Production Management Committee


The Production Management Committee helps members optimize their investments in advertising production and keeps members up to date on new technologies and resources. While the committee's primary focus is on television production, other media are covered as well.

Committee Co-Chairs:
John Lick, Manager, Global Brand Building Integrated Production, The Procter & Gamble Company
Valerie Light, Advertising Production Manager, Verizon Communications

ANA staff managing the Production Management Committee are Greg Wright and Crystal Albanese.


Discussion Topics

  • Trends in global production
  • Managing talent payments – best practices and cost savings strategies
  • Digital asset management
  • Improving the client/agency/production company relationship
  • SAG/AFTRA the new talent payment model
  • Recommended guidelines/procedures to prevent print production fraud
  • Ad-ID, the new digital identification standard for advertising assets
  • New techniques/technologies (e.g., commercial production using 24P)
  • Production decoupling
  • Digital production - cost and technological implications
  • Green production
  • Best practices to achieving consistent high quality productions

Leadership Initiatives

State Commercial Production Incentives – Principles for Fair Business Practices
Many states offer financial incentives to shoot commercials in their states. Although such incentives originated more than ten years ago, recently they have expanded to additional states and have become increasingly attractive to production companies and marketers. In order to help marketers navigate the complexities of state commercial production incentives, the ANA Production Management Committee has developed a set of Principles for Fair Business Practices.  This is a follow-up to the 2012 ANA white paper, "The Found Money of State Commercial Production Incentives."

Payment Terms – Current Practices for Marketing Services
This survey research report was initiated due to member interest resulting from news in the advertising/marketing trade press and mainstream business press regarding changes in payment terms being implemented by a handful of companies to some suppliers. The purpose of this survey was to determine if such changes were isolated examples or reflective of a broader trend.

The Found Money of State Commercial Production Incentives
Many states now offer financial incentives to advertisers to shoot commercials in their states. Although such incentives originated about ten years ago, more recently they have expanded to additional states and have become increasingly attractive to advertisers. The savings can be quite significant, often ranging from between 15 to 30 percent of production spending in that state. This paper provides an overview of these incentives, outlines the process for participating, and make advertisers aware that there is competition from production companies to acquire this incentive money.

Other

List of Production Consultants
The ANA compiled this list of production consultants, agency production units and other production specialists based on feedback from members of the Production Management Committee. This list is up-to-date as of February 2016. Please contact Crystal Albanese with any updates.

name title company
John Lick (Co-chairperson) Manager, Brand Building Integrated Production The Procter & Gamble Company
Valerie Light (Co-chairperson) Broadcast Production Manager Verizon Communications
Katie Anderson Sr. Brand Marketing Manager Orange Leaf Frozen Yogurt
Tracy Avelar Managing Director, Vendor and Sourcing Management Charles Schwab & Company, Inc.
Stephanie Balint Broadcast Production Verizon
Stephanie Barksdale Senior Manager, Marketing Communications & Branding Verizon Communications
Brandy Barrett Production Manager Illumina, Inc.
Bridget Beckfield Sr. Manager Agency Partnerships Walmart Stores, Inc.
Christopher Beijar Senior Manager, Advertising Dunkin Donuts, Inc.
Ari Ben-Canaan Sr. Manager, North America Integrated Marketing Communications The Hershey Company
Karen Best Director, Advertising Bristol-Myers Squibb Company
Mary Ann Brennan Senior Director, Global Procurement Mattel, Inc.
Kate Briganti Weaver Director, Content Creation ConAgra Foods Inc.
Doris Cerneka Manager, Owner Connect Marketing Hyundai Motor America
Steve Citrin Senior Regional Advertising Production Mgr.-North America Unilever United States, Inc.
Courtney Clayton Advertising Manager Dunkin' Brands, Inc.
Alexander Colvin Global Content Production Manager General Mills, Inc.
Sally Conner Vice President, Global Broadcast Production Disney Destinations LLC
Raymond Croce-Galis Marketing Communications Bayer Corporation
Christopher DeMarco Senior Industry Manager, Advertising PepsiCo, Inc.
Matthew Dee Director, Advertising Production Wendy's International, Inc.
Joseph DelGiorno Category Manager Lowe's Companies, Inc.
Kiley Delgado Purchasing Manager Heineken USA, Inc.
Deborah Dick-Rath Senior Director of Agency Alliance Sanofi-Aventis
Steve Dietrick   SeaWorld Parks and Entertainment
Janelle Dobbins Marketing Manager Build-A-Bear Workshop, Inc.
Gail Eckstein Advertising/Production Consultant MillerCoors LLC
Debra Eliopoulos Supervisor , Digital Marketing Mercedes-Benz USA, LLC
Nick Felder Group Director, Film Production Coca-Cola Company
Melissa Fennell Procurement Manager S.C. Johnson & Son, Inc.
Maggie Fitzell Creative Buyer Target Corporation
Diane Gibbons Director, Agency Management Global Procurement and Operations Pfizer, Inc.
Milda Goodman Assistant Vice President, Advertising and Public Relations Pacific Life Insurance Company
Jennifer Green Manager, Exhibits & Media Bristol-Myers Squibb Company
Pamela Gross Manager, Agency Affairs Lowe's Companies, Inc.
Denise Harlacher Procurement Manager Heineken USA, Inc.
Renato Ibarra Executive Production Manager The Procter & Gamble Company
Christine Johanski Operations Manager Kimberly-Clark Corporation
Andy Johnson Sr Director Creative Adv & Production Walmart Stores, Inc.
Mariola Kalinska Senior Client Manager Corbis Entertainment
Lorraine Kraus Head of Barbie Broadcast Production Mattel, Inc.
Monique Kumpis Sr. Group Manager, Advertising Hyundai Motor America
Donna Lamback Strategic Sourcing Consultant New York Life Insurance Company
Jake Lambert VP, Video and Events Fidelity Investments
Shelley Landgraf President The Landgraf Consulting Group
Lynn Laskiewicz Director, Strategic Sourcing - Marketing Walgreen Company
Liam Leonard Leaders to Executives T-Mobile USA, Inc.
Cheryl Long Sr. Sourcing Consultant Toyota Motor Sales U.S.A., Inc.
William Loschiavo Vice President - SVM BlackRock, Inc.
Brad Lund Director, Creative Media Services Campbell Soup Company
Zachary Luz Assistant Advertising Manager Dunkin' Brands, Inc.
Dustin Lyle Director, Strategic Sourcing Sony Pictures Entertainment - (SS&P)
Robin Lyng Graphic Production Coordinator BD Becton Dickinson and Company
Kerry MacPherson Sr. Category Manager, Marketing Strategic Sourcing SeaWorld Parks and Entertainment
Stacy Marcus Partner Reed Smith LLP
Tanya Mathis Director, Creative Asset Management Fidelity Investments
Beth McMorrow Consultant McMorrow Associates
Kimberly Mead Advertising Manager Dunkin' Brands, Inc.
Fareen Mehrzai Procurement Manager - Marketing Nestlé USA
Lori Mercer Global Sourcing Manager Apple Inc.
Greg Montz Digital Content Director Walt Disney Parks and Resorts
Anthony Moon Senior Director PepsiCo, Inc.
Ofelia Morera Senior Staff, Brand Management Verizon Communications
Shirley Nguyen Vendor and Sourcing Management Charles Schwab & Company, Inc.
Shelley Patchin Director, Advertising Anthem, Inc.
Bree Pederson Procurement Category Manager, Creative Ideation Diageo North America, Inc.
Marco Pereira WW Advertising Manager - Brand Print, OOH, Digital, Recruitment, Constituent, Lo IBM Corporation
Kate Pilecki Manager Universal Orlando Resort
Joseph Piton Sr. Buyer Advertising Production General Mills, Inc.
Karin Poe Marketing Operations Manager Cisco Systems, Inc.
Bawana Radhakrishnan Associate Director, LATAM Indirect Procurement Colgate-Palmolive Company
Jill Rankin Global Sourcing Category Manager Boehringer Ingelheim Pharmaceuticals, Inc.
Renee Reeves Global Sourcing Manager, Marketing Apple Inc.
Barry Rosen Executive Producer PepsiCo, Inc.
Abby Ruben Broadcast Producer Target Corporation
Linda SanGiacomo Senior Director of Advertising Dunkin Donuts, Inc.
Kristin Schaack Broadcast Producer Target Corporation
Debra Scott Director, Media Services Sterling Jewelers, Inc.
Kate Sedgewick Sourcing Analyst BlackRock, Inc.
Shannon Sexton Procurement Supplier Performance Manager, Media, Digital and Market Research Diageo North America, Inc.
Mark Sharwarko Senior Vice President, Director of Client Services Talent Partners
Nancy Shellum Broadcast Producer Target Corporation
Kim Shyu Strategic Sourcing Manager Toyota Motor Sales U.S.A., Inc.
Rachel Smith Manager, Digital Production Campbell Soup Company
Prateek Sood Director PepsiCo, Inc.
Michelle Stepney   Disney World
Mike Stewart Manager, Creative Development & Production Anheuser-Busch LLC
Heidi Tuneberg Senior Director, Creative Services Operations Best Buy Company, Inc.
Lowell Turner Global Procurement Director, Marketing Kimberly-Clark Corporation
Chris Wages Supply Chain Manager Wells Fargo & Co.
Jim Wallace Director Worldwide Agency Strategy & Management HP Inc.
Jaclyn Watling Strategic Sourcing Analyst Levi Strauss & Co.
Jennifer Wehrs Brand Manager Sesame Place
Ken Weisberg Media Director TracFone Wireless, Inc.
Steve Weprin Production Manager Amgen Inc.
Mac West Principal West & Company
Sinead Whelan Director of Multimedia Design + Editorial Center Fidelity Investments
  • Name

    John Lick (Co-chairperson)

    Title

    Manager, Brand Building Integrated Production

    COMPANY

    The Procter & Gamble Company
  • Name

    Valerie Light (Co-chairperson)

    Title

    Broadcast Production Manager

    COMPANY

    Verizon Communications
  • Name

    Katie Anderson

    Title

    Sr. Brand Marketing Manager

    COMPANY

    Orange Leaf Frozen Yogurt
  • Name

    Tracy Avelar

    Title

    Managing Director, Vendor and Sourcing Management

    COMPANY

    Charles Schwab & Company, Inc.
  • Name

    Stephanie Balint

    Title

    Broadcast Production

    COMPANY

    Verizon
  • Name

    Stephanie Barksdale

    Title

    Senior Manager, Marketing Communications & Branding

    COMPANY

    Verizon Communications
  • Name

    Brandy Barrett

    Title

    Production Manager

    COMPANY

    Illumina, Inc.
  • Name

    Bridget Beckfield

    Title

    Sr. Manager Agency Partnerships

    COMPANY

    Walmart Stores, Inc.
  • Name

    Christopher Beijar

    Title

    Senior Manager, Advertising

    COMPANY

    Dunkin Donuts, Inc.
  • Name

    Ari Ben-Canaan

    Title

    Sr. Manager, North America Integrated Marketing Communications

    COMPANY

    The Hershey Company
  • Name

    Karen Best

    Title

    Director, Advertising

    COMPANY

    Bristol-Myers Squibb Company
  • Name

    Mary Ann Brennan

    Title

    Senior Director, Global Procurement

    COMPANY

    Mattel, Inc.
  • Name

    Kate Briganti Weaver

    Title

    Director, Content Creation

    COMPANY

    ConAgra Foods Inc.
  • Name

    Doris Cerneka

    Title

    Manager, Owner Connect Marketing

    COMPANY

    Hyundai Motor America
  • Name

    Steve Citrin

    Title

    Senior Regional Advertising Production Mgr.-North America

    COMPANY

    Unilever United States, Inc.
  • Name

    Courtney Clayton

    Title

    Advertising Manager

    COMPANY

    Dunkin' Brands, Inc.
  • Name

    Alexander Colvin

    Title

    Global Content Production Manager

    COMPANY

    General Mills, Inc.
  • Name

    Sally Conner

    Title

    Vice President, Global Broadcast Production

    COMPANY

    Disney Destinations LLC
  • Name

    Raymond Croce-Galis

    Title

    Marketing Communications

    COMPANY

    Bayer Corporation
  • Name

    Christopher DeMarco

    Title

    Senior Industry Manager, Advertising

    COMPANY

    PepsiCo, Inc.
  • Name

    Matthew Dee

    Title

    Director, Advertising Production

    COMPANY

    Wendy's International, Inc.
  • Name

    Joseph DelGiorno

    Title

    Category Manager

    COMPANY

    Lowe's Companies, Inc.
  • Name

    Kiley Delgado

    Title

    Purchasing Manager

    COMPANY

    Heineken USA, Inc.
  • Name

    Deborah Dick-Rath

    Title

    Senior Director of Agency Alliance

    COMPANY

    Sanofi-Aventis
  • Name

    Steve Dietrick

    Title

     

    COMPANY

    SeaWorld Parks and Entertainment
  • Name

    Janelle Dobbins

    Title

    Marketing Manager

    COMPANY

    Build-A-Bear Workshop, Inc.
  • Name

    Gail Eckstein

    Title

    Advertising/Production Consultant

    COMPANY

    MillerCoors LLC
  • Name

    Debra Eliopoulos

    Title

    Supervisor , Digital Marketing

    COMPANY

    Mercedes-Benz USA, LLC
  • Name

    Nick Felder

    Title

    Group Director, Film Production

    COMPANY

    Coca-Cola Company
  • Name

    Melissa Fennell

    Title

    Procurement Manager

    COMPANY

    S.C. Johnson & Son, Inc.
  • Name

    Maggie Fitzell

    Title

    Creative Buyer

    COMPANY

    Target Corporation
  • Name

    Diane Gibbons

    Title

    Director, Agency Management Global Procurement and Operations

    COMPANY

    Pfizer, Inc.
  • Name

    Milda Goodman

    Title

    Assistant Vice President, Advertising and Public Relations

    COMPANY

    Pacific Life Insurance Company
  • Name

    Jennifer Green

    Title

    Manager, Exhibits & Media

    COMPANY

    Bristol-Myers Squibb Company
  • Name

    Pamela Gross

    Title

    Manager, Agency Affairs

    COMPANY

    Lowe's Companies, Inc.
  • Name

    Denise Harlacher

    Title

    Procurement Manager

    COMPANY

    Heineken USA, Inc.
  • Name

    Renato Ibarra

    Title

    Executive Production Manager

    COMPANY

    The Procter & Gamble Company
  • Name

    Christine Johanski

    Title

    Operations Manager

    COMPANY

    Kimberly-Clark Corporation
  • Name

    Andy Johnson

    Title

    Sr Director Creative Adv & Production

    COMPANY

    Walmart Stores, Inc.
  • Name

    Mariola Kalinska

    Title

    Senior Client Manager

    COMPANY

    Corbis Entertainment
  • Name

    Lorraine Kraus

    Title

    Head of Barbie Broadcast Production

    COMPANY

    Mattel, Inc.
  • Name

    Monique Kumpis

    Title

    Sr. Group Manager, Advertising

    COMPANY

    Hyundai Motor America
  • Name

    Donna Lamback

    Title

    Strategic Sourcing Consultant

    COMPANY

    New York Life Insurance Company
  • Name

    Jake Lambert

    Title

    VP, Video and Events

    COMPANY

    Fidelity Investments
  • Name

    Shelley Landgraf

    Title

    President

    COMPANY

    The Landgraf Consulting Group
  • Name

    Lynn Laskiewicz

    Title

    Director, Strategic Sourcing - Marketing

    COMPANY

    Walgreen Company
  • Name

    Liam Leonard

    Title

    Leaders to Executives

    COMPANY

    T-Mobile USA, Inc.
  • Name

    Cheryl Long

    Title

    Sr. Sourcing Consultant

    COMPANY

    Toyota Motor Sales U.S.A., Inc.
  • Name

    William Loschiavo

    Title

    Vice President - SVM

    COMPANY

    BlackRock, Inc.
  • Name

    Brad Lund

    Title

    Director, Creative Media Services

    COMPANY

    Campbell Soup Company
  • Name

    Zachary Luz

    Title

    Assistant Advertising Manager

    COMPANY

    Dunkin' Brands, Inc.
  • Name

    Dustin Lyle

    Title

    Director, Strategic Sourcing

    COMPANY

    Sony Pictures Entertainment - (SS&P)
  • Name

    Robin Lyng

    Title

    Graphic Production Coordinator

    COMPANY

    BD Becton Dickinson and Company
  • Name

    Kerry MacPherson

    Title

    Sr. Category Manager, Marketing Strategic Sourcing

    COMPANY

    SeaWorld Parks and Entertainment
  • Name

    Stacy Marcus

    Title

    Partner

    COMPANY

    Reed Smith LLP
  • Name

    Tanya Mathis

    Title

    Director, Creative Asset Management

    COMPANY

    Fidelity Investments
  • Name

    Beth McMorrow

    Title

    Consultant

    COMPANY

    McMorrow Associates
  • Name

    Kimberly Mead

    Title

    Advertising Manager

    COMPANY

    Dunkin' Brands, Inc.
  • Name

    Fareen Mehrzai

    Title

    Procurement Manager - Marketing

    COMPANY

    Nestlé USA
  • Name

    Lori Mercer

    Title

    Global Sourcing Manager

    COMPANY

    Apple Inc.
  • Name

    Greg Montz

    Title

    Digital Content Director

    COMPANY

    Walt Disney Parks and Resorts
  • Name

    Anthony Moon

    Title

    Senior Director

    COMPANY

    PepsiCo, Inc.
  • Name

    Ofelia Morera

    Title

    Senior Staff, Brand Management

    COMPANY

    Verizon Communications
  • Name

    Shirley Nguyen

    Title

    Vendor and Sourcing Management

    COMPANY

    Charles Schwab & Company, Inc.
  • Name

    Shelley Patchin

    Title

    Director, Advertising

    COMPANY

    Anthem, Inc.
  • Name

    Bree Pederson

    Title

    Procurement Category Manager, Creative Ideation

    COMPANY

    Diageo North America, Inc.
  • Name

    Marco Pereira

    Title

    WW Advertising Manager - Brand Print, OOH, Digital, Recruitment, Constituent, Lo

    COMPANY

    IBM Corporation
  • Name

    Kate Pilecki

    Title

    Manager

    COMPANY

    Universal Orlando Resort
  • Name

    Joseph Piton

    Title

    Sr. Buyer Advertising Production

    COMPANY

    General Mills, Inc.
  • Name

    Karin Poe

    Title

    Marketing Operations Manager

    COMPANY

    Cisco Systems, Inc.
  • Name

    Bawana Radhakrishnan

    Title

    Associate Director, LATAM Indirect Procurement

    COMPANY

    Colgate-Palmolive Company
  • Name

    Jill Rankin

    Title

    Global Sourcing Category Manager

    COMPANY

    Boehringer Ingelheim Pharmaceuticals, Inc.
  • Name

    Renee Reeves

    Title

    Global Sourcing Manager, Marketing

    COMPANY

    Apple Inc.
  • Name

    Barry Rosen

    Title

    Executive Producer

    COMPANY

    PepsiCo, Inc.
  • Name

    Abby Ruben

    Title

    Broadcast Producer

    COMPANY

    Target Corporation
  • Name

    Linda SanGiacomo

    Title

    Senior Director of Advertising

    COMPANY

    Dunkin Donuts, Inc.
  • Name

    Kristin Schaack

    Title

    Broadcast Producer

    COMPANY

    Target Corporation
  • Name

    Debra Scott

    Title

    Director, Media Services

    COMPANY

    Sterling Jewelers, Inc.
  • Name

    Kate Sedgewick

    Title

    Sourcing Analyst

    COMPANY

    BlackRock, Inc.
  • Name

    Shannon Sexton

    Title

    Procurement Supplier Performance Manager, Media, Digital and Market Research

    COMPANY

    Diageo North America, Inc.
  • Name

    Mark Sharwarko

    Title

    Senior Vice President, Director of Client Services

    COMPANY

    Talent Partners
  • Name

    Nancy Shellum

    Title

    Broadcast Producer

    COMPANY

    Target Corporation
  • Name

    Kim Shyu

    Title

    Strategic Sourcing Manager

    COMPANY

    Toyota Motor Sales U.S.A., Inc.
  • Name

    Rachel Smith

    Title

    Manager, Digital Production

    COMPANY

    Campbell Soup Company
  • Name

    Prateek Sood

    Title

    Director

    COMPANY

    PepsiCo, Inc.
  • Name

    Michelle Stepney

    Title

     

    COMPANY

    Disney World
  • Name

    Mike Stewart

    Title

    Manager, Creative Development & Production

    COMPANY

    Anheuser-Busch LLC
  • Name

    Heidi Tuneberg

    Title

    Senior Director, Creative Services Operations

    COMPANY

    Best Buy Company, Inc.
  • Name

    Lowell Turner

    Title

    Global Procurement Director, Marketing

    COMPANY

    Kimberly-Clark Corporation
  • Name

    Chris Wages

    Title

    Supply Chain Manager

    COMPANY

    Wells Fargo & Co.
  • Name

    Jim Wallace

    Title

    Director Worldwide Agency Strategy & Management

    COMPANY

    HP Inc.
  • Name

    Jaclyn Watling

    Title

    Strategic Sourcing Analyst

    COMPANY

    Levi Strauss & Co.
  • Name

    Jennifer Wehrs

    Title

    Brand Manager

    COMPANY

    Sesame Place
  • Name

    Ken Weisberg

    Title

    Media Director

    COMPANY

    TracFone Wireless, Inc.
  • Name

    Steve Weprin

    Title

    Production Manager

    COMPANY

    Amgen Inc.
  • Name

    Mac West

    Title

    Principal

    COMPANY

    West & Company
  • Name

    Sinead Whelan

    Title

    Director of Multimedia Design + Editorial Center

    COMPANY

    Fidelity Investments