Advertising Financial Management, West Coast Chapter
The Advertising Financial Management, West Coast Chapter Committee is the "sister" committee of the Advertising Financial Management Committee. It explores efficiencies, cost savings, return on investment and bringing better value to members’ organizations.
Many members of this committee are active participants in the ANA Procurement Task Force-a group dedicated to elevating the role of marketing procurement. The task force is engaged in mentoring, the development of case studies and white papers that focus on the value and positive contributions of marketing procurement, and a webinar series for marketing procurement professionals.
Committee Chair: Ron Jensen, National Manager - Financial Synergies, Toyota Motor Sales U.S.A., Inc.
This committee was formerly known as the Marketing Financial Management & Procurement Committee.
Discussion Topics
- Agency compensation
- Measuring/maximizing ROI
- Procurement departments: pros and cons
- Performance monitoring/media auditing
- Understanding agency overhead
- Television production costs/costs savings
- Reverse online auctions
| Name | Title | Company |
|---|---|---|
| Ronald Jensen (Chairperson) | Director, Financial Synergies | Toyota Motor Sales U.S.A. |
| Denise Accurso | Procurement Manager | Genentech, Inc. |
| Ernest Aquilio | Business Leader | Visa Inc. |
| Mitch Arends | Director, Marketing Services Procurement | Kraft Foods Group, Inc. |
| Kimberely Augustin | Category Specialist - Advertising, Print & Promotions | Chevron Corporation |
| Tigran Avakian | Manager, Global Procurement | Mattel, Inc. |
| Melanie Batiste | National Financial Planning Manager, Toyota Division | Toyota Motor Sales U.S.A., Inc. |
| Daniela Bayer | Market Intelligence Manager | Cisco Systems, Inc. |
| Warren Berger | Gp. Procurement Mgr., Corporate Procurement Group | Microsoft Corporation |
| John Bergman | Procurement Manager, M/C | Apple Inc. |
| Jean Bergquist | Director, Sourcing | Kaiser Permanente |
| Linda Bidwell | Sr. Group Manager, Purchasing | Hyundai Motor America |
| Terri Bookwalter | Sr Director Marketing Procurement | Microsoft Corporation |
| Teresa Bravo | Corporate Marketing Sr. Financial Analyst | Intel Corporation |
| Judy Breedlove | Marketing Program Manager | Hewlett-Packard Company |
| Mary Ann Brennan | Senior Director, Global Procurement | Mattel, Inc. |
| Justin Brocato | Manager, Marketing Operations/Global Corporate Marketing & Branding | Cisco Systems, Inc. |
| Lance Catarozoli | Global Manager, Strategic Sourcing | Autodesk, Inc. |
| Kimberly Chastang-Lee | Senior Manager of Global Procurement | Mattel, Inc. |
| Susan Cheng | Director, Strategic Sourcing & Procurement | Warner Brothers Studios, Inc. |
| Jeff Clemes | Global AD Business Manager | Hewlett-Packard Company |
| Kristin Cobuzzi | Sourcing Specialist | Walt Disney Parks and Resorts |
| Jay Cook | Global Sourcing Manager - WW Advertising | Apple Inc. |
| Annamaria Cotroneo | Sr. Global Sourcing Manager, Marketing/Advertising | Apple Inc. |
| Meagan Dameral | Program Manager | Hewlett-Packard Company |
| David Davidovic | VP and Global Head, Commercial Services | Genentech, Inc. |
| Doug Diamant | Manager, Strategy and Products Analytics | LifeLock, Inc. |
| Andrea Doughty | Senior Buyer | Nintendo of America, Inc. |
| Sean Dowd | Sr. Manager Global Strategic Sourcing | Intel Corporation |
| Tara Ennis | Director, Marketing Procurement | Johnson & Johnson |
| Sue Flynn | Fulfillment and Service Desk | Amgen Inc. |
| Milda Goodman | Assistant Vice President, Advertising and Public Relations | Pacific Life Insurance Company |
| Bruno Gralpois | Head of Global Marketing Operations | Visa Inc. |
| Monica Green | Director- Global Project Services | Franklin Templeton Investments |
| Cynthia Gross | Strategic Sourcing Manager, Indirect Products and Services | Neutrogena Corp. |
| Ramsey Hanna | Attorney | Reed Smith LLP |
| Karen Hansen | Marketing Sourcing | Adobe Systems Incorporated |
| Jenelle Henry | Sourcing Specialist | Walt Disney Parks and Resorts |
| Darlene Hersh | Global Category Manager -Advertising, Print, & Promotion. | Chevron Corporation |
| Jennifer Huff | Manager Indirect Sourcing | The Scotts Company |
| Antonio Humphreys | Manager, Strategic Sourcing, Marketing Services | Gap Inc. |
| Rebecca Kamm | Sourcing Specialist-Marketing and Advertising | Walt Disney Parks and Resorts |
| Terry Kang | Buyer | Toyota Motor Sales U.S.A., Inc. |
| Kellie Krug | Senior Vice President, Enterprise Marketing Services | Wells Fargo & Co. |
| Derick Kurdy | Sourcing Manager - Sales & Access Services | Johnson & Johnson - Medical Devices & Diagnostics |
| Karen Lechner | BTO Marketing | IBM Corporation |
| Doug Lederman | Sr. Business Leader, Global Sourcing | Visa Inc. |
| Donald Lee | Manager, Sourcing & Procurement | Walt Disney Parks and Resorts |
| Michele Liddiard | Manager, Global Sourcing | Paramount Pictures |
| Clem Lincoln | Sourcing Specialist | AAA Northern California, Nevada, & Utah Insurance Exchange (AAA NCNU IE) |
| Jamen Long | Sourcing Specialist: Marketing | Adobe Systems Incorporated |
| Dustin Lyle | Director, A&P Procurement | Bacardi U.S.A., Inc. |
| Allyson Marino | Sr. Marketing Sourcing Manager | Intuit Inc. |
| Lorraine McHugh | Global Procurement Advertising Category Mgr. | Hewlett-Packard Company |
| Adrienne Melton | Manager, Agency Management | Genentech, Inc. |
| Rose Mendoza | Corporate Marketing Finance Manager | Intel Corporation |
| Gloria Miranda | Sourcing Specialist | AAA Northern California, Nevada, & Utah Insurance Exchange (AAA NCNU IE) |
| Jared MontBlanc | Lead Sourcing Manager, N. America Marketing | Nokia Inc |
| Bernadette Monterrosa-Birdsong | Dr. Strategic Sourcing & Proc., Purchasing | Apollo Group, Inc. |
| Connie Murphree | Sr. Manager | Amgen Inc. |
| Nancy Newell | Global Media Procurement | Hewlett-Packard Company |
| Andrew Nordyke | Category Manager | Microsoft Corporation |
| Joseph O`Brien | NA Category Manager | Diageo North America, Inc. |
| Firat Ozkan | Group Manager, Global Marketing Sourcing | Intuit Inc. |
| Joyce Pang | Marketing Communications Manager | Canon Business Solutions-West, Inc. |
| Shelley Patchin | Director of Advertising | WellPoint, Inc. |
| Olga Payne | Purchasing Manager | Nestlé Business Services |
| Bruce Peterson | Marketing Services Contract Manager | Intuit Inc. |
| Karin Poe | Marketing Operations Manager | Cisco Systems, Inc. |
| Renee Reeves | Global Sourcing Manager, Marketing | Apple Inc. |
| Jason Reigel | Senior Marketing Procurement Manager | Logitech |
| Elwyn Remos | Sr. Manager | Microsoft Corporation |
| Angela Robinson | Head of Agency Management in US Commercial Services | Genentech, Inc. |
| Crystal Ryu | Associate Manager Global Procurement | Mattel, Inc. |
| Steven Schwartzman | Strategic Sourcing Manager | WellPoint, Inc. |
| Keecia Scott | Manager, Marketing Operations | Gilead Sciences |
| Kevin Scott | Director, Marketing Operations/Technical Services | Cisco Systems, Inc. |
| Sopan Shah | Global Leader of Advertising & Marketing Procurement | Nestlé SA |
| Kate Short | Marketing Procurement Group Manager | Nestlé USA |
| Robert Siegal | Director, Management Advisory Services | Prager and Fenton LLP |
| Sebastien Slek | Executive Director Procurement Global Marketing & Indirect | Warner Bros. Entertainment, Inc. |
| Rocio Sotelo | Senior Financial Analyst | Intel Corporation |
| Kelly Stempel | Strategic Sourcing Manager | Intuit Inc. |
| John Stephens | Director, Marketing Procurement | Microsoft Corporation |
| Nancy Stuart | Manager | Intel Corporation |
| Cosima Tanja Kolb | Global Advertising & Production Sourcing Manager | Intel Corporation |
| Leo Tighe | Group Marketing Manager, Central Marketing | Intuit Inc. |
| Greg Tonkin | Global Commodity Manager | Align Technology, Inc. |
| Marybeth Turk | Senior Manager | Microsoft Corporation |
| Susan Vanin | Senior Manager, Global Marketing Operations | Juniper Networks |
| Jaclyn Watling | Strategic Sourcing Analyst | Old Navy |
| Marion Weiler | Director, Business Planning and Marketing | International Code Council Inc |
| Scott Wicke | Manager | Johnson & Johnson-LifeScan |
| Shannon Wicke | Corporate Marketing Sr. Financial Analyst | Intel Corporation |
| Kevin Williams | Procurement | Hewlett-Packard Company |
| Sarah Winfrey | Coordinator, Cause-Related Marketing | City of Hope |
| Susan Worth | Strategic Sourcing Manager II | AAA Northern California, Nevada, & Utah Insurance Exchange (AAA NCNU IE) |
| Brett Yoshimura | Corporate Procurement | Toyota Motor Sales U.S.A., Inc. |
| Elizabeth Ziegler | Senior Sourcing Specialist - Marketing & Advertising | Walt Disney Parks and Resorts |
