Influencer Marketing Committee (ANA & Gold Associate Members)


Description & Purpose

As a cornerstone in Brand Activation, Influencer Marketing utilizes individuals, groups of individuals, groups or associations to help advocate for the brand or product in order to gain credibility, voice or amplification within a target market in order to drive the strategic initiatives and the brand or product and help drive the engagement, positive sentiment or access. 

The Influencer Marketing Committee is for members who are responsible for their organization's influencer marketing initiatives. Influencer marketing is becoming a vitally important component of Brand Activation campaigns that builds a brand’s image AND drives a specific consumer behavior or action. This committee will provide a forum for members to share case studies, best practices, and network to ultimately elevate each other's expertise and make their organizations more effective.

Committee Chairs:

Amy Callahan, Chief Client Officer & Founder, Collective Bias

Karen Koslow, Managing Partner, Wellness Amplified


ANA staff managing the Influencer Marketing Committee are Paul Robinson and Alexandria Henderson.


 

Join A Committee

Participation in Brand Activation related Committees is a benefit of ANA membership and Gold Level Associate Membership. There are no costs to join or attend meetings.

name title company
Amy Callahan (Co-chairperson) Chief Client Officer & Founder Collective Bias
Karen Koslow (Co-chairperson) Managing Partner Wellness Amplified
Lauri Baker SVP, Sales & Marketing Odyssey
Douglas Bean Managing Partner, Brand Promotions Group Eric Mower And Associates
Stephanie Crockett Partner, Account Director Eric Mower And Associates
Christina Elmo Corporate Partnership Development Share Our Strength
Jonathan Glazebrook Account Director Eric Mower And Associates
Catherine Hart Senior Marketing Manager HelloWorld
Alexandria Henderson Manager, Brand Activation Association of National Advertisers
Ivonne Kinser Director of Digital Avocados From Mexico
Trish Nugent   Eric Mower + Associates
Holly Pavlika SVP, Marketing & Content Collective Bias
Paul Robinson Director, Brand Activation ANA
Joe Smith Vice President Creative Compound
  • Name

    Amy Callahan (Co-chairperson)

    Title

    Chief Client Officer & Founder

    COMPANY

    Collective Bias
  • Name

    Karen Koslow (Co-chairperson)

    Title

    Managing Partner

    COMPANY

    Wellness Amplified
  • Name

    Lauri Baker

    Title

    SVP, Sales & Marketing

    COMPANY

    Odyssey
  • Name

    Douglas Bean

    Title

    Managing Partner, Brand Promotions Group

    COMPANY

    Eric Mower And Associates
  • Name

    Stephanie Crockett

    Title

    Partner, Account Director

    COMPANY

    Eric Mower And Associates
  • Name

    Christina Elmo

    Title

    Corporate Partnership Development

    COMPANY

    Share Our Strength
  • Name

    Jonathan Glazebrook

    Title

    Account Director

    COMPANY

    Eric Mower And Associates
  • Name

    Catherine Hart

    Title

    Senior Marketing Manager

    COMPANY

    HelloWorld
  • Name

    Alexandria Henderson

    Title

    Manager, Brand Activation

    COMPANY

    Association of National Advertisers
  • Name

    Ivonne Kinser

    Title

    Director of Digital

    COMPANY

    Avocados From Mexico
  • Name

    Trish Nugent

    Title

     

    COMPANY

    Eric Mower + Associates
  • Name

    Holly Pavlika

    Title

    SVP, Marketing & Content

    COMPANY

    Collective Bias
  • Name

    Paul Robinson

    Title

    Director, Brand Activation

    COMPANY

    ANA
  • Name

    Joe Smith

    Title

    Vice President

    COMPANY

    Creative Compound