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Production Management Committee

The Production Management Committee helps members optimize their investments in advertising production and keeps members up to date on new technologies and resources. While the committee's primary focus is on television production, other media are covered as well.

Committee Co-Chairs:
John Lick
Valerie Light, Advertising Production Manager, Verizon Communications

Discussion Topics

  • Trends in global production
  • Managing talent payments – best practices and cost savings strategies
  • Digital asset management
  • Improving the client/agency/production company relationship
  • SAG/AFTRA the new talent payment model
  • Recommended guidelines/procedures to prevent print production fraud
  • Ad-ID, the new digital identification standard for advertising assets
  • New techniques/technologies (e.g., commercial production using 24P)
  • Production decoupling
  • Digital production - cost and technological implications
  • Green production
  • Best practices to achieving consistent high quality productions

Leadership Initiatives

State Commercial Production Incentives – Principles for Fair Business Practices
Many states offer financial incentives to shoot commercials in their states. Although such incentives originated more than ten years ago, recently they have expanded to additional states and have become increasingly attractive to production companies and marketers. In order to help marketers navigate the complexities of state commercial production incentives, the ANA Production Management Committee has developed a set of Principles for Fair Business Practices.  This is a follow-up to the 2012 ANA white paper, "The Found Money of State Commercial Production Incentives."

Payment Terms – Current Practices for Marketing Services
This survey research report was initiated due to member interest resulting from news in the advertising/marketing trade press and mainstream business press regarding changes in payment terms being implemented by a handful of companies to some suppliers. The purpose of this survey was to determine if such changes were isolated examples or reflective of a broader trend.

The Found Money of State Commercial Production Incentives
Many states now offer financial incentives to advertisers to shoot commercials in their states. Although such incentives originated about ten years ago, more recently they have expanded to additional states and have become increasingly attractive to advertisers. The savings can be quite significant, often ranging from between 15 to 30 percent of production spending in that state. This paper provides an overview of these incentives, outlines the process for participating, and make advertisers aware that there is competition from production companies to acquire this incentive money.

Name Title Company
John Lick (Co-chairperson) Advertising Executive Producer  
Valerie Light (Co-chairperson) Broadcast Production Manager Verizon Communications
Katie Anderson Sr. National Marketing Manager Orange Leaf Frozen Yogurt
Tracy Avelar Managing Director, Vendor and Sourcing Management Charles Schwab & Company, Inc.
Geoff Bado Senior Manager, Content Production Campbell Soup Company
Stephanie Barksdale Senior Manager, Marketing Communications & Branding Verizon Communications
Bridget Beckfield Sr. Manager Agency Partnerships Walmart Stores, Inc.
Christopher Beijar Senior Manager, Advertising Dunkin Donuts, Inc.
Ari Ben-Canaan Senior Manager, Global Advertising Services The Hershey Company
Karen Best Director, Advertising Bristol-Myers Squibb Company
Mary Ann Brennan Senior Director, Global Procurement Mattel, Inc.
Doris Cerneka Manager, Owner Connect Marketing Hyundai Motor America
Steve Citrin Senior Regional Advertising Production Mgr.-North America Unilever United States, Inc.
Courtney Clayton Advertising Manager Dunkin' Brands, Inc.
Sally Conner Vice President, Global Broadcast Production Disney Destinations LLC
Raymond Croce-Galis Marketing Communications Bayer Corporation
Meagan Dameral Marketing Operations Program Manager Hewlett-Packard Company
Nadia DeHart Global Category Manager GlaxoSmithKline
Christopher DeMarco Senior Industry Manager, Advertising PepsiCo, Inc.
Matthew Dee Director, Advertising Production Wendy's International, Inc.
Joseph DelGiorno Sr. Analyst Strategic Sourcing-Marketing Gap Inc.
Kiley Delgado Purchasing Manager Heineken USA, Inc.
Steve Dietrick   SeaWorld Parks and Entertainment
Janelle Dobbins Marketing Manager Build-A-Bear Workshop, Inc.
Sheila Dowd Sr. Manager, Ad Production PepsiCo, Inc.
Gail Eckstein Advertising/Production Consultant MillerCoors LLC
Debra Eliopoulos Supervisor , Digital Marketing Mercedes-Benz USA, LLC
Nick Felder Group Director, Film Production Coca-Cola Company
Maggie Fitzell Creative Buyer Target Corporation
Diane Gibbons Director, Agency Management Global Procurement and Operations Pfizer, Inc.
Milda Goodman Assistant Vice President, Advertising and Public Relations Pacific Life Insurance Company
Elyssa Gray Director, Head of Creative and Media, NA Marketing Citi
Jennifer Green Manager, Exhibits & Media Bristol-Myers Squibb Company
Pamela Gross Manager, Agency Affairs Lowe's Companies, Inc.
Aimee Harney Senior Purchases Manager The Procter & Gamble Company
Myra Helmick Manager, Media Advertising Nestlé USA
Renato Ibarra Executive Production Manager The Procter & Gamble Company
Christine Johanski Operations Manager Kimberly-Clark Corporation
Andy Johnson Sr Director Creative Adv & Production Walmart Stores, Inc.
Mariola Kalinska Senior Client Manager Corbis Entertainment
William Kashimer Director, Media, Production and Agency Management Sun Products Corp.
Monique Kumpis Sr. Manager, Advertising Hyundai Motor America
Donna Lamback Strategic Sourcing Consultant New York Life Insurance Company
Jake Lambert VP, Video and Events Fidelity Investments
Shelley Landgraf President The Landgraf Consulting Group
Lynn Laskiewicz Director, Strategic Sourcing - Marketing Walgreen Company
Liam Leonard Leaders to Executives T-Mobile USA, Inc.
Shane Loercher Category Manager, Agencies and Media Johnson & Johnson
Dustin Lyle Director, Strategic Sourcing Sony Pictures Entertainment - (SS&P)
Robin Lyng Graphic Production Coordinator BD Becton Dickinson and Company
Kerry MacPherson Category Manager, Marketing Strategic Sourcing SeaWorld Parks and Entertainment
Stacy Marcus Partner Reed Smith LLP
Tanya Mathis Director, Creative Asset Management Fidelity Investments
Cathy McHugh Senior Brand Manager The Black & Decker Corporation
Kimberly Mead Advertising Manager Dunkin' Brands, Inc.
Jose Mendez VP, Sourcing & Vendor Management BlackRock, Inc.
Lori Mercer Global Sourcing Manager Apple Inc.
Greg Montz Digital Content Director Walt Disney Parks and Resorts
Anthony Moon Senior Director PepsiCo, Inc.
Ofelia Morera Senior Staff, Brand Management Verizon Communications
Shelley Patchin Director, Advertising Anthem, Inc.
Marco Pereira WW Advertising Manager - Brand Print, OOH, Digital, Recruitment, Constituent, Lo IBM Corporation
Joseph Piton Sr. Buyer Advertising Production General Mills, Inc.
Karin Poe Marketing Operations Manager Cisco Systems, Inc.
Bawana Radhakrishnan Associate Director, LATAM Indirect Procurement Colgate-Palmolive Company
Jill Rankin Global Sourcing Category Manager Boehringer Ingelheim Pharmaceuticals, Inc.
Ramsay Rawson Manager, Imaging and Quality Control Lord & Taylor
Renee Reeves Global Sourcing Manager, Marketing Apple Inc.
Barry Rosen Executive Producer PepsiCo, Inc.
Abby Ruben Broadcast Producer Target Corporation
Linda SanGiacomo Senior Director of Advertising Dunkin Donuts, Inc.
Kristin Schaack Broadcast Producer Target Corporation
Debra Scott Director, Media Services Sterling Jewelers, Inc.
Mark Sharwarko Senior Vice President, Director of Client Services Talent Partners
Nancy Shellum Broadcast Producer Target Corporation
Kim Shyu Strategic Sourcing Manager Toyota Motor Sales U.S.A., Inc.
Rachel Smith Content Production Manager Campbell Soup Company
Prateek Sood Director PepsiCo, Inc.
Mike Stewart Manager, Creative Development & Production Anheuser-Busch LLC
Muffie Taggett Manager Advertising & Branding General Mills, Inc.
Cosima Tanja Kolb Global Advertising & Production Sourcing Manager Intel Corporation
Heidi Tuneberg Director, Creative Services Operations Best Buy Company, Inc.
Lowell Turner Global Procurement Director, Marketing Kimberly-Clark Corporation
Chris Wages Supply Chain Manager Wells Fargo & Co.
John Walker Corp Sr. Manager Interactive SeaWorld Parks and Entertainment
Jim Wallace World Wide Director Agency Strategy & Management Hewlett-Packard Company
Jaclyn Watling Strategic Sourcing Analyst Levi Strauss & Co.
Jennifer Wehrs Brand Manager Sesame Place
Ken Weisberg Media Director TracFone Wireless, Inc.
Steve Weprin Production Manager Amgen Inc.
Sinead Whelan Director of Multimedia Design + Editorial Center Fidelity Investments

Next Meeting(s)

Production Management
Tuesday, November 17, 2015
New York , NY

Prior Meeting(s)

Production Management
Thursday, September 10, 2015
New York , NY

Production Management
Tuesday, June 2, 2015
New York , NY

Joint Meeting of Production Management and Advertising Financial Management, West Coast Chapter
Begins: Tuesday, February 24, 2015
Los Angeles , CA

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

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