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Agency Relations Committee

The Agency Relations Committee is for client-side marketers who desire to enhance and improve the client/agency relationship to help lead to the best possible work and optimal business results. While the advertising agency is a crucial marketing partner, relations with other IMC agencies are also considered (e.g., sales promotion, direct marketing, digital, social and other specialty agencies). This committee provides a forum for education, networking and discussion that helps elevate individuals in their respective organizations as well as advance client/agency relationships throughout the industry as a whole.

Committee Chair: Eve Reiter, Vice President, Marketing Category Management and Agency Relations, American Express Company

Discussion Topics 

  • Getting great creative
  • In-house agencies
  • Agency evaluations
  • Agency compensation
  • Incentivizing your agency
  • Agency briefs
  • Agency contracts
  • Managing integrated marketing communications (IMC) programs
  • ROI & ROO
  • Managing multiple agencies
  • How to be a great client
  • Agency search

Leadership Initiatives 

Enhancing Client/Agency Relationships
ANA conducted parallel surveys among ANA members and agencies on issues related to the client/agency relationship. Clients and agencies agree that their client/agency relationships are strong, a long-term client/agency relationship is important, and they trust the other. However, there are pockets of dissatisfaction.

  • Clients and agencies are not in agreement on whether clients provide clear assignment briefings to agencies.
  • Clients and agencies are not in agreement that the client approval process works well. 

ANA/4A's Agency Selection Briefing Guidance
ANA and 4A's believe there is an opportunity to further improve the productivity of the agency search/new business process, for both agencies and advertisers, by developing specific best practices guidance around the subject of agency selection briefing throughout the entire agency selection process, including initial list/RFI phase, semi-finalist/RFP phase, and finalist phase. Our intention is to provide basic guidance for clients who are unfamiliar with the fundamentals of briefing an agency during the agency selection process, and give clients experienced in agency selection briefings additional best practices to consider. This is a follow-up to Guidelines for Agency Search, released in 2011.

The Rise of the In-House Agency
The penetration and influence of in-house agencies continues to grow. These increases are, in part, a reflection of the economic environment in which corporations have reduced budgets and are being challenged to do more with less. Also, the growth of digital/social/mobile and the need for quicker turnaround for those media has played a role in the increased penetration and responsibilities of in-house agencies. This white paper provides insights into the services that in-house agencies handle, the degree to which external agencies are displaced by in-house agencies, the advantages and disadvantages of in-house agencies, the internal costs to the company of employing in-house agencies, and more.

Agency Trading Desks White Paper
The purpose of this document is to educate ANA members on agency trading desks regarding what they are, what they do, potential benefits, questions to ask, and more.

Name Title Company
Eve Reiter (Chairperson) Vice President, Global Supply Management American Express Company
Matthew Agronin Associate Director, Advertising Verizon Wireless Inc.
Kate Ardini Brand Director John Hancock Financial Services, Inc.
Sarah Armstrong Director, Worldwide Agency Operations Coca-Cola Company
Diane Autore Procurement Category Manager, CP&R Boehringer Ingelheim Pharmaceuticals, Inc.
Julie Backer Manager, Strategic Partners Target Corporation
Anthony Baldo Senior Manager, Strategic Sourcing The Hershey Company
Conrad Banks Senior Manager Pfizer Inc
Heather Barca VP, Head of Creative Center of Excellence Citibank, N.A.
Anna Barej Marketing Procurement Kraft Foods Group, Inc.
Stephanie Barksdale Senior Manager, Marketing Communications & Branding Verizon Communications
Roxanne Barretto AVP US Digital Investments L'Oréal USA
Jill Barry Marketing Communications Manager Activision
Amy Beard Consultant, Procurement Eli Lilly and Company
Sara Becker Manager, Sales and Marketing Sourcing Strategies Shire Pharmaceuticals Inc.
Ari Ben-Canaan Senior Manager, Global Advertising Services The Hershey Company
Deborah Benhart Senior Category Manager Indirect Procurement- Marketing Hillshire Brands Company
Lara Bernhardt Manager Marketing Busch Gardens Williamsburg
Donna Bess Agency Management Novartis Pharmaceuticals Corporation
Mary Birman Digital Practices Manager GlaxoSmithKline
Kristy Boer Director, Global Agency Management & Operations Visa Inc.
Satrina Boyce Director, Global Marketing, Procurement Mondelez International, Inc.
Maura Brady Business Leader MasterCard Worldwide
Diane Brown Director, Marketing Services Boehringer Ingelheim Pharmaceuticals, Inc.
Jim Brown General Manager, Marketing Operations & Media The Goodyear Tire & Rubber Company
Keri Bruce Senior Associate Reed Smith LLP
Sonali Bruschi Global Procurement Pfizer Inc
Lynne Buccilli Consultant, Procurement Eli Lilly and Company
Ann Canning SVP, Agency Management Bank of America
Orla Carey Manager, Advertising and DM Tourism Ireland
Pablo Carreno Global Category Manager, Marketing Procurement Bloomberg L.P.
John Cayer Vice President, Global Marketing Kimberly-Clark Corporation
Julie Chalifoux Agency Portfolio Manager Aetna Inc.
Jennifer Chapman Traditional Media Manager Regions Financial Corp.
Kimberly Chastang-Lee Director Global Procurement Mattel, Inc.
Chris Chesebro Asst. Vice President, US Media Investments L'Oréal USA
Bill Clark Manager, Purchasing - Agencies Sanofi-Aventis
Elizabeth Cochrane VP, Global Sourcing Marketing & Sales Boehringer Ingelheim Pharmaceuticals, Inc.
Fatina Coleman Vice President Morgan Stanley - New York
Nicole Conrick Global Alliance Director Adobe Systems Incorporated
Beth Correll Director, Global Strategic Sourcing The Hershey Company
Kimberly Courtney Director, Marketing Services MillerCoors LLC
Andrew Cousino Senior Financial Analyst, Media/Marketing The Scotts Company
Marlene Cowan Channel Manager, Advertising Florida Power & Light Co.
Michael Craigen Director, Global Sourcing Marketing & Sales Boehringer Ingelheim Pharmaceuticals, Inc.
Rachel Custer Creative Manager The Scotts Company
Jen Daly Marketing Director, Salon-Inspired Hair Care Brands Unilever United States, Inc.
Kathi Darnulc Director, Marketing and Media Limited Brands, Inc.
Paul Davis Sr. Category Manager, Agency & Media Johnson & Johnson
Christopher DeMarco Senior Industry Manager, Advertising PepsiCo, Inc.
Cindy Deihl Purchases Group Manager The Procter & Gamble Company
Robert DellaCamera Director, Global Marketing Communications Covidien Inc.
Doreen Depass Senior Project Manager, Client Services Marketing TIAA-CREF
Chad Dern Director of Brand and Advertising Northwestern Mutual
Nick Distasi Senior Manager, Purchasing Sanofi-Aventis
David Dobbins Media and Print Services Director Boehringer Ingelheim Pharmaceuticals, Inc.
David Donnelly Senior Manager, Strategic Sourcing The Hershey Company
Jamie Dorrough Social Media Brand Strategist Capital One Services, Inc.
Heather Doyle Agency Relations Manager Verizon Wireless Inc.
Renada Dukalskis Assistant Marketing Manager Allstate Insurance Company
Traci Dyer Senior Director, Brand Development Luxottica Retail
Jennifer Dymerets Director EmblemHealth
Jennifer Egeland Director Allstate Insurance Company
Patricia Elwell Singer Business Communications Manager Shell Oil Company
Kevin Esposito Manager, Agency Operations IBM Corporation
Cyd Falkson Senior Manager, Media LVMH Holding Group
Karen Fendrich Global Creative Strategy Manager Pfizer Inc
Justine Fialkosky VP, Communications State Street Global Advisors
Teresa Fiore Associate Director, Global Sourcing Boehringer Ingelheim Pharmaceuticals, Inc.
Katherine Freeley Senior Sourcing Manager, Media Colgate-Palmolive Company
Elena French VP, Head of Creative Services TIAA-CREF
Allison Fritzsche Senior Associate PricewaterhouseCoopers
Nikke Gant Account Executive Prudential Insurance Company of America
Debra Giampoli Director, Global Strategic Agency Relations Mondelez International, Inc.
Diane Gibbons Director, Agency Management Global Procurement and Operations Pfizer, Inc.
Mark Gibson Assistant Vice President, Advertising State Farm Mutual Automobile Insurance Co.
Eliana Goncalves Sourcing Principal Bayer Healthcare
Elizabeth Gorski Associate Director, Agency Management Novartis Pharmaceuticals Corporation
Jennifer Green Manager, Exhibits & Media Bristol-Myers Squibb Company
Charlie Greenberg Director, Global Media Merck & Co.
Pamela Gross Manager, Agency Affairs Lowe's Companies, Inc.
David Grueneberg Sr. VP Global Lead Advertising & Marketing Citigroup Inc.
Reagan Gundert Marketing Manager MasterCard Worldwide
Bala Gurumoorthy Marketing Intelligence Manager Ferrero USA, Inc.
Cathy Hall Chief Marketing Officer The Joint Corp.
Chris Hansen Associate Director - Digital Design & Development, Internet Sales Operations Verizon Wireless Inc.
John Hardy Marketing Procurement Walt Disney Parks and Resorts
Michael Harvin Sr. Manager American Express Company
Jody Hecker Sr. Sourcing Specialist Merck & Co.
Debra Hedgecock VP Global Agency Operations MasterCard Worldwide
Jason Herman Director, Marketing Operations GSK Consumer Healthcare
Jane Hilk SVP, Oscar Mayer Kraft Foods Group
Kevin Holowicki Senior Director, Integrated Marketing & Media GlaxoSmithKline
Jennifer Huff Manager Indirect Sourcing The Scotts Company
Daniel Infanti SVP, Marketing and Advertising CIT Group, Inc.
Carole Irgang Consultant Godiva Chocolatier, Inc.
Wendy Joyce Interim Leader Heinz Explore Wendy Beitsinger Joyce, LLC
Benjamin Jungreis Associate Director Colgate-Palmolive Company
Julia Kadison CEO MilkPep
Heather Kaster Sr. Manager Marketing Services Kraft Foods Group, Inc.
Mark Kirby Vice President, Advertising Voya Financial
James Kirtland Director American Express Company
Mickey Knight New Business Development United States Postal Service
Lori Knutson Senior Vice President, Agency Management Bank of America
John Kosanke Vice President, Worldwide Media IBM Corporation
Monique Kumpis Sr. Manager, Advertising Hyundai Motor America
Jason Lakeman Senior Marketing Manager Robert Half International
Lisa Leake VP, Agency Relationship Mgmt & Admin PNC Bank, N. A.
Melissa Lewis Group Manager Agency Management and Alliances Target Corporation
Gisella Libero Administration & Planning Manager Ferrero USA, Inc.
Nicola Lionetti Procurement Director Luxottica Retail
Cheryl Long Senior Consultant, Marketing Communication and Branding Verizon Communications
Skip Lorimer Lead Sourcing Manager Amway Corporation
Brittney Macomber Agency Management Bank of America
Karen Mangus Buyer, Marketing Communications INVISTA
Colleen Mascia Global Category Strategy Manager Pfizer Inc
Rachel Matanda Vice President Morgan Stanley - New York
Austin McKeehan Director, Strategic Sourcing TIAA-CREF
Ben McLeod SVP, Regions Corporate Marketing Regions Financial Corp.
Delimar Melendez Associate Director Verizon Wireless Inc.
Charissa Messer SVP, Strategic Marketing Executive Bank of America
Karen Milke Buying Manager Mars Incorporated
Laura Misdom Director, Global Brand Management Avaya Inc.
Anthony Moon Senior Director PepsiCo, Inc.
Ofelia Morera Senior Staff, Brand Management Verizon Communications
Connie Murphree Senior Manager Amgen Inc.
R. Stephen Neumann Vice President, Marketing Services Merck Consumer Care
Ashleigh O'Brien Senior Marketing Manager Microsoft Corporation
Joseph O'Brien Director, Indirect Procurement Teva Pharmaceuticals
Cherrell Paige Marketing Manager, U.S. Ubiqus
Alison Panza Global Head of Procurement - Agencies, Media & Print Novartis Pharmaceuticals Corporation
Pennie Phelps-Valentine Senior Consultant, Strategic Sourcing Nationwide
Constance Pincus Senior Business Manager Johnson & Johnson
Kim Puhalla Director of Marketing, Consumer Activation SeaWorld Parks and Entertainment
Simona Rabsatt Director, Vendor Management & Procurement-Mktg US Walmart Stores, Inc.
Bawana Radhakrishnan Associate Director, LATAM Indirect Procurement Colgate-Palmolive Company
Jill Rankin Global Sourcing Category Manager Boehringer Ingelheim Pharmaceuticals, Inc.
Laura Reed Commercial Manager Mars Incorporated
Mollie Reynolds Manager, Strategic Partnerships Target Corporation
Laura Richardson Manager - Advisory KPMG LLP
Claire Rust Senior Procurement Manager Pepsi-Cola North America
Linda SanGiacomo Senior Director of Advertising Dunkin Donuts, Inc.
Linda Scenna Senior Director SAP America, Inc.
Allyson Schultz Manager, Enterprise Marketing EmblemHealth
Stephanie Schwartz Director, Advertising & Brand Nationwide
Steven Schwartzman Manager, Procurement Mktg & Print Sony Pictures Entertainment - (SS&P)
Brianne Seiler Marketing Manager Hiscox
Kevin Sharp Sourcing Group Manager GlaxoSmithKline
Steve Shnider Web Manager Florida Power & Light Co.
Mark Sickmann Chief of Staff, Global Advertising UBS Financial Services Inc.
Charles Silvestro Senior Business Leader MasterCard Worldwide
Randall Smith Strategic Sourcing Advisor ExxonMobil Corporation
Myrian Solis Coronel Manager, Multicultural Marketing REI - Recreational Equipment Inc.
Richard Solosky WW Channel Marketing Avaya Inc.
Prateek Sood Director PepsiCo, Inc.
Donna Stamp Marketing Procurement Director Enterprise Holdings Inc.
Catherine Stanley Director, Brand Management Corporate Marketing Verizon Wireless Inc.
Jennifer Statham Executive Director, Global Agency Management Dell Inc.
Tracy Stokes SVP Advertising Eastern Bank Corp.
Rafael Sulit Head of US Brand Strategy and Implementation National Grid
Michael Thyen Director, Procurement, Emerging Markets Eli Lilly and Company
Leo Tighe Group Marketing Manager, Central Marketing Intuit Inc.
Greg Tonkin Global Commodity Manager Align Technology, Inc.
Heidi Tuneberg Director, Creative Services Operations Best Buy Company, Inc.
Karen Uhler Marketing Director Allstate Insurance Company
Sherry Ulsh Senior Director, Marketing Finance and Analysis Church's Chicken
Anne Valentzas Business Leader, Affluent Consumer Marketing MasterCard Worldwide
Craig Van Dusseldorp Sourcing Specialist ExxonMobil Corporation
Francis Vilchez Sourcing Specialist Intuit Inc.
Greg Visicaro Advertising Manager Horizon Blue Cross Blue Shield of New Jersey
Sal Vitale Category Lead, Media Procurement Johnson & Johnson
Chris Wages Supply Chain Manager Wells Fargo & Co.
Andrea Waldman Director, Consumer Activation & Creative Svc Merck Consumer Care
Lauren Waldorf Director, Packaging and Indirect Procurement Big Heart Pet Brands
Jim Wallace World Wide Director Agency Strategy & Management Hewlett-Packard Company
Caroline Walsh Marketing Analyst Hiscox
Ken Weisberg Media Director TracFone Wireless, Inc.
Carolyn Werner Marketing Manager Hiscox
Rhonda Whittaker Creative Services Lead Elkay Manufacturing Company
Thomas Wilk Manager, Creative Services Marketing Navient
Rachel Williams Category Manager Johnson & Johnson Vision Care
Casey Windmuller Supplier Manager, Brand Agency Relations Capital One Services, Inc.
Michelle Wirth Marketing Communications Department Manager Mercedes-Benz USA, LLC
Phyllis Woods Vice President, Marriott Creative Agency Marriott International, Inc.
Sheryl Yasger Global Marketing and Consumer Product Management Discover Financial Services, Inc.
Beth Yates Creative Marketing Director BD Becton Dickinson and Company
David Yoder Category Manager, Agencies Johnson & Johnson
Martha Young Strategic Communications Consultant FM Global
Jenny Zammit Consumer Experience Manager Bombardier Recreational Products
Lora Zevallos Marketing Finance Administration Manager Toyota Motor Sales U.S.A., Inc.

Next Meeting(s)

Agency Relations
Wednesday, November 18, 2015
New York , NY

Prior Meeting(s)

Agency Relations
Thursday, September 24, 2015
New York , NY

In-House Agency Day
Thursday, June 18, 2015
New York , NY

Agency Relations
Wednesday, March 11, 2015
New York , NY

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

Upcoming Meetings

Integrated Marketing

Chicago, IL


New York, NY

Media Leadership

New York, NY

Digital & Social

Canton, MA

Legal Affairs

New York, NY

Brand Management

New York, NY

Digital & Social, West Coast Chapter

Las Vegas, NV

Sponsorship & Event Marketing

New York, NY

Media Leadership, West Coast Chapter

Glendale, CA

Production Management

New York, NY

Full Committee Schedule