Influencer Marketing Committee (ANA & Gold Associate Members)


Description & Purpose

As a cornerstone in Brand Activation, Influencer Marketing utilizes individuals, groups of individuals, groups or associations to help advocate for the brand or product in order to gain credibility, voice or amplification within a target market in order to drive the strategic initiatives and the brand or product and help drive the engagement, positive sentiment or access. 

The Influencer Marketing Committee is for members who are responsible for their organization's influencer marketing initiatives. Influencer marketing is becoming a vitally important component of Brand Activation campaigns that builds a brand’s image AND drives a specific consumer behavior or action. This committee will provide a forum for members to share case studies, best practices, and network to ultimately elevate each other's expertise and make their organizations more effective.

Committee Chairs:

Amy Callahan, Chief Client Officer & Founder, Collective Bias

Karen Koslow, Managing Partner, Wellness Amplified

Shawn Millerick, Head of Marketing, US OTC, Alcon Laboratories, Inc.

ANA staff managing the Influencer Marketing Committee are Paul Robinson and Alexandria Henderson.


 

Join A Committee

Participation in Brand Activation related Committees is a benefit of ANA membership and Gold Level Associate Membership. There are no costs to join or attend meetings.

name title company
Amy Callahan (Co-chairperson) Chief Client Officer & Founder Collective Bias
Karen Koslow (Co-chairperson) Managing Partner Wellness Amplified
Shawn Millerick (Co-chairperson) Head of Marketing, US OTC Alcon Laboratories, Inc.
Lauri Baker SVP, Sales & Marketing Odyssey
Douglas Bean Vice Chairman, Chief Brand Officer Eric Mower And Associates
Stephanie Borges VP, North America Strategic Marketing & Partnership Six Flags Entertainment.
Stephanie Crockett Partner, Account Director Eric Mower And Associates
Joe Dessi Managing Partner Interplanetary
Christina Elmo Corporate Partnership Development Share Our Strength
Cyd Falkson Director, Media Connections The Dannon Company, Inc.
Rich Fetter Vice President, Client Operations Social Media Link
Jonathan Glazebrook Account Director Eric Mower And Associates
Angela Grist Marketing Director The Dannon Company, Inc.
Catherine Hart Senior Marketing Manager HelloWorld
Alexandria Henderson Manager, Brand Activation ANA
Ivonne Kinser Director of Digital Avocados From Mexico
Jay Mandel Vice President, Global Digital Marketing MasterCard Worldwide
Tanya Mathis Director, Creative Asset Management Fidelity Investments
Yoshiko Matsuda Head, Life Space UX Group Sony Electronics Inc.
Kevin McCaughey VP Marketing, EcoBuilding, Global Marketing Schneider Electric
Trish Nugent   Eric Mower + Associates
Holly Pavlika SVP, Marketing & Content Collective Bias
Paul Robinson Director, Brand Activation ANA
Deborah Schildkraut Program Director - Digital Content Marketing IBM Corporation
Joe Smith Vice President Creative Compound
Savvy Varadan Director, Content Marketing Robert Half International
Roopa Varghese   Georgia-Pacific Corporation
  • Name

    Amy Callahan (Co-chairperson)

    Title

    Chief Client Officer & Founder

    COMPANY

    Collective Bias
  • Name

    Karen Koslow (Co-chairperson)

    Title

    Managing Partner

    COMPANY

    Wellness Amplified
  • Name

    Shawn Millerick (Co-chairperson)

    Title

    Head of Marketing, US OTC

    COMPANY

    Alcon Laboratories, Inc.
  • Name

    Lauri Baker

    Title

    SVP, Sales & Marketing

    COMPANY

    Odyssey
  • Name

    Douglas Bean

    Title

    Vice Chairman, Chief Brand Officer

    COMPANY

    Eric Mower And Associates
  • Name

    Stephanie Borges

    Title

    VP, North America Strategic Marketing & Partnership

    COMPANY

    Six Flags Entertainment.
  • Name

    Stephanie Crockett

    Title

    Partner, Account Director

    COMPANY

    Eric Mower And Associates
  • Name

    Joe Dessi

    Title

    Managing Partner

    COMPANY

    Interplanetary
  • Name

    Christina Elmo

    Title

    Corporate Partnership Development

    COMPANY

    Share Our Strength
  • Name

    Cyd Falkson

    Title

    Director, Media Connections

    COMPANY

    The Dannon Company, Inc.
  • Name

    Rich Fetter

    Title

    Vice President, Client Operations

    COMPANY

    Social Media Link
  • Name

    Jonathan Glazebrook

    Title

    Account Director

    COMPANY

    Eric Mower And Associates
  • Name

    Angela Grist

    Title

    Marketing Director

    COMPANY

    The Dannon Company, Inc.
  • Name

    Catherine Hart

    Title

    Senior Marketing Manager

    COMPANY

    HelloWorld
  • Name

    Alexandria Henderson

    Title

    Manager, Brand Activation

    COMPANY

    ANA
  • Name

    Ivonne Kinser

    Title

    Director of Digital

    COMPANY

    Avocados From Mexico
  • Name

    Jay Mandel

    Title

    Vice President, Global Digital Marketing

    COMPANY

    MasterCard Worldwide
  • Name

    Tanya Mathis

    Title

    Director, Creative Asset Management

    COMPANY

    Fidelity Investments
  • Name

    Yoshiko Matsuda

    Title

    Head, Life Space UX Group

    COMPANY

    Sony Electronics Inc.
  • Name

    Kevin McCaughey

    Title

    VP Marketing, EcoBuilding, Global Marketing

    COMPANY

    Schneider Electric
  • Name

    Trish Nugent

    Title

     

    COMPANY

    Eric Mower + Associates
  • Name

    Holly Pavlika

    Title

    SVP, Marketing & Content

    COMPANY

    Collective Bias
  • Name

    Paul Robinson

    Title

    Director, Brand Activation

    COMPANY

    ANA
  • Name

    Deborah Schildkraut

    Title

    Program Director - Digital Content Marketing

    COMPANY

    IBM Corporation
  • Name

    Joe Smith

    Title

    Vice President

    COMPANY

    Creative Compound
  • Name

    Savvy Varadan

    Title

    Director, Content Marketing

    COMPANY

    Robert Half International
  • Name

    Roopa Varghese

    Title

     

    COMPANY

    Georgia-Pacific Corporation