Agency Relations Committee
The Agency Relations Committee is for client-side marketers who desire to enhance and improve the client/agency relationship to help lead to the best possible work and optimal business results. While the advertising agency is a crucial marketing partner, relations with other IMC agencies are also considered (e.g., sales promotion, direct marketing, digital, social and other specialty agencies). This committee provides a forum for education, networking and discussion that helps elevate individuals in their respective organizations as well as advance client/agency relationships throughout the industry as a whole.
Committee Chair: Eve Reiter, Vice President, Marketing Category Management and Agency Relations, American Express Company
Discussion Topics
- Getting great creative
- Agency evaluations
- Agency compensation
- Incentivizing your agency
- Agency Briefs
- Agency contracts
- Managing integrated marketing communications (IMC) programs
- ROI & ROO
- Managing multiple agencies
- How to be a great client
- Agency search
Industry Initiatives
Agency Trading Desks White Paper.
The purpose of this document is to educate ANA members on agency trading desks regarding what they are, what they do, potential benefits, questions to ask, and more.
ANA/4A's Guidelines for Agency Search
These guidelines—developed and endorsed by the ANA and the 4A's—outline steps that can help marketers and agencies go through an effective search and selection process that can help both parties create a better working relationship.
Research Report: Trends in Digital Agency Compensation, 4th Edition Survey Results
This research report is based on survey findings used to establish benchmarks regarding marketers' agency engagement and compensation best practices in the burgeoning area of digital marketing. The 2011 survey results suggest that digital agency compensation methods are more similar to traditional agency methods than they are different.
| Name | Title | Company |
|---|---|---|
| Eve Reiter (Chairperson) | Vice President, Marketing Category Management and Agency Relations | American Express Company |
| Matthew Agronin | Associate Director - Advertising | Verizon Wireless Inc. |
| Sarah Armstrong | Director, Worldwide Agency Operations | Coca-Cola Company |
| Julie Backer | Manager, Strategic Partners | Target Corporation |
| Anthony Baldo | Senior Manager, Strategic Sourcing | The Hershey Company |
| Conrad Banks | Senior Manager | Pfizer Inc |
| Anna Barej | Marketing Procurement | Kraft Foods Group, Inc. |
| Jill Barry | Marketing Communications Manager | Activision |
| Amy Beard | Consultant, Procurement | Eli Lilly and Company |
| Sara Becker | Manager, Sales and Marketing Sourcing Strategies | Shire Pharmaceuticals Inc. |
| Zac Belcher | Director, Global Brand Building Purchases | The Procter & Gamble Company |
| Ari Ben-Canaan | Manager US Advertising | The Hershey Company |
| Lara Bernhardt | Manager Marketing | Busch Gardens Williamsburg |
| Donna Bess | Agency Management | Novartis Pharmaceuticals Corporation |
| Katrina Bott | Manager, Strategic Sourcing | Old Navy |
| Satrina Boyce | Director, Global Marketing, Procurement | Mondelez International, Inc. |
| Maura Brady | Business Leader | MasterCard Worldwide |
| Laura Brower | Director, US Agency Relations | American Express Company |
| Diane Brown | Director, Marketing Services | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Keri Bruce | Associate | Reed Smith LLP |
| Alicia Burke | Global Marketing | Bank of America |
| Orla Carey | Manager, Advertising and DM | Tourism Ireland |
| Elizabeth Carlton | Niconovum USA | |
| Nancy Carr | WW Public Relations Manager, CMMTK OUTBOUND CONTENT + PR | Eastman Kodak Company |
| Pablo Carreno | Senior Director, Indirect Sourcing | Revlon, Inc. |
| Brooke Caruso | IMCI Specialist | Novartis Consumer Health, Inc. |
| Julie Chalifoux | Agency Portfolio Manager | Aetna Inc. |
| Jennifer Chapman | Traditional Media Manager | Regions Financial Corp. |
| Kimberly Chastang-Lee | Senior Manager of Global Procurement | Mattel, Inc. |
| Chris Chesebro | Asst. Vice President, US Media Investments | L`Oréal USA |
| Thomas Chetrick | Consultant Intuniv Brand | Shire Pharmaceuticals Inc. |
| Bill Clark | Manager, Purchasing - Agencies | Sanofi-Aventis |
| Fatina Coleman | Senior Vice President | Citigroup Inc. |
| Nicole Conrick | Director of Agency Management | Microsoft Corporation |
| Cara Cordrey | Advertising Specialist | IKEA North America |
| Beth Correll | Director, Global Strategic Sourcing | The Hershey Company |
| Jose Costa | CEO | MAACO |
| Kimberly Courtney | Director Business Affairs | MillerCoors LLC |
| Marlene Cowan | Channel Manager, Advertising | Florida Power & Light Co. |
| Ann-Margret Crater | Vice President, Strategic Marketing | CIT Group, Inc. |
| Jen Daly | Brand Manager | Unilever United States, Inc. |
| Rachel Dambreville | Firmwide Sourcing | Morgan Stanley - New York |
| Kathi Darnulc | Director, Marketing & Media | Limited Brands, Inc. |
| David Davidovic | VP and Global Head, Commercial Services | Genentech, Inc. |
| Cindy Deihl | Purchases Group Manager | The Procter & Gamble Company |
| Robert DellaCamera | Director, Global Marketing Communications | Covidien Inc. |
| Christopher DeMarco | Senior Industry Manager - Advertising | PepsiCo, Inc. |
| Mary Deming | Regional Director, Marketing Operations | Mercy Health Systems |
| Doreen Depass | Senior Project Manager, Client Services Marketing | TIAA-CREF |
| Nick Distasi | Manager, Agency Relationship Management | Sanofi-Aventis |
| David Dobbins | Director Global Media, Sourcing | Boehringer Ingelheim Pharmaceuticals, Inc. |
| David Donnelly | Senior Manager, Strategic Sourcing | The Hershey Company |
| Jamie Dorrough | Capital One Services, Inc. | |
| Renada Dukalskis | Assistant Marketing Manager | Allstate Insurance Company |
| Traci Dyer | Senior Director, Brand Development | Luxottica Retail |
| Jennifer Dymerets | Director | EmblemHealth |
| Jennifer Egeland | Director | Allstate Insurance Company |
| Patricia Elwell Singer | Business Communications Manager | Shell Lubricants |
| Kevin Esposito | Manager, Agency Operations | IBM Corporation |
| Paul Ewing | Senior Director, Group Leader/Consumer Marketing | Pfizer Inc |
| Karen Fendrich | Global Creative Strategy Manager | Pfizer Inc |
| Justine Fialkosky | VP Communications | State Street Global Advisors |
| Teresa Fiore | Strategic Sourcing Manager | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Katherine Freeley | Sourcing Manager | Colgate-Palmolive Company |
| Allison Fritzsche | Agency Relations Manager | AbbVie Inc. |
| Debra Giampoli | Director, Global Strategic Agency Relations | Mondelez International, Inc. |
| Diane Gibbons | Director, Agency Management Global Procurement and Operations | Pfizer, Inc. |
| Eliana Goncalves | Procurement Global Category Manager- Creative Agencies | Merck & Co. |
| Elizabeth Gorski | Associate Director, Agency Management | Novartis Pharmaceuticals Corporation |
| Bruno Gralpois | Head of Global Marketing Operations | Visa Inc. |
| Charlie Greenberg | Director, Global Media | Schering-Plough Corporation |
| William Grotheer | Procurement Manager | Bristol-Myers Squibb Company |
| David Grueneberg | Sr. VP Global Lead Advert.&Marketing | Citigroup Inc. |
| Reagan Gundert | Marketing Manager | MasterCard Worldwide |
| Bala Gurumoorthy | Marketing Intelligence Manager | Ferrero USA, Inc. |
| Cathy Hall | VP, Store Operations & Services Marketing | PetSmart, Inc. |
| Jody Hecker | Sr. Sourcing Specialist | Merck Consumer Care & MSD |
| Debra Hedgecock | Global Agency Operations | MasterCard Worldwide |
| Jane Hilk | SVP, Oscar Mayer | Kraft Foods Group |
| Kathleen Hirst | Vice President Global Sourcing, Marketing and Sales | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Kevin Holowicki | Sr. Director, Integrated Marketing & Media | GlaxoSmithKline |
| Richard Hosfield | Vice President, Advertising | General Mills, Inc. |
| Jennifer Huff | Manager Indirect Sourcing | The Scotts Company |
| Daniel Infanti | VP, Director, Marketing and Advertising | CIT Group, Inc. |
| Ellen Jameson | Senior Manager | Pfizer Inc |
| Wendy Joyce | Interim Leader Heinz Explore | Wendy Beitsinger Joyce, LLC |
| Benjamin Jungreis | Associate Director | Colgate-Palmolive Company |
| Julia Kadison | Vice President, Marketing | MilkPep |
| Mark Kirby | Vice President, Advertising | ING Americas |
| James Kirtland | Director | American Express Company |
| Mickey Knight | United States Postal Service | |
| John Kosanke | Vice President, Worldwide Media | IBM Corporation |
| Jason Lakeman | Senior Marketing Manager | Robert Half International |
| Joe Lampert | Managing Director | Harris Corporation, Broadcast Communications |
| Rosemary LeCompte | Manager, Agency Management | GlaxoSmithKline |
| Doug Lederman | Sr. Business Leader, Global Sourcing | Visa Inc. |
| Gisella Libero | Administration & Planning Manager | Ferrero USA, Inc. |
| Nicola Lionetti | Procurement Director | Luxottica Retail |
| Cheryl Long | Senior Consultant, Marketing Communication and Branding | Verizon Communications |
| Colleen Mascia | Senior Manager, Creative Agency Management | Pfizer Inc |
| Edward McFadden | Group Manager, Partner Management | Target Corporation |
| Austin McKeehan | Director of Strategic Sourcing | TIAA-CREF |
| Ben McLeod | SVP, Regions Corporate Marketing | Regions Financial Corp. |
| Shauna McWoods | Senior Manager, Strategic Sourcing | Novo Nordisk Pharmaceuticals, Inc. |
| Karen Milke | Buying Manager | Mars Incorporated |
| Laura Misdom | Director, Global Brand Management | Avaya Inc. |
| Anthony Moon | Senior Director, PAB/PAF Adv. Mktg | PepsiCo, Inc. |
| Ofelia Morera | Senior Staff, Brand Management | Verizon Communications |
| Connie Murphree | Sr. Manager | Amgen Inc. |
| R. Stephen Neumann | Vice President, Marketing Services | Merck Consumer Care |
| Joseph O`Brien | NA Category Manager | Diageo North America, Inc. |
| Ashleigh O`Brien | Marketing Manager | Microsoft Corporation |
| Martin O`Neill | Category Director: Market Research | Time Warner Inc. |
| Alison Panza | Global Head of Sourcing Marketing | Novartis Pharmaceuticals Corporation |
| Kevin Parham | Director, Global Advertising | Campbell Soup |
| Cecilia Perez | VP, Hispanic Segment Manager | Wells Fargo & Co. |
| Constance Pincus | Associate Director, Global Advertising Alliance Team | Johnson & Johnson |
| Kim Puhalla | Director of Marketing, Consumer Activation | SeaWorld Parks and Entertainment |
| Simona Rabsatt | Director, Marketing Vendor Management | Walmart Stores, Inc. |
| Bawana Radhakrishnan | Associate Director, LATAM Indirect Procurement | Colgate-Palmolive Company |
| Abby Rechenthin | Marketing & PR Manager | FLOR |
| Allison Rinehart | Manager, Brand Communications-Global Brand & Marketing | Chevron Products Company |
| George Roumanis | Director of Marketing Procurement | InterContinental Hotels Group |
| Ladika Sagar | Citibank, N.A. | |
| Linda SanGiacomo | Manager of Advertising | Dunkin Donuts, Inc. |
| Stephanie Schwartz | Director, Advertising & Brand | Nationwide |
| Kevin Sharp | Sourcing Group Manager | GlaxoSmithKline |
| Richard Sherwood | Sourcing Manager | Sanofi-Aventis |
| Steve Shnider | Web Manager | Florida Power & Light Co. |
| Mark Sickmann | Chief of Staff, Global Advertising | UBS Financial Services Inc. |
| Charles Silvestro | Senior Business Leader | MasterCard Worldwide |
| Noreen Simmons | Director, Media Operations | Unilever United States, Inc. |
| Randall Smith | Strategic Sourcing Advisor | ExxonMobil Corporation |
| Richard Solosky | WW Channel Marketing | Avaya Inc. |
| Prateek Sood | Director | PepsiCo, Inc. |
| Donna Stamp | Marketing Procurement Director | Enterprise Holdings Inc. |
| Catherine Stanley | Director, Brand Management Corporate Marketing | Verizon Wireless Inc. |
| Jennifer Statham | Executive Director, Global Agency Management | Dell Inc. |
| John Stevens | Director, Purchasing, Agency and Medical Education | Individual Parent Record Corporation |
| Kristin Suppelsa | Vice President, Corporate Communications | Liberty Mutual Group |
| Joseph Symock | Advertising Program Manager | REI - Recreational Equipment Inc. |
| Nick Thakkar | Global Sourcing & Strategy - Marketing & Sales | Avon Products, Inc. |
| Michelle Thomas | Sr. Brand Marketing Manager | Expedia, Inc. |
| Michael Thyen | Director, Marketing and Sales Global Procurement | Eli Lilly and Company |
| Leo Tighe | Group Marketing Manager, Central Marketing | Intuit Inc. |
| Louis Tomafsky | Associate Director, Global Sourcing | Bristol-Myers Squibb Company |
| Greg Tonkin | Global Commodity Manager | Align Technology, Inc. |
| Karen Uhler | Marketing Director | Allstate Insurance Company |
| Sherry Ulsh | Senior Director, Marketing Finance and Analysis | Church's Chicken |
| Anne Valentzas | Business Leader, Affluent Consumer Marketing | MasterCard Worldwide |
| Craig Van Dusseldorp | Sourcing Specialist | ExxonMobil Corporation |
| Greg Visicaro | Advertising Manager | Horizon Blue Cross Blue Shield of New Jersey |
| Sal Vitale | Category Leader, Media Procurement | Johnson & Johnson |
| Chris Wages | Supply Chain Manager | Wells Fargo & Co. |
| Andrea Waldman | Director, Consumer Activation & Creative Svc | Merck Consumer Care |
| Lauren Waldorf | Sr. Manager, Indirect Procurement | Del Monte Foods |
| Ken Weisberg | Media Director | TracFone Wireless, Inc. |
| Kim Williams | Senior Global Manager | Unilever United States, Inc. |
| Erin Wilson | Manager, Marketing | Capital One Services, Inc. |
| Michelle Wirth | Advertising Supervisor | Mercedes-Benz USA, LLC |
| Sheryl Yasger | VP - Corp Branding and Creative Service | Discover Financial Services, Inc. |
| Beth Yates | Creative Marketing Director | BD Becton Dickinson and Company |
| David Yoder | Category Manager, Agencies | Johnson & Johnson |
| Melissa York | Director, Marketing Communications | USG Corporation |
| Martha Young | Strategic Communications Consultant | FM Global |
| Victor Zaborsky | Director of Marketing | MilkPep |
| Lora Zevallos | Marketing Finance Administration Manager | Toyota Motor Sales U.S.A., Inc. |
