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Brand Management Committee

The Brand Management Committee is for members who have a brand management role at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

This committee helps program the ANA Brand Masters Conference which is planned for February 4-6, 2015 at The Ritz-Carlton Laguna Niguel in Dana Point, CA.

Committee Chair: Roger Adams, Senior Vice President, Chief Marketing Officer, USAA


Discussion Topics:

  • What makes great creative
  • Assessing your brand architecture: How sub-brands and line extensions can fit within an overall brand vision
  • Understanding the consumer perspective: Reconciling your brand history with your brand vision
  • Working with your agency: From brand strategy through creative briefs to final execution
  • Driving effective IMC (Integrated Marketing Communications)
  • New product development
  • Leveraging “newer” media platforms to build brands (e.g.:  social media and mobile marketing)
  • Balancing longer-term brand-building goals with meeting short-term sales objectives
  • Organizational approaches for marketing departments
Name Title Company
Gordon Abel Executive Director, Digital Marketing Group JPMorgan Chase & Co.
Nancy Abraham Vice President of Advertising Esurance, Inc.
Darlene Abubakar Senior Director, National Advertising and Marketing Programs Amtrak-National Railroad Passenger Corp.
Khurrum Ahmad Product Manager Boehringer Ingelheim Pharmaceuticals, Inc.
Danielle Amato Marketing Communications Specialist: UV/Vis, TEA, Infrared, LC PerkinElmer, Inc.
Christine Amirian Vice President, Brand Marketing Samsung Electronics North America
Elizabeth Anderson Senior Copywriter QBE
Tom Au Director, Creative Toys 'R' Us, Inc.
Lauren Axe Director Brand Marketing Checkers Drive-In Restaurants, Inc.
Christine Bacon VP, Head of Advertising Allianz Global Investors
Laura Baez Brand Analyst, US Brand Implementation National Grid
Natalie Bagley VP, Director of Creative Services & Brand Identity RBS Citizens Financial Group
Brianne Baird Assistant Director, Corporate & Foundation Relations Memorial Sloan-Kettering Cancer Center
Laura Baker Director of Marketing Helzberg Diamonds
Tricia Bancroft Director, Branding and Integrated Marketing MSC Industrial Supply
Scott Bannell Vice President, Brand Management and Licensing Stanley Black & Decker, Inc.
Richard Baron Executive Director, Customer Development Marketing Boehringer Ingelheim Pharmaceuticals, Inc.
Jill Barry Marketing Communications Manager Activision
Evan Bashoff Senior Product Manager Merck Consumer Care
Lauren Bauer Marketing Associate Deloitte
Natali BenEzra EMC Marketing Manager PricewaterhouseCoopers
Mousumi Bhakta Brand Strategist National Grid
Kevin Blacker New Products/ Business Marketing Manager Knouse Foods Cooperative, Inc.
Koertni Blackketter   LifeSouth Community Blood Centers, Inc.
Kieran Blanks Excelsior Public Service Fellow / Gaming Commission New York Lottery
Roderick Blaylock Brand Director Diageo North America, Inc.
Samuel Boeser Marketing Specialist US Bank
Riko Bol National Communications Project Coordinator City Year Inc.
Peter Boland SVP, Brand and Advertising Charles Schwab & Company, Inc.
Theresa Boucher Manager Verizon Communications
Julie Brennan Connelly Senior Advertising Consultant MetLife, Inc.
Chris Brown Director, Corporate Partnerships & Strategic Alliances SeaWorld Parks and Entertainment
Keri Bruce Associate Reed Smith LLP
Scott Brueggeman Chief Marketing Officer CyrusOne Inc.
Kellen Burger Specialist - Consumer Marketing MasterCard Worldwide
Thomas Burkhardt Vice President, Global Marketing, Calvin Klein Fragrances & Cosmetics Coty Prestige
Michael Buzzeo Head of International Marketing Forex Capital Markets
Ryan Byrnes Account Manager KPMG LLP
Lisann Campbell-Robinson Sr. Marketing Project Manager The Hartford
Bonnie Cao Senior Analyst, Strategic Sourcing Sony Pictures Entertainment - (SS&P)
Tina Cao Associate Marketing Manager Blue Diamond Growers
Orla Carey Manager, Advertising and DM Tourism Ireland
Chris Carkeet Sr. Liaison, Brand Strategy St. Jude Children`s Research Hospital, Inc. ALSAC
Jennifer Carli Director, Cda. Advertising , Corp Marketing Bank of Montreal
Ryan Carlton Manager, Branding and Communications Hyundai Capital America
Kimberly Casey Senior Manager, Corporate Identity and Branding Raytheon Company
Joseph Chang Manager, Social Business Prudential Insurance Company of America
Eva Chang Relationship Manager Capital One Services, Inc.
Vanessa Chianese Manager, Consumer Insights and Brand Strategy Mazda North American Operations
Nicholas Ciantra Manager of Creative Services Liberty Mutual Group
Jennifer Ciotti Marketing Associate SEI
Dan Clifford SVP Marketing Express
Abby Cohn Vice President, Marketing and Advertising CIT Group, Inc.
Brian Coleman VP of Games Hasbro, Inc.
Terry Collier Marketing Development Manager 3M
William Connors VP, Sponsorship MasterCard Worldwide
John Coombe Vice President and Manager, Communications Support Liberty Mutual Group
Alex Corcoran Director Varitey Franchise The Hershey Company
James Cowsert Director of Advertising and Brand Strategy ING Americas
Michael Cruz Director of Marketing Columbus Foods, LLC
Maria D`Errico VP Bank of New York Mellon
Jen Daly Brand Manager Unilever United States, Inc.
Meagan Dameral Program Manager Hewlett-Packard Company
Claudio Danzo Senior Manager Shopper Marketing Merck Consumer Care
Mike Dauberman VP Marketing & Interactive The Goodyear Tire & Rubber Company
Robert DellaCamera Director, Global Marketing Communications Covidien Inc.
Kezia DePuy Project Manager - CHC Boehringer Ingelheim Pharmaceuticals, Inc.
Joelle Dick Associate Product Manager Pfizer Inc
Erick Dickens Vice President, Marketing King`s Hawaiian Bakery West, Inc.
Lynn Diep VP, Sr. Marketing Manager Union Bank
John Dillon Vice President, Brand Marketing Denny's
Alexandra Dimodica   Deloitte
Corinne Dizon   Union Bank
Jonathan Doniger Director, EBusiness Boehringer Ingelheim Pharmaceuticals, Inc.
Todd Duncan Associate Brand Manager Lowe`s Companies, Inc.
Ward Eames President The National Theatre for Children
Diana Ebanks Director, Global Brand Strategy & Management American International Group, Inc.
Lenora Ebule Assitant Brand Manager Newell Rubbermaid Inc.
Kristin Fassler Marketing Director Penguin Random House
Sarah Faust Manager, Advertising, Media & Brand SeaWorld Parks and Entertainment
Justine Fialkosky VP, Communications State Street Global Advisors
Tamica Fields Marketing Manager IMAN Cosmetics
Colleen Finn Ridenhour Deputy Director, Corporate, Foundation and Institutional Relations Habitat for Humanity International, Inc.
Leah Fischman VP, Brand Development & Communications Time Warner Global Media Group
Rosann Fisher Growth Manager AstraZeneca Digital Centers of Excellence
Robert Fisher Vice President of Marketing Knouse Foods Cooperative, Inc.
Lisa Flynt Director, Brand Marketing and Growth Strategy C Spire Wireless
Tara Foote Brand Manager - Performance The Goodyear Tire & Rubber Company
Sarah Forger Senior Manager, OPEN Brand Strategy & Marketing American Express Travel Related Services Company, Inc.
DeeDee Fowler Brand & Advertising Manager Wells Fargo & Co.
Michael Fox Vice President, Consumer Brands Safeway Inc.
Peter Frey Senior Marketing Officer SeaWorld Parks and Entertainment
Kathryn Frohling Senior Vice President, Brand Executive Wells Fargo & Co.
Adam Gagliardo Director, Digital Marketing & Social Media Burger King Corporation
Cynthia Galbincea Chief Marketing Officer Meyer Distributing
Deb Garber Global Brand Manager Hewlett-Packard Company
Debra Giampoli Director, Global Strategic Agency Relations Mondelez International, Inc.
KC Glaser Manager, Interntational Marketing International Dairy Queen, Inc.
Florian Gmeiner Head of Marketing-The Americas Lufthansa
Lauren Goldsand Associate Product Manager Merck Consumer Care
Milda Goodman Assistant Vice President, Advertising and Public Relations Pacific Life Insurance Company
Michael Goodman Director, Marketing Capability Campbell Soup Company
Laura Graff Director, Creative Toys 'R' Us, Inc.
Christina Grendon Manager, Brand Strategy TD AMERITRADE Holding Corp.
Suzanne Gunning Director of Brand Marketing Houlihan's Restaurant, Inc.
Cathy Hall Chief Marketing Officer The Joint Corp.
Dawn Harris Director, Diversity Affairs NASCAR
Chris Hartley Vice President of Marketing Blue Rhino Corporation
Cindy Hecht Assistant Manager, Branding and Corporate Communication Group Hitachi America, Ltd.
Chris Helle Executive Director, Brand Marketing & Strategy Comcast Cable
Stephanie Henderson Lead Marketing Communications Manager AT&T Mobility
Silvia Hidalgo-Chaves Group Manager Verizon Communications
Lee Hirsch Director, Strategic Marketing NVIDIA Corporation
Karley Hofer Director of Brand Development Orange Leaf Frozen Yogurt
Mary Hogarth Exective Director Marketing Toys 'R' Us, Inc.
Martha Holler Senior Vice President, Corporate Marketing & Comm Sallie Mae
Kevin Holowicki Senior Director, Integrated Marketing & Media GlaxoSmithKline
Carrie Holt Brand Manager Chevron Corporation
Cherie Huey Brand Marketing Manager Randstad North America
Chelsea Hunt Marketing Analyst Hiscox
Marcia Hunt Director, Integrated Brand PetSmart, Inc.
Leigh Huther Enterprise Brand Manager Ingersoll Rand
Jackie Hyun Sr. Manager, Brand Strategy Hyundai Motor America
Carole Irgang Consultant Godiva Chocolatier, Inc.
Kristine Jackson Director, Strategic Communications and Partnership Marketing Touchstone Energy Cooperatives
Todd Jackson Manager, ATL Advertising Production Shell Oil Products North America
Kevin Jasmin Senior Manager of Marketing & Brand Strategy TD AMERITRADE Holding Corp.
Chris Jogis Director BlackRock, Inc.
Jill Johnson Manager, Brand Activation USG Corporation
Ken Jones VP Corporate Marketing Carnival Corporation
Pam Jowdy Brand Manager Capital One Services, Inc.
Lisa Kalfus Senior Marketing Manager, Retail Peet`s Coffee & Tea, Inc.
Gary Kane Marketing Director - Licensed Brands Disney Theatrical Productions Ltd.
Tammy Kara Product Manager Boehringer Ingelheim Pharmaceuticals, Inc.
Matt Kaudy Vice President, Marketing and Business Development NASA Federal Credit Union
Ed Kensinger Director of Creative Strategies Siemens Corporation
Yana Kershteyn Media Manager Home Depot, Inc.
Debbie King Brand Director National Football League, Inc.
Robert Kiple Global Advertising Manager Chevrolet
Phoebe Kmeck Communications Assistant New York Organ Donor Network, Inc.
Jennifer Knowles VP of Marketing Toys 'R' Us, Inc.
Fatma Kokon Associate Brand Manager Kimberly-Clark Corporation
Pamela Kornfeld Director, Green Product Management American Express Bank, Ltd.
Rachel Koyrakh   New York Life Insurance Company
Rob Krin Manager BP Lubricants
Daniel Kubiak Assoc Mgr Segment Activation Heinz North America
Monique Kumpis Sr. Manager, Advertising Hyundai Motor America
Brian Lange Product Director, Respiratory Marketing GlaxoSmithKline
Keith Langrehr Director, Institutional Marketing Johns Hopkins Medicine
Jeff Larson Vice President of Global Marketing Development and Activation Subway Restaurants
Elaine Lawson Vice President/Business Leader, U.S. Consumer & Digital Marketing MasterCard Worldwide
James Lee Director, Marketing Cognizant Technology Solutions
Marcio Lemos Purchasing Manager Intel Corporation
Nina Levermore Marketing Communications Mgr Merck & Co.
Mary Lewis Head of Marketing BT Global Services
Melinda Liles Director of Marketing and Corporate Communications Intermarine, LLC
Nancy Lockhart Sr. Brand Strategist Kaiser Permanente
Christine Lott Marketing Manager - International Retail Blue Diamond Growers
Amy Lynch Director, Regional Marketing Fidelity Investments
Gary MacDonald Global Head of Marketing State Street Global Advisors
Ajoy Mahtab Vice President, Global Marketing and Strategy BD Becton Dickinson and Company
Emelyn Maravilla Director, Innovation Development Boehringer Ingelheim Pharmaceuticals, Inc.
Stacey Mark Brand Advertising Manager BlueCross BlueShield of North Carolina
Steven Martin Vice President, Marketing City of Hope
Christine Martin Portfolio Manager American Express Company
David Masvidal Senior Brand Manager Checkers and Rally Restaurants
Keri Matthews Senior Licensing Manager ASPCA
Todd McCollough Director, Marketing & Communications Centene Corporation
Colin McConnell VP, Head of Advertising Prudential Insurance Company of America
Donna McCullough Manager, Corporate Branding Prudential Insurance Company of America
Jeannine Meegan Assoc Mgr Marketing Communications BD Becton Dickinson and Company
Susan Mena Marketing Director Allstate Insurance Company
Jane Merritt Marketing Manager Aetna Inc.
Alison Metcalfe Executive Vice President, North America Tourism Ireland
Ana Meyer Corporate Sustainability Strategy Verizon Wireless Inc.
Katie Miesen Director, Sales & Marketing The National Theatre for Children
Laura Misdom Director, Global Brand Management Avaya Inc.
Amber Misunas SPLASH Brand Manager Factory Motor Parts
Kimberly Mitrook Corporate Marketing Director LifeSouth Community Blood Centers, Inc.
Leslie Sweeney Mohr Manager, Marketing Nestlé USA
Chris Moseley Senior Vice President, Product Management and Brand Oversight Rockettes, MSG Entertainment
Jason Nash Director of Marketing Alliant Techsystems Inc. (ATK)
Ann Neale Manager Brand Planning U.S. Cellular Corporation
Alan Numsuwan Marketing Manager Deloitte
Matt Oates Director, Brand Marketing St. Jude Children`s Research Hospital, Inc. ALSAC
Supriya Oberoi Associate Brand Manager Avon Products, Inc.
Marty Ordman Vice President, Marketing and Corporate Communications Dole Packaged Foods
Brian Owens Global Head, Brand Strategy EBay, Inc.
Lisa Pacenza Senior Marketing Manager Deloitte
Irene Palen Senior MarCom Manager Verizon Communications
Catherine Paraan Senior Manager, Loyalty/Promotional Marketing Wyndham Worldwide Corporation
James Pardes Vice President, Marketing & Communications New York Organ Donor Network, Inc.
Meridyth Park SVP, Brand Manager Bank of America
Phil Penuela Director, Consumer Insights Gogo
Marija Petkovic-Cooke Market Research Manager E*Trade Financial Corp.
Nicole Portet Vice President, Advertising Charles Schwab & Company, Inc.
Shelly Punchatz General Manager, Brand Marketing & Market Research Educational Testing Service (ETS)
Jacquelyn Romano Manager KPMG LLP
Marcus Rountree Private Brands and Category Marketing Specialist Lowe`s Companies, Inc.
Ann Rubin Vice President, IBM Brand Expression and Global Advertising IBM Corporation
Kristin Ruiz Sr. Strategic Marketing Manager New York Organ Donor Network, Inc.
Kenneth Rye Marketing Manager Home Depot, Inc.
Natalia Sanchez US, Public Relations Coty Prestige
Shani Sandy Creative Director S&P Capital IQ
Brad Santeler Director, External Media Abbott Laboratories
Cindy Sarko Brand Director SeaWorld Parks and Entertainment
Cheryl Sawyer Vice President, Corporate Marketing Teradata Operations, Inc.
Alvenia Scarborough Global Brand Leader, Corporate Marketing & Sales DuPont Chemicals & Fluoroproducts
Chris Schaper Group Manager, National Advertising Sprint Communications
Sam Schiraj Marketing Specialist PerkinElmer, Inc.
Laura Schneider Sr. Manager - Merchandise Marketing Home Depot, Inc.
Allyson Schultz Manager, Enterprise Marketing EmblemHealth
Kevin Scully Director, Brand Systems IBM Corporation
Brianne Seiler Marketing Manager Hiscox
Kevin Sellers Director-Corporate Brand and Strategic Marketing Intel Corporation
Robin Seward Vice President, Brand Marketing Arby's Restaurant Group, Inc.
Liam Shannon Senior Creative Director, NA Vistaprint
Robin Shapiro Director, Marketing The Depository Trust & Clearing Corporation
Arvind Sharma Senior Business Planner Microsoft Corporation
Keisa Sharpe Brand Manager Alabama Power Co.
Franco Silva Brand Manager Amway Corporation
Angela P. Smith Senior Brand Communications Manager LG Electronics
Carole Smith Brand Advertising Manager T. Rowe Price Investment Services
Earle Smola Director, Corporate Brand Design and Sponsorships Stanley Black & Decker, Inc.
Kerri Sprague VP, Marketing Programs Manager Bank of America
Catherine Stanley Director, Brand Management Corporate Marketing Verizon Wireless Inc.
Art Steiber Director, Marketing Communications Quicken Loans, Inc.
Suzanne Stein Director, Brand and Advertising Research Effectiveness Citigroup Inc.
Shari Stein Vice President, Marketing & Branding Standard & Poor's
Kristine Stelzer Regional Marketing Director Allstate Insurance Company
Brian Still VP, Brand Identity & Execution Wells Fargo & Co.
Martin Stoewahse Vice President, Marketing Ferrero USA, Inc.
Mary Story Manager, Advertising and Marketing Communication Independent
Janet Streicher SVP, Market & Strategic Research Citigroup Inc.
Rick Stuhr Senior Brand Manager, Ore-Ida H. J. Heinz Company
Stan Sturtz Director, Marketing Communications Pella Corporation
Rafael Sulit Head of US Brand Strategy and Implementation National Grid
Alex Tamayo VP Global Media and Consumer Engagement Combe Incorporated
Myra Tamayo-Byun Senior Product Manager Boehringer Ingelheim Pharmaceuticals, Inc.
Susanne Teichmann Brand Marketing Manager Plantronics, Inc.
Michelle Thomas Sr. Brand Marketing Manager Expedia, Inc.
Reggie Thomas Director, Private Brands and Category Marketing Lowe`s Companies, Inc.
Peter Tovar Managing Director, Global Brand Communications Legg Mason & Co., LLC
Danielle Trombetta Senior Specialist, Brand Promotion Canon U.S.A., Inc.
Bari Trontz Director The Depository Trust & Clearing Corporation
Tze Hung U Assistant Brand Manager LEGO Systems, Inc.
Diane Ueberle Brand and Social Leader, Marketing Excellence Intuit Inc.
Anne Valentzas Business Leader, Affluent Consumer Marketing MasterCard Worldwide
Diane VanWyngarden Assistant Director of Advertising The Principal Financial Group
Melissa Varcak Innovation Manager Safeway Inc.
Ramiro Vazquez Marketing Manager Disney Destinations LLC
Laura Vialva PR Manager Healthfirst
Elizabeth Vincent Associate Manager, Consumer Marketing AutoTrader.com, LLC
Jack Volpi Brand Manager Wendy`s International, Inc.
Eckhard Wannenmacher Specialist, Torque Creative Mercedes-Benz USA, LLC
Marc Warner Senior Director, Branding & Advertising EmblemHealth
Nicole Watson Sr. Consumer Brand Manager PerkinElmer, Inc.
Scott Weisenbeck Manager, Integrated Marketing and Planning Hormel Foods Corporation
Michael Wendroff Vice President, Global Category Director, Men's Haircoloring Combe Incorporated
Jaime Weston Vice President, Brand & Creative National Football League, Inc.
Theresa Westwood Marketing Manager Vanguard Group, Inc.
Shelley Williams Director, Brand Expression Alaska Airlines, Inc.
Christine Williams Senior Manager, Consumer Marketing AutoTrader.com, LLC
Kim Williams Senior Global Manager Unilever United States, Inc.
Kathleen Winn Associate Marketing Manager Walt Disney Parks and Resorts
Michelle Wirth Marketing Communications Department Manager Mercedes-Benz USA, LLC
Penny Wise Director - Brand and Core Marketing 3M
Michele Witte Manager, Brand Management Country Financial
David Wozniak Head of Advertising & Sponsorships Lincoln Financial Group
Lea Wray VP, Marketing T. Rowe Price Investment Services
Helen Wu Marketing Communications Siemens Industry, Inc.
Ruobing Xia Associate Director, Brand Marketing Boehringer Ingelheim Pharmaceuticals, Inc.
Telisa Yancy Vice President, Marketing American Family Insurance
Sheryl Yasger Global Marketing and Consumer Product Management Discover Financial Services, Inc.
Bob Zender Brand Manager Just Born, Inc.
Lauren Zirilli Director, Global Brand Strategy Vistaprint

Next Meeting(s)

Brand Management
Wednesday, September 17, 2014
New York , NY

Prior Meeting(s)

Brand Management
Tuesday, May 20, 2014
New York , NY

Brand Management
Thursday, March 27, 2014
New York , NY

Brand Management
Thursday, October 24, 2013
New York , NY

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

Upcoming Meetings

Advertising Financial Management, West Coast Chapter

Los Angeles, CA

Advertising Financial Management

New York, NY

Digital Marketing

New York, NY

Production Management

New York, NY

Brand Management

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Mobile Marketing

New York, NY

Midwest Digital & Social

Chicago, IL

Sponsorship & Event Marketing

Chicago, IL

Integrated Marketing

Chicago, IL

Media Leadership, West Coast Chapter

Union City, CA

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