Influencer Marketing Committee (ANA & Gold Associate Members)


Description & Purpose

As a cornerstone in Brand Activation, Influencer Marketing utilizes individuals, groups of individuals, groups or associations to help advocate for the brand or product in order to gain credibility, voice or amplification within a target market in order to drive the strategic initiatives and the brand or product and help drive the engagement, positive sentiment or access. 

The Influencer Marketing Committee is for members who are responsible for their organization's influencer marketing initiatives. Influencer marketing is becoming a vitally important component of Brand Activation campaigns that builds a brand’s image AND drives a specific consumer behavior or action. This committee will provide a forum for members to share case studies, best practices, and network to ultimately elevate each other's expertise and make their organizations more effective.

Committee Chairs:

Amy Callahan, Chief Client Officer & Founder, Collective Bias

Karen Koslow, Managing Partner, Wellness Amplified

Shawn Millerick, Head of Marketing, US OTC, Alcon Laboratories, Inc.

ANA staff managing the Influencer Marketing Committee are Paul Robinson and Alexandria Henderson.


 

Join A Committee

Participation in Brand Activation related Committees is a benefit of ANA membership and Gold Level Associate Membership. There are no costs to join or attend meetings.

name title company
Amy Callahan (Co-chairperson) Chief Client Officer & Founder Collective Bias
Karen Koslow (Co-chairperson) Managing Partner Wellness Amplified
Shawn Millerick (Co-chairperson) Head of Marketing, Pediatric Marketing, Vice President Abbott Nutrition
Robbie Aaron Communications Manager Make-A-Wish Foundation
Rabia Ahmad Marketing Manager Frito-Lay, Inc.
Melindah Alexander Manager, Digital Brand Marketing Hilton Worldwide
Emily Antos Account Executive TPN
Johanna Ascencio Sr Marketing Manager Kiss Products, Inc.
Tim Austin Chief Creative Officer TPN
Holly Baker Corporate Integrated Brand Marketing Manager Mary Kay Inc.
Lauri Baker SVP, Sales & Marketing Odyssey
Kimberly Barclay VP of Sales & Marketing Marketing Evolution
Kelly Basinger Brand Strategy Director BuzzFeed, Inc.
Rebecca Baumgaertner   Northwell Health
Douglas Bean Vice Chairman, Chief Brand Officer Eric Mower And Associates
Brian Bell Director of PR Wingstop
Catherine Bernard VP, Advertising and Marketing Communications, Investments PNC Bank, N. A.
Rachel Berry Group Manager Marketing Communications Verizon Communications
Amyn Bhimji Cross Tier Media Planner Toyota Motor Sales U.S.A., Inc.
Stephanie Borges VP, Strategic Marketing & Partnerships Six Flags Entertainment.
Caitlin Boylan Manager, Social Media Strategy American Medical Association
Emily Brutti Director, Global Brand Communications Ocean Spray Cranberries, Inc.
Nichola Buckley Social & Digital Strategy ExxonMobil Corporation
Elsie Cardenas Social Media Planner Toyota Motor Sales U.S.A., Inc.
Jeannette Chantalat Director Kimberly-Clark Corporation
Shawn Cochrane Senior Account Director House Party, Inc.
Stephanie Crockett Partner, Account Director Eric Mower And Associates
Blaise D'Sylva Vice President, Media and Content Planning Dr Pepper Snapple Group
Howard Davidson CMO Centra360
RJ de Vera Customer Engagement Leader Meguiar's Inc
Joe Dessi Managing Partner Interplanetary
Andrea DeWerd Assistant Director, Marketing Penguin Random House
Nicole Diltz Director, Global Mktg Talent Development Dell Inc.
Dan Dipiazzo Vice President, Marketing Busch Gardens & Water Country USA Williamsburg
Samantha Durnford Senior Manager, Network Marketing Scotiabank (The Bank of Nova Scotia)
Andrew Dutcher Marketing SEO Analyst Insight Enterprises, Inc.
Carla Eboli Chief Marketing Officer Dieste, Inc.
Christina Elmo Corporate Partnership Development Share Our Strength - No Kid Hungry
Laurie Enright Director of Marketing Naterra International, Inc.
Eve Espinoza Director of Business Development & Multicultural Programming Music Audience Exchange
Cyd Falkson Director, Media Connections The Dannon Company, Inc.
Elizabeth Ferenciak Manager, B2B Marketing Verizon Wireless Inc.
Guillermo Fernandez Director, Content and Category Strategy Spectrum Reach
Rich Fetter Vice President, Client Operations Social Media Link
Jennifer Fomin Chief Marketing Officer Make-A-Wish Foundation
Maggie Garcia Social and Digital Media Specialist Wingstop Inc.
Mary Gilbert Brand Development Director Social Media Link
Jonathan Glazebrook Account Director Eric Mower And Associates
John Gray VP, Corporate Alliances & Partnership Marketing Six Flags Entertainment
Emily Greene Brand and Advertising Hewlett Packard Enterprise
Angela Grist Marketing Director The Dannon Company, Inc.
Jaime Guerrero VP Digital Transformation Upshot
Greg Hamilton Vice President of Media Wingstop Inc.
Sean Haniph Category Strategy Global Lead: Marketing Zoetis
Catherine Hart Senior Marketing Manager HelloWorld
Ryan Hemsing Director of Marketing Sargento Foods Inc.
Alexandria Henderson Manager, Brand Activation ANA
Melanie Heroux   DTCC
Douglas Hoenig Account Director House Party, Inc.
Monica Hoover Head of Branding Verizon Wireless Inc.
Jessica House Sr Channel Supervisor TPN
Abhi Jadhav Marketing Strategy Georgia-Pacific Corporation
Shannon Johnson Social Media Manager Alaska Airlines, Inc.
Shawn Kallet Vice President, Brand Partnerships Branded Entertainment Network
Maura Kautsky VP, Marketing Dial Report
Shawn Keene Analyst Teleflora
Ivonne Kinser Director of Digital Avocados From Mexico
Lindsay Kirkman Senior Marketing Manager, Brand Content Partnerships & Influencers Lenovo United States Inc.
Katherine Knowles Director, Customer Success Programs Aprimo
Jenny Laible Sr Integrated Brand Marketing Specialist Mary Kay Inc.
Karen Lechner Marketing Communications Category Manager • IBM Global Process Services Delivery IBM Corporation
Ben Lewis Account Executive OUTFRONT Media
Marissa Lorenzo Social Media Analyst Kia Motors America, Inc.
Donna Maddux Director, Member Relations ANA
Gyawu Mahama Social Media Manager Hiscox
Jay Mandel Vice President, Global Digital Marketing MasterCard Worldwide
Jeffrey Markowitz CEO Creative Compound
Yaniv Masjedi CMO Nextiva
Tanya Mathis Director, Creative Asset Management Fidelity Investments
Yoshiko Matsuda Head, Life Space UX Group Sony Electronics Inc.
Kevin McCaughey VP Marketing, EcoBuilding, Global Marketing Schneider Electric
Elizabeth McGrath Senior Director Visa Inc.
Greer Mendel Digital Marketing Manager Reliance Worldwide Corporation (RWC)
Erin Michel Chief Development Officer Make-A-Wish Foundation
Brandon Mikkelsen Social Media Marketing Manager Yamaha Corporation of America
Andrea Neph Customer Engagement Specialist Service Experts Inc.
Trish Nugent   Eric Mower + Associates
Priya Pandit Director Prudential Insurance Company of America
Holly Pavlika SVP, Marketing & Content Collective Bias
Kristel Picinic Director, Online Marketing The College Board
Jeff Portugal VP, Corporate Alliances & Partnership Marketing Six Flags Entertainment
Samantha Recchia Associate, Public Relations Hyundai Motor America
Craig Rector Marketing Manager Music Audience Exchange/Dallas
Paul Robinson Director, Brand Activation ANA
Audrey Rodriguez Manager, Global Events Under Armour Inc.
Raquel Rosenthal Account Executive dataxu
Jonathan Sager Social Media Project Manager AT&T Inc.
Jeca Salas Account Manager Six Flags Entertainment
Luisa Salazar Director, Advertising & Marketing ampm / ARCO brands BP West Coast
Thomas Saulsberry Manager, Segment Marketing -- Global Marketing Schneider Electric
Deborah Schildkraut Program Director - Digital Content Marketing IBM Corporation
Pam Seiler Senior Vice President, Sales House Party, Inc.
Rick Selah Director of Sales, SW & West US Entravision Communications Corporation
Derek Sheldon Principal Brand Consultant Blue Shield of California
Constance Smith Senior Digital Content Manager Mars Incorporated
Joe Smith Vice President Creative Compound
Megan Smith Content Specialist Wilsonart LLC
Robyn Streisand Founder & President Titanium WW
Christine Tapan Manager, After Sales Customer Support Lowe's Companies, Inc.
Hannah Taylor Counsel Frankfurt Kurnit Klein & Selz P.C.
Melissa Tempest Social Media Specialist Ferguson Enterprises
Jose Torrens Content Manager Clamato/Canada Dry Dr Pepper Snapple Group
Sherry Ulsh Senior Manager, Indirect Sourcing The Hershey Company
Maureen Vance Director, Shopper Innovation PepsiCo, Inc.
Savvy Varadan Director, Content Marketing Robert Half International
Roopa Varghese   Georgia-Pacific Corporation
Ashley Wakeland Marketing Strategist, Customer Loyalty Verizon Telematics
Alexandra Watson   TPN
Renata Wells Manager, Interactive Marketing & Social Media Six Flags Entertainment
Lionel White Strategy and Operations Hewlett Packard Enterprise
Tricia Wilkerson Marketing Manager Thomson Reuters
  • Name

    Amy Callahan (Co-chairperson)

    Title

    Chief Client Officer & Founder

    COMPANY

    Collective Bias
  • Name

    Karen Koslow (Co-chairperson)

    Title

    Managing Partner

    COMPANY

    Wellness Amplified
  • Name

    Shawn Millerick (Co-chairperson)

    Title

    Head of Marketing, Pediatric Marketing, Vice President

    COMPANY

    Abbott Nutrition
  • Name

    Robbie Aaron

    Title

    Communications Manager

    COMPANY

    Make-A-Wish Foundation
  • Name

    Rabia Ahmad

    Title

    Marketing Manager

    COMPANY

    Frito-Lay, Inc.
  • Name

    Melindah Alexander

    Title

    Manager, Digital Brand Marketing

    COMPANY

    Hilton Worldwide
  • Name

    Emily Antos

    Title

    Account Executive

    COMPANY

    TPN
  • Name

    Johanna Ascencio

    Title

    Sr Marketing Manager

    COMPANY

    Kiss Products, Inc.
  • Name

    Tim Austin

    Title

    Chief Creative Officer

    COMPANY

    TPN
  • Name

    Holly Baker

    Title

    Corporate Integrated Brand Marketing Manager

    COMPANY

    Mary Kay Inc.
  • Name

    Lauri Baker

    Title

    SVP, Sales & Marketing

    COMPANY

    Odyssey
  • Name

    Kimberly Barclay

    Title

    VP of Sales & Marketing

    COMPANY

    Marketing Evolution
  • Name

    Kelly Basinger

    Title

    Brand Strategy Director

    COMPANY

    BuzzFeed, Inc.
  • Name

    Rebecca Baumgaertner

    Title

     

    COMPANY

    Northwell Health
  • Name

    Douglas Bean

    Title

    Vice Chairman, Chief Brand Officer

    COMPANY

    Eric Mower And Associates
  • Name

    Brian Bell

    Title

    Director of PR

    COMPANY

    Wingstop
  • Name

    Catherine Bernard

    Title

    VP, Advertising and Marketing Communications, Investments

    COMPANY

    PNC Bank, N. A.
  • Name

    Rachel Berry

    Title

    Group Manager Marketing Communications

    COMPANY

    Verizon Communications
  • Name

    Amyn Bhimji

    Title

    Cross Tier Media Planner

    COMPANY

    Toyota Motor Sales U.S.A., Inc.
  • Name

    Stephanie Borges

    Title

    VP, Strategic Marketing & Partnerships

    COMPANY

    Six Flags Entertainment.
  • Name

    Caitlin Boylan

    Title

    Manager, Social Media Strategy

    COMPANY

    American Medical Association
  • Name

    Emily Brutti

    Title

    Director, Global Brand Communications

    COMPANY

    Ocean Spray Cranberries, Inc.
  • Name

    Nichola Buckley

    Title

    Social & Digital Strategy

    COMPANY

    ExxonMobil Corporation
  • Name

    Elsie Cardenas

    Title

    Social Media Planner

    COMPANY

    Toyota Motor Sales U.S.A., Inc.
  • Name

    Jeannette Chantalat

    Title

    Director

    COMPANY

    Kimberly-Clark Corporation
  • Name

    Shawn Cochrane

    Title

    Senior Account Director

    COMPANY

    House Party, Inc.
  • Name

    Stephanie Crockett

    Title

    Partner, Account Director

    COMPANY

    Eric Mower And Associates
  • Name

    Blaise D'Sylva

    Title

    Vice President, Media and Content Planning

    COMPANY

    Dr Pepper Snapple Group
  • Name

    Howard Davidson

    Title

    CMO

    COMPANY

    Centra360
  • Name

    RJ de Vera

    Title

    Customer Engagement Leader

    COMPANY

    Meguiar's Inc
  • Name

    Joe Dessi

    Title

    Managing Partner

    COMPANY

    Interplanetary
  • Name

    Andrea DeWerd

    Title

    Assistant Director, Marketing

    COMPANY

    Penguin Random House
  • Name

    Nicole Diltz

    Title

    Director, Global Mktg Talent Development

    COMPANY

    Dell Inc.
  • Name

    Dan Dipiazzo

    Title

    Vice President, Marketing

    COMPANY

    Busch Gardens & Water Country USA Williamsburg
  • Name

    Samantha Durnford

    Title

    Senior Manager, Network Marketing

    COMPANY

    Scotiabank (The Bank of Nova Scotia)
  • Name

    Andrew Dutcher

    Title

    Marketing SEO Analyst

    COMPANY

    Insight Enterprises, Inc.
  • Name

    Carla Eboli

    Title

    Chief Marketing Officer

    COMPANY

    Dieste, Inc.
  • Name

    Christina Elmo

    Title

    Corporate Partnership Development

    COMPANY

    Share Our Strength - No Kid Hungry
  • Name

    Laurie Enright

    Title

    Director of Marketing

    COMPANY

    Naterra International, Inc.
  • Name

    Eve Espinoza

    Title

    Director of Business Development & Multicultural Programming

    COMPANY

    Music Audience Exchange
  • Name

    Cyd Falkson

    Title

    Director, Media Connections

    COMPANY

    The Dannon Company, Inc.
  • Name

    Elizabeth Ferenciak

    Title

    Manager, B2B Marketing

    COMPANY

    Verizon Wireless Inc.
  • Name

    Guillermo Fernandez

    Title

    Director, Content and Category Strategy

    COMPANY

    Spectrum Reach
  • Name

    Rich Fetter

    Title

    Vice President, Client Operations

    COMPANY

    Social Media Link
  • Name

    Jennifer Fomin

    Title

    Chief Marketing Officer

    COMPANY

    Make-A-Wish Foundation
  • Name

    Maggie Garcia

    Title

    Social and Digital Media Specialist

    COMPANY

    Wingstop Inc.
  • Name

    Mary Gilbert

    Title

    Brand Development Director

    COMPANY

    Social Media Link
  • Name

    Jonathan Glazebrook

    Title

    Account Director

    COMPANY

    Eric Mower And Associates
  • Name

    John Gray

    Title

    VP, Corporate Alliances & Partnership Marketing

    COMPANY

    Six Flags Entertainment
  • Name

    Emily Greene

    Title

    Brand and Advertising

    COMPANY

    Hewlett Packard Enterprise
  • Name

    Angela Grist

    Title

    Marketing Director

    COMPANY

    The Dannon Company, Inc.
  • Name

    Jaime Guerrero

    Title

    VP Digital Transformation

    COMPANY

    Upshot
  • Name

    Greg Hamilton

    Title

    Vice President of Media

    COMPANY

    Wingstop Inc.
  • Name

    Sean Haniph

    Title

    Category Strategy Global Lead: Marketing

    COMPANY

    Zoetis
  • Name

    Catherine Hart

    Title

    Senior Marketing Manager

    COMPANY

    HelloWorld
  • Name

    Ryan Hemsing

    Title

    Director of Marketing

    COMPANY

    Sargento Foods Inc.
  • Name

    Alexandria Henderson

    Title

    Manager, Brand Activation

    COMPANY

    ANA
  • Name

    Melanie Heroux

    Title

     

    COMPANY

    DTCC
  • Name

    Douglas Hoenig

    Title

    Account Director

    COMPANY

    House Party, Inc.
  • Name

    Monica Hoover

    Title

    Head of Branding

    COMPANY

    Verizon Wireless Inc.
  • Name

    Jessica House

    Title

    Sr Channel Supervisor

    COMPANY

    TPN
  • Name

    Abhi Jadhav

    Title

    Marketing Strategy

    COMPANY

    Georgia-Pacific Corporation
  • Name

    Shannon Johnson

    Title

    Social Media Manager

    COMPANY

    Alaska Airlines, Inc.
  • Name

    Shawn Kallet

    Title

    Vice President, Brand Partnerships

    COMPANY

    Branded Entertainment Network
  • Name

    Maura Kautsky

    Title

    VP, Marketing

    COMPANY

    Dial Report
  • Name

    Shawn Keene

    Title

    Analyst

    COMPANY

    Teleflora
  • Name

    Ivonne Kinser

    Title

    Director of Digital

    COMPANY

    Avocados From Mexico
  • Name

    Lindsay Kirkman

    Title

    Senior Marketing Manager, Brand Content Partnerships & Influencers

    COMPANY

    Lenovo United States Inc.
  • Name

    Katherine Knowles

    Title

    Director, Customer Success Programs

    COMPANY

    Aprimo
  • Name

    Jenny Laible

    Title

    Sr Integrated Brand Marketing Specialist

    COMPANY

    Mary Kay Inc.
  • Name

    Karen Lechner

    Title

    Marketing Communications Category Manager • IBM Global Process Services Delivery

    COMPANY

    IBM Corporation
  • Name

    Ben Lewis

    Title

    Account Executive

    COMPANY

    OUTFRONT Media
  • Name

    Marissa Lorenzo

    Title

    Social Media Analyst

    COMPANY

    Kia Motors America, Inc.
  • Name

    Donna Maddux

    Title

    Director, Member Relations

    COMPANY

    ANA
  • Name

    Gyawu Mahama

    Title

    Social Media Manager

    COMPANY

    Hiscox
  • Name

    Jay Mandel

    Title

    Vice President, Global Digital Marketing

    COMPANY

    MasterCard Worldwide
  • Name

    Jeffrey Markowitz

    Title

    CEO

    COMPANY

    Creative Compound
  • Name

    Yaniv Masjedi

    Title

    CMO

    COMPANY

    Nextiva
  • Name

    Tanya Mathis

    Title

    Director, Creative Asset Management

    COMPANY

    Fidelity Investments
  • Name

    Yoshiko Matsuda

    Title

    Head, Life Space UX Group

    COMPANY

    Sony Electronics Inc.
  • Name

    Kevin McCaughey

    Title

    VP Marketing, EcoBuilding, Global Marketing

    COMPANY

    Schneider Electric
  • Name

    Elizabeth McGrath

    Title

    Senior Director

    COMPANY

    Visa Inc.
  • Name

    Greer Mendel

    Title

    Digital Marketing Manager

    COMPANY

    Reliance Worldwide Corporation (RWC)
  • Name

    Erin Michel

    Title

    Chief Development Officer

    COMPANY

    Make-A-Wish Foundation
  • Name

    Brandon Mikkelsen

    Title

    Social Media Marketing Manager

    COMPANY

    Yamaha Corporation of America
  • Name

    Andrea Neph

    Title

    Customer Engagement Specialist

    COMPANY

    Service Experts Inc.
  • Name

    Trish Nugent

    Title

     

    COMPANY

    Eric Mower + Associates
  • Name

    Priya Pandit

    Title

    Director

    COMPANY

    Prudential Insurance Company of America
  • Name

    Holly Pavlika

    Title

    SVP, Marketing & Content

    COMPANY

    Collective Bias
  • Name

    Kristel Picinic

    Title

    Director, Online Marketing

    COMPANY

    The College Board
  • Name

    Jeff Portugal

    Title

    VP, Corporate Alliances & Partnership Marketing

    COMPANY

    Six Flags Entertainment
  • Name

    Samantha Recchia

    Title

    Associate, Public Relations

    COMPANY

    Hyundai Motor America
  • Name

    Craig Rector

    Title

    Marketing Manager

    COMPANY

    Music Audience Exchange/Dallas
  • Name

    Paul Robinson

    Title

    Director, Brand Activation

    COMPANY

    ANA
  • Name

    Audrey Rodriguez

    Title

    Manager, Global Events

    COMPANY

    Under Armour Inc.
  • Name

    Raquel Rosenthal

    Title

    Account Executive

    COMPANY

    dataxu
  • Name

    Jonathan Sager

    Title

    Social Media Project Manager

    COMPANY

    AT&T Inc.
  • Name

    Jeca Salas

    Title

    Account Manager

    COMPANY

    Six Flags Entertainment
  • Name

    Luisa Salazar

    Title

    Director, Advertising & Marketing ampm / ARCO brands

    COMPANY

    BP West Coast
  • Name

    Thomas Saulsberry

    Title

    Manager, Segment Marketing -- Global Marketing

    COMPANY

    Schneider Electric
  • Name

    Deborah Schildkraut

    Title

    Program Director - Digital Content Marketing

    COMPANY

    IBM Corporation
  • Name

    Pam Seiler

    Title

    Senior Vice President, Sales

    COMPANY

    House Party, Inc.
  • Name

    Rick Selah

    Title

    Director of Sales, SW & West US

    COMPANY

    Entravision Communications Corporation
  • Name

    Derek Sheldon

    Title

    Principal Brand Consultant

    COMPANY

    Blue Shield of California
  • Name

    Constance Smith

    Title

    Senior Digital Content Manager

    COMPANY

    Mars Incorporated
  • Name

    Joe Smith

    Title

    Vice President

    COMPANY

    Creative Compound
  • Name

    Megan Smith

    Title

    Content Specialist

    COMPANY

    Wilsonart LLC
  • Name

    Robyn Streisand

    Title

    Founder & President

    COMPANY

    Titanium WW
  • Name

    Christine Tapan

    Title

    Manager, After Sales Customer Support

    COMPANY

    Lowe's Companies, Inc.
  • Name

    Hannah Taylor

    Title

    Counsel

    COMPANY

    Frankfurt Kurnit Klein & Selz P.C.
  • Name

    Melissa Tempest

    Title

    Social Media Specialist

    COMPANY

    Ferguson Enterprises
  • Name

    Jose Torrens

    Title

    Content Manager Clamato/Canada Dry

    COMPANY

    Dr Pepper Snapple Group
  • Name

    Sherry Ulsh

    Title

    Senior Manager, Indirect Sourcing

    COMPANY

    The Hershey Company
  • Name

    Maureen Vance

    Title

    Director, Shopper Innovation

    COMPANY

    PepsiCo, Inc.
  • Name

    Savvy Varadan

    Title

    Director, Content Marketing

    COMPANY

    Robert Half International
  • Name

    Roopa Varghese

    Title

     

    COMPANY

    Georgia-Pacific Corporation
  • Name

    Ashley Wakeland

    Title

    Marketing Strategist, Customer Loyalty

    COMPANY

    Verizon Telematics
  • Name

    Alexandra Watson

    Title

     

    COMPANY

    TPN
  • Name

    Renata Wells

    Title

    Manager, Interactive Marketing & Social Media

    COMPANY

    Six Flags Entertainment
  • Name

    Lionel White

    Title

    Strategy and Operations

    COMPANY

    Hewlett Packard Enterprise
  • Name

    Tricia Wilkerson

    Title

    Marketing Manager

    COMPANY

    Thomson Reuters