Research & Measurement Committee


The ANA Research & Measurement Committee helps ANA members optimize the return on their marketing and media investments and works with the broader industry to drive measurement standards and research best practices.

The committee works closely with other industry groups including the Advertising Research Foundation and Media Rating Council.

The committee helps provide input to ANA leadership initiatives such as (a) Making Measurement Make Sense (3MS), an industry-wide initiative to propose standards for metrics and advertising currency that will enhance evaluation of digital media and facilitate cross-platform measurement and (b) Brand-Specific Commercial Ratings, which would provide increased granularity of television ratings to better inform the decision making process.

The ANA Research & Measurement Committee will provide oversight to the Masters of Measurement Conference on September 14-16, 2016 at The Ritz Carlton in Naples, FL and the Marketing Analytics Leadership Award, created to highlight today's important and rapid adoption of sophisticated analytics in the planning and measuring of global marketing investments.

Committee Co-Chairs:
Gayle Fuguitt, CEO and President, Advertising Research Foundation
Greg Pharo, Director of Marketing Analysis and Research, AT&T Mobility

ANA staff managing the Research & Measurement Committee are Janine Martella and Talia Fisher.


Discussion Topics

  • Optimizing cross platform campaigns
  • Performance metrics across new and emerging media platforms, including measurement across the integrated media mix
  • Uncovering customer insights
  • Managing data
  • Messaging/copy testing
  • New/innovative research tools

Leadership Initiatives

The Critical Need for Accredited Third-Party Measurement for Viewability of Digital Advertising
ANA conducted a member survey on the issue of independent third-party measurement for viewability of digital advertising. Some large digital media owners do not allow third-party measurement vendors to report viewable ad impressions to their clients and instead, rely on internally derived metrics that have not been independently verified. This means marketers must trust the viewability metrics provided by those digital media owners, without any independent verification, to determine if their ads performed as contracted. Key survey findings include (a) an overwhelming 97 percent of marketers believe that the larger digital media owners should allow their inventory to be measured by a third party and (b) 61 percent of respondents would shift their spending elsewhere, if a digital media owner does not provide third-party measurement.

ANA Sponsorship and Event Marketing Measurement Survey
This survey was released in November 2013. Measurement is critical given the growth in sponsorship and event marketing. The objectives of this survey included assessing if companies measure return from sponsorship and event marketing, evaluating what metrics they use to measure success, determining satisfaction marketers have with their current ability to measure ROI and ROO, and examining how marketers gather and use data in their decision-making.

Optimizing Integrated Multi-Screen Campaigns Survey
This survey was conducted by ANA in partnership with Nielsen. Integrated multi-screen campaigns are defined as campaigns that have the same set of marketing objectives and run during a similar timeframe across two or more screens, including TV, computer, tablet, mobile phone, and digital place-based media. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising.

name title company
Gayle Fuguitt (Co-chairperson) CEO and President Advertising Research Foundation
Greg Pharo (Co-chairperson) Director of Marketing Analysis and Research AT&T Inc.
Monne Andersen Director, Consumer Insights King's Hawaiian Bakery West, Inc.
Kathryn Armstrong Content Strategist Penske Truck Leasing Co., L.P.
Abhishek Atree Deputy General Manager, Strategic Marketing HCL America Inc.
Lauren Axe Director of Brand Marketing Checkers Drive-In Restaurants, Inc.
Christine Bacon VP, Head of Advertising Allianz Global Investors
Bruno Bagala WW GB MM Business Solutions & M2BP Program Delivery Mgr IBM Corporation
David Barnes GVP, Digital and Client Capabilities and Insights SunTrust Banks, Inc.
Scott Benson Group Manager-Marketing Research ITG Brands
Nelly Bentz Associate Director, Consumer & Customer Insights Team H. J. Heinz Company
Hilary Berkey Senior Strategist & Consumer Insights Constellation Wines U.S.
Randy Berkowitz Vice President, Market Research Combe Incorporated
Amit Bhan Director BlackRock, Inc.
Rick Blake VP, Customer Research The Hartford
Nicola Blue Director American Express Travel Related Services Company, Inc.
Chelsea Bohn Marketing ADP Ingersoll Rand
William Bottinick SVP, Social Listening & Servicing Citibank, N.A.
Joe Bruns Global Head of Procurement Patient Access and Market Insights Novartis Pharmaceuticals Corporation
Reba Burke Commercial Analysis Manager GlaxoSmithKline
Jacqueline Buros Analyst Penguin Random House
Samantha Burstin Coordinator, Brand Marketing and Management Starwood Hotels & Resorts Worldwide, Inc.
Grant Cardillo Director of Research Major League Soccer
Orla Carey Manager, Advertising and DM Tourism Ireland
Joseph Cashen Marketing Strategy Manager, Sedans Nissan North America, Inc.
Lucrecia Castellon Assistant Brand Manager Chicken of the Sea
Dave Chabot Marketing Manager, Disney Destinations Walt Disney Parks and Resorts
Gwen Chambers Channel Brand Specialist Illumina, Inc.
Andrew Chapman Senior Analyst- Strategic Planning and Development The Cosmopolitan of Las Vegas
Ingrid Chen VP, Global Markets Marketing & Communications Bank of New York Mellon
Jack Chen Market Research Consultant Dell Inc.
Lei Chi Marketing Analytics Lead EmblemHealth
Vanessa Chianese Manager, Consumer Insights and Brand Strategy Mazda North American Operations
Ami Chitwood Sr. Brand Manager & Eminence - Social Media Team Deloitte
Alok Chopra Marketing Consultant Dell Inc.
May Choy Senior Business Analyst Penguin Random House
Claudia Ciciliano Sr. Manager- Digital Strategy Novartis Consumer Health, Inc.
Amanda Cifone Sr. Associate - Brand Strategy Capital One Services, Inc.
Andrew Clarke Principal Vanguard Group, Inc.
Cynthia Clotzman Mktg. Dir. Anthem, Inc.
Genevieve Cloutier CRM Manager - Global Marketing & Consumer Experience Bombardier Recreational Products
Suzanne Coupe US Sector Marketing Leader PricewaterhouseCoopers
Laura Crisp Director, Digital Publishing/Business Development Penguin Random House
Jessica Cummuta   Sub-Zero Group, Inc.
Erica Curtis Director, Marketing Analytics Penguin Random House
Scott Dai Commodity Manager Intel Corporation
Susan Danaher Head of Advertising, Sales & Marketing TouchTunes Music Corporation
Sara Danylo Customer Marketing Assistant H. J. Heinz Company
Cindy DeLong Analyst Wahl Clipper Corporation
Adrianne DelaRaba Sr. Digital Marketing NBTY, Inc.
Maureen Devane Manager - Insights PepsiCo, Inc.
Lawrence DiCapua Global Revenue Marketing Leader General Electric Company
Hope Diaz Director, Consumer Insight and Strategy Burger King Corporation
Kristen Didier Corp. Sr. Manager, Interactive Marketing SeaWorld Parks and Entertainment
Jennifer Diebling Directo of Marketing Operations Build-A-Bear Workshop, Inc.
Dan Dipiazzo Vice President, Marketing Busch Gardens & Water Country USA Williamsburg
Keith Domalewski Director, Marketing Services Just Born, Inc.
David Donnelly Senior Manager, Strategic Sourcing The Hershey Company
Rich Dorfman VP, Customer Experience & Market Research Eastern Bank Corp.
Steven Douvas Assistant Vice President, Manager Market Research FM Global
Chris Doyle Director of Pricing and Market Analysis Aspen Dental Management Inc.
Tammy Dresen Primary Research Administrator Consumer and Market Research American Family Insurance
Derek Duncan Manager of Consumer Insights & Analytics United States Olympic Committee
Carol Dunne Vice President of Marketing La Quinta Inns and Suites
Fred Ehle Vice President, Customer Officer McDonald's Corporation
Steve Endebrock Research Projects Manager Florida Power & Light Co.
Kristin Fassler VP, Director of Marketing Penguin Random House
Ivette Fernandez Associate Advertising Manager Xerox Corporation
Tamica Fields Marketing Specialists/Sony Life Space Premium Consultant Sony Electronics Inc.
Ashley Finkel Client Solutions Associate Time Warner Cable
Esmeralda Flash Global Sourcing Manager, Marketing & Sales Boehringer Ingelheim Pharmaceuticals, Inc.
Patricia Foster Director, Consumer & Winback/Winover Exec. Verizon Communications
Kathy Fowler Program Marketing Manager HP Inc.
Jackie Fradin Director of Market Research Hasbro, Inc.
Jon Friedman VP, Global Consumer Research Maybelline, Inc.
Nikki Gainey Director, Global Business Analysis GE Healthcare
Sharon Gallacher Director, Integrated Digital Marketing GlaxoSmithKline
Elaine Gamble Global CRM Novartis Pharmaceuticals Corporation
Jill Giefer Sr. Manager, Enterprise Research Best Buy Company, Inc.
Katy Giffault VP, Global Consumer Insights Hasbro, Inc.
Virginia Gilmour 2VP, Enterprise Market Research Travelers Insurance
Jimmy Gonzales Manager Hewlett Packard Enterprise
Christina Grendon Manager, Brand Strategy TD AMERITRADE Holding Corp.
Robin Hagmeier Media & Digital Marketing La Quinta Inns and Suites
Annette Hagood Director Xerox Corporation
Emily Harris Marketing Analyst Orange Leaf Frozen Yogurt
Heather Harrison Senior Marketing Manager PricewaterhouseCoopers
Wayne Hartunian VP, Marketing Pernod Ricard USA
Chris Helle Executive Director, Brand Marketing & Strategy Comcast Cable
Christine Hibberd Director PD and Consumer Insights Innocor Inc.
Maria Hokanson Vice President, U.S. Product & Brand Marketing International Dairy Queen, Inc.
Kristen Horst Senior Marketing Metrics Analyst Build-A-Bear Workshop, Inc.
Christine Hung Associate Marketing Director Penguin Random House
Chelsea Hunt Marketing Analyst Hiscox
Adam Hunter Market Research and Planning Director Ladies Professional Golf Association
Jacqueline Hunter Manager, Commercial Field Marketing Innocor Inc.
Albert Hwang Vice President, Marketing Prestige Brands, Inc.
Ryan Johne Marketing Manager, Campaign Analytics Expedia, Inc.
Jamie Jones Senior Marketing Manager Duke Realty Corporation
Ken Jones VP Corporate Marketing Carnival Corporation
Teresa Joy Director Dell Inc.
Ravi Kandikonda Vice President, Marketing Intelligence & Insight Comcast Cable
Alexander Kaplan Consumer Marketing Consultant Dell Inc.
Ed Kavilanz Asst. Manager - Club Nintendo Nintendo of America, Inc.
Jeff Kenin Director, Global Consumer Insights Bayer Corporation
Amanda Kim Social Media Analyst Under Armour Inc.
Alexis Koelbl Communication Specialist McKesson Corporation
Eileen Kozin Director, CMI Unilever Bestfoods North America
Kalpana Krishna-Kumar Manager - Digital Marketing Coldwell Banker Real Estate Corp.
Jason Lakeman Senior Marketing Manager Robert Half International
Matt Lattman Director, Acquisition Marketing, Small Business Banking Capital One Services, Inc.
Kevin Laughlin Strategist Vanguard Group, Inc.
Patricia Lawry Regional Head of Communications Research UBS Financial Services Inc.
Melissa Leymon Marketing Program & Planning Manager PNM Resources, Inc.
Julie LiaBraaten Sr. Director, Marketing/Consumer Insights T-Mobile USA, Inc.
Dustin Lyle Director, Strategic Sourcing Sony Pictures Entertainment - (SS&P)
Karen Makransky Product Marketing Manager Dell Inc.
Alfonso Marquez Client Solutions Time Warner Cable
Sylvain Masson Purchasing Director Heineken USA, Inc.
Mary McCartney Director, Corporate Communications, Public Affairs Consolidated Edison Co. of New York, Inc.
Joann McCormack GFO Digital Marketing, Beauty Johnson & Johnson Consumer Products Company
Jennifer McGinley Corporate Marketing & Communications SEI
Heather McKnight Strategic Consultant, Digital Metrics Humana Inc.
Abhilasha Mehta SVP – Head/ Enterprise Brand & Marketing Communications Research Bank of America
Kendra Metz Senior Manager, Digital Consumption Research NASCAR
Karen Milke Senior Strategic Sourcing Manager Mars Incorporated
Rick Miller Vice President-Director of Market Research Bank of New York Mellon
Khurram Moiz Senior Manager, Marketing Effectiveness Home Depot, Inc.
K. Robin Monserrat Director, Strategy, Planning & Talent Florida Power & Light Co.
Anthony Moon Senior Director PepsiCo, Inc.
Ofelia Morera Senior Staff, Brand Management Verizon Communications
Christopher Morgan Director, Media and Branding Analytics Prudential Insurance Company of America
Maria Morris Marketing Operations Manager American Family Insurance
Seth Morris Online Media Manager Penguin Random House
David Mullan Research Manager Morgan Stanley - New York
Ramprasad Narasingamurthy Marketing Manager Schneider Electric
Christina Nathanson Director, Global Market Research American International Group, Inc.
Rory Otto Sr. Brand Manager Prestige Brands, Inc.
Bhavesh Pandya Director, Marketing Analytics TD AMERITRADE Holding Corp.
Phil Penuela Director, Consumer Insights Gogo
Daniel Samuel Perez Brand Manager - Breakfast Innovation Bimbo Bakeries USA
Tiffany Perkins-Munn Global Head of Client Analytics J.P. Morgan Private Bank
Carol Perry Director, Insights & Intelligence Enterprise Holdings, Inc.
Diane Pete Manager - Consumer Insights Home Depot, Inc.
Suzanne Pfordresher Director, Consumer Activation SeaWorld Parks and Entertainment
Levi Pilon Brand Specialist Farm Credit Canada
Diana Polvere Vice President, Marketing Research Sesame Workshop
Brian Price Vice President, Marketing Hiscox
Denise Proulx TBD Farm Credit Canada
Jorge Quezada Sourcing Manager, Market Research and Analytics Colgate-Palmolive Company
Giuliana Quiroz Director TD AMERITRADE Holding Corp.
Bawana Radhakrishnan Associate Director, LATAM Indirect Procurement Colgate-Palmolive Company
Symone Ramos Experienced Associate, Media & Advertising Assurance Services PricewaterhouseCoopers
Kristi Rees Director of Research & Insights Tervis Tumbler Company
Emory Rehkop Accounting Analysis Manager Enterprise Holdings, Inc.
Marilyn Rice Senior Manager, Global Consumer Insights Colgate-Palmolive Company
Dominique Robert Marketing Coordinator- Sea-Doo Bombardier Recreational Products
Jared Robinson West Coast Strategies Phillips 66 Company
Amy Rocco Digital Marketing Manager BIC USA Inc.
David Rodriguez Global Consumer Insights General Mills, Inc.
Ilene Rosen Communications Technology Manager GE Healthcare
Jen Rother Director, Business Strategy & Integration Universal Orlando Resort
Martin Rouse Asst Director Market Optimization Healthfirst
John Salai Senior Manager, Digital Marketing Subway
Heiko Schafer Sr. Director, GCIA Walmart Stores, Inc.
Eric Schmidt Director, Strategic Analytics InterContinental Hotels Group
Gwendolyn Schoch Brand Assistant Prestige Brands, Inc.
May Schumacher Asso Manager Best Buy Company, Inc.
David Sedgwick Marketing Operations Specialist American Family Insurance
Shannon Sexton Procurement Supplier Performance Manager, Media, Digital and Market Research Diageo North America, Inc.
Richard Shakarchi Managing Director, Marketing Performance & Measurement TD AMERITRADE Holding Corp.
Jennifer Shaw Manager, Brand & Analytics John Hancock Financial Services, Inc.
Michael Shaw SVP Advertising and Media Wells Fargo & Co.
Jennifer She Associate Marketing Manager Walmart Stores, Inc.
Carol Sheridan Director, Syndicated Research Combe Incorporated
Vincent Sigismondo Senior Manager, Marketing Analytics Gilt Groupe, Inc.
Leeza Slessareva Sr. Director, Strategy & Operations - Analytics Visa Inc.
Nisha Smalls Lead Customer Outreach Specialist Commodity Futures Trading Commission
Suzie Smith   Hiscox
Denny Socha Advertising Research Manager General Motors Company
Diana Solazzo Director Market Research Combe Incorporated
Sarah Stalnecker Media Manager Anheuser-Busch InBev
Diane Sterritt Director, Research and Learning SEI
Jonathan Stine Procurement Manager for Market Research Nestlé USA
Chelsea Sun Online Marketing Manager One Medical Group
Jack Suvak Sr. Director, Consumer & Market Insights Moen Incorporated
Gordon Tang Customer Strategy and Analytics Ernst & Young LLP
Richard Thorogood Vice President, Consumer and Marketing Insights Colgate-Palmolive Company
Lily Tian Marketing Analytics and Insights Manager One Medical Group
Belinda Tipkelan Senior Market Research Specialist EmblemHealth
Hieu Tran Digital Analytics Consultant MetLife, Inc.
Frédéric Tremblay Conseiller Bombardier Recreational Products
Carolyn Tritschler Director, Marketing and Communications Travelers
Chelsea Vaughn VP, Online Marketing Operations Penguin Random House
Harlan Wahrman Director - Analytics & Insights Massachusetts Mutual Life Insurance Co.
Malaika Walls Director, Market Research Sesame Workshop
Caroline Walsh Marketing Analyst Hiscox
Lu Wang Digital Data Analyst Colgate-Palmolive Company
Robert Welborn Applied Analytics USAA
Nathan West Manager, Marketing Effectiveness Regions Financial Corp.
Greg Whiteman Manager, Market Research United States Postal Service
Jay Williams Business Insights Manager Tata Global Beverages, USA
Rachel Williams Category Manager Johnson & Johnson Vision Care
Marcy Wynne Manager C Spire Wireless
Greg Yeadon Brand Manager Central Garden & Pet Company
Jennifer Young Senior Director, Advertising and Consumer Research Robert Half
Susana Zialcita Associate Marketing Director Penguin Random House
  • Name

    Gayle Fuguitt (Co-chairperson)

    Title

    CEO and President

    COMPANY

    Advertising Research Foundation
  • Name

    Greg Pharo (Co-chairperson)

    Title

    Director of Marketing Analysis and Research

    COMPANY

    AT&T Inc.
  • Name

    Monne Andersen

    Title

    Director, Consumer Insights

    COMPANY

    King's Hawaiian Bakery West, Inc.
  • Name

    Kathryn Armstrong

    Title

    Content Strategist

    COMPANY

    Penske Truck Leasing Co., L.P.
  • Name

    Abhishek Atree

    Title

    Deputy General Manager, Strategic Marketing

    COMPANY

    HCL America Inc.
  • Name

    Lauren Axe

    Title

    Director of Brand Marketing

    COMPANY

    Checkers Drive-In Restaurants, Inc.
  • Name

    Christine Bacon

    Title

    VP, Head of Advertising

    COMPANY

    Allianz Global Investors
  • Name

    Bruno Bagala

    Title

    WW GB MM Business Solutions & M2BP Program Delivery Mgr

    COMPANY

    IBM Corporation
  • Name

    David Barnes

    Title

    GVP, Digital and Client Capabilities and Insights

    COMPANY

    SunTrust Banks, Inc.
  • Name

    Scott Benson

    Title

    Group Manager-Marketing Research

    COMPANY

    ITG Brands
  • Name

    Nelly Bentz

    Title

    Associate Director, Consumer & Customer Insights Team

    COMPANY

    H. J. Heinz Company
  • Name

    Hilary Berkey

    Title

    Senior Strategist & Consumer Insights

    COMPANY

    Constellation Wines U.S.
  • Name

    Randy Berkowitz

    Title

    Vice President, Market Research

    COMPANY

    Combe Incorporated
  • Name

    Amit Bhan

    Title

    Director

    COMPANY

    BlackRock, Inc.
  • Name

    Rick Blake

    Title

    VP, Customer Research

    COMPANY

    The Hartford
  • Name

    Nicola Blue

    Title

    Director

    COMPANY

    American Express Travel Related Services Company, Inc.
  • Name

    Chelsea Bohn

    Title

    Marketing ADP

    COMPANY

    Ingersoll Rand
  • Name

    William Bottinick

    Title

    SVP, Social Listening & Servicing

    COMPANY

    Citibank, N.A.
  • Name

    Joe Bruns

    Title

    Global Head of Procurement Patient Access and Market Insights

    COMPANY

    Novartis Pharmaceuticals Corporation
  • Name

    Reba Burke

    Title

    Commercial Analysis Manager

    COMPANY

    GlaxoSmithKline
  • Name

    Jacqueline Buros

    Title

    Analyst

    COMPANY

    Penguin Random House
  • Name

    Samantha Burstin

    Title

    Coordinator, Brand Marketing and Management

    COMPANY

    Starwood Hotels & Resorts Worldwide, Inc.
  • Name

    Grant Cardillo

    Title

    Director of Research

    COMPANY

    Major League Soccer
  • Name

    Orla Carey

    Title

    Manager, Advertising and DM

    COMPANY

    Tourism Ireland
  • Name

    Joseph Cashen

    Title

    Marketing Strategy Manager, Sedans

    COMPANY

    Nissan North America, Inc.
  • Name

    Lucrecia Castellon

    Title

    Assistant Brand Manager

    COMPANY

    Chicken of the Sea
  • Name

    Dave Chabot

    Title

    Marketing Manager, Disney Destinations

    COMPANY

    Walt Disney Parks and Resorts
  • Name

    Gwen Chambers

    Title

    Channel Brand Specialist

    COMPANY

    Illumina, Inc.
  • Name

    Andrew Chapman

    Title

    Senior Analyst- Strategic Planning and Development

    COMPANY

    The Cosmopolitan of Las Vegas
  • Name

    Ingrid Chen

    Title

    VP, Global Markets Marketing & Communications

    COMPANY

    Bank of New York Mellon
  • Name

    Jack Chen

    Title

    Market Research Consultant

    COMPANY

    Dell Inc.
  • Name

    Lei Chi

    Title

    Marketing Analytics Lead

    COMPANY

    EmblemHealth
  • Name

    Vanessa Chianese

    Title

    Manager, Consumer Insights and Brand Strategy

    COMPANY

    Mazda North American Operations
  • Name

    Ami Chitwood

    Title

    Sr. Brand Manager & Eminence - Social Media Team

    COMPANY

    Deloitte
  • Name

    Alok Chopra

    Title

    Marketing Consultant

    COMPANY

    Dell Inc.
  • Name

    May Choy

    Title

    Senior Business Analyst

    COMPANY

    Penguin Random House
  • Name

    Claudia Ciciliano

    Title

    Sr. Manager- Digital Strategy

    COMPANY

    Novartis Consumer Health, Inc.
  • Name

    Amanda Cifone

    Title

    Sr. Associate - Brand Strategy

    COMPANY

    Capital One Services, Inc.
  • Name

    Andrew Clarke

    Title

    Principal

    COMPANY

    Vanguard Group, Inc.
  • Name

    Cynthia Clotzman

    Title

    Mktg. Dir.

    COMPANY

    Anthem, Inc.
  • Name

    Genevieve Cloutier

    Title

    CRM Manager - Global Marketing & Consumer Experience

    COMPANY

    Bombardier Recreational Products
  • Name

    Suzanne Coupe

    Title

    US Sector Marketing Leader

    COMPANY

    PricewaterhouseCoopers
  • Name

    Laura Crisp

    Title

    Director, Digital Publishing/Business Development

    COMPANY

    Penguin Random House
  • Name

    Jessica Cummuta

    Title

     

    COMPANY

    Sub-Zero Group, Inc.
  • Name

    Erica Curtis

    Title

    Director, Marketing Analytics

    COMPANY

    Penguin Random House
  • Name

    Scott Dai

    Title

    Commodity Manager

    COMPANY

    Intel Corporation
  • Name

    Susan Danaher

    Title

    Head of Advertising, Sales & Marketing

    COMPANY

    TouchTunes Music Corporation
  • Name

    Sara Danylo

    Title

    Customer Marketing Assistant

    COMPANY

    H. J. Heinz Company
  • Name

    Cindy DeLong

    Title

    Analyst

    COMPANY

    Wahl Clipper Corporation
  • Name

    Adrianne DelaRaba

    Title

    Sr. Digital Marketing

    COMPANY

    NBTY, Inc.
  • Name

    Maureen Devane

    Title

    Manager - Insights

    COMPANY

    PepsiCo, Inc.
  • Name

    Lawrence DiCapua

    Title

    Global Revenue Marketing Leader

    COMPANY

    General Electric Company
  • Name

    Hope Diaz

    Title

    Director, Consumer Insight and Strategy

    COMPANY

    Burger King Corporation
  • Name

    Kristen Didier

    Title

    Corp. Sr. Manager, Interactive Marketing

    COMPANY

    SeaWorld Parks and Entertainment
  • Name

    Jennifer Diebling

    Title

    Directo of Marketing Operations

    COMPANY

    Build-A-Bear Workshop, Inc.
  • Name

    Dan Dipiazzo

    Title

    Vice President, Marketing

    COMPANY

    Busch Gardens & Water Country USA Williamsburg
  • Name

    Keith Domalewski

    Title

    Director, Marketing Services

    COMPANY

    Just Born, Inc.
  • Name

    David Donnelly

    Title

    Senior Manager, Strategic Sourcing

    COMPANY

    The Hershey Company
  • Name

    Rich Dorfman

    Title

    VP, Customer Experience & Market Research

    COMPANY

    Eastern Bank Corp.
  • Name

    Steven Douvas

    Title

    Assistant Vice President, Manager Market Research

    COMPANY

    FM Global
  • Name

    Chris Doyle

    Title

    Director of Pricing and Market Analysis

    COMPANY

    Aspen Dental Management Inc.
  • Name

    Tammy Dresen

    Title

    Primary Research Administrator Consumer and Market Research

    COMPANY

    American Family Insurance
  • Name

    Derek Duncan

    Title

    Manager of Consumer Insights & Analytics

    COMPANY

    United States Olympic Committee
  • Name

    Carol Dunne

    Title

    Vice President of Marketing

    COMPANY

    La Quinta Inns and Suites
  • Name

    Fred Ehle

    Title

    Vice President, Customer Officer

    COMPANY

    McDonald's Corporation
  • Name

    Steve Endebrock

    Title

    Research Projects Manager

    COMPANY

    Florida Power & Light Co.
  • Name

    Kristin Fassler

    Title

    VP, Director of Marketing

    COMPANY

    Penguin Random House
  • Name

    Ivette Fernandez

    Title

    Associate Advertising Manager

    COMPANY

    Xerox Corporation
  • Name

    Tamica Fields

    Title

    Marketing Specialists/Sony Life Space Premium Consultant

    COMPANY

    Sony Electronics Inc.
  • Name

    Ashley Finkel

    Title

    Client Solutions Associate

    COMPANY

    Time Warner Cable
  • Name

    Esmeralda Flash

    Title

    Global Sourcing Manager, Marketing & Sales

    COMPANY

    Boehringer Ingelheim Pharmaceuticals, Inc.
  • Name

    Patricia Foster

    Title

    Director, Consumer & Winback/Winover Exec.

    COMPANY

    Verizon Communications
  • Name

    Kathy Fowler

    Title

    Program Marketing Manager

    COMPANY

    HP Inc.
  • Name

    Jackie Fradin

    Title

    Director of Market Research

    COMPANY

    Hasbro, Inc.
  • Name

    Jon Friedman

    Title

    VP, Global Consumer Research

    COMPANY

    Maybelline, Inc.
  • Name

    Nikki Gainey

    Title

    Director, Global Business Analysis

    COMPANY

    GE Healthcare
  • Name

    Sharon Gallacher

    Title

    Director, Integrated Digital Marketing

    COMPANY

    GlaxoSmithKline
  • Name

    Elaine Gamble

    Title

    Global CRM

    COMPANY

    Novartis Pharmaceuticals Corporation
  • Name

    Jill Giefer

    Title

    Sr. Manager, Enterprise Research

    COMPANY

    Best Buy Company, Inc.
  • Name

    Katy Giffault

    Title

    VP, Global Consumer Insights

    COMPANY

    Hasbro, Inc.
  • Name

    Virginia Gilmour

    Title

    2VP, Enterprise Market Research

    COMPANY

    Travelers Insurance
  • Name

    Jimmy Gonzales

    Title

    Manager

    COMPANY

    Hewlett Packard Enterprise
  • Name

    Christina Grendon

    Title

    Manager, Brand Strategy

    COMPANY

    TD AMERITRADE Holding Corp.
  • Name

    Robin Hagmeier

    Title

    Media & Digital Marketing

    COMPANY

    La Quinta Inns and Suites
  • Name

    Annette Hagood

    Title

    Director

    COMPANY

    Xerox Corporation
  • Name

    Emily Harris

    Title

    Marketing Analyst

    COMPANY

    Orange Leaf Frozen Yogurt
  • Name

    Heather Harrison

    Title

    Senior Marketing Manager

    COMPANY

    PricewaterhouseCoopers
  • Name

    Wayne Hartunian

    Title

    VP, Marketing

    COMPANY

    Pernod Ricard USA
  • Name

    Chris Helle

    Title

    Executive Director, Brand Marketing & Strategy

    COMPANY

    Comcast Cable
  • Name

    Christine Hibberd

    Title

    Director PD and Consumer Insights

    COMPANY

    Innocor Inc.
  • Name

    Maria Hokanson

    Title

    Vice President, U.S. Product & Brand Marketing

    COMPANY

    International Dairy Queen, Inc.
  • Name

    Kristen Horst

    Title

    Senior Marketing Metrics Analyst

    COMPANY

    Build-A-Bear Workshop, Inc.
  • Name

    Christine Hung

    Title

    Associate Marketing Director

    COMPANY

    Penguin Random House
  • Name

    Chelsea Hunt

    Title

    Marketing Analyst

    COMPANY

    Hiscox
  • Name

    Adam Hunter

    Title

    Market Research and Planning Director

    COMPANY

    Ladies Professional Golf Association
  • Name

    Jacqueline Hunter

    Title

    Manager, Commercial Field Marketing

    COMPANY

    Innocor Inc.
  • Name

    Albert Hwang

    Title

    Vice President, Marketing

    COMPANY

    Prestige Brands, Inc.
  • Name

    Ryan Johne

    Title

    Marketing Manager, Campaign Analytics

    COMPANY

    Expedia, Inc.
  • Name

    Jamie Jones

    Title

    Senior Marketing Manager

    COMPANY

    Duke Realty Corporation
  • Name

    Ken Jones

    Title

    VP Corporate Marketing

    COMPANY

    Carnival Corporation
  • Name

    Teresa Joy

    Title

    Director

    COMPANY

    Dell Inc.
  • Name

    Ravi Kandikonda

    Title

    Vice President, Marketing Intelligence & Insight

    COMPANY

    Comcast Cable
  • Name

    Alexander Kaplan

    Title

    Consumer Marketing Consultant

    COMPANY

    Dell Inc.
  • Name

    Ed Kavilanz

    Title

    Asst. Manager - Club Nintendo

    COMPANY

    Nintendo of America, Inc.
  • Name

    Jeff Kenin

    Title

    Director, Global Consumer Insights

    COMPANY

    Bayer Corporation
  • Name

    Amanda Kim

    Title

    Social Media Analyst

    COMPANY

    Under Armour Inc.
  • Name

    Alexis Koelbl

    Title

    Communication Specialist

    COMPANY

    McKesson Corporation
  • Name

    Eileen Kozin

    Title

    Director, CMI

    COMPANY

    Unilever Bestfoods North America
  • Name

    Kalpana Krishna-Kumar

    Title

    Manager - Digital Marketing

    COMPANY

    Coldwell Banker Real Estate Corp.
  • Name

    Jason Lakeman

    Title

    Senior Marketing Manager

    COMPANY

    Robert Half International
  • Name

    Matt Lattman

    Title

    Director, Acquisition Marketing, Small Business Banking

    COMPANY

    Capital One Services, Inc.
  • Name

    Kevin Laughlin

    Title

    Strategist

    COMPANY

    Vanguard Group, Inc.
  • Name

    Patricia Lawry

    Title

    Regional Head of Communications Research

    COMPANY

    UBS Financial Services Inc.
  • Name

    Melissa Leymon

    Title

    Marketing Program & Planning Manager

    COMPANY

    PNM Resources, Inc.
  • Name

    Julie LiaBraaten

    Title

    Sr. Director, Marketing/Consumer Insights

    COMPANY

    T-Mobile USA, Inc.
  • Name

    Dustin Lyle

    Title

    Director, Strategic Sourcing

    COMPANY

    Sony Pictures Entertainment - (SS&P)
  • Name

    Karen Makransky

    Title

    Product Marketing Manager

    COMPANY

    Dell Inc.
  • Name

    Alfonso Marquez

    Title

    Client Solutions

    COMPANY

    Time Warner Cable
  • Name

    Sylvain Masson

    Title

    Purchasing Director

    COMPANY

    Heineken USA, Inc.
  • Name

    Mary McCartney

    Title

    Director, Corporate Communications, Public Affairs

    COMPANY

    Consolidated Edison Co. of New York, Inc.
  • Name

    Joann McCormack

    Title

    GFO Digital Marketing, Beauty

    COMPANY

    Johnson & Johnson Consumer Products Company
  • Name

    Jennifer McGinley

    Title

    Corporate Marketing & Communications

    COMPANY

    SEI
  • Name

    Heather McKnight

    Title

    Strategic Consultant, Digital Metrics

    COMPANY

    Humana Inc.
  • Name

    Abhilasha Mehta

    Title

    SVP – Head/ Enterprise Brand & Marketing Communications Research

    COMPANY

    Bank of America
  • Name

    Kendra Metz

    Title

    Senior Manager, Digital Consumption Research

    COMPANY

    NASCAR
  • Name

    Karen Milke

    Title

    Senior Strategic Sourcing Manager

    COMPANY

    Mars Incorporated
  • Name

    Rick Miller

    Title

    Vice President-Director of Market Research

    COMPANY

    Bank of New York Mellon
  • Name

    Khurram Moiz

    Title

    Senior Manager, Marketing Effectiveness

    COMPANY

    Home Depot, Inc.
  • Name

    K. Robin Monserrat

    Title

    Director, Strategy, Planning & Talent

    COMPANY

    Florida Power & Light Co.
  • Name

    Anthony Moon

    Title

    Senior Director

    COMPANY

    PepsiCo, Inc.
  • Name

    Ofelia Morera

    Title

    Senior Staff, Brand Management

    COMPANY

    Verizon Communications
  • Name

    Christopher Morgan

    Title

    Director, Media and Branding Analytics

    COMPANY

    Prudential Insurance Company of America
  • Name

    Maria Morris

    Title

    Marketing Operations Manager

    COMPANY

    American Family Insurance
  • Name

    Seth Morris

    Title

    Online Media Manager

    COMPANY

    Penguin Random House
  • Name

    David Mullan

    Title

    Research Manager

    COMPANY

    Morgan Stanley - New York
  • Name

    Ramprasad Narasingamurthy

    Title

    Marketing Manager

    COMPANY

    Schneider Electric
  • Name

    Christina Nathanson

    Title

    Director, Global Market Research

    COMPANY

    American International Group, Inc.
  • Name

    Rory Otto

    Title

    Sr. Brand Manager

    COMPANY

    Prestige Brands, Inc.
  • Name

    Bhavesh Pandya

    Title

    Director, Marketing Analytics

    COMPANY

    TD AMERITRADE Holding Corp.
  • Name

    Phil Penuela

    Title

    Director, Consumer Insights

    COMPANY

    Gogo
  • Name

    Daniel Samuel Perez

    Title

    Brand Manager - Breakfast Innovation

    COMPANY

    Bimbo Bakeries USA
  • Name

    Tiffany Perkins-Munn

    Title

    Global Head of Client Analytics

    COMPANY

    J.P. Morgan Private Bank
  • Name

    Carol Perry

    Title

    Director, Insights & Intelligence

    COMPANY

    Enterprise Holdings, Inc.
  • Name

    Diane Pete

    Title

    Manager - Consumer Insights

    COMPANY

    Home Depot, Inc.
  • Name

    Suzanne Pfordresher

    Title

    Director, Consumer Activation

    COMPANY

    SeaWorld Parks and Entertainment
  • Name

    Levi Pilon

    Title

    Brand Specialist

    COMPANY

    Farm Credit Canada
  • Name

    Diana Polvere

    Title

    Vice President, Marketing Research

    COMPANY

    Sesame Workshop
  • Name

    Brian Price

    Title

    Vice President, Marketing

    COMPANY

    Hiscox
  • Name

    Denise Proulx

    Title

    TBD

    COMPANY

    Farm Credit Canada
  • Name

    Jorge Quezada

    Title

    Sourcing Manager, Market Research and Analytics

    COMPANY

    Colgate-Palmolive Company
  • Name

    Giuliana Quiroz

    Title

    Director

    COMPANY

    TD AMERITRADE Holding Corp.
  • Name

    Bawana Radhakrishnan

    Title

    Associate Director, LATAM Indirect Procurement

    COMPANY

    Colgate-Palmolive Company
  • Name

    Symone Ramos

    Title

    Experienced Associate, Media & Advertising Assurance Services

    COMPANY

    PricewaterhouseCoopers
  • Name

    Kristi Rees

    Title

    Director of Research & Insights

    COMPANY

    Tervis Tumbler Company
  • Name

    Emory Rehkop

    Title

    Accounting Analysis Manager

    COMPANY

    Enterprise Holdings, Inc.
  • Name

    Marilyn Rice

    Title

    Senior Manager, Global Consumer Insights

    COMPANY

    Colgate-Palmolive Company
  • Name

    Dominique Robert

    Title

    Marketing Coordinator- Sea-Doo

    COMPANY

    Bombardier Recreational Products
  • Name

    Jared Robinson

    Title

    West Coast Strategies

    COMPANY

    Phillips 66 Company
  • Name

    Amy Rocco

    Title

    Digital Marketing Manager

    COMPANY

    BIC USA Inc.
  • Name

    David Rodriguez

    Title

    Global Consumer Insights

    COMPANY

    General Mills, Inc.
  • Name

    Ilene Rosen

    Title

    Communications Technology Manager

    COMPANY

    GE Healthcare
  • Name

    Jen Rother

    Title

    Director, Business Strategy & Integration

    COMPANY

    Universal Orlando Resort
  • Name

    Martin Rouse

    Title

    Asst Director Market Optimization

    COMPANY

    Healthfirst
  • Name

    John Salai

    Title

    Senior Manager, Digital Marketing

    COMPANY

    Subway
  • Name

    Heiko Schafer

    Title

    Sr. Director, GCIA

    COMPANY

    Walmart Stores, Inc.
  • Name

    Eric Schmidt

    Title

    Director, Strategic Analytics

    COMPANY

    InterContinental Hotels Group
  • Name

    Gwendolyn Schoch

    Title

    Brand Assistant

    COMPANY

    Prestige Brands, Inc.
  • Name

    May Schumacher

    Title

    Asso Manager

    COMPANY

    Best Buy Company, Inc.
  • Name

    David Sedgwick

    Title

    Marketing Operations Specialist

    COMPANY

    American Family Insurance
  • Name

    Shannon Sexton

    Title

    Procurement Supplier Performance Manager, Media, Digital and Market Research

    COMPANY

    Diageo North America, Inc.
  • Name

    Richard Shakarchi

    Title

    Managing Director, Marketing Performance & Measurement

    COMPANY

    TD AMERITRADE Holding Corp.
  • Name

    Jennifer Shaw

    Title

    Manager, Brand & Analytics

    COMPANY

    John Hancock Financial Services, Inc.
  • Name

    Michael Shaw

    Title

    SVP Advertising and Media

    COMPANY

    Wells Fargo & Co.
  • Name

    Jennifer She

    Title

    Associate Marketing Manager

    COMPANY

    Walmart Stores, Inc.
  • Name

    Carol Sheridan

    Title

    Director, Syndicated Research

    COMPANY

    Combe Incorporated
  • Name

    Vincent Sigismondo

    Title

    Senior Manager, Marketing Analytics

    COMPANY

    Gilt Groupe, Inc.
  • Name

    Leeza Slessareva

    Title

    Sr. Director, Strategy & Operations - Analytics

    COMPANY

    Visa Inc.
  • Name

    Nisha Smalls

    Title

    Lead Customer Outreach Specialist

    COMPANY

    Commodity Futures Trading Commission
  • Name

    Suzie Smith

    Title

     

    COMPANY

    Hiscox
  • Name

    Denny Socha

    Title

    Advertising Research Manager

    COMPANY

    General Motors Company
  • Name

    Diana Solazzo

    Title

    Director Market Research

    COMPANY

    Combe Incorporated
  • Name

    Sarah Stalnecker

    Title

    Media Manager

    COMPANY

    Anheuser-Busch InBev
  • Name

    Diane Sterritt

    Title

    Director, Research and Learning

    COMPANY

    SEI
  • Name

    Jonathan Stine

    Title

    Procurement Manager for Market Research

    COMPANY

    Nestlé USA
  • Name

    Chelsea Sun

    Title

    Online Marketing Manager

    COMPANY

    One Medical Group
  • Name

    Jack Suvak

    Title

    Sr. Director, Consumer & Market Insights

    COMPANY

    Moen Incorporated
  • Name

    Gordon Tang

    Title

    Customer Strategy and Analytics

    COMPANY

    Ernst & Young LLP
  • Name

    Richard Thorogood

    Title

    Vice President, Consumer and Marketing Insights

    COMPANY

    Colgate-Palmolive Company
  • Name

    Lily Tian

    Title

    Marketing Analytics and Insights Manager

    COMPANY

    One Medical Group
  • Name

    Belinda Tipkelan

    Title

    Senior Market Research Specialist

    COMPANY

    EmblemHealth
  • Name

    Hieu Tran

    Title

    Digital Analytics Consultant

    COMPANY

    MetLife, Inc.
  • Name

    Frédéric Tremblay

    Title

    Conseiller

    COMPANY

    Bombardier Recreational Products
  • Name

    Carolyn Tritschler

    Title

    Director, Marketing and Communications

    COMPANY

    Travelers
  • Name

    Chelsea Vaughn

    Title

    VP, Online Marketing Operations

    COMPANY

    Penguin Random House
  • Name

    Harlan Wahrman

    Title

    Director - Analytics & Insights

    COMPANY

    Massachusetts Mutual Life Insurance Co.
  • Name

    Malaika Walls

    Title

    Director, Market Research

    COMPANY

    Sesame Workshop
  • Name

    Caroline Walsh

    Title

    Marketing Analyst

    COMPANY

    Hiscox
  • Name

    Lu Wang

    Title

    Digital Data Analyst

    COMPANY

    Colgate-Palmolive Company
  • Name

    Robert Welborn

    Title

    Applied Analytics

    COMPANY

    USAA
  • Name

    Nathan West

    Title

    Manager, Marketing Effectiveness

    COMPANY

    Regions Financial Corp.
  • Name

    Greg Whiteman

    Title

    Manager, Market Research

    COMPANY

    United States Postal Service
  • Name

    Jay Williams

    Title

    Business Insights Manager

    COMPANY

    Tata Global Beverages, USA
  • Name

    Rachel Williams

    Title

    Category Manager

    COMPANY

    Johnson & Johnson Vision Care
  • Name

    Marcy Wynne

    Title

    Manager

    COMPANY

    C Spire Wireless
  • Name

    Greg Yeadon

    Title

    Brand Manager

    COMPANY

    Central Garden & Pet Company
  • Name

    Jennifer Young

    Title

    Senior Director, Advertising and Consumer Research

    COMPANY

    Robert Half
  • Name

    Susana Zialcita

    Title

    Associate Marketing Director

    COMPANY

    Penguin Random House