Data & Measurement Committee


The ANA Data & Measurement Committee helps ANA members optimize the return on their marketing and media investments and works with the broader industry to drive measurement standards and research best practices.

The committee works closely with other industry groups including the Advertising Research Foundation and Media Rating Council.

The committee helps provide input to ANA leadership initiatives such as Making Measurement Make Sense (3MS), an industry-wide initiative to propose standards for metrics and advertising currency that will enhance evaluation of digital media and facilitate cross-platform measurement.

This committee helps program the annual ANA Data & Measurement Conference, which will occur September 12-14, 2018, in Orlando, FL.

Committee Chair:
Greg Pharo, Director, Media Analytics, The Coca-Cola Company

ANA staff managing the Data & Measurement Committee are Claudine Waite and Pamela Gross


Discussion Topics

  • Optimizing cross platform campaigns
  • Media Measurement
  • Managing data
  • Attribution
  • Marketing Mix Modeling
  • Predictive analytics
  • Messaging/copy testing
  • Neuroscience
  • Customer insights

Leadership Initiatives

Using Data to Manage Agency Relationships — What's Important to Marketers
Research was conducted to better understand how ANA members are using data to manage agency relationships and how learnings can be applied to optimize client/agency performance. The work looked at 37 different data points across broad categories including media, billing/budgets, agency time/fees, production, and creative. This was a joint collaboration between ANA and Decideware.

The Critical Need for Accredited Third-Party Measurement for Viewability of Digital Advertising
ANA conducted a member survey on the issue of independent third-party measurement for viewability of digital advertising. Some large digital media owners do not allow third-party measurement vendors to report viewable ad impressions to their clients and instead, rely on internally derived metrics that have not been independently verified. This means marketers must trust the viewability metrics provided by those digital media owners, without any independent verification, to determine if their ads performed as contracted. Key survey findings include (a) an overwhelming 97 percent of marketers believe that the larger digital media owners should allow their inventory to be measured by a third party and (b) 61 percent of respondents would shift their spending elsewhere, if a digital media owner does not provide third-party measurement.

ANA Sponsorship and Event Marketing Measurement Survey
This survey was released in November 2013. Measurement is critical given the growth in sponsorship and event marketing. The objectives of this survey included assessing if companies measure return from sponsorship and event marketing, evaluating what metrics they use to measure success, determining satisfaction marketers have with their current ability to measure ROI and ROO, and examining how marketers gather and use data in their decision-making.

Optimizing Integrated Multi-Screen Campaigns Survey 
This survey was conducted by ANA in partnership with Nielsen. Integrated multi-screen campaigns are defined as campaigns that have the same set of marketing objectives and run during a similar timeframe across two or more screens, including TV, computer, tablet, mobile phone, and digital place-based media. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising.

name title company
Greg Pharo (Chairperson) Director, Media Analytics Coca-Cola Company
Alisa Abrams Manager, Analytics Center of Excellence Nestle Purina PetCare Co.
Bibi Alli Director, Market Research Travelers Insurance
Jason Amar Director, Sweet Baked Goods Bimbo Bakeries USA
Monne Andersen Director, Consumer Insights King's Hawaiian Bakery West, Inc.
Roger Ares SVP Analytics SunTrust Banks, Inc.
Kathryn Armstrong Content Strategist Penske Truck Leasing Co., L.P.
Abhishek Atree Deputy General Manager, Strategic Marketing HCL America Inc.
Megan Avery Marketing Research General Motors Company
Lauren Axe Director of Brand Marketing Checkers Drive-In Restaurants, Inc.
Christine Bacon VP, Head of Advertising Allianz Global Investors
Bruno Bagala Director, Product Content Management Pitney Bowes
Joe Bagby Vice President, Consumer Insights Kohl's Corporation
Michael Baggs Social Media Manager, Content Norton Internet Security
Maria Bahena Market Research Manager American Medical Association
Brad Baker Chief Marketing Officer Nelsons Natural World
Willow Barela Lead Enterprise Media and Digital Strategist USAA
David Barnes GVP, Digital and Client Capabilities and Insights SunTrust Banks, Inc.
Kathy Battacharia Senior Director, Marketing KPMG LLP
Adam Benaroya Manager, Global Media Analytics & Strategy Hewlett Packard Enterprise
Scott Benson Group Manager-Marketing Research ITG Brands
Nelly Bentz Associate Director, Consumer & Customer Insights Team H. J. Heinz Company
Robert Bergdoll Director, Database Marketing Collette Travel Service, Inc.
Hilary Berkey Brand Marketing Manager Treasury Wine Estates
Randy Berkowitz Vice President, Market Research Combe Incorporated
Adrian Bernal Sr. Manager Competitive Intelligence - West Cox Communications
Amit Bhan Director BlackRock, Inc.
Rick Blake VP, Customer Research The Hartford
Nicola Blue Director American Express Travel Related Services Company, Inc.
Chelsea Bohn Marketing ADP Ingersoll Rand
William Bottinick Senior Manager, Strategic Analytics Samsung Electronics North America
Tara Brophy Market Research Category Manager Janssen Pharmaceutica Inc.
Chris Brown Bubbles Brand Manager Bai Brands
Joe Bruns Global Head of Procurement Patient Access and Market Insights Novartis Pharmaceuticals Corporation
Kimberlee Burciaga Specialist Almond Board of California
Lucinda Burke Manager, Field Research Universal Orlando Resort
Reba Burke Commercial Analysis Manager GlaxoSmithKline
Jacqueline Buros Analyst Penguin Random House
Samantha Burstin Coordinator, Brand Marketing and Management Starwood Hotels & Resorts Worldwide, Inc.
Angela Caison eCommunications Senior Associate TIAA
Qing Cao Business Leader MasterCard Worldwide
Grant Cardillo Director of Research Major League Soccer
Orla Carey Manager, Advertising and DM Tourism Ireland
Andy Carr Senior Manager, Ecommerce, Global Marketing KISS USA
Joseph Cashen Marketing Strategy Manager, Sedans Nissan North America, Inc.
James Castillo Sr. Director, Marketing TIAA
Dave Chabot Marketing Manager, Disney Destinations Walt Disney Parks and Resorts
Nikki Chan Sr. Analyst LightStream
Laura Chapman Digital Services Advisor ExxonMobil Corporation
Jason Chebib VP, Planning and Insights Diageo North America, Inc.
Cindy Chen Sr. Manager, Digital Analytics and Optimization Hewlett Packard Enterprise
Jack Chen Market Research Consultant Dell Inc.
Lei Chi Marketing Analytics Lead EmblemHealth
Vanessa Chianese Manager, Consumer Insights and Brand Strategy Mazda North American Operations
Ami Chitwood Sr. Brand Manager & Eminence - Social Media Team Deloitte
Alok Chopra Marketing Consultant Dell Inc.
May Choy Senior Business Analyst Penguin Random House
Hari Christianis Sr. Analyst Marketing Analytics Aldo Group Inc.
Claudia Ciciliano Sr. Manager- Digital Strategy Novartis Consumer Health, Inc.
Amanda Cifone Sr. Associate - Brand Strategy Capital One Services, Inc.
Cynthia Clotzman Mktg. Dir. Anthem, Inc.
Genevieve Cloutier CRM Manager - Global Marketing & Consumer Experience Bombardier Recreational Products
Bryan Coe Digital Analytics Specialist Armstrong Flooring
Zaira Collazo Production Manager Citi
Michael Connor Customer Database Manager American Family Insurance
Nicolas Costa Assistant Marketing Manager Hiscox
Benjamin Couillard Database Marketing Manager Sony Interactive Entertainment
Suzanne Coupe US Sector Marketing Leader PwC
George Covey Director, Enterprise Digital Analytics Travelers Insurance
Laura Crisp Director, Digital Publishing/Business Development Penguin Random House
Jessica Cummuta Assistant Product Marketing Manager Sub-Zero Group, Inc.
Erica Curtis Director, Marketing Analytics Penguin Random House
Gretchen Curtis Vice President, Media Strategy Panera Bread, LLC
Scott Dai Commodity Manager Intel Corporation
Susan Danaher Head of Advertising, Sales & Marketing TouchTunes Music Corporation
Sara Danylo Customer Marketing Assistant H. J. Heinz Company
Zachary Darkow Director of Marketing Measurement Target Corporation
Brittany Davis Consultant, Marketing Analytics IBM Corporation
Cindy DeLong Analyst Wahl Clipper Corporation
Maureen Devane Manager - Insights PepsiCo, Inc.
Hope Diaz VP, Global Innovation, Insight and Analytics Burger King Corporation
Lawrence DiCapua Global Revenue Marketing Leader General Electric Company
Kristen Didier Corp. Sr. Manager, Interactive Marketing SeaWorld Parks and Entertainment
Jennifer Diebling Director, Marketing Operations Build-A-Bear Workshop, Inc.
Corey Dill Manager The Boeing Company
Dan Dipiazzo Vice President, Marketing Busch Gardens & Water Country USA Williamsburg
Carla Dodds Global Chief Marketing Officer Omnilife
Keith Domalewski Director, Marketing Services Just Born, Inc.
Kyle Donaldson Global Director of Analytics Technology GlaxoSmithKline
David Donnelly Senior Manager, Strategic Sourcing The Hershey Company
Rich Dorfman VP, Customer Experience & Market Research Eastern Bank Corp.
Stephen Dorneman Director, Web Analytics Sallie Mae
Steven Douvas Assistant Vice President, Manager Market Research FM Global
Chris Doyle Director of Pricing and Market Analysis Aspen Dental Management Inc.
Tammy Dresen Primary Research Administrator Consumer and Market Research American Family Insurance
Derek Duncan Manager of Consumer Insights & Analytics United States Olympic Committee
Carol Dunne Vice President of Marketing La Quinta Inns and Suites
Joe Ebbeler Mgr. Digital Analytics & Media Optimization Abbott
Mohamed Elkordy Manager, Branding and Media Analytics Prudential Insurance Company of America
Nemr Elsotary Global Digital Media Lead Airbnb
Steve Endebrock Research Projects Manager Florida Power & Light Co.
Kristin Fassler VP, Director of Marketing Penguin Random House
Jonathan Federico Sr. Market Research Manager Microsoft Corporation
Jon Fehrman Manager, Own Brands Big Lots, Inc.
Ivette Fernandez Marketing & Comms Sr Specialist Conduent Incorporated
Tamica Fields Sr Product Marketing Specialists, Life Space UX Sony Electronics Inc.
Ashley Finkel Client Solutions Associate Spectrum Reach
Esmeralda Flash Global Sourcing Manager, Marketing & Sales Boehringer Ingelheim Pharmaceuticals, Inc.
David Foster Director of Pricing and Analytics Labelmaster
Patricia Foster Director, Consumer & Winback/Winover Exec. Verizon Communications
Jackie Fradin Director of Market Research Hasbro, Inc.
Jon Friedman VP, Global Consumer Research Maybelline, Inc.
Michelle Fukunaga Customer Analytics Mgr Safelite Group
Ho Long Fung Marketing Analytics Manager, Digital LifeLock, Inc.
Sharon Gallacher Lead Global Multi-channel Strategy and Effectiveness GlaxoSmithKline
Konstantin Galperin Assistant Vice President | Marketing Strategy & Analytics Rockland Trust
Elaine Gamble Global CRM Novartis Pharmaceuticals Corporation
Suresh Ganapathy Senior Director Strategy & Insights The Dannon Company, Inc.
John Garubba Director, eCommerce & Digital Marketing AAA Northeast
Matt Ghering Director, Marketing Strategy and Operations Airbnb
Diane Gibbons Director, Agency Management Global Procurement and Operations Pfizer, Inc.
Jill Giefer Director, Enterprise Research Best Buy Company, Inc.
Katy Giffault VP, Global Consumer Insights Hasbro, Inc.
Tiffany Glass Head of Ecommerce & Marketing, North America CSA Travel Protection
Jimmy Gonzales Manager Hewlett Packard Enterprise
Babbette Gozum Director, Market Research & Analytics American Medical Association
Matthew Granish Marketing Analytics – Program Lead Mercedes-Benz USA, LLC
Christina Grendon Manager, Brand Strategy TD AMERITRADE Holding Corp.
Anna Griffin SVP Corporate Marketing CA Technologies
Tonita Guydon Marketing Manager Verizon Communications
Robin Hagmeier Media & Digital Marketing La Quinta Inns and Suites
Annette Hagood Director Xerox Corporation
Kristan Hannigan Associate Manager, Digital Media Taco Bell Corp.
Miriam Hansen Director of Brand Marketing Susan G. Komen For The Cure
Lauren Hansen-Flaschen Senior Manager of Research & Policy Visit Philadelphia
Emily Harris Brand Communications Manager Fruit of the Loom, Inc.
Wayne Hartunian VP, Marketing Pernod Ricard USA
Jessica Hastings Data-Driven Marketing Analytics Intel Corporation
Chris Helle CMO Premier Dental Products Company
Deborah Heydel Sr. Director, Marketing Performance & Strategy Hilton
Christine Hibberd Director PD and Consumer Insights Innocor Inc.
Charlie Hinton AVP, Marketing Analytics AT&T Mobility LLC
Emily Hodges Market Research Manager Bush Brothers & Company
Maria Hokanson Executive Vice President, U.S. Product & Brand Marketing International Dairy Queen, Inc.
Ken Holmes Marketing Manager American Greetings Corporation
Kristen Horst Sr. Brokerage Strategic Insight Analyst Scottrade, Inc.
ILun Hsu   Capital One Bank
Michael Hugo Director, Marketing Analytics Reynolds Consumer Products
Christine Hung Associate Marketing Director Penguin Random House
Chelsea Hunt Marketing Analyst Hiscox
Jacqueline Hunter Manager, Commercial Field Marketing Innocor Inc.
Albert Hwang Vice President, Marketing Prestige Brands, Inc.
Catherine Hyde Sr. Director, Online Services Enterprise Community Partners
Vikrum Ingle Manager Johnson & Johnson
Dana Jallad Manager PwC
Lisa Jebodhsingh Director, Performance Analytics InterContinental Hotels Group
Ryan Johne Marketing Manager, Campaign Analytics Expedia, Inc.
Jamie Jones Senior Marketing Manager Duke Realty Corporation
Ken Jones VP Corporate Marketing Carnival Corporation
Shera Jones Digital Marketing Coordinator Reliance Worldwide Corporation (RWC)
Michael Jordan Competitive Analyst Royal Neighbors of America
Ashish Joshi Senior Director, Data, Analytics & Data Science The Clorox Company
Brian Joubran Brand Consultant Blue Shield of California
Teresa Joy Director Dell Inc.
Ravi Kandikonda Vice President, Marketing Intelligence & Insight Comcast Cable
Alexander Kaplan Consumer Marketing Consultant Dell Inc.
Ed Kavilanz Asst. Manager - Club Nintendo Nintendo of America, Inc.
Allison Kelley Director, Digital & Mobile Marketing Amtrak-National Railroad Passenger Corp.
Jeff Kenin Executive Director, Global Consumer Insights Merck & Co.
Adam Khan Vice President Wells Fargo & Co.
Amanda Kim Social Media Analyst Under Armour Inc.
Brittany Kirkland Digital Marketing Manager IBM
Krag Klages Manager, Advanced Analytics and Optimization Walt Disney Parks and Resorts
Alexis Koelbl Brand Manager McKesson Corporation
Eileen Kozin Director, CMI Unilever Bestfoods North America
Rachael Kravitz Marketing Coordinator Cleveland Clinic
Heidi Krisha Customer Insights Manager Safelite Group
Kalpana Krishna-Kumar Manager - Digital Marketing Coldwell Banker Real Estate Corp.
Karl Kruppstadt Manager of Marketing Analytics Best Buy Company, Inc.
Jason Lakeman Senior Manager, Performance Advertising Robert Half International
Lisa Lanzetta Director, Customer Research The Hartford
Heather Larsen Digital Engagement & Analytics Marketing Manager International Dairy Queen, Inc.
Matt Lattman Director, Acquisition Marketing, Small Business Banking Capital One Services, Inc.
Kevin Laughlin Social Media Manager Vanguard Group, Inc.
Patricia Lawry Regional Head of Communications Research UBS Financial Services Inc.
Giang Le CVP, Retirement Marketing Intelligence & Insights New York Life Insurance Company
Brad Lemons SVP - Customer Insights Analytics Nationwide
Melissa Leymon Marketing Program & Planning Manager PNM Resources, Inc.
Julie LiaBraaten Sr. Director, Marketing/Consumer Insights T-Mobile USA, Inc.
Alicia Linde   American Medical Association
Brittany Lollier Marketing Manager Belkin International
Ellen Lowry Commodity Manager Intel Corporation
Ed Lucas Director Marketing Analytics Toll Brothers, Inc.
Dustin Lyle Director, Enterprise Sourcing The Walt Disney Company - Enterprise Sourcing
Janet Ma Senior Brand Manager HRA Pharma America
Pat Maigler   Sony Interactive Entertainment
Karen Makransky Product Marketing Manager Dell Inc.
Kristine Mangan Sr Director, Global Category Leader Johnson & Johnson
Alfonso Marquez Client Solutions Spectrum Reach
Mike Martin Director or Research, Corporate Marketing PGA TOUR, Inc.
Aileen Martucci Director American Express Travel Related Services Company, Inc.
Sylvain Masson Purchasing Director Heineken USA, Inc.
Tara Mathai-Davis Manager, Consumer Research Sony Music
Mary McCartney Director, Corporate Communications, Public Affairs Consolidated Edison Co. of New York, Inc.
Joann McCormack GFO Digital Marketing, Beauty Johnson & Johnson Consumer Products Company
Jennifer McGinley Corporate Marketing & Communications SEI
Heather McKnight Strategic Consultant, Digital Metrics Humana Inc.
Abhilasha Mehta SVP – Head/ Enterprise Brand & Marketing Communications Research Bank of America
Greer Mendel Digital Marketing Manager Reliance Worldwide Corporation (RWC)
Kendra Metz Senior Manager, Digital Consumption Research NASCAR
Dortiz Meulen Senior Director, Marketing Strategy Comcast Cable
Brittany Meye Marketing Strategy Manager Georgia-Pacific Corporation
Karen Milke Senior Strategic Sourcing Manager Mars Incorporated
Rick Miller Vice President-Associate Director of Market Research and Client Insights Bank of New York Mellon
Stacie Miller Associate Manager, Consumer Analytics Ocean Spray Cranberries, Inc.
Todd Miller Director of Digital Marketing Strategy & Solutions Wawa, Inc.
Max Minckler Senior Marketing Analytics Manager Penguin Random House
Alia Mohamed Media Manager Mars Petcare US, Inc.
Khurram Moiz Director of Analytics – Marketing & eCommerce AutoZone, Inc.
Pat Monteleone Loyalty Analytics Panera Bread, LLC
Anthony Moon Senior Director PepsiCo, Inc.
Ramesh Moorthy Senior Manager McCormick & Company, Inc.
Ofelia Morera Senior Staff, Brand Management Verizon Communications
Christopher Morgan Director, Media and Branding Analytics Prudential Insurance Company of America
Maria Morris Marketing Operations Manager American Family Insurance
Seth Morris Online Media Manager Penguin Random House
Ramprasad Narasingamurthy Marketing Manager Schneider Electric
Christina Nathanson Director, Global Market Research American International Group, Inc.
Pamela Nelson Director-Custome Insights TIAA
Adam Nenning Director Kohl's Department Stores
Minh Nguyen Analytics Benjamin Moore & Co.
Elizabeth Oates Director, Customer Insights Kohl's Corporation
Rory Otto Sr. Brand Manager Prestige Brands, Inc.
Bhavesh Pandya Director, Marketing Analytics TD AMERITRADE Holding Corp.
Sejung Park Senior Analyst Verizon Wireless Inc.
Kesha Patel CRM Database Manager The Clorox Company
Maricel Patenio Market Research Analyst American Medical Association
Phil Penuela Director, Consumer Insights Gogo
Daniel Samuel Perez Brand Manager - Breakfast Innovation Bimbo Bakeries USA
Tiffany Perkins-Munn Global Head of Client Analytics J.P. Morgan Private Bank
Carol Perry Director, Insights & Intelligence Enterprise Holdings, Inc.
Suzanne Pfordresher Director, Consumer Activation SeaWorld Parks and Entertainment
Stas Pietrucha VP, Interactive Development Better Homes & Gardens Real Estate LLC
Levi Pilon Brand Specialist Farm Credit Canada
Diana Polvere Vice President, Marketing Research Sesame Workshop
Christopher Potts Director of Marketing Analytics John Hancock Financial Services, Inc.
Carol Priefert Customer Insights Manager Armstrong Flooring
Nadia Pringle Director of Multicultural Marketing Prudential Insurance Company of America
Rich Pulvino Social Media Manager ESL Federal Credit Union
Yiguang Qiu AVP of Marketing & Director of Market Research and Analytics Amica Mutual Insurance Company
Jorge Quezada Sourcing Manager, Market Research and Analytics Colgate-Palmolive Company
Lauren Quirolgico   Healthfirst
Giuliana Quiroz Senior Director - Digital Analytics TIAA
Bawana Radhakrishnan Associate Director, LATAM Indirect Procurement Colgate-Palmolive Company
Symone Ramos Experienced Associate, Media & Advertising Assurance Services PwC
Emily Rancer Market Research Manager The Republic of Tea
Emory Rehkop Accounting Compliance and Reporting Manager Enterprise Holdings, Inc.
Colin Reid Digital Marketing Consultant SAS Institute Inc.
Kelly Repass Corporate Sr. Director, Consumer Research & Insights SeaWorld Parks and Entertainment
Mitch Ribar Vice President, Marketing Platform Technology JPMorgan Chase & Co.
Marilyn Rice Senior Manager, Global Consumer Insights Colgate-Palmolive Company
Dominique Robert Marketing Coordinator- Sea-Doo Bombardier Recreational Products
Jared Robinson West Coast Strategies Phillips 66 Company
Amy Rocco Digital Marketing Manager BIC USA Inc.
David Rodriguez Consumer & Market Insights The J. M. Smucker Company
Sharon Roebuck Assistant Manager, Field Research Universal Orlando Resort
Anna Rokina Social Data Consultant Lenovo United States Inc.
Ilene Rosen Communications Technology Manager GE Healthcare
Jen Rother Senior Director, Business Strategy & Integration Universal Orlando Resort
Martin Rouse Asst Director Market Optimization Healthfirst
Vikas Sah IT Architect - Global Marketing Technology Kimberly-Clark Corporation
Valerie Said Advanced Analytics General Motors Company
John Salai Senior Manager, Digital Marketing Subway
Mike Salogub Web Content Editor Northwell Health
Caroline Santangelo Vice President, Marketing Insights and Analytics Liberty Mutual Insurance Company
Heiko Schafer Sr. Director, GCIA Walmart Stores, Inc.
Lindsay Schiller Marketing Analyst Collette Travel Service, Inc.
Eric Schmidt Director, Strategic Analytics InterContinental Hotels Group
Hannah Schmuckler Market Research Analyst Navient
Gwendolyn Schoch Brand Assistant Prestige Brands, Inc.
Elizabeth Schreiter Senior Analyst, Market Research Choice Hotels International, Inc.
May Schumacher Asso Manager Best Buy Company, Inc.
Simone Schuster Consumer Strategy & Insights Dannon
Norris Scott Vice President, Analytics & Insights NASCAR
David Sedgwick Marketing Operations-Senior Planning/Program/Portfolio Manager American Family Insurance
Karen Seibert Director, Market Research & Analysis Amtrak-National Railroad Passenger Corp.
Diane Senese Director of Marketing Analytics HP Inc.
Shannon Sexton Procurement Supplier Performance Manager, Media, Digital and Market Research Diageo North America, Inc.
Richard Shakarchi Managing Director, Marketing Analytics & Insights TD AMERITRADE Holding Corp.
Navin Sharma Vice President Insights and Analytics Arby's Restaurant Group
Jennifer Shaw Manager, Brand & Analytics John Hancock Financial Services, Inc.
Michael Shaw SVP Advertising and Media Wells Fargo & Co.
Jennifer She Associate Marketing Manager Walmart Stores, Inc.
Eddy Shen   Spin Master Inc.
Joe Shen VP of MulticulturalMarketing EmblemHealth
Carol Sheridan Director, Syndicated Research Combe Incorporated
William Sheridan Chief, Market Research & Analysis Amtrak-National Railroad Passenger Corp.
Harish Sidaganahalli VP - Business Intelligence AB
Vincent Sigismondo Senior Manager, Marketing Analytics Gilt Groupe, Inc.
Jonny Silberman Digital Brand Manager Anheuser-Busch InBev
Michael Simone Senior Manager, Value Delivery Deloitte
Avneet Singh Manager, Enterprise Research Best Buy Company, Inc.
Madhu Sivaramakrishnan Senior Manager - Marketing Cognizant
Leeza Slessareva Sr. Director, Strategy & Operations - Analytics Visa Inc.
Belinda Smith Director, Global Media Activation Electronic Arts, Inc.
Corwin Smith Customer Insights & Analytics Account Strategy Nationwide
Fritz Smith Vice President, Research Hotel Initiatives Visit Philadelphia
Suzie Smith Assistant Marketing Manager Hiscox
Teresa Smith Senior Consultant, Marketing. Communications Kaiser Permanente
Earle Smola Director, Corporate Brand Design and Sponsorships Stanley Black & Decker, Inc.
Christy Snider Director, Digital Analytics & Insights Fidelity Investments
Denny Socha Advertising Research Manager General Motors Company
Diana Solazzo Director Market Research Combe Incorporated
Michael Spadaccini Manager of Online Analytics Cancer Treatment Centers of America
Sarah Stalnecker Media Manager Anheuser-Busch InBev
Tom Stanmeyer Vice President, Insights TIAA
Suzanne Stein Director, Brand and Advertising Research Effectiveness Citigroup Inc.
Diane Sterritt Director, Research and Learning SEI
Jonathan Stine Procurement Manager for Market Research Nestlé USA
Kemp Strickler Insights & Analytics Manager Hallmark Cards Inc.
Chelsea Sun Online Marketing Manager One Medical Group
Jack Suvak Sr. Director, Consumer & Market Insights Moen Incorporated
Gregg Swartz National Manager Marketing Strategy and Analytics Toyota Motor Sales U.S.A., Inc.
Elly Szymanski Manager, Marketing Analysis Navy Federal Credit Union
Gordon Tang Customer Strategy and Analytics Ernst & Young LLP
Krystina Thomas Sr. Marketing Consultant Key Corp.
Richard Thorogood Vice President, Consumer and Marketing Insights Colgate-Palmolive Company
Lily Tian Marketing Analytics and Insights Manager One Medical Group
Maggie Ting Analyst Avocados From Mexico
Belinda Tipkelan Senior Market Strategy Manager Healthfirst
Sophia Toh SBL Global Insights Research and Analytics Visa Inc.
Hieu Tran Digital Analytics, Manager MetLife, Inc.
Frédéric Tremblay Conseiller Bombardier Recreational Products
Sue Turner Director, Marketing Services Canon U.S.A., Inc.
Merrill Varghese SVP/Digital Demand Generation & Revenue Optimization Officer Cetera Financial Group
Chelsea Vaughn VP, Online Marketing Operations Penguin Random House
Daniel Vega Marketing Specialist T-Mobile USA, Inc.
Kenneth Vien VP of Marketing Analytics Eastern Bank Corp.
Harlan Wahrman Director - Analytics & Insights Massachusetts Mutual Life Insurance Co.
Malaika Walls Director, Market Research Sesame Workshop
Caroline Walsh Marketing Analyst Hiscox
Tom Walters Director of Marketing AT&T Business Solutions
Lu Wang Digital Data Analyst Colgate-Palmolive Company
Mike Weaver Digital Manager Wilsonart LLC
Robert Welborn Applied Analytics USAA
Nathan West Manager, Marketing Effectiveness Regions Financial Corp.
Greg Whiteman Manager, Market Research United States Postal Service
Rachel Williams Category Manager Johnson & Johnson Vision Care
Jaclyn Wilson Marketing Analyst Lord & Taylor
Julie Wilson Director Corporate Research Navient
David Wittenberg Director of Financial Strategy World Vision US
Karen Wong Manager, Consumer Insights Hyundai Motor America
Alison Wu Sr. Research Specialist American Honda Motor Co.
Marcy Wynne Manager C Spire Wireless
Greg Yeadon Senior Brand Manager Central Garden & Pet Company
Jennifer Young Senior Director of Global Brand Robert Half
Jane Yu Sr Director of Analytics and Ad Ops Experian Consumer Services
Susana Zialcita Associate Marketing Director Penguin Random House
  • Name

    Greg Pharo (Chairperson)

    Title

    Director, Media Analytics

    COMPANY

    Coca-Cola Company
  • Name

    Alisa Abrams

    Title

    Manager, Analytics Center of Excellence

    COMPANY

    Nestle Purina PetCare Co.
  • Name

    Bibi Alli

    Title

    Director, Market Research

    COMPANY

    Travelers Insurance
  • Name

    Jason Amar

    Title

    Director, Sweet Baked Goods

    COMPANY

    Bimbo Bakeries USA
  • Name

    Monne Andersen

    Title

    Director, Consumer Insights

    COMPANY

    King's Hawaiian Bakery West, Inc.
  • Name

    Roger Ares

    Title

    SVP Analytics

    COMPANY

    SunTrust Banks, Inc.
  • Name

    Kathryn Armstrong

    Title

    Content Strategist

    COMPANY

    Penske Truck Leasing Co., L.P.
  • Name

    Abhishek Atree

    Title

    Deputy General Manager, Strategic Marketing

    COMPANY

    HCL America Inc.
  • Name

    Megan Avery

    Title

    Marketing Research

    COMPANY

    General Motors Company
  • Name

    Lauren Axe

    Title

    Director of Brand Marketing

    COMPANY

    Checkers Drive-In Restaurants, Inc.
  • Name

    Christine Bacon

    Title

    VP, Head of Advertising

    COMPANY

    Allianz Global Investors
  • Name

    Bruno Bagala

    Title

    Director, Product Content Management

    COMPANY

    Pitney Bowes
  • Name

    Joe Bagby

    Title

    Vice President, Consumer Insights

    COMPANY

    Kohl's Corporation
  • Name

    Michael Baggs

    Title

    Social Media Manager, Content

    COMPANY

    Norton Internet Security
  • Name

    Maria Bahena

    Title

    Market Research Manager

    COMPANY

    American Medical Association
  • Name

    Brad Baker

    Title

    Chief Marketing Officer

    COMPANY

    Nelsons Natural World
  • Name

    Willow Barela

    Title

    Lead Enterprise Media and Digital Strategist

    COMPANY

    USAA
  • Name

    David Barnes

    Title

    GVP, Digital and Client Capabilities and Insights

    COMPANY

    SunTrust Banks, Inc.
  • Name

    Kathy Battacharia

    Title

    Senior Director, Marketing

    COMPANY

    KPMG LLP
  • Name

    Adam Benaroya

    Title

    Manager, Global Media Analytics & Strategy

    COMPANY

    Hewlett Packard Enterprise
  • Name

    Scott Benson

    Title

    Group Manager-Marketing Research

    COMPANY

    ITG Brands
  • Name

    Nelly Bentz

    Title

    Associate Director, Consumer & Customer Insights Team

    COMPANY

    H. J. Heinz Company
  • Name

    Robert Bergdoll

    Title

    Director, Database Marketing

    COMPANY

    Collette Travel Service, Inc.
  • Name

    Hilary Berkey

    Title

    Brand Marketing Manager

    COMPANY

    Treasury Wine Estates
  • Name

    Randy Berkowitz

    Title

    Vice President, Market Research

    COMPANY

    Combe Incorporated
  • Name

    Adrian Bernal

    Title

    Sr. Manager Competitive Intelligence - West

    COMPANY

    Cox Communications
  • Name

    Amit Bhan

    Title

    Director

    COMPANY

    BlackRock, Inc.
  • Name

    Rick Blake

    Title

    VP, Customer Research

    COMPANY

    The Hartford
  • Name

    Nicola Blue

    Title

    Director

    COMPANY

    American Express Travel Related Services Company, Inc.
  • Name

    Chelsea Bohn

    Title

    Marketing ADP

    COMPANY

    Ingersoll Rand
  • Name

    William Bottinick

    Title

    Senior Manager, Strategic Analytics

    COMPANY

    Samsung Electronics North America
  • Name

    Tara Brophy

    Title

    Market Research Category Manager

    COMPANY

    Janssen Pharmaceutica Inc.
  • Name

    Chris Brown

    Title

    Bubbles Brand Manager

    COMPANY

    Bai Brands
  • Name

    Joe Bruns

    Title

    Global Head of Procurement Patient Access and Market Insights

    COMPANY

    Novartis Pharmaceuticals Corporation
  • Name

    Kimberlee Burciaga

    Title

    Specialist

    COMPANY

    Almond Board of California
  • Name

    Lucinda Burke

    Title

    Manager, Field Research

    COMPANY

    Universal Orlando Resort
  • Name

    Reba Burke

    Title

    Commercial Analysis Manager

    COMPANY

    GlaxoSmithKline
  • Name

    Jacqueline Buros

    Title

    Analyst

    COMPANY

    Penguin Random House
  • Name

    Samantha Burstin

    Title

    Coordinator, Brand Marketing and Management

    COMPANY

    Starwood Hotels & Resorts Worldwide, Inc.
  • Name

    Angela Caison

    Title

    eCommunications Senior Associate

    COMPANY

    TIAA
  • Name

    Qing Cao

    Title

    Business Leader

    COMPANY

    MasterCard Worldwide
  • Name

    Grant Cardillo

    Title

    Director of Research

    COMPANY

    Major League Soccer
  • Name

    Orla Carey

    Title

    Manager, Advertising and DM

    COMPANY

    Tourism Ireland
  • Name

    Andy Carr

    Title

    Senior Manager, Ecommerce, Global Marketing

    COMPANY

    KISS USA
  • Name

    Joseph Cashen

    Title

    Marketing Strategy Manager, Sedans

    COMPANY

    Nissan North America, Inc.
  • Name

    James Castillo

    Title

    Sr. Director, Marketing

    COMPANY

    TIAA
  • Name

    Dave Chabot

    Title

    Marketing Manager, Disney Destinations

    COMPANY

    Walt Disney Parks and Resorts
  • Name

    Nikki Chan

    Title

    Sr. Analyst

    COMPANY

    LightStream
  • Name

    Laura Chapman

    Title

    Digital Services Advisor

    COMPANY

    ExxonMobil Corporation
  • Name

    Jason Chebib

    Title

    VP, Planning and Insights

    COMPANY

    Diageo North America, Inc.
  • Name

    Cindy Chen

    Title

    Sr. Manager, Digital Analytics and Optimization

    COMPANY

    Hewlett Packard Enterprise
  • Name

    Jack Chen

    Title

    Market Research Consultant

    COMPANY

    Dell Inc.
  • Name

    Lei Chi

    Title

    Marketing Analytics Lead

    COMPANY

    EmblemHealth
  • Name

    Vanessa Chianese

    Title

    Manager, Consumer Insights and Brand Strategy

    COMPANY

    Mazda North American Operations
  • Name

    Ami Chitwood

    Title

    Sr. Brand Manager & Eminence - Social Media Team

    COMPANY

    Deloitte
  • Name

    Alok Chopra

    Title

    Marketing Consultant

    COMPANY

    Dell Inc.
  • Name

    May Choy

    Title

    Senior Business Analyst

    COMPANY

    Penguin Random House
  • Name

    Hari Christianis

    Title

    Sr. Analyst Marketing Analytics

    COMPANY

    Aldo Group Inc.
  • Name

    Claudia Ciciliano

    Title

    Sr. Manager- Digital Strategy

    COMPANY

    Novartis Consumer Health, Inc.
  • Name

    Amanda Cifone

    Title

    Sr. Associate - Brand Strategy

    COMPANY

    Capital One Services, Inc.
  • Name

    Cynthia Clotzman

    Title

    Mktg. Dir.

    COMPANY

    Anthem, Inc.
  • Name

    Genevieve Cloutier

    Title

    CRM Manager - Global Marketing & Consumer Experience

    COMPANY

    Bombardier Recreational Products
  • Name

    Bryan Coe

    Title

    Digital Analytics Specialist

    COMPANY

    Armstrong Flooring
  • Name

    Zaira Collazo

    Title

    Production Manager

    COMPANY

    Citi
  • Name

    Michael Connor

    Title

    Customer Database Manager

    COMPANY

    American Family Insurance
  • Name

    Nicolas Costa

    Title

    Assistant Marketing Manager

    COMPANY

    Hiscox
  • Name

    Benjamin Couillard

    Title

    Database Marketing Manager

    COMPANY

    Sony Interactive Entertainment
  • Name

    Suzanne Coupe

    Title

    US Sector Marketing Leader

    COMPANY

    PwC
  • Name

    George Covey

    Title

    Director, Enterprise Digital Analytics

    COMPANY

    Travelers Insurance
  • Name

    Laura Crisp

    Title

    Director, Digital Publishing/Business Development

    COMPANY

    Penguin Random House
  • Name

    Jessica Cummuta

    Title

    Assistant Product Marketing Manager

    COMPANY

    Sub-Zero Group, Inc.
  • Name

    Erica Curtis

    Title

    Director, Marketing Analytics

    COMPANY

    Penguin Random House
  • Name

    Gretchen Curtis

    Title

    Vice President, Media Strategy

    COMPANY

    Panera Bread, LLC
  • Name

    Scott Dai

    Title

    Commodity Manager

    COMPANY

    Intel Corporation
  • Name

    Susan Danaher

    Title

    Head of Advertising, Sales & Marketing

    COMPANY

    TouchTunes Music Corporation
  • Name

    Sara Danylo

    Title

    Customer Marketing Assistant

    COMPANY

    H. J. Heinz Company
  • Name

    Zachary Darkow

    Title

    Director of Marketing Measurement

    COMPANY

    Target Corporation
  • Name

    Brittany Davis

    Title

    Consultant, Marketing Analytics

    COMPANY

    IBM Corporation
  • Name

    Cindy DeLong

    Title

    Analyst

    COMPANY

    Wahl Clipper Corporation
  • Name

    Maureen Devane

    Title

    Manager - Insights

    COMPANY

    PepsiCo, Inc.
  • Name

    Hope Diaz

    Title

    VP, Global Innovation, Insight and Analytics

    COMPANY

    Burger King Corporation
  • Name

    Lawrence DiCapua

    Title

    Global Revenue Marketing Leader

    COMPANY

    General Electric Company
  • Name

    Kristen Didier

    Title

    Corp. Sr. Manager, Interactive Marketing

    COMPANY

    SeaWorld Parks and Entertainment
  • Name

    Jennifer Diebling

    Title

    Director, Marketing Operations

    COMPANY

    Build-A-Bear Workshop, Inc.
  • Name

    Corey Dill

    Title

    Manager

    COMPANY

    The Boeing Company
  • Name

    Dan Dipiazzo

    Title

    Vice President, Marketing

    COMPANY

    Busch Gardens & Water Country USA Williamsburg
  • Name

    Carla Dodds

    Title

    Global Chief Marketing Officer

    COMPANY

    Omnilife
  • Name

    Keith Domalewski

    Title

    Director, Marketing Services

    COMPANY

    Just Born, Inc.
  • Name

    Kyle Donaldson

    Title

    Global Director of Analytics Technology

    COMPANY

    GlaxoSmithKline
  • Name

    David Donnelly

    Title

    Senior Manager, Strategic Sourcing

    COMPANY

    The Hershey Company
  • Name

    Rich Dorfman

    Title

    VP, Customer Experience & Market Research

    COMPANY

    Eastern Bank Corp.
  • Name

    Stephen Dorneman

    Title

    Director, Web Analytics

    COMPANY

    Sallie Mae
  • Name

    Steven Douvas

    Title

    Assistant Vice President, Manager Market Research

    COMPANY

    FM Global
  • Name

    Chris Doyle

    Title

    Director of Pricing and Market Analysis

    COMPANY

    Aspen Dental Management Inc.
  • Name

    Tammy Dresen

    Title

    Primary Research Administrator Consumer and Market Research

    COMPANY

    American Family Insurance
  • Name

    Derek Duncan

    Title

    Manager of Consumer Insights & Analytics

    COMPANY

    United States Olympic Committee
  • Name

    Carol Dunne

    Title

    Vice President of Marketing

    COMPANY

    La Quinta Inns and Suites
  • Name

    Joe Ebbeler

    Title

    Mgr. Digital Analytics & Media Optimization

    COMPANY

    Abbott
  • Name

    Mohamed Elkordy

    Title

    Manager, Branding and Media Analytics

    COMPANY

    Prudential Insurance Company of America
  • Name

    Nemr Elsotary

    Title

    Global Digital Media Lead

    COMPANY

    Airbnb
  • Name

    Steve Endebrock

    Title

    Research Projects Manager

    COMPANY

    Florida Power & Light Co.
  • Name

    Kristin Fassler

    Title

    VP, Director of Marketing

    COMPANY

    Penguin Random House
  • Name

    Jonathan Federico

    Title

    Sr. Market Research Manager

    COMPANY

    Microsoft Corporation
  • Name

    Jon Fehrman

    Title

    Manager, Own Brands

    COMPANY

    Big Lots, Inc.
  • Name

    Ivette Fernandez

    Title

    Marketing & Comms Sr Specialist

    COMPANY

    Conduent Incorporated
  • Name

    Tamica Fields

    Title

    Sr Product Marketing Specialists, Life Space UX

    COMPANY

    Sony Electronics Inc.
  • Name

    Ashley Finkel

    Title

    Client Solutions Associate

    COMPANY

    Spectrum Reach
  • Name

    Esmeralda Flash

    Title

    Global Sourcing Manager, Marketing & Sales

    COMPANY

    Boehringer Ingelheim Pharmaceuticals, Inc.
  • Name

    David Foster

    Title

    Director of Pricing and Analytics

    COMPANY

    Labelmaster
  • Name

    Patricia Foster

    Title

    Director, Consumer & Winback/Winover Exec.

    COMPANY

    Verizon Communications
  • Name

    Jackie Fradin

    Title

    Director of Market Research

    COMPANY

    Hasbro, Inc.
  • Name

    Jon Friedman

    Title

    VP, Global Consumer Research

    COMPANY

    Maybelline, Inc.
  • Name

    Michelle Fukunaga

    Title

    Customer Analytics Mgr

    COMPANY

    Safelite Group
  • Name

    Ho Long Fung

    Title

    Marketing Analytics Manager, Digital

    COMPANY

    LifeLock, Inc.
  • Name

    Sharon Gallacher

    Title

    Lead Global Multi-channel Strategy and Effectiveness

    COMPANY

    GlaxoSmithKline
  • Name

    Konstantin Galperin

    Title

    Assistant Vice President | Marketing Strategy & Analytics

    COMPANY

    Rockland Trust
  • Name

    Elaine Gamble

    Title

    Global CRM

    COMPANY

    Novartis Pharmaceuticals Corporation
  • Name

    Suresh Ganapathy

    Title

    Senior Director Strategy & Insights

    COMPANY

    The Dannon Company, Inc.
  • Name

    John Garubba

    Title

    Director, eCommerce & Digital Marketing

    COMPANY

    AAA Northeast
  • Name

    Matt Ghering

    Title

    Director, Marketing Strategy and Operations

    COMPANY

    Airbnb
  • Name

    Diane Gibbons

    Title

    Director, Agency Management Global Procurement and Operations

    COMPANY

    Pfizer, Inc.
  • Name

    Jill Giefer

    Title

    Director, Enterprise Research

    COMPANY

    Best Buy Company, Inc.
  • Name

    Katy Giffault

    Title

    VP, Global Consumer Insights

    COMPANY

    Hasbro, Inc.
  • Name

    Tiffany Glass

    Title

    Head of Ecommerce & Marketing, North America

    COMPANY

    CSA Travel Protection
  • Name

    Jimmy Gonzales

    Title

    Manager

    COMPANY

    Hewlett Packard Enterprise
  • Name

    Babbette Gozum

    Title

    Director, Market Research & Analytics

    COMPANY

    American Medical Association
  • Name

    Matthew Granish

    Title

    Marketing Analytics – Program Lead

    COMPANY

    Mercedes-Benz USA, LLC
  • Name

    Christina Grendon

    Title

    Manager, Brand Strategy

    COMPANY

    TD AMERITRADE Holding Corp.
  • Name

    Anna Griffin

    Title

    SVP Corporate Marketing

    COMPANY

    CA Technologies
  • Name

    Tonita Guydon

    Title

    Marketing Manager

    COMPANY

    Verizon Communications
  • Name

    Robin Hagmeier

    Title

    Media & Digital Marketing

    COMPANY

    La Quinta Inns and Suites
  • Name

    Annette Hagood

    Title

    Director

    COMPANY

    Xerox Corporation
  • Name

    Kristan Hannigan

    Title

    Associate Manager, Digital Media

    COMPANY

    Taco Bell Corp.
  • Name

    Miriam Hansen

    Title

    Director of Brand Marketing

    COMPANY

    Susan G. Komen For The Cure
  • Name

    Lauren Hansen-Flaschen

    Title

    Senior Manager of Research & Policy

    COMPANY

    Visit Philadelphia
  • Name

    Emily Harris

    Title

    Brand Communications Manager

    COMPANY

    Fruit of the Loom, Inc.
  • Name

    Wayne Hartunian

    Title

    VP, Marketing

    COMPANY

    Pernod Ricard USA
  • Name

    Jessica Hastings

    Title

    Data-Driven Marketing Analytics

    COMPANY

    Intel Corporation
  • Name

    Chris Helle

    Title

    CMO

    COMPANY

    Premier Dental Products Company
  • Name

    Deborah Heydel

    Title

    Sr. Director, Marketing Performance & Strategy

    COMPANY

    Hilton
  • Name

    Christine Hibberd

    Title

    Director PD and Consumer Insights

    COMPANY

    Innocor Inc.
  • Name

    Charlie Hinton

    Title

    AVP, Marketing Analytics

    COMPANY

    AT&T Mobility LLC
  • Name

    Emily Hodges

    Title

    Market Research Manager

    COMPANY

    Bush Brothers & Company
  • Name

    Maria Hokanson

    Title

    Executive Vice President, U.S. Product & Brand Marketing

    COMPANY

    International Dairy Queen, Inc.
  • Name

    Ken Holmes

    Title

    Marketing Manager

    COMPANY

    American Greetings Corporation
  • Name

    Kristen Horst

    Title

    Sr. Brokerage Strategic Insight Analyst

    COMPANY

    Scottrade, Inc.
  • Name

    ILun Hsu

    Title

     

    COMPANY

    Capital One Bank
  • Name

    Michael Hugo

    Title

    Director, Marketing Analytics

    COMPANY

    Reynolds Consumer Products
  • Name

    Christine Hung

    Title

    Associate Marketing Director

    COMPANY

    Penguin Random House
  • Name

    Chelsea Hunt

    Title

    Marketing Analyst

    COMPANY

    Hiscox
  • Name

    Jacqueline Hunter

    Title

    Manager, Commercial Field Marketing

    COMPANY

    Innocor Inc.
  • Name

    Albert Hwang

    Title

    Vice President, Marketing

    COMPANY

    Prestige Brands, Inc.
  • Name

    Catherine Hyde

    Title

    Sr. Director, Online Services

    COMPANY

    Enterprise Community Partners
  • Name

    Vikrum Ingle

    Title

    Manager

    COMPANY

    Johnson & Johnson
  • Name

    Dana Jallad

    Title

    Manager

    COMPANY

    PwC
  • Name

    Lisa Jebodhsingh

    Title

    Director, Performance Analytics

    COMPANY

    InterContinental Hotels Group
  • Name

    Ryan Johne

    Title

    Marketing Manager, Campaign Analytics

    COMPANY

    Expedia, Inc.
  • Name

    Jamie Jones

    Title

    Senior Marketing Manager

    COMPANY

    Duke Realty Corporation
  • Name

    Ken Jones

    Title

    VP Corporate Marketing

    COMPANY

    Carnival Corporation
  • Name

    Shera Jones

    Title

    Digital Marketing Coordinator

    COMPANY

    Reliance Worldwide Corporation (RWC)
  • Name

    Michael Jordan

    Title

    Competitive Analyst

    COMPANY

    Royal Neighbors of America
  • Name

    Ashish Joshi

    Title

    Senior Director, Data, Analytics & Data Science

    COMPANY

    The Clorox Company
  • Name

    Brian Joubran

    Title

    Brand Consultant

    COMPANY

    Blue Shield of California
  • Name

    Teresa Joy

    Title

    Director

    COMPANY

    Dell Inc.
  • Name

    Ravi Kandikonda

    Title

    Vice President, Marketing Intelligence & Insight

    COMPANY

    Comcast Cable
  • Name

    Alexander Kaplan

    Title

    Consumer Marketing Consultant

    COMPANY

    Dell Inc.
  • Name

    Ed Kavilanz

    Title

    Asst. Manager - Club Nintendo

    COMPANY

    Nintendo of America, Inc.
  • Name

    Allison Kelley

    Title

    Director, Digital & Mobile Marketing

    COMPANY

    Amtrak-National Railroad Passenger Corp.
  • Name

    Jeff Kenin

    Title

    Executive Director, Global Consumer Insights

    COMPANY

    Merck & Co.
  • Name

    Adam Khan

    Title

    Vice President

    COMPANY

    Wells Fargo & Co.
  • Name

    Amanda Kim

    Title

    Social Media Analyst

    COMPANY

    Under Armour Inc.
  • Name

    Brittany Kirkland

    Title

    Digital Marketing Manager

    COMPANY

    IBM
  • Name

    Krag Klages

    Title

    Manager, Advanced Analytics and Optimization

    COMPANY

    Walt Disney Parks and Resorts
  • Name

    Alexis Koelbl

    Title

    Brand Manager

    COMPANY

    McKesson Corporation
  • Name

    Eileen Kozin

    Title

    Director, CMI

    COMPANY

    Unilever Bestfoods North America
  • Name

    Rachael Kravitz

    Title

    Marketing Coordinator

    COMPANY

    Cleveland Clinic
  • Name

    Heidi Krisha

    Title

    Customer Insights Manager

    COMPANY

    Safelite Group
  • Name

    Kalpana Krishna-Kumar

    Title

    Manager - Digital Marketing

    COMPANY

    Coldwell Banker Real Estate Corp.
  • Name

    Karl Kruppstadt

    Title

    Manager of Marketing Analytics

    COMPANY

    Best Buy Company, Inc.
  • Name

    Jason Lakeman

    Title

    Senior Manager, Performance Advertising

    COMPANY

    Robert Half International
  • Name

    Lisa Lanzetta

    Title

    Director, Customer Research

    COMPANY

    The Hartford
  • Name

    Heather Larsen

    Title

    Digital Engagement & Analytics Marketing Manager

    COMPANY

    International Dairy Queen, Inc.
  • Name

    Matt Lattman

    Title

    Director, Acquisition Marketing, Small Business Banking

    COMPANY

    Capital One Services, Inc.
  • Name

    Kevin Laughlin

    Title

    Social Media Manager

    COMPANY

    Vanguard Group, Inc.
  • Name

    Patricia Lawry

    Title

    Regional Head of Communications Research

    COMPANY

    UBS Financial Services Inc.
  • Name

    Giang Le

    Title

    CVP, Retirement Marketing Intelligence & Insights

    COMPANY

    New York Life Insurance Company
  • Name

    Brad Lemons

    Title

    SVP - Customer Insights Analytics

    COMPANY

    Nationwide
  • Name

    Melissa Leymon

    Title

    Marketing Program & Planning Manager

    COMPANY

    PNM Resources, Inc.
  • Name

    Julie LiaBraaten

    Title

    Sr. Director, Marketing/Consumer Insights

    COMPANY

    T-Mobile USA, Inc.
  • Name

    Alicia Linde

    Title

     

    COMPANY

    American Medical Association
  • Name

    Brittany Lollier

    Title

    Marketing Manager

    COMPANY

    Belkin International
  • Name

    Ellen Lowry

    Title

    Commodity Manager

    COMPANY

    Intel Corporation
  • Name

    Ed Lucas

    Title

    Director Marketing Analytics

    COMPANY

    Toll Brothers, Inc.
  • Name

    Dustin Lyle

    Title

    Director, Enterprise Sourcing

    COMPANY

    The Walt Disney Company - Enterprise Sourcing
  • Name

    Janet Ma

    Title

    Senior Brand Manager

    COMPANY

    HRA Pharma America
  • Name

    Pat Maigler

    Title

     

    COMPANY

    Sony Interactive Entertainment
  • Name

    Karen Makransky

    Title

    Product Marketing Manager

    COMPANY

    Dell Inc.
  • Name

    Kristine Mangan

    Title

    Sr Director, Global Category Leader

    COMPANY

    Johnson & Johnson
  • Name

    Alfonso Marquez

    Title

    Client Solutions

    COMPANY

    Spectrum Reach
  • Name

    Mike Martin

    Title

    Director or Research, Corporate Marketing

    COMPANY

    PGA TOUR, Inc.
  • Name

    Aileen Martucci

    Title

    Director

    COMPANY

    American Express Travel Related Services Company, Inc.
  • Name

    Sylvain Masson

    Title

    Purchasing Director

    COMPANY

    Heineken USA, Inc.
  • Name

    Tara Mathai-Davis

    Title

    Manager, Consumer Research

    COMPANY

    Sony Music
  • Name

    Mary McCartney

    Title

    Director, Corporate Communications, Public Affairs

    COMPANY

    Consolidated Edison Co. of New York, Inc.
  • Name

    Joann McCormack

    Title

    GFO Digital Marketing, Beauty

    COMPANY

    Johnson & Johnson Consumer Products Company
  • Name

    Jennifer McGinley

    Title

    Corporate Marketing & Communications

    COMPANY

    SEI
  • Name

    Heather McKnight

    Title

    Strategic Consultant, Digital Metrics

    COMPANY

    Humana Inc.
  • Name

    Abhilasha Mehta

    Title

    SVP – Head/ Enterprise Brand & Marketing Communications Research

    COMPANY

    Bank of America
  • Name

    Greer Mendel

    Title

    Digital Marketing Manager

    COMPANY

    Reliance Worldwide Corporation (RWC)
  • Name

    Kendra Metz

    Title

    Senior Manager, Digital Consumption Research

    COMPANY

    NASCAR
  • Name

    Dortiz Meulen

    Title

    Senior Director, Marketing Strategy

    COMPANY

    Comcast Cable
  • Name

    Brittany Meye

    Title

    Marketing Strategy Manager

    COMPANY

    Georgia-Pacific Corporation
  • Name

    Karen Milke

    Title

    Senior Strategic Sourcing Manager

    COMPANY

    Mars Incorporated
  • Name

    Rick Miller

    Title

    Vice President-Associate Director of Market Research and Client Insights

    COMPANY

    Bank of New York Mellon
  • Name

    Stacie Miller

    Title

    Associate Manager, Consumer Analytics

    COMPANY

    Ocean Spray Cranberries, Inc.
  • Name

    Todd Miller

    Title

    Director of Digital Marketing Strategy & Solutions

    COMPANY

    Wawa, Inc.
  • Name

    Max Minckler

    Title

    Senior Marketing Analytics Manager

    COMPANY

    Penguin Random House
  • Name

    Alia Mohamed

    Title

    Media Manager

    COMPANY

    Mars Petcare US, Inc.
  • Name

    Khurram Moiz

    Title

    Director of Analytics – Marketing & eCommerce

    COMPANY

    AutoZone, Inc.
  • Name

    Pat Monteleone

    Title

    Loyalty Analytics

    COMPANY

    Panera Bread, LLC
  • Name

    Anthony Moon

    Title

    Senior Director

    COMPANY

    PepsiCo, Inc.
  • Name

    Ramesh Moorthy

    Title

    Senior Manager

    COMPANY

    McCormick & Company, Inc.
  • Name

    Ofelia Morera

    Title

    Senior Staff, Brand Management

    COMPANY

    Verizon Communications
  • Name

    Christopher Morgan

    Title

    Director, Media and Branding Analytics

    COMPANY

    Prudential Insurance Company of America
  • Name

    Maria Morris

    Title

    Marketing Operations Manager

    COMPANY

    American Family Insurance
  • Name

    Seth Morris

    Title

    Online Media Manager

    COMPANY

    Penguin Random House
  • Name

    Ramprasad Narasingamurthy

    Title

    Marketing Manager

    COMPANY

    Schneider Electric
  • Name

    Christina Nathanson

    Title

    Director, Global Market Research

    COMPANY

    American International Group, Inc.
  • Name

    Pamela Nelson

    Title

    Director-Custome Insights

    COMPANY

    TIAA
  • Name

    Adam Nenning

    Title

    Director

    COMPANY

    Kohl's Department Stores
  • Name

    Minh Nguyen

    Title

    Analytics

    COMPANY

    Benjamin Moore & Co.
  • Name

    Elizabeth Oates

    Title

    Director, Customer Insights

    COMPANY

    Kohl's Corporation
  • Name

    Rory Otto

    Title

    Sr. Brand Manager

    COMPANY

    Prestige Brands, Inc.
  • Name

    Bhavesh Pandya

    Title

    Director, Marketing Analytics

    COMPANY

    TD AMERITRADE Holding Corp.
  • Name

    Sejung Park

    Title

    Senior Analyst

    COMPANY

    Verizon Wireless Inc.
  • Name

    Kesha Patel

    Title

    CRM Database Manager

    COMPANY

    The Clorox Company
  • Name

    Maricel Patenio

    Title

    Market Research Analyst

    COMPANY

    American Medical Association
  • Name

    Phil Penuela

    Title

    Director, Consumer Insights

    COMPANY

    Gogo
  • Name

    Daniel Samuel Perez

    Title

    Brand Manager - Breakfast Innovation

    COMPANY

    Bimbo Bakeries USA
  • Name

    Tiffany Perkins-Munn

    Title

    Global Head of Client Analytics

    COMPANY

    J.P. Morgan Private Bank
  • Name

    Carol Perry

    Title

    Director, Insights & Intelligence

    COMPANY

    Enterprise Holdings, Inc.
  • Name

    Suzanne Pfordresher

    Title

    Director, Consumer Activation

    COMPANY

    SeaWorld Parks and Entertainment
  • Name

    Stas Pietrucha

    Title

    VP, Interactive Development

    COMPANY

    Better Homes & Gardens Real Estate LLC
  • Name

    Levi Pilon

    Title

    Brand Specialist

    COMPANY

    Farm Credit Canada
  • Name

    Diana Polvere

    Title

    Vice President, Marketing Research

    COMPANY

    Sesame Workshop
  • Name

    Christopher Potts

    Title

    Director of Marketing Analytics

    COMPANY

    John Hancock Financial Services, Inc.
  • Name

    Carol Priefert

    Title

    Customer Insights Manager

    COMPANY

    Armstrong Flooring
  • Name

    Nadia Pringle

    Title

    Director of Multicultural Marketing

    COMPANY

    Prudential Insurance Company of America
  • Name

    Rich Pulvino

    Title

    Social Media Manager

    COMPANY

    ESL Federal Credit Union
  • Name

    Yiguang Qiu

    Title

    AVP of Marketing & Director of Market Research and Analytics

    COMPANY

    Amica Mutual Insurance Company
  • Name

    Jorge Quezada

    Title

    Sourcing Manager, Market Research and Analytics

    COMPANY

    Colgate-Palmolive Company
  • Name

    Lauren Quirolgico

    Title

     

    COMPANY

    Healthfirst
  • Name

    Giuliana Quiroz

    Title

    Senior Director - Digital Analytics

    COMPANY

    TIAA
  • Name

    Bawana Radhakrishnan

    Title

    Associate Director, LATAM Indirect Procurement

    COMPANY

    Colgate-Palmolive Company
  • Name

    Symone Ramos

    Title

    Experienced Associate, Media & Advertising Assurance Services

    COMPANY

    PwC
  • Name

    Emily Rancer

    Title

    Market Research Manager

    COMPANY

    The Republic of Tea
  • Name

    Emory Rehkop

    Title

    Accounting Compliance and Reporting Manager

    COMPANY

    Enterprise Holdings, Inc.
  • Name

    Colin Reid

    Title

    Digital Marketing Consultant

    COMPANY

    SAS Institute Inc.
  • Name

    Kelly Repass

    Title

    Corporate Sr. Director, Consumer Research & Insights

    COMPANY

    SeaWorld Parks and Entertainment
  • Name

    Mitch Ribar

    Title

    Vice President, Marketing Platform Technology

    COMPANY

    JPMorgan Chase & Co.
  • Name

    Marilyn Rice

    Title

    Senior Manager, Global Consumer Insights

    COMPANY

    Colgate-Palmolive Company
  • Name

    Dominique Robert

    Title

    Marketing Coordinator- Sea-Doo

    COMPANY

    Bombardier Recreational Products
  • Name

    Jared Robinson

    Title

    West Coast Strategies

    COMPANY

    Phillips 66 Company
  • Name

    Amy Rocco

    Title

    Digital Marketing Manager

    COMPANY

    BIC USA Inc.
  • Name

    David Rodriguez

    Title

    Consumer & Market Insights

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    The J. M. Smucker Company
  • Name

    Sharon Roebuck

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    Assistant Manager, Field Research

    COMPANY

    Universal Orlando Resort
  • Name

    Anna Rokina

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    Social Data Consultant

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    Lenovo United States Inc.
  • Name

    Ilene Rosen

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    Communications Technology Manager

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    GE Healthcare
  • Name

    Jen Rother

    Title

    Senior Director, Business Strategy & Integration

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    Universal Orlando Resort
  • Name

    Martin Rouse

    Title

    Asst Director Market Optimization

    COMPANY

    Healthfirst
  • Name

    Vikas Sah

    Title

    IT Architect - Global Marketing Technology

    COMPANY

    Kimberly-Clark Corporation
  • Name

    Valerie Said

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    Advanced Analytics

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    General Motors Company
  • Name

    John Salai

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    Senior Manager, Digital Marketing

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    Subway
  • Name

    Mike Salogub

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    Web Content Editor

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    Northwell Health
  • Name

    Caroline Santangelo

    Title

    Vice President, Marketing Insights and Analytics

    COMPANY

    Liberty Mutual Insurance Company
  • Name

    Heiko Schafer

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    Sr. Director, GCIA

    COMPANY

    Walmart Stores, Inc.
  • Name

    Lindsay Schiller

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    Marketing Analyst

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    Collette Travel Service, Inc.
  • Name

    Eric Schmidt

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    Director, Strategic Analytics

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    InterContinental Hotels Group
  • Name

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    Market Research Analyst

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    Navient
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    Brand Assistant

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    Prestige Brands, Inc.
  • Name

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    Senior Analyst, Market Research

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    Choice Hotels International, Inc.
  • Name

    May Schumacher

    Title

    Asso Manager

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    Best Buy Company, Inc.
  • Name

    Simone Schuster

    Title

    Consumer Strategy & Insights

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    Dannon
  • Name

    Norris Scott

    Title

    Vice President, Analytics & Insights

    COMPANY

    NASCAR
  • Name

    David Sedgwick

    Title

    Marketing Operations-Senior Planning/Program/Portfolio Manager

    COMPANY

    American Family Insurance
  • Name

    Karen Seibert

    Title

    Director, Market Research & Analysis

    COMPANY

    Amtrak-National Railroad Passenger Corp.
  • Name

    Diane Senese

    Title

    Director of Marketing Analytics

    COMPANY

    HP Inc.
  • Name

    Shannon Sexton

    Title

    Procurement Supplier Performance Manager, Media, Digital and Market Research

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    Diageo North America, Inc.
  • Name

    Richard Shakarchi

    Title

    Managing Director, Marketing Analytics & Insights

    COMPANY

    TD AMERITRADE Holding Corp.
  • Name

    Navin Sharma

    Title

    Vice President Insights and Analytics

    COMPANY

    Arby's Restaurant Group
  • Name

    Jennifer Shaw

    Title

    Manager, Brand & Analytics

    COMPANY

    John Hancock Financial Services, Inc.
  • Name

    Michael Shaw

    Title

    SVP Advertising and Media

    COMPANY

    Wells Fargo & Co.
  • Name

    Jennifer She

    Title

    Associate Marketing Manager

    COMPANY

    Walmart Stores, Inc.
  • Name

    Eddy Shen

    Title

     

    COMPANY

    Spin Master Inc.
  • Name

    Joe Shen

    Title

    VP of MulticulturalMarketing

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    EmblemHealth
  • Name

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    Title

    Director, Syndicated Research

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    Combe Incorporated
  • Name

    William Sheridan

    Title

    Chief, Market Research & Analysis

    COMPANY

    Amtrak-National Railroad Passenger Corp.
  • Name

    Harish Sidaganahalli

    Title

    VP - Business Intelligence

    COMPANY

    AB
  • Name

    Vincent Sigismondo

    Title

    Senior Manager, Marketing Analytics

    COMPANY

    Gilt Groupe, Inc.
  • Name

    Jonny Silberman

    Title

    Digital Brand Manager

    COMPANY

    Anheuser-Busch InBev
  • Name

    Michael Simone

    Title

    Senior Manager, Value Delivery

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    Deloitte
  • Name

    Avneet Singh

    Title

    Manager, Enterprise Research

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    Best Buy Company, Inc.
  • Name

    Madhu Sivaramakrishnan

    Title

    Senior Manager - Marketing

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    Cognizant
  • Name

    Leeza Slessareva

    Title

    Sr. Director, Strategy & Operations - Analytics

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    Visa Inc.
  • Name

    Belinda Smith

    Title

    Director, Global Media Activation

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    Electronic Arts, Inc.
  • Name

    Corwin Smith

    Title

    Customer Insights & Analytics Account Strategy

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    Nationwide
  • Name

    Fritz Smith

    Title

    Vice President, Research Hotel Initiatives

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    Visit Philadelphia
  • Name

    Suzie Smith

    Title

    Assistant Marketing Manager

    COMPANY

    Hiscox
  • Name

    Teresa Smith

    Title

    Senior Consultant, Marketing. Communications

    COMPANY

    Kaiser Permanente
  • Name

    Earle Smola

    Title

    Director, Corporate Brand Design and Sponsorships

    COMPANY

    Stanley Black & Decker, Inc.
  • Name

    Christy Snider

    Title

    Director, Digital Analytics & Insights

    COMPANY

    Fidelity Investments
  • Name

    Denny Socha

    Title

    Advertising Research Manager

    COMPANY

    General Motors Company
  • Name

    Diana Solazzo

    Title

    Director Market Research

    COMPANY

    Combe Incorporated
  • Name

    Michael Spadaccini

    Title

    Manager of Online Analytics

    COMPANY

    Cancer Treatment Centers of America
  • Name

    Sarah Stalnecker

    Title

    Media Manager

    COMPANY

    Anheuser-Busch InBev
  • Name

    Tom Stanmeyer

    Title

    Vice President, Insights

    COMPANY

    TIAA
  • Name

    Suzanne Stein

    Title

    Director, Brand and Advertising Research Effectiveness

    COMPANY

    Citigroup Inc.
  • Name

    Diane Sterritt

    Title

    Director, Research and Learning

    COMPANY

    SEI
  • Name

    Jonathan Stine

    Title

    Procurement Manager for Market Research

    COMPANY

    Nestlé USA
  • Name

    Kemp Strickler

    Title

    Insights & Analytics Manager

    COMPANY

    Hallmark Cards Inc.
  • Name

    Chelsea Sun

    Title

    Online Marketing Manager

    COMPANY

    One Medical Group
  • Name

    Jack Suvak

    Title

    Sr. Director, Consumer & Market Insights

    COMPANY

    Moen Incorporated
  • Name

    Gregg Swartz

    Title

    National Manager Marketing Strategy and Analytics

    COMPANY

    Toyota Motor Sales U.S.A., Inc.
  • Name

    Elly Szymanski

    Title

    Manager, Marketing Analysis

    COMPANY

    Navy Federal Credit Union
  • Name

    Gordon Tang

    Title

    Customer Strategy and Analytics

    COMPANY

    Ernst & Young LLP
  • Name

    Krystina Thomas

    Title

    Sr. Marketing Consultant

    COMPANY

    Key Corp.
  • Name

    Richard Thorogood

    Title

    Vice President, Consumer and Marketing Insights

    COMPANY

    Colgate-Palmolive Company
  • Name

    Lily Tian

    Title

    Marketing Analytics and Insights Manager

    COMPANY

    One Medical Group
  • Name

    Maggie Ting

    Title

    Analyst

    COMPANY

    Avocados From Mexico
  • Name

    Belinda Tipkelan

    Title

    Senior Market Strategy Manager

    COMPANY

    Healthfirst
  • Name

    Sophia Toh

    Title

    SBL Global Insights Research and Analytics

    COMPANY

    Visa Inc.
  • Name

    Hieu Tran

    Title

    Digital Analytics, Manager

    COMPANY

    MetLife, Inc.
  • Name

    Frédéric Tremblay

    Title

    Conseiller

    COMPANY

    Bombardier Recreational Products
  • Name

    Sue Turner

    Title

    Director, Marketing Services

    COMPANY

    Canon U.S.A., Inc.
  • Name

    Merrill Varghese

    Title

    SVP/Digital Demand Generation & Revenue Optimization Officer

    COMPANY

    Cetera Financial Group
  • Name

    Chelsea Vaughn

    Title

    VP, Online Marketing Operations

    COMPANY

    Penguin Random House
  • Name

    Daniel Vega

    Title

    Marketing Specialist

    COMPANY

    T-Mobile USA, Inc.
  • Name

    Kenneth Vien

    Title

    VP of Marketing Analytics

    COMPANY

    Eastern Bank Corp.
  • Name

    Harlan Wahrman

    Title

    Director - Analytics & Insights

    COMPANY

    Massachusetts Mutual Life Insurance Co.
  • Name

    Malaika Walls

    Title

    Director, Market Research

    COMPANY

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  • Name

    Caroline Walsh

    Title

    Marketing Analyst

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    Hiscox
  • Name

    Tom Walters

    Title

    Director of Marketing

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    AT&T Business Solutions
  • Name

    Lu Wang

    Title

    Digital Data Analyst

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    Colgate-Palmolive Company
  • Name

    Mike Weaver

    Title

    Digital Manager

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    Wilsonart LLC
  • Name

    Robert Welborn

    Title

    Applied Analytics

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    USAA
  • Name

    Nathan West

    Title

    Manager, Marketing Effectiveness

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    Regions Financial Corp.
  • Name

    Greg Whiteman

    Title

    Manager, Market Research

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  • Name

    Rachel Williams

    Title

    Category Manager

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  • Name

    Jaclyn Wilson

    Title

    Marketing Analyst

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  • Name

    Julie Wilson

    Title

    Director Corporate Research

    COMPANY

    Navient
  • Name

    David Wittenberg

    Title

    Director of Financial Strategy

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  • Name

    Karen Wong

    Title

    Manager, Consumer Insights

    COMPANY

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  • Name

    Alison Wu

    Title

    Sr. Research Specialist

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  • Name

    Marcy Wynne

    Title

    Manager

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  • Name

    Greg Yeadon

    Title

    Senior Brand Manager

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    Central Garden & Pet Company
  • Name

    Jennifer Young

    Title

    Senior Director of Global Brand

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  • Name

    Jane Yu

    Title

    Sr Director of Analytics and Ad Ops

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  • Name

    Susana Zialcita

    Title

    Associate Marketing Director

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