    COMPANY

    Colgate-Palmolive Company
  • Name

    Jill Rankin

    Title

    Global Sourcing Category Manager

    COMPANY

    Boehringer Ingelheim Pharmaceuticals, Inc.
  • Name

    Jennifer Reeder

    Title

    Sr. Manager, Agency Relations/Integrated Marketing Solutions Ops

    COMPANY

    Bayer Corporation
  • Name

    Renee Reeves

    Title

    Global Marketing Sourcing

    COMPANY

    Nike, Inc.
  • Name

    Barry Rosen

    Title

    Executive Producer

    COMPANY

    PepsiCo, Inc.
  • Name

    Abby Ruben

    Title

    Broadcast Producer

    COMPANY

    Target Corporation
  • Name

    Linda SanGiacomo

    Title

    Senior Director of Advertising

    COMPANY

    Dunkin Donuts, Inc.
  • Name

    Kristin Schaack

    Title

    Broadcast Producer

    COMPANY

    Target Corporation
  • Name

    Debra Scott

    Title

    Director, Media Services

    COMPANY

    Signet Jewelers
  • Name

    Kate Sedgewick

    Title

    Sourcing Analyst

    COMPANY

    BlackRock, Inc.
  • Name

    Shannon Sexton

    Title

    Procurement Supplier Performance Manager, Media, Digital and Market Research

    COMPANY

    Diageo North America, Inc.
  • Name

    Vandana Sharma

    Title

    Procurement Senior Associate

    COMPANY

    Pfizer Inc
  • Name

    Nancy Shellum

    Title

    Broadcast Producer

    COMPANY

    Target Corporation
  • Name

    Rachel Smith

    Title

    Manager, Digital Production

    COMPANY

    Campbell Soup Company
  • Name

    Prateek Sood

    Title

    Director

    COMPANY

    PepsiCo, Inc.
  • Name

    Robyn Spiegelman

    Title

    Director of Advertising

    COMPANY

    Popeyes Louisiana Kitchen
  • Name

    Michelle Stepney

    Title

    Senior Content Director

    COMPANY

    Disney World
  • Name

    Mike Stewart

    Title

    Manager, Creative Development & Production

    COMPANY

    Anheuser-Busch LLC
  • Name

    Ghaly Swan

    Title

    Sr. Associate, Social Media and Website

    COMPANY

    BTC Bahamas
  • Name

    Heidi Tuneberg

    Title

    Senior Director, Creative Services Operations

    COMPANY

    Best Buy Company, Inc.
  • Name

    Lowell Turner

    Title

    Global Procurement Director, Marketing

    COMPANY

    Kimberly-Clark Corporation
  • Name

    Sherry Ulsh

    Title

    Indirect Sourcing

    COMPANY

    The Hershey Company
  • Name

    Sal Vitale

    Title

    Senior Manager, Marketing & Sales Procurement

    COMPANY

    Mondelez International, Inc.
  • Name

    Chris Wages

    Title

    Strategic Sourcing Manager

    COMPANY

    Wells Fargo & Co.
  • Name

    Jim Wallace

    Title

    Director Worldwide Agency Strategy & Management

    COMPANY

    HP Inc.
  • Name

    Jennifer Wehrs

    Title

    Brand Manager

    COMPANY

    Sesame Place
  • Name

    Ken Weisberg

    Title

    Media Director

    COMPANY

    TracFone Wireless, Inc.
  • Name

    Steve Weprin

    Title

    Production Manager

    COMPANY

    Amgen Inc.
  • Name

    Sinead Whelan

    Title

    Director of Multimedia Design + Editorial Center

    COMPANY

    Fidelity Investments