Brand Management Committee
The Brand Management Committee is for members who have a brand management role at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.
Committee Chair: Roger Adams, Senior Vice President, Chief Marketing Officer, USAA
Discussion Topics:
- What makes great creative
- Assessing your brand architecture: How sub-brands and line extensions can fit within an overall brand vision
- Understanding the consumer perspective: Reconciling your brand history with your brand vision
- Working with your agency: From brand strategy through creative briefs to final execution
- Driving effective IMC (Integrated Marketing Communications)
- New product development
- Leveraging “newer” media platforms to build brands (e.g.: social media and mobile marketing)
- Balancing longer-term brand-building goals with meeting short-term sales objectives
- Organizational approaches for marketing departments
| Name | Title | Company |
|---|---|---|
| Roger Adams (Chairperson) | Senior Vice President, Chief Marketing Officer | USAA |
| Gordon Abel | Executive Director, Digital Marketing Group | JPMorgan Chase & Co. |
| Nancy Abraham | Vice President, IMC | Allstate Insurance Company |
| Darlene Abubakar | Senior Director, National Advertising and Marketing Programs | Amtrak-National Railroad Passenger Corp. |
| Khurrum Ahmad | Product Manager | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Lara Allen | Director of Marketing- Southeast Region | The Scotts Company |
| Christine Amirian | Vice President, Brand Marketing | Samsung Electronics North America |
| Elizabeth Anderson | Assistant Vice President, Writer | QBE FIRST |
| Rebecca Atkinson | Associate Director of Marketing Services | Liberty Mutual Group |
| Laura Baez | Brand Analyst, US Brand Implementation | National Grid |
| Natalie Bagley | VP, Creative Services | RBS Citizens Financial Group |
| Karan Bajaj | Brand Manager | The Procter & Gamble Company |
| Laura Baker | Director of Marketing | Helzberg Diamonds |
| Scott Bannell | Vice President, Brand Management and Licensing | Stanley Black & Decker, Inc. |
| Richard Baron | Executive Director, Customer Development Marketing | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Jill Barry | Marketing Communications Manager | Activision |
| Evan Bashoff | Product Manager | Merck Consumer Care |
| Lauren Bauer | Marketing Associate | Deloitte |
| Daniela Bayer | Market Intelligence Manager | Cisco Systems, Inc. |
| Natali BenEzra | EMC Marketing Manager | PricewaterhouseCoopers |
| Mousumi Bhakta | Brand Strategist | National Grid |
| Kevin Blacker | New Products/ Business Marketing Manager | Knouse Foods Cooperative, Inc. |
| Peter Boland | SVP, Brand and Advertising | Charles Schwab & Company, Inc. |
| Theresa Boucher | Manager | Verizon Communications |
| Jamie Braverman | Senior Marketing Associate | Deloitte |
| Chris Brown | Director, Corporate Partnerships & Strategic Alliances | SeaWorld Parks and Entertainment |
| Keri Bruce | Associate | Reed Smith LLP |
| Brooke Burdge | Marketing Associate | Deloitte |
| Thomas Burkhardt | Vice President, Global Marketing, Calvin Klein Fragrances & Cosmetics | Coty Prestige |
| Michael Buzzeo | Head of International Marketing | Forex Capital Markets |
| Ryan Byrnes | Account Manager | KPMG LLP |
| Tina Cao | Associate Marketing Manager | Blue Diamond Growers |
| Orla Carey | Manager, Advertising and DM | Tourism Ireland |
| Chris Carkeet | Sr. Liaison, Brand Strategy | St. Jude Children`s Research Hospital, Inc. ALSAC |
| Jennifer Carli | Vice President, Marketing & Customer Strategies | BMO Harris Bank |
| Ryan Carlton | Manager, Branding and Communications | Hyundai Capital America |
| Nancy Carr | WW Public Relations Manager, CMMTK OUTBOUND CONTENT + PR | Eastman Kodak Company |
| Kimberly Casey | Senior Manager, Corporate Identity and Branding | Raytheon Company |
| Ivan Cayabyab | Manager, Brand and Digital | General Electric Company |
| Eva Chang | Relationship Manager | Capital One Services, Inc. |
| Meredith Chevalier | Manager, Brand Marketing | NASCAR |
| Vanessa Chianese | Manager,Consumer Insights & Brand Strategy | Mazda North American Operations |
| Nicholas Ciantra | Manager of Creative Services | Liberty Mutual Group |
| John Claybrooks | Senior Global Brand & Marketing Communications Leader | The Dow Chemical Company |
| Dan Clifford | VP, Marketing | Victoria`s Secret |
| Abby Cohn | Vice President, Marketing and Advertising | CIT Group, Inc. |
| Brian Coleman | VP of Games | Hasbro, Inc. |
| Terry Collier | Marketing Development Manager | 3M |
| John Coombe | Vice President and Manager, Communications Support | Liberty Mutual Group |
| Alex Corcoran | Director Varitey Franchise | The Hershey Company |
| Jose Costa | CEO | MAACO |
| James Cowsert | Director of Advertising and Brand Strategy | ING Americas |
| Joanne Crozier | Senior Manager, Brand Management Services | Vanguard Group, Inc. |
| Michael Cruz | Director of Marketing | Columbus Foods, LLC |
| Jen Daly | Brand Manager | Unilever United States, Inc. |
| Meagan Dameral | Program Manager | Hewlett-Packard Company |
| Claudio Danzo | Senior Manager Shopper Marketing | Merck Consumer Care |
| Desiree Davis Stolar | Sr. Manager | Marriott International, Inc. |
| Mary Deming | Regional Director, Marketing Operations | Mercy Health Systems |
| Kezia DePuy | Project Manager - CHC | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Erick Dickens | Vice President, Marketing | King's Hawaiian Bakery West, Inc. |
| Lynn Diep | Vice President and Senior Marketing Manager | Union Bank |
| Corinne Dizon | Union Bank | |
| Jonathan Doniger | Executive Director, EBusiness | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Mary Ellen Dugan | Executive Director Global Brand & Advertising | Dell Inc. |
| Ward Eames | President | The National Theatre for Children |
| Dania Echeverri | Senior Manager, Brand Partnerships | Universal Music Group |
| Pam El | Vice President, Marketing | State Farm Mutual Automobile Insurance Co. |
| Ben Ezrick | Marketing | AT&T AdWorks |
| Kristin Fassler | Marketing Director | Random House |
| Sarah Faust | Manager, Advertising, Media & Brand | SeaWorld Parks and Entertainment |
| Justine Fialkosky | VP Communications | State Street Global Advisors |
| Tamica Fields | Marketing Manager | IMAN Cosmetics |
| Sanford Fink | Marketing Director, Innovation | Pinnacle Foods Group LLC |
| Robert Finn | Director, Marketing Communications | W.W. Grainger, Inc. |
| Leah Fischman | VP, Brand Development & Communications | Time Warner Global Media Group |
| Robert Fisher | VP, Marketing | Knouse Foods Cooperative, Inc. |
| Lisa Flynt | Director, Brand & Growth Strategy | C Spire Wireless |
| Peter Frey | Senior Marketing Officer | SeaWorld Parks and Entertainment |
| Kathryn Frohling | Senior Vice President, Brand Executive | Wells Fargo & Co. |
| Michelle Fuscaldo | Associate Director Integrated Marketing Capabilities | H. J. Heinz Company |
| Cynthia Galbincea | Executive Director, Marketing Communications | Cleveland Clinic |
| Deb Garber | Global Brand Manager | Hewlett-Packard Company |
| Debra Giampoli | Director, Global Strategic Agency Relations | Mondelez International, Inc. |
| Florian Gmeiner | Manager, Marketing-The Americas | Lufthansa |
| Susan Goldberg | Brand Manager | LifeLock, Inc. |
| Michael Goodman | Director, Marketing Capability | Campbell Soup Company |
| Milda Goodman | Assistant Vice President, Advertising and Public Relations | Pacific Life Insurance Company |
| Adam Gotlieb | Manager, Brand and Creative | Harris Corporation |
| Patrick Graziano | Senior Manager, Global Branding | Avaya Inc. |
| Kelley Grover | Brand Manager | MetLife, Inc. |
| Cathy Hall | VP, Store Operations & Services Marketing | PetSmart, Inc. |
| Arianne Harjo | Marketing Manager - Membership & Brand | AAA Carolinas |
| Dawn Harris | Director, Diversity Affairs | NASCAR |
| Chris Hartley | Vice President, Marketing | Blue Rhino Corporation |
| Mari Hayes | Vice President, Strategic Marketing - Zep Retail | Zep Inc. |
| Chris Helle | Executive Director, Brand Marketing & Strategy | Comcast Cable |
| Stephanie Henderson | Lead Marketing Communications Manager | AT&T Mobility |
| Lee Hirsch | Director, Strategic Marketing | NVIDIA Corporation |
| Karley Hofer | Director of Brand Development | Orange Leaf Frozen Yogurt |
| Martha Holler | SVP Corporate Marketing & Comm | Sallie Mae |
| Kevin Holowicki | Sr. Director, Integrated Marketing & Media | GlaxoSmithKline |
| Carrie Holt | North America Integrated Marketing Manager | Chevron Products Company |
| Grace Hom | Reputation, Consumer, & Education-Brand Mktg Mgr | Autodesk, Inc. |
| Carla Hudson | CMO | DentalPlans.com |
| Cherie Huey | Brand Marketing Manager | Randstad North America |
| Marcia Hunt | Director, Integrated Brand | PetSmart, Inc. |
| Mike Hurt | Manager of Brand and Corporate Strategy | Sprint Communications |
| Jackie Hyun | Sr. Manager, Brand Strategy | Hyundai Motor America |
| Karen Illes | Marketing and Brand Strategist | Marketing Road Map |
| Kristine Jackson | Director, Business Development | Touchstone Energy Cooperatives |
| Todd Jackson | Manager, ATL Advertising Production | Shell Oil Products North America |
| Chris Jogis | VP, Brand and Marketing Communications | Broadridge Financial Solutions |
| Ann Johnson | Brand and Product Manager | International Dairy Queen, Inc. |
| Jennifer Johnston | Product Manager Contact Lens | Bausch & Lomb, Inc. |
| Lisa Kalfus | Senior Marketing Manager, Retail | Peet`s Coffee & Tea, Inc. |
| Barbara Karasek | Vice President, Corporate Partnerships & Licensing | SeaWorld Parks and Entertainment |
| Matt Kaudy | Vice President, Marketing and Business Development | NASA Federal Credit Union |
| Yana Kershteyn | Media Manager | Home Depot, Inc. |
| Debbie King | Brand Director | National Football League, Inc. |
| Robert Kiple | Global Advertising Manager | Chevrolet |
| Fatma Kokon | Sr. Associate Brand Manager | Kimberly-Clark Corporation |
| Pamela Kornfeld | Director, Green Product Management | American Express Bank, Ltd. |
| Rob Krin | Manager | BP Lubricants |
| Andrew Kritzer | Senior Director, Committees and Conferences | ANA |
| Keith Langrehr | Director, Institutional Marketing | Johns Hopkins Medicine |
| James Lee | Director, Marketing | Cognizant Technology Solutions |
| Marcio Lemos | Purchasing Manager | Intel Corporation |
| Nina Levermore | Marketing Communications Mgr | Merck & Co. |
| Mary Lewis | Head of Marketing | BT Global Services |
| Nancy Lockhart | Sr. Brand Strategist | Kaiser Permanente |
| Patricia Long | Director, Global Branding Strategy | Dell Inc. |
| Christine Lott | Marketing Manager - International Retail | Blue Diamond Growers |
| Michael Ma | Chief Growth Officer | Betterment |
| Gary MacDonald | Global Head of Marketing | State Street Global Advisors |
| Ajoy Mahtab | Worldwide Marketing Director | Johnson & Johnson |
| Emelyn Maravilla | Director, Innovation Development | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Stacey Mark | Brand Advertising Manager | BlueCross BlueShield of North Carolina |
| Steven Martin | Vice President, Marketing | City of Hope |
| Ann Matheis | Brand Director | Ingersoll Rand Residential Solutions |
| Keri Matthews | Senior Licensing Manager | ASPCA |
| Todd McCollough | Director, Marketing & Communications | Centene Corporation |
| Colin McConnell | VP, Global Marketing Communications | Prudential Insurance Company of America |
| Robert McFarland | Director of Cox Business Pricing | Cox Communications, Inc. |
| Kelli McKinney | Advertising Manager | AT&T Consumer Services |
| Jeannine Meegan | Assoc Mgr Marketing Communications | BD Becton Dickinson and Company |
| Susan Mena | Marketing Director | Allstate Insurance Company |
| Alison Metcalfe | Vice President, Marketing, US | Tourism Ireland |
| Ana Meyer | Corporate Sustainability Strategy | Verizon Wireless Inc. |
| Tim Mickelborough | VP, Global Brand Marketing | Thomson Reuters |
| Katie Miesen | Director, Sales & Marketing | The National Theatre for Children |
| Laura Misdom | Director, Global Brand Management | Avaya Inc. |
| Sabine Mooney | Sr. Marketing Manager, Consumer | Align Technology, Inc. |
| Diane Moore | Manager | Verizon Communications |
| Jason Morros | VP, Disney & International Brand Marketing | Feld Entertainment |
| Chris Moseley | Senior Vice President, Product Management and Brand Oversight | Rockettes |
| Shantini Munthree | Retail Marketing Manager | Vanguard Group, Inc. |
| Ann Neale | Manager Brand Planning | U.S. Cellular Corporation |
| David Norris | CEO | BlueCava, Inc. |
| Matt Oates | Senior Brand Strategist | St. Jude Children`s Research Hospital, Inc. ALSAC |
| Marty Ordman | Vice President, Marketing and Corporate Communications | Dole Food Company, Inc. |
| Brian Owens | Global Head of Brand Strategy | EBay, Inc. |
| Lisa Pacenza | Senior Marketing Manager | Deloitte |
| Irene Palen | Senior MarCom Manager | Verizon Communications |
| Laura Palma | Senior Manager, Integrated Marketing | Novartis Consumer Health, Inc. |
| Catherine Paraan | Senior Manager, Loyalty/Promotional Marketing | Wyndham Worldwide Corporation |
| Kevin Parham | Director, Global Advertising | Campbell Soup |
| Meridyth Park | SVP, Brand Manager | Bank of America |
| Dylan Pass | Digital VP | Bloomberg L.P. |
| Phil Penuela | Manager, Consumer Insights | Gogo |
| Cecilia Perez | VP, Hispanic Segment Manager | Wells Fargo & Co. |
| Karin Poe | Marketing Operations Manager | Cisco Systems, Inc. |
| Barbara Ponce | CEO | MoonBay Productions LLC |
| Nicole Portet | Vice President, Advertising | Charles Schwab & Company, Inc. |
| Shelly Punchatz | Executive Director, Marketing and Account Management | Educational Testing Service (ETS) |
| Rita Ribeiro | Product Manager | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Porfirio Rodriguez | Sr. Marketing Manager - Customer Strategy | Walmart Stores, Inc. |
| Heather Romero | Employer Brand Communications Manager | Chase |
| Ann Rubin | Vice President, IBM Brand Expression and Global Advertising | IBM Corporation |
| Viviana Rueda | Senior Director, Brand Management & Product Marketing | Experian Consumer Services |
| Kenneth Rye | Marketing Manager | Home Depot, Inc. |
| Natalia Sanchez | US, Public Relations | Coty Prestige |
| Shani Sandy | Creative Director | S&P Capital IQ |
| Cindy Sarko | Director, Advertising/Media/Brand | Busch Gardens Williamsburg |
| Alvenia Scarborough | Global Brand Leader, Corporate Marketing & Sales | DuPont Chemicals & Fluoroproducts |
| Chris Schaper | Group Manager-National Advertising | Sprint Communications |
| Laura Schneider | Sr. Manager - Merchandise Marketing | Home Depot, Inc. |
| Kevin Scully | Director, Brand Systems | IBM Corporation |
| Kevin Sellers | Director-Corporate Brand and Strategic Marketing | Intel Corporation |
| Gina Shaffer | Director, Digital & Media Services, Digital/CRM | S.C. Johnson & Son, Inc. |
| Robin Shapiro | Director, Marketing | Depository Trust & Clearing Corporation |
| Dina Shapiro | Director, Marketing Communications and Branding | Individual Parent Record Corporation |
| Arvind Sharma | Senior Business Planner | Microsoft Corporation |
| Keisa Sharpe | Brand Manager | Alabama Power Co. |
| Franco Silva | Brand Manager | Amway Corporation |
| Carole Smith | VP, Marketing | T. Rowe Price Investment Services |
| Earle Smola | Director, Corporate Brand Design and Sponsorships | Stanley Black & Decker, Inc. |
| Catherine Stanley | Director, Brand Management Corporate Marketing | Verizon Wireless Inc. |
| Shari Stein | Vice President, Marketing & Branding | Standard & Poor's |
| Suzanne Stein | Director, Brand and Advertising Research Effectiveness | Citigroup Inc. |
| Kristine Stelzer | Regional Marketing Director | Allstate Insurance Company |
| Brian Still | VP, Brand Identity & Execution | Wells Fargo & Co. |
| Martin Stoewahse | Vice President, Marketing | Ferrero USA, Inc. |
| Mary Story | Manager, Advertising and Marketing Communication | Individual Parent Record Corporation |
| Rick Stuhr | Associate Brand Manager | H. J. Heinz Company |
| Stan Sturtz | Director, Marketing Communications | Pella Corporation |
| Michelle Thomas | Sr. Brand Marketing Manager | Expedia, Inc. |
| Jacqueline Touma | Director, Customer Relationship Marketing | T-Mobile USA, Inc. |
| Peter Tovar | Managing Director, Global Brand Communications | Legg Mason & Co., LLC |
| Danielle Trombetta | Senior Specialist, Brand Promotion | Canon U.S.A., Inc. |
| Bari Trontz | Director | Depository Trust & Clearing Corporation |
| Diane Ueberle | Brand & Social Leader, Marketing Excellence | Intuit Inc. |
| Anne Valentzas | Business Leader, Affluent Consumer Marketing | MasterCard Worldwide |
| Diane VanWyngarden | Assistant Director of Advertising | The Principal Financial Group |
| Ramiro Vazquez | Marketing Manager | Disney Destinations LLC |
| Michael Verdi | Brand Strategy and Advertising | Alcatel-Lucent |
| Elizabeth Vincent | Associate Manager, Consumer Marketing | AutoTrader.com, LLC |
| Jack Volpi | Brand Manager | Wendy`s International, Inc. |
| Marion Weiler | Director, Business Planning and Marketing | International Code Council Inc |
| Scott Weisenbeck | Manager of Integrated Marketing & Planning | Hormel Foods Corporation |
| Melissa Weissman | Senior Product Manager | Merck Consumer Care |
| Michael Wendroff | Vice President, Global Category Director, Men's Haircoloring | Combe Incorporated |
| Jaime Weston | Vice President, Brand & Creative | National Football League, Inc. |
| Theresa Westwood | Project Manager, Retail Marketing | Vanguard Group, Inc. |
| Christine Williams | Manager, Sponsorships | AutoTrader.com, LLC |
| Kim Williams | Senior Global Manager | Unilever United States, Inc. |
| Hilary Williams | Marketing Manager | E*Trade Financial Corp. |
| Kathleen Winn | Associate Marketing Manager | Walt Disney Parks and Resorts |
| Michelle Wirth | Advertising Supervisor | Mercedes-Benz USA, LLC |
| Tina Wong | Brand Manager | Safeway Inc. |
| David Wozniak | Head of Advertising | Lincoln Financial Group |
| Lea Wray | VP, Marketing | T. Rowe Price Investment Services |
| Ruobing Xia | Associate Director, Brand Marketing | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Telisa Yancy | Vice President, Marketing | American Family Insurance |
| Sheryl Yasger | VP - Corp Branding and Creative Service | Discover Financial Services, Inc. |
| Bob Zender | Brand Manager | Just Born, Inc. |
