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Agency Relations Committee

The Agency Relations Committee is for client-side marketers who desire to enhance and improve the client/agency relationship to help lead to the best possible work and optimal business results. While the advertising agency is a crucial marketing partner, relations with other IMC agencies are also considered (e.g., sales promotion, direct marketing, digital, social and other specialty agencies). This committee provides a forum for education, networking and discussion that helps elevate individuals in their respective organizations as well as advance client/agency relationships throughout the industry as a whole.

Committee Chair: Eve Reiter, Vice President, Marketing Category Management and Agency Relations, American Express Company


Discussion Topics 

  • Getting great creative
  • Agency evaluations
  • Agency compensation
  • Incentivizing your agency
  • Agency Briefs
  • Agency contracts
  • Managing integrated marketing communications (IMC) programs
  • ROI & ROO
  • Managing multiple agencies
  • How to be a great client
  • Agency search

Leadership Initiatives 

ANA/4A's Agency Selection Briefing Guidance
ANA and 4A's believe there is an opportunity to further improve the productivity of the agency search/new business process, for both agencies and advertisers, by developing specific best practices guidance around the subject of agency selection briefing throughout the entire agency selection process, including initial list/RFI phase, semi-finalist/RFP phase, and finalist phase. Our intention is to provide basic guidance for clients who are unfamiliar with the fundamentals of briefing an agency during the agency selection process, and give clients experienced in agency selection briefings additional best practices to consider. This is a follow-up to Guidelines for Agency Search, released two years ago.

The Rise of the In-House Agency
The penetration and influence of in-house agencies continues to grow. These increases are, in part, a reflection of the economic environment in which corporations have reduced budgets and are being challenged to do more with less. Also, the growth of digital/social/mobile and the need for quicker turnaround for those media has played a role in the increased penetration and responsibilities of in-house agencies. This white paper provides insights into the services that in-house agencies handle, the degree to which external agencies are displaced by in-house agencies, the advantages and disadvantages of in-house agencies, the internal costs to the company of employing in-house agencies, and more.

Agency Trading Desks White Paper
The purpose of this document is to educate ANA members on agency trading desks regarding what they are, what they do, potential benefits, questions to ask, and more.

Name Title Company
Eve Reiter (Chairperson) Vice President, Marketing Category Management and Agency Relations American Express Company
Matthew Agronin Associate Director, Advertising Verizon Wireless Inc.
Kate Ardini Brand Director John Hancock Financial Services, Inc.
Sarah Armstrong Director, Worldwide Agency Operations Coca-Cola Company
Diane Autore Procurement Category Manager, CP&R Boehringer Ingelheim Pharmaceuticals, Inc.
Julie Backer Manager, Strategic Partners Target Corporation
Anthony Baldo Senior Manager, Strategic Sourcing The Hershey Company
Conrad Banks Senior Manager Pfizer Inc
Heather Barca   Citibank, N.A.
Anna Barej Marketing Procurement Kraft Foods Group, Inc.
Stephanie Barksdale Senior Manager, Marketing Communications & Branding Verizon Communications
Jill Barry Marketing Communications Manager Activision
Amy Beard Consultant, Procurement Eli Lilly and Company
Sara Becker Manager, Sales and Marketing Sourcing Strategies Shire Pharmaceuticals Inc.
Ari Ben-Canaan Senior Manager, Global Advertising Services The Hershey Company
Deborah Benhart Senior Category Manager Indirect Procurement- Marketing Hillshire Brands Company
Lara Bernhardt Manager Marketing Busch Gardens Williamsburg
Donna Bess Agency Management Novartis Pharmaceuticals Corporation
Kristy Boer Senior Consultant, Agency Relations Nationwide
Katrina Bott Manager, Strategic Sourcing Old Navy
Satrina Boyce Director, Global Marketing, Procurement Mondelez International, Inc.
Maura Brady Business Leader MasterCard Worldwide
Diane Brown Director, Marketing Services Boehringer Ingelheim Pharmaceuticals, Inc.
Jim Brown General Manager, Marketing Operations & Media The Goodyear Tire & Rubber Company
Keri Bruce Associate Reed Smith LLP
Lynne Buccilli Consultant, Procurement Eli Lilly and Company
Alicia Burke Global Marketing Bank of America
Ann Canning VP, Agency Management Bank of America
Orla Carey Manager, Advertising and DM Tourism Ireland
Brooke Caruso IMCI Specialist Novartis Consumer Health, Inc.
Julie Chalifoux Agency Portfolio Manager Aetna Inc.
Jennifer Chapman Traditional Media Manager Regions Financial Corp.
Kimberly Chastang-Lee Senior Manager of Global Procurement Mattel, Inc.
Chris Chesebro Asst. Vice President, US Media Investments L`Oréal USA
Bill Clark Manager, Purchasing - Agencies Sanofi-Aventis
Elizabeth Cochrane VP, Global Sourcing Marketing & Sales Boehringer Ingelheim Pharmaceuticals, Inc.
Fatina Coleman Senior Vice President Citigroup Inc.
Beth Correll Director, Global Strategic Sourcing The Hershey Company
Kimberly Courtney Director, Business Affairs MillerCoors LLC
Marlene Cowan Channel Manager, Advertising Florida Power & Light Co.
Jen Daly Brand Manager Unilever United States, Inc.
Rachel Dambreville Firmwide Sourcing Morgan Stanley - New York
Kathi Darnulc Director, Marketing and Media Limited Brands, Inc.
David Davidovic Founder pathForward
Cindy Deihl Purchases Group Manager The Procter & Gamble Company
Robert DellaCamera Director, Global Marketing Communications Covidien Inc.
Christopher DeMarco Senior Industry Manager, Advertising PepsiCo, Inc.
Doreen Depass Senior Project Manager, Client Services Marketing TIAA-CREF
Nick Distasi Senior Manager, Purchasing Sanofi-Aventis
David Dobbins Director Global Media, Sourcing Boehringer Ingelheim Pharmaceuticals, Inc.
David Donnelly Senior Manager, Strategic Sourcing The Hershey Company
Jamie Dorrough   Capital One Services, Inc.
Heather Doyle Agency Relations Manager Verizon Wireless Inc.
Renada Dukalskis Assistant Marketing Manager Allstate Insurance Company
Traci Dyer Senior Director, Brand Development Luxottica Retail
Jennifer Dymerets Director EmblemHealth
Jennifer Egeland Director, Integrated Marketing Communications, Protection Marketing Allstate Insurance Company
Patricia Elwell Singer Business Communications Manager Shell Lubricants
Kevin Esposito Manager, Agency Operations IBM Corporation
Cyd Falkson Senior Manager, Media LVMH Holding Group
Karen Fendrich Global Creative Strategy Manager Pfizer Inc
Justine Fialkosky VP, Communications State Street Global Advisors
Teresa Fiore Strategic Sourcing Manager Boehringer Ingelheim Pharmaceuticals, Inc.
Katherine Freeley Senior Sourcing Manager, Media Colgate-Palmolive Company
Debra Giampoli Director, Global Strategic Agency Relations Mondelez International, Inc.
Diane Gibbons Director, Agency Management Global Procurement and Operations Pfizer, Inc.
Mark Gibson Assistant Vice President, Advertising State Farm Mutual Automobile Insurance Co.
Eliana Goncalves Sourcing Principal Bayer Healthcare
Elizabeth Gorski Associate Director, Agency Management Novartis Pharmaceuticals Corporation
Bruno Gralpois Co-Founder & Principal Agency Mania Solutions
Jennifer Green Manager, Exhibits & Media Bristol-Myers Squibb Company
Charlie Greenberg Director, Global Media Merck & Co.
Pamela Gross Manager, Agency Affairs Lowe`s Companies, Inc.
David Grueneberg Sr. VP Global Lead Advertising & Marketing Citigroup Inc.
Reagan Gundert Marketing Manager MasterCard Worldwide
Bala Gurumoorthy Marketing Intelligence Manager Ferrero USA, Inc.
Cathy Hall Chief Marketing Officer The Joint Corp.
Chris Hansen Associate Director - Digital Design & Development, Internet Sales Operations Verizon Wireless Inc.
Denise Harlacher Manager, Strategic Sourcing Boehringer Ingelheim Pharmaceuticals, Inc.
Jody Hecker Sr. Sourcing Specialist Merck & Co.
Debra Hedgecock Global Agency Operations MasterCard Worldwide
Jane Hilk SVP, Oscar Mayer Kraft Foods Group
Kathleen Hirst Vice President Global Sourcing, Marketing and Sales Boehringer Ingelheim Pharmaceuticals, Inc.
Kevin Holowicki Senior Director, Integrated Marketing & Media GlaxoSmithKline
Richard Hosfield Vice President, Advertising General Mills, Inc.
Jennifer Huff Manager Indirect Sourcing The Scotts Company
Daniel Infanti SVP, Marketing and Advertising CIT Group, Inc.
Carole Irgang Consultant Godiva Chocolatier, Inc.
Ellen Jameson Senior Manager Pfizer Inc
Wendy Joyce Interim Leader Heinz Explore Wendy Beitsinger Joyce, LLC
Benjamin Jungreis Associate Director Colgate-Palmolive Company
Julia Kadison Vice President, Marketing MilkPep
Heather Kaster Sr. Manager Marketing Services Kraft Foods Group, Inc.
Mark Kirby Vice President, Advertising ING Americas
James Kirtland Director American Express Company
Mickey Knight   United States Postal Service
John Kosanke Vice President, Worldwide Media IBM Corporation
Monique Kumpis Sr. Manager, Advertising Hyundai Motor America
Jason Lakeman Senior Marketing Manager Robert Half International
Joe Lampert    
Lisa Leake VP, Agency Relationship Mgmt & Admin PNC Bank, N. A.
Doug Lederman Sr. Director, Global Marketing Sourcing Visa Inc.
Gisella Libero Administration & Planning Manager Ferrero USA, Inc.
Nicola Lionetti Procurement Director Luxottica Retail
Cheryl Long Senior Consultant, Marketing Communication and Branding Verizon Communications
Skip Lorimer Lead Sourcing Manager Amway Corporation
Anna Malishkevich SVP, Design & Delivery Citibank, N.A.
Colleen Mascia Global Category Strategy Manager Pfizer Inc
Edward McFadden Senior Group Manager, Partner Management Target Corporation
Austin McKeehan Director, Strategic Sourcing TIAA-CREF
Ben McLeod SVP, Regions Corporate Marketing Regions Financial Corp.
Delimar Melendez Associate Director Verizon Wireless Inc.
Charissa Messer SVP, Strategic Marketing Executive Bank of America
Karen Milke Buying Manager Mars Incorporated
Laura Misdom Director, Global Brand Management Avaya Inc.
Anthony Moon Senior Director, PAB/PAF Adv. Mktg PepsiCo, Inc.
Ofelia Morera Senior Staff, Brand Management Verizon Communications
Connie Murphree Senior Manager Amgen Inc.
R. Stephen Neumann Vice President, Marketing Services Merck Consumer Care
Ashleigh O`Brien Senior Marketing Manager Microsoft Corporation
Joseph O`Brien NA Category Manager Diageo North America, Inc.
Alison Panza Global Head of Sourcing Marketing Novartis Pharmaceuticals Corporation
Pennie Phelps-Valentine Senior Consultant, Strategic Sourcing Nationwide
Constance Pincus Associate Director, Global Advertising Alliance Team Johnson & Johnson
Kim Puhalla Director of Marketing, Consumer Activation SeaWorld Parks and Entertainment
Simona Rabsatt Director, Vendor Management & Procurement-Mktg US Walmart Stores, Inc.
Bawana Radhakrishnan Associate Director, LATAM Indirect Procurement Colgate-Palmolive Company
Jill Rankin Sourcing Manager Boehringer Ingelheim Pharmaceuticals, Inc.
Abby Rechenthin Marketing & PR Manager FLOR
George Roumanis Director of Marketing Procurement InterContinental Hotels Group
Linda SanGiacomo Senior Director of Advertising Dunkin Donuts, Inc.
Linda Scenna Senior Director SAP America, Inc.
Stephanie Schwartz Director, Advertising & Brand Nationwide
Steven Schwartzman Manager, Procurement Mktg & Print Sony Pictures Entertainment - (SS&P)
Brianne Seiler Marketing Manager Hiscox
Kevin Sharp Sourcing Group Manager GlaxoSmithKline
Steve Shnider Web Manager Florida Power & Light Co.
Mark Sickmann Chief of Staff, Global Advertising UBS Financial Services Inc.
Charles Silvestro Senior Business Leader MasterCard Worldwide
Noreen Simmons Director, Media Operations Unilever United States, Inc.
Randall Smith Strategic Sourcing Advisor ExxonMobil Corporation
Richard Solosky WW Channel Marketing Avaya Inc.
Prateek Sood Director PepsiCo, Inc.
Donna Stamp Marketing Procurement Director Enterprise Holdings Inc.
Catherine Stanley Director, Brand Management Corporate Marketing Verizon Wireless Inc.
Jennifer Statham Executive Director, Global Agency Management Dell Inc.
John Stevens Director, Purchasing, Agency and Medical Education Independent
Rafael Sulit Head of US Brand Strategy and Implementation National Grid
Kristin Suppelsa Vice President, Corporate Communications Liberty Mutual Group
Michelle Thomas Sr. Brand Marketing Manager Expedia, Inc.
Michael Thyen Director, Procurement, Emerging Markets Eli Lilly and Company
Leo Tighe Group Marketing Manager, Central Marketing Intuit Inc.
Louis Tomafsky Associate Director, Global Sourcing Bristol-Myers Squibb Company
Greg Tonkin Global Commodity Manager Align Technology, Inc.
Karen Uhler Marketing Director Allstate Insurance Company
Sherry Ulsh Senior Director, Marketing Finance and Analysis Church's Chicken
Anne Valentzas Business Leader, Affluent Consumer Marketing MasterCard Worldwide
Craig Van Dusseldorp Sourcing Specialist ExxonMobil Corporation
Francis Vilchez Sourcing Specialist Intuit Inc.
Greg Visicaro Advertising Manager Horizon Blue Cross Blue Shield of New Jersey
Sal Vitale Category Lead, Media Procurement Johnson & Johnson
Chris Wages Supply Chain Manager Wells Fargo & Co.
Andrea Waldman Director, Consumer Activation & Creative Svc Merck Consumer Care
Lauren Waldorf Sr. Manager, Indirect Procurement Del Monte Foods
Jim Wallace World Wide Director Agency Strategy & Management Hewlett-Packard Company: Image and Printing Group
Caroline Walsh Marketing Analyst Hiscox
Ken Weisberg Media Director TracFone Wireless, Inc.
Carolyn Werner Broker & Brand Activation Manager Hiscox
Casey Windmuller Supplier Manager, Brand Agency Relations Capital One Services, Inc.
Michelle Wirth Marketing Communications Department Manager Mercedes-Benz USA, LLC
Phyllis Woods Vice President, Marriott Creative Agency Marriott International, Inc.
Sheryl Yasger Global Marketing and Consumer Product Management Discover Financial Services, Inc.
Beth Yates Creative Marketing Director BD Becton Dickinson and Company
David Yoder Category Manager, Agencies Johnson & Johnson
Martha Young Strategic Communications Consultant FM Global
Victor Zaborsky Director, Marketing MilkPep
Lora Zevallos Marketing Finance Administration Manager Toyota Motor Sales U.S.A., Inc.

Next Meeting(s)

Agency Relations
Tuesday, October 7, 2014
New York , NY

Agency Relations, West Coast Chapter
Thursday, October 23, 2014
Glendale , CA

Agency Relations
Thursday, December 4, 2014
New York , NY

Prior Meeting(s)

Agency Relations
Wednesday, June 18, 2014
New York , NY

Agency Relations, West Coast Chapter
Tuesday, June 10, 2014
San Francisco , CA

Agency Relations
Wednesday, March 12, 2014
New York , NY

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

Upcoming Meetings

Sponsorship & Event Marketing

Chicago, IL

Integrated Marketing

Chicago, IL

Media Leadership, West Coast Chapter

Union City, CA

Agency Relations

New York, NY

Media Leadership

New York, NY

Agency Relations, West Coast Chapter

Glendale, CA

Social Media, West Coast Chapter

San Mateo, CA

Business-to-Business

New York, NY

Social Media

New York, NY

Digital Marketing

New York, NY

Full Committee Schedule