Relationship Marketing Committee (ANA & Gold Associate Members)


Description & Purpose

Relationship Marketing is a strategy of Customer Relationship Management (CRM) that emphasizes customer retention, satisfaction, and lifetime customer value. Its purpose is to market to current customers vs. new customer acquisition through sales and advertising. A good relationship marketing strategy is rooted in building customer loyalty and lasting, long-term engagement with your customer base. Benefits include increased positive word-of-mouth, repeat business, and a willingness on the customer’s part to provide valuable feedback to the company and their peers.

The Relationship Marketing Committee is for members who are responsible for their organizations' relationship and loyalty marketing initiatives. Relationship marketing is becoming an increasingly important component of the marketing communications mix, and growth has recently outpaced traditional advertising and promotion. This committee will provide a forum for members to share case studies, best practices, and network to ultimately elevate each other’s' expertise and make their organizations more effective.

Committee Chairs: 
Elaine Gamble, Global 360 CRM Lead, Novartis
Michael Kaplan, SVP, Group Account Director, Geometry Global
Vicky Radke, Senior Director, Amtrak Guest Rewards, Amtrak

ANA staff managing the Relationship Marketing Committee are Richard Feldman and Annie DeKraker

Discussion Topics

  • Measurement/ROI
  • Managing customer relationships in Social Media
  • Best practices for creating loyal customers
  • How to drive positive customer feedback
  • How to find and retain customer advocates
  • Building the relationship strategy
  • How corporate culture impacts customer relationships
  • Let Them In: How to let customers participate in your strategy
  • Adding value to loyalty programs
  • Aligning business processes to customer relationship strategies

Join A Committee

Participation in Brand Activation related Committees is a benefit of ANA membership and Gold Level Associate Membership. There are no costs to join or attend meetings.

name title company
Elaine Gamble (Co-chairperson) Global CRM Novartis Pharmaceuticals Corporation
Michael Kaplan (Co-chairperson) SVP, Group Account Director Geometry Global
Victoria Radke (Co-chairperson) Senior Director, Amtrak Guest Rewards Amtrak-National Railroad Passenger Corp.
Mary Abiadal Promotions Marketing Manager Target Corporation
Josh Ahlberg Account Director ICF Olson
Mark Allen SVP Marketing YA
Ann Anderson Director Time Inc.
Elizabeth Anderson Director of Social Media & Content Deluxe Corporation
Kaia Anderson Marketing Intern U.S. Bank
Dennis Armbruster Chief Revenue Officer YA
Jackie Arnold Sr. Marketing Associate RSM US LLP
Eduardo Arteaga Marketing Manager U.S. Bank
Alexandra Bauch Associate Manager, Media Strategy Best Buy Company, Inc.
Natalie Behrman Manager Capital One Services, Inc.
Laura Berseth Advertising Project Coordinator 3M
Maria Betancourt Customer Data Analyst Aldo Group Inc.
Rachel Bingham Integrated Marketing Communications General Mills, Inc.
Jackie Bosacker Account Director Target Media Network
Becky Bousquet Strategic Marketing Specialist Be The Match-National Marrow Donor Program
Danielle Brownlee Relationship marketing associate Land O' Lakes, Inc.
Kristina Burns Integrated Marketing Director Purina Animal Nutrition
Julia Campana Marketing Manager Thrivent Financial
Camille Chasteen Global Marketing 3M Unitek Corporation
Tasha Christensen Senior Marketing Manager Ameriprise Financial, Inc.
Julia Chung Strategic Sourcing Manager, Marketing and Advertising Ameriprise Financial, Inc.
Kristin Clauson Director, Partnership Development Share Our Strength - No Kid Hungry
Aline Condon Marketing Manager Best Buy Company, Inc.
Gabrielle Cummings   Social Media Link
Julie Cusher Sr. Marketing Manager Target Corporation
Damian D'Anna VP, Client Partnerships NBCUniversal
Kelly Delahunt Media Strategy Manager Best Buy Company, Inc.
Shane Desrochers CRO Marketing Evolution
Nora Dufresne Director, Enterprise Account United States Postal Service
Yana Duman Senior Regional Marketing Manager CertaPro Painters
Catherine Dummitt Director of Marketing Netmining
Jim D’Antoni Director, Media Sales Dish Media Sales
Tony Effik SVP, Client Strategy NBCUniversal
Nick Ehrenberg Content Strategist US Bank
Traci Elder VP Marketing Little & Company
Michael Erie   3M
Christopher Ervasti Digital Marketing, Mobile Marketing US Bank
Rebecca Evans Associate Marketing Manager - CRM Best Buy Company, Inc.
Bianka Faustin Marketing Director Netmining
Rich Fetter Vice President, Client Operations Social Media Link
Susan Frech CEO Social Media Link
Kristine Frost Director of Brand Management Ameriprise Financial, Inc.
Jessica Gaumer Content Marketing Manager U.S. Bank
Roman Godlewski Mailing Solutions Specialist United States Postal Service
Heather Gray Associate Account Director ICF Olson
Laura Griffith   Be The Match-National Marrow Donor Program
Brittney Grube Digital Media Specialist 3M
Erin Gulden Director of Content Marketing US Bank
Tony Hart Marketing Specialist Mayo Clinic
Kim Hicks Account Executive DISH Network
Stephanie Hoff Marketing Communications Specialist Thrivent Financial
Chris Hooker Sr. Analyst Ameriprise Financial, Inc.
Jaime Jarombek   Target Corporation
Shaina Kandel Manager Fair Trade USA
Patti Kim Vice President - Business Development Live Nation, Inc.
Vivian Kor Marketing Specialist Thrivent Financial
Kevin Krueger Associate Marketing Manager Land O' Lakes, Inc.
Jenna Lang Media Strategy Manager Target Corporation
Ashley Laporte Senior Manager, Digital Seventh Generation
Nora Latorre Director Fair Trade USA
Sheng Lee Tomar   3M
Christin Lewis Senior Manager, Hilton Honors Strategic Marketing Hilton Worldwide
Greer Mendel Digital Marketing Manager Reliance Worldwide Corporation (RWC)
Lacey Mercil Market Segment Manager, Builder & Remodeler Andersen Windows, Inc.
Emily Miller Sr. Creative Project Manager Target Corporation
Todd Miller Director of Digital Marketing Strategy & Solutions Wawa, Inc.
Theresa Muench Marketing Manager 3M
Ellie Murray In Store Marketing Planner Target Corporation
Adam Nenning Director Kohl's Department Stores
Kristen Nolan Marketing Communications Specialist Boston Scientific Corporation
Nicholas Overby Associate Marketing Manager Land O' Lakes, Inc.
Evan Paskach Digital Content Specialist 3M
Leah Patnode Customer Engagement Consultant Securian Financial Group, Inc.
Jasmine Person HR Communications Supervisor 3M
Cara Pingel Director, Enterprise Marketing and Communications CHS Inc.
Dena Pizzutti Marketing Manager Wawa, Inc.
Angela Poorman Brand Manager Cargill Inc.
Mindy Provenzano VP, Group Director Time Inc.
Hannah Quinn Marketing Intern cuLearn (with Thrivent)
Michael Rasmussen Global Head of Marketing IPONWEB
Gina Reduto VP, Client Strategy NBCUniversal
Bethany Reed Card Marketing Associate Capital One Bank
Jennifer Remmers Manager, Marketing Best Buy Company, Inc.
Audra Robinson Sr. Shopper Marketing Manager Pfizer Inc
Rachel Rue Marketing Intern cuLearn (with Thrivent)
Peter Ryan Marketing Intern cuLearn (with Thrivent)
Carlos Scott Content Marketing Andersen Windows, Inc.
Joslin Shannon Senior Marketing Manager Best Buy Company, Inc.
Kristi Specker Director, Global Analyst Relations Pitney Bowes Inc.
Craig Stacey Vice President, Marketing & Demand Generation McKesson Corporation
Taylor Stalling Graphic Designer Reliance Worldwide Corporation (RWC)
Pamela Stephens   3M
Kimberly Sugden   General Mills, Inc.
Heidi Sutherland Digital Marketing, SEO/SEM Content US Bank
Liz Swanson Manager Best Buy Company, Inc.
Justin Tidmarsh Director, Marketing Best Buy Company, Inc.
Mariana Torres-Lastra Business Development/Client Service Consultant IRI
Russell Uecker Marketing Lead Best Buy Company, Inc.
Savvy Varadan Director, Content Marketing Robert Half International
Tracy Varnes Marketing Manager Best Buy Company, Inc.
Melissa Vest Shopper Marketing Director Time Inc.
Mary Videle Vice President, Brand & Advertising Marketing Manager Wells Fargo & Co.
Ed Vittoria VP-Loyalty Marketing & Innovation Simon Property Group, Inc.
Brandon Watson Strategic Account Manager United States Postal Service
Jonathan Webb Engagement Strategies Intern U.S. Bank
Brian Weber Director Loyalty Marketing Target Corporation
Megan Weber Marketing Specialist Thrivent Financial
Alennah Westlund Content Specialist 3M
Ashley White Loyalty Lead Target Corporation
Janelle Wilson CRM Marketing Manager Best Buy Company, Inc.
Teresa Winger   3M
Kristi Wraspir Director - CRM Strategy & Personalization Best Buy Company, Inc.
Tanya Zanko Promotion Marketing Manager Target Corporation
Whitney Zustiak Content & Social Strategist 3M
  • Name

    Elaine Gamble (Co-chairperson)

    Title

    Global CRM

    COMPANY

    Novartis Pharmaceuticals Corporation
  • Name

    Michael Kaplan (Co-chairperson)

    Title

    SVP, Group Account Director

    COMPANY

    Geometry Global
  • Name

    Victoria Radke (Co-chairperson)

    Title

    Senior Director, Amtrak Guest Rewards

    COMPANY

    Amtrak-National Railroad Passenger Corp.
  • Name

    Mary Abiadal

    Title

    Promotions Marketing Manager

    COMPANY

    Target Corporation
  • Name

    Josh Ahlberg

    Title

    Account Director

    COMPANY

    ICF Olson
  • Name

    Mark Allen

    Title

    SVP Marketing

    COMPANY

    YA
  • Name

    Ann Anderson

    Title

    Director

    COMPANY

    Time Inc.
  • Name

    Elizabeth Anderson

    Title

    Director of Social Media & Content

    COMPANY

    Deluxe Corporation
  • Name

    Kaia Anderson

    Title

    Marketing Intern

    COMPANY

    U.S. Bank
  • Name

    Dennis Armbruster

    Title

    Chief Revenue Officer

    COMPANY

    YA
  • Name

    Jackie Arnold

    Title

    Sr. Marketing Associate

    COMPANY

    RSM US LLP
  • Name

    Eduardo Arteaga

    Title

    Marketing Manager

    COMPANY

    U.S. Bank
  • Name

    Alexandra Bauch

    Title

    Associate Manager, Media Strategy

    COMPANY

    Best Buy Company, Inc.
  • Name

    Natalie Behrman

    Title

    Manager

    COMPANY

    Capital One Services, Inc.
  • Name

    Laura Berseth

    Title

    Advertising Project Coordinator

    COMPANY

    3M
  • Name

    Maria Betancourt

    Title

    Customer Data Analyst

    COMPANY

    Aldo Group Inc.
  • Name

    Rachel Bingham

    Title

    Integrated Marketing Communications

    COMPANY

    General Mills, Inc.
  • Name

    Jackie Bosacker

    Title

    Account Director

    COMPANY

    Target Media Network
  • Name

    Becky Bousquet

    Title

    Strategic Marketing Specialist

    COMPANY

    Be The Match-National Marrow Donor Program
  • Name

    Danielle Brownlee

    Title

    Relationship marketing associate

    COMPANY

    Land O' Lakes, Inc.
  • Name

    Kristina Burns

    Title

    Integrated Marketing Director

    COMPANY

    Purina Animal Nutrition
  • Name

    Julia Campana

    Title

    Marketing Manager

    COMPANY

    Thrivent Financial
  • Name

    Camille Chasteen

    Title

    Global Marketing

    COMPANY

    3M Unitek Corporation
  • Name

    Tasha Christensen

    Title

    Senior Marketing Manager

    COMPANY

    Ameriprise Financial, Inc.
  • Name

    Julia Chung

    Title

    Strategic Sourcing Manager, Marketing and Advertising

    COMPANY

    Ameriprise Financial, Inc.
  • Name

    Kristin Clauson

    Title

    Director, Partnership Development

    COMPANY

    Share Our Strength - No Kid Hungry
  • Name

    Aline Condon

    Title

    Marketing Manager

    COMPANY

    Best Buy Company, Inc.
  • Name

    Gabrielle Cummings

    Title

     

    COMPANY

    Social Media Link
  • Name

    Julie Cusher

    Title

    Sr. Marketing Manager

    COMPANY

    Target Corporation
  • Name

    Damian D'Anna

    Title

    VP, Client Partnerships

    COMPANY

    NBCUniversal
  • Name

    Kelly Delahunt

    Title

    Media Strategy Manager

    COMPANY

    Best Buy Company, Inc.
  • Name

    Shane Desrochers

    Title

    CRO

    COMPANY

    Marketing Evolution
  • Name

    Nora Dufresne

    Title

    Director, Enterprise Account

    COMPANY

    United States Postal Service
  • Name

    Yana Duman

    Title

    Senior Regional Marketing Manager

    COMPANY

    CertaPro Painters
  • Name

    Catherine Dummitt

    Title

    Director of Marketing

    COMPANY

    Netmining
  • Name

    Jim D’Antoni

    Title

    Director, Media Sales

    COMPANY

    Dish Media Sales
  • Name

    Tony Effik

    Title

    SVP, Client Strategy

    COMPANY

    NBCUniversal
  • Name

    Nick Ehrenberg

    Title

    Content Strategist

    COMPANY

    US Bank
  • Name

    Traci Elder

    Title

    VP Marketing

    COMPANY

    Little & Company
  • Name

    Michael Erie

    Title

     

    COMPANY

    3M
  • Name

    Christopher Ervasti

    Title

    Digital Marketing, Mobile Marketing

    COMPANY

    US Bank
  • Name

    Rebecca Evans

    Title

    Associate Marketing Manager - CRM

    COMPANY

    Best Buy Company, Inc.
  • Name

    Bianka Faustin

    Title

    Marketing Director

    COMPANY

    Netmining
  • Name

    Rich Fetter

    Title

    Vice President, Client Operations

    COMPANY

    Social Media Link
  • Name

    Susan Frech

    Title

    CEO

    COMPANY

    Social Media Link
  • Name

    Kristine Frost

    Title

    Director of Brand Management

    COMPANY

    Ameriprise Financial, Inc.
  • Name

    Jessica Gaumer

    Title

    Content Marketing Manager

    COMPANY

    U.S. Bank
  • Name

    Roman Godlewski

    Title

    Mailing Solutions Specialist

    COMPANY

    United States Postal Service
  • Name

    Heather Gray

    Title

    Associate Account Director

    COMPANY

    ICF Olson
  • Name

    Laura Griffith

    Title

     

    COMPANY

    Be The Match-National Marrow Donor Program
  • Name

    Brittney Grube

    Title

    Digital Media Specialist

    COMPANY

    3M
  • Name

    Erin Gulden

    Title

    Director of Content Marketing

    COMPANY

    US Bank
  • Name

    Tony Hart

    Title

    Marketing Specialist

    COMPANY

    Mayo Clinic
  • Name

    Kim Hicks

    Title

    Account Executive

    COMPANY

    DISH Network
  • Name

    Stephanie Hoff

    Title

    Marketing Communications Specialist

    COMPANY

    Thrivent Financial
  • Name

    Chris Hooker

    Title

    Sr. Analyst

    COMPANY

    Ameriprise Financial, Inc.
  • Name

    Jaime Jarombek

    Title

     

    COMPANY

    Target Corporation
  • Name

    Shaina Kandel

    Title

    Manager

    COMPANY

    Fair Trade USA
  • Name

    Patti Kim

    Title

    Vice President - Business Development

    COMPANY

    Live Nation, Inc.
  • Name

    Vivian Kor

    Title

    Marketing Specialist

    COMPANY

    Thrivent Financial
  • Name

    Kevin Krueger

    Title

    Associate Marketing Manager

    COMPANY

    Land O' Lakes, Inc.
  • Name

    Jenna Lang

    Title

    Media Strategy Manager

    COMPANY

    Target Corporation
  • Name

    Ashley Laporte

    Title

    Senior Manager, Digital

    COMPANY

    Seventh Generation
  • Name

    Nora Latorre

    Title

    Director

    COMPANY

    Fair Trade USA
  • Name

    Sheng Lee Tomar

    Title

     

    COMPANY

    3M
  • Name

    Christin Lewis

    Title

    Senior Manager, Hilton Honors Strategic Marketing

    COMPANY

    Hilton Worldwide
  • Name

    Greer Mendel

    Title

    Digital Marketing Manager

    COMPANY

    Reliance Worldwide Corporation (RWC)
  • Name

    Lacey Mercil

    Title

    Market Segment Manager, Builder & Remodeler

    COMPANY

    Andersen Windows, Inc.
  • Name

    Emily Miller

    Title

    Sr. Creative Project Manager

    COMPANY

    Target Corporation
  • Name

    Todd Miller

    Title

    Director of Digital Marketing Strategy & Solutions

    COMPANY

    Wawa, Inc.
  • Name

    Theresa Muench

    Title

    Marketing Manager

    COMPANY

    3M
  • Name

    Ellie Murray

    Title

    In Store Marketing Planner

    COMPANY

    Target Corporation
  • Name

    Adam Nenning

    Title

    Director

    COMPANY

    Kohl's Department Stores
  • Name

    Kristen Nolan

    Title

    Marketing Communications Specialist

    COMPANY

    Boston Scientific Corporation
  • Name

    Nicholas Overby

    Title

    Associate Marketing Manager

    COMPANY

    Land O' Lakes, Inc.
  • Name

    Evan Paskach

    Title

    Digital Content Specialist

    COMPANY

    3M
  • Name

    Leah Patnode

    Title

    Customer Engagement Consultant

    COMPANY

    Securian Financial Group, Inc.
  • Name

    Jasmine Person

    Title

    HR Communications Supervisor

    COMPANY

    3M
  • Name

    Cara Pingel

    Title

    Director, Enterprise Marketing and Communications

    COMPANY

    CHS Inc.
  • Name

    Dena Pizzutti

    Title

    Marketing Manager

    COMPANY

    Wawa, Inc.
  • Name

    Angela Poorman

    Title

    Brand Manager

    COMPANY

    Cargill Inc.
  • Name

    Mindy Provenzano

    Title

    VP, Group Director

    COMPANY

    Time Inc.
  • Name

    Hannah Quinn

    Title

    Marketing Intern

    COMPANY

    cuLearn (with Thrivent)
  • Name

    Michael Rasmussen

    Title

    Global Head of Marketing

    COMPANY

    IPONWEB
  • Name

    Gina Reduto

    Title

    VP, Client Strategy

    COMPANY

    NBCUniversal
  • Name

    Bethany Reed

    Title

    Card Marketing Associate

    COMPANY

    Capital One Bank
  • Name

    Jennifer Remmers

    Title

    Manager, Marketing

    COMPANY

    Best Buy Company, Inc.
  • Name

    Audra Robinson

    Title

    Sr. Shopper Marketing Manager

    COMPANY

    Pfizer Inc
  • Name

    Rachel Rue

    Title

    Marketing Intern

    COMPANY

    cuLearn (with Thrivent)
  • Name

    Peter Ryan

    Title

    Marketing Intern

    COMPANY

    cuLearn (with Thrivent)
  • Name

    Carlos Scott

    Title

    Content Marketing

    COMPANY

    Andersen Windows, Inc.
  • Name

    Joslin Shannon

    Title

    Senior Marketing Manager

    COMPANY

    Best Buy Company, Inc.
  • Name

    Kristi Specker

    Title

    Director, Global Analyst Relations

    COMPANY

    Pitney Bowes Inc.
  • Name

    Craig Stacey

    Title

    Vice President, Marketing & Demand Generation

    COMPANY

    McKesson Corporation
  • Name

    Taylor Stalling

    Title

    Graphic Designer

    COMPANY

    Reliance Worldwide Corporation (RWC)
  • Name

    Pamela Stephens

    Title

     

    COMPANY

    3M
  • Name

    Kimberly Sugden

    Title

     

    COMPANY

    General Mills, Inc.
  • Name

    Heidi Sutherland

    Title

    Digital Marketing, SEO/SEM Content

    COMPANY

    US Bank
  • Name

    Liz Swanson

    Title

    Manager

    COMPANY

    Best Buy Company, Inc.
  • Name

    Justin Tidmarsh

    Title

    Director, Marketing

    COMPANY

    Best Buy Company, Inc.
  • Name

    Mariana Torres-Lastra

    Title

    Business Development/Client Service Consultant

    COMPANY

    IRI
  • Name

    Russell Uecker

    Title

    Marketing Lead

    COMPANY

    Best Buy Company, Inc.
  • Name

    Savvy Varadan

    Title

    Director, Content Marketing

    COMPANY

    Robert Half International
  • Name

    Tracy Varnes

    Title

    Marketing Manager

    COMPANY

    Best Buy Company, Inc.
  • Name

    Melissa Vest

    Title

    Shopper Marketing Director

    COMPANY

    Time Inc.
  • Name

    Mary Videle

    Title

    Vice President, Brand & Advertising Marketing Manager

    COMPANY

    Wells Fargo & Co.
  • Name

    Ed Vittoria

    Title

    VP-Loyalty Marketing & Innovation

    COMPANY

    Simon Property Group, Inc.
  • Name

    Brandon Watson

    Title

    Strategic Account Manager

    COMPANY

    United States Postal Service
  • Name

    Jonathan Webb

    Title

    Engagement Strategies Intern

    COMPANY

    U.S. Bank
  • Name

    Brian Weber

    Title

    Director Loyalty Marketing

    COMPANY

    Target Corporation
  • Name

    Megan Weber

    Title

    Marketing Specialist

    COMPANY

    Thrivent Financial
  • Name

    Alennah Westlund

    Title

    Content Specialist

    COMPANY

    3M
  • Name

    Ashley White

    Title

    Loyalty Lead

    COMPANY

    Target Corporation
  • Name

    Janelle Wilson

    Title

    CRM Marketing Manager

    COMPANY

    Best Buy Company, Inc.
  • Name

    Teresa Winger

    Title

     

    COMPANY

    3M
  • Name

    Kristi Wraspir

    Title

    Director - CRM Strategy & Personalization

    COMPANY

    Best Buy Company, Inc.
  • Name

    Tanya Zanko

    Title

    Promotion Marketing Manager

    COMPANY

    Target Corporation
  • Name

    Whitney Zustiak

    Title

    Content & Social Strategist

    COMPANY

    3M