Advertising Financial Management, West Coast Chapter


The Advertising Financial Management, West Coast Chapter Committee is the "sister" committee of the Advertising Financial Management Committee. The committee explores efficiencies, cost savings, return on investment, and bringing better value to members' organizations. This committee is also for client-side marketers who desire to enhance and improve the client/agency relationship to help lead to the best possible work and optimal business results. This committee provides a forum for education, networking, and discussion that helps elevate individuals in their respective organizations as well as advance client/agency relationships throughout the industry as a whole.

This committee helps program the ANA Advertising Financial Management Conference next planned for April 28 – May 1, 2019 at the JW Marriott Phoenix Desert Ridge Resort. Presentations and event recaps from the 2018 Advertising Financial Management Conference can be found here.

Committee Chair:
Jim Wallace, Global Head of Agency Strategy & Management - HP Inc.

ANA staff managing the Advertising Financial Management Committee, West Coast Chapter are Greg Wright and Crystal Albanese.


Discussion Topics

  • Agency briefs
  • Agency compensation
  • Agency contracts
  • Agency evaluations
  • Agency search
  • Auditing creative/media/digital agencies
  • Getting great creative
  • How to be a great client
  • Incentivizing your agency
  • Managing integrated marketing communications programs
  • Managing multiple agencies
  • Measuring/maximizing ROI
  • Media Transparency
  • New agency management models
  • Performance monitoring/media auditing
  • Procurement departments: pros and cons
  • Reverse online auctions
  • ROI & ROO
  • Television production costs/cost savings
  • Understanding agency overhead

Leadership Initiatives

Programmatic: Seeing Through the Financial Fog
With the rapid adoption of programmatic media, the supply chain has quickly become complicated — regarding agencies, trading desks, demand-side platforms, supply-side platforms, data management platforms, exchanges, and publishers. To many, the result is a financial "fog." ANA, ACA (Association of Canadian Advertisers), AD/FIN Solutions, and Ebiquity PLC commissioned a study which provides practical solutions to help advertisers take greater control of their programmatic investments and to investigate the costs and economics of the programmatic ecosystem.

How to Sell the Benefits of Marketing Procurement Internally
The ANA's Procurement Task Force, a group dedicated to elevating the role of marketing procurement, compiled this guidance for the marketing procurement professional. The paper identifies ten ways marketing procurement delivers value. Procurement professionals new to marketing procurement will find the most benefit here, although this may prove helpful to even the most seasoned marketing procurement professional.

Eliminating Marketing Procurement: An Industry Trend?
A recent advertising industry trade press article reported that a major corporation has eliminated its marketing procurement department, moving the function to brand teams to improve efficiency and effectiveness. ANA reached out to our procurement and financial management community to get perspective.

Enhancing Client/Agency Relationships

ANA conducted parallel surveys among ANA members and agencies on issues related to the client/agency relationship. Clients and agencies agree that their client/agency relationships are strong, a long-term client/agency relationship is important, and they trust the other. However, there are pockets of dissatisfaction.

  • Clients and agencies are not in agreement on whether clients provide clear assignment briefings to agencies.
  • Clients and agencies are not in agreement that the client approval process works well. 

Optimizing the Procurement and Marketing Relationship
The overall objective of this research was to examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results. Findings indicate that the marketing/procurement relationship may have finally turned the corner and is now on a positive path. That is big news. Both marketing and marketing procurement note improvement in their relationship in the past year, and those levels of improvement are substantial. The research identifies the attributes that correlate to a strong relationship between marketing and procurement as well as tangible steps both can take to enhance that working relationship.

Payment Terms – Current Practices for Marketing Services
This survey research report was initiated due to member interest resulting from news in the advertising/marketing trade press and mainstream business press regarding changes in payment terms being implemented by a handful of companies to some suppliers. The purpose of this survey was to determine if such changes were isolated examples or reflective of a broader trend.

The Rise of the In-House Agency
The penetration and influence of in-house agencies continues to grow. These increases are, in part, a reflection of the economic environment in which corporations have reduced budgets and are being challenged to do more with less. Also, the growth of digital/social/mobile and the need for quicker turnaround for those media has played a role in the increased penetration and responsibilities of in-house agencies. This white paper provides insights into the services that in-house agencies handle, the degree to which external agencies are displaced by in-house agencies, the advantages and disadvantages of in-house agencies, the internal costs to the company of employing in-house agencies, and more.

Elevating the Role of Marketing Procurement
The discipline of marketing procurement has existed in the industry for well over a decade now. Some companies have more mature marketing procurement teams while others are just starting out. Recently, ANA took the pulse of its members to better understand the metrics used to gauge the success of marketing procurement. At many companies, the focus continues to be on cost. But some more enlightened firms are now evolving the conversation to strategic metrics, like driving marketing ROI, process improvement, innovation, and market share Increases. Marketing is an investment to be maximized and not an expense to be minimized and the role of marketing procurement is to help maximize the investment in marketing activities. The ANA white paper, "Elevating the Role of Marketing Procurement" (released in June 2013) helps provide a roadmap for marketers as well as agencies to maximize the contribution of marketing procurement.

name title company
Jim Wallace (Chairperson) Director, Worldwide Agency Strategy and Management HP Inc.
Ehireimen Adeyo Senior Manager, Sourcing & Procurement Farmers Group, Inc.
Devika Agarwal Category I Manager Old Navy
Steve Aldrich Category Manager, Strategic Sourcing Adobe Systems Incorporated
Dianne Amidon Sr. Category Leader Intuit Inc.
Erik Anderson Sourcing Manager Discover Financial Services, Inc.
Gary Angelo Senior Director, Indirect Procurement Hewlett Packard Enterprise
Ernest Aquilio Senior Sourcing Specialist Pacific Gas & Electric Co.
Julia Arnold Category Operations Manager Hewlett Packard Enterprise
Tigran Avakian Director, Global Procurement Mattel, Inc.
Tracy Avelar Managing Director, Vendor and Sourcing Management Charles Schwab & Company, Inc.
Alan Avery Manager of Creative Services Jack in the Box, Inc.
Tracy Baeckler Procurement Manager EBay, Inc.
Carlisa Barnes Vendor Management Specialist II Gilead Sciences
Wayne Barringer Director, Creative Services The Boeing Company
Jean Bergquist Director, Sourcing Kaiser Permanente
Kamal Bhandal Director, Consumer Marketing Align Technology, Inc.
Anat Bitton Purchasing Manager Intel Corporation
Kristy Boer Senior Director, Marketing Sourcing Visa Inc.
Terri Bowers Senior Procurement Manager Microsoft Corporation
Randy Boynton VP Corporate Advertising MGM Resorts International
Mary Ann Brennan Senior Director, Global Procurement Mattel, Inc.
Justin Brocato Sr. Manager, Marketing Operations / Global Corporate Marketing & Branding Cisco Systems, Inc.
Kimberlee Burciaga Specialist Almond Board of California
Christine Burger Director of Content Marketing First Republic Bank
Terri Burns Senior Manager, Strategic Sourcing and Procurement AFLAC, Inc.
Stacy Burt Content Engagement Manager First Republic Bank
Nancy Caldwell Supervisor, Project Management Chevron Corporation
Michael Campie Sr. Manager TD AMERITRADE Holding Corp.
Chelo Canino Global Leader, Agency Relations Google (Marketing)
Nancy Cech Vice President, Agency Management Wells Fargo & Co.
Maria Centeno Director, Strategic Sourcing Salesforce.com
Scott Charoenpitaks Manager, Business Planning & Strategy - Playstation Sony Interactive Entertainment
Kimberly Chastang-Lee Director Global Procurement Mattel, Inc.
Susan Cheng Director, Strategic Sourcing & Procurement Warner Brothers Studios, Inc.
Anita Chung Category Manager Salesforce.com
Julia Chung Strategic Sourcing Manager, Marketing and Advertising Ameriprise Financial, Inc.
Diane Clemens MarCom Manager, Agency Busn Partner Microsoft Corporation
Sharon Coggin Marketing Manager Monterey Bay Aquarium
Nicole Conrick Global Alliance Director Adobe Systems Incorporated
Amber Cordova Sourcing Manager Charles Schwab & Company, Inc.
Annamaria Cotroneo Global Services Program Leader Apple Inc.
Amy Covington Strategy First Republic Bank
Anne Cutshall Senior Manager, Agency Management Services Genentech, Inc.
Jai Decker Digital Strategy Lead Hewlett Packard Enterprise
Jesenia DeJesus Category Manager- Marketing Harman International
Paul DeLucchi Senior Sourcing Specialist, Global Procurement Adobe Systems Incorporated
Jessica Dey Senior Procurement Analyst Mattel, Inc.
Doug Diamant Business Intelligence Analyst - Marketing Analytics The GoDaddy Group, Inc.
Fernando Diaz Director, Media Strategy and Communication Jack In The Box, Inc.
Lenore Domingues Commodity Manager Vision Service Plan, Inc.
Andrea Doughty Senior Buyer Nintendo of America, Inc.
Jenny Dyer Category Sourcing Manager Toyota Motor Sales U.S.A., Inc.
Jeff Ferrell Sourcing Category Manager Starbucks Corporation
Monica Fonseca Director- Global Project Services Franklin Templeton Investments
Abby Frank Director, Consumer Marketing John Muir Health
Melinda Fraser Global Strategic Sourcing Manager Intel Corporation
Jennifer Fried Global Director, Strategic Sourcing Activision Blizzard, Inc.
Liane Fuji Creative Director Wells Fargo & Co.
Peter George Senior Manager, Procurement Charles Schwab & Company, Inc.
Andrea Gereffi Assistant Manager, Creative Yamaha Corporation of America
Michelle Geris Buyer, Global Consumer Insights General Mills, Inc.
Mina Ghabriall Sr Sourcing Manager Paramount Pictures
Diana Glauser Sourcing Consultant IBM Corporation
Milda Goodman Assistant Vice President, Corporate Advertising Pacific Life Insurance Company
Timothy Graves Senior Marketing Strategist Pacific Gas & Electric Co.
Steve Gregory Senior Sourcing Manager The Clorox Company
Kate Gundlach Roberts Director, Global Creative Services Franklin Templeton Investments
Ashutosh Gupta Sr. Advisor Dell Inc.
Catherine Haiston Director, Strategic Sourcing, Integrated Media, Creative and Production Old Navy
Susan Hallock Vice President, Marketing Communications The Capital Group
Alex Halverson Media Sourcing Manager General Mills, Inc.
Kevin Hamilton Director of Brand Marketing Avocados From Mexico
Ramsey Hanna Attorney Reed Smith LLP
Karen Hansen Marketing Sourcing Adobe Systems Incorporated
Michelle Hansen Marketing Program Manager Wells Fargo & Co.
Jenelle Henry Category Manager The Walt Disney Company Worldwide Services
Lauren Hentschel Manager, Sourcing Paramount Pictures
Kate Herbert Marketing Excellence Manager The J.M. Smuckers Company
Sarah Hill Manager E & J Gallo Winery
Lee Hirsch Director, Strategic Marketing NVIDIA Corporation
Nichole Holton Commodity Manager Intel Corporation
Cory Hooks Director Intel Corporation
Jennifer Huff Manager Indirect Sourcing The Scotts Company
Christopher Hume SVP, Chief Creative Officer MGM Resorts International
Antonio Humphreys Senior Manager, Global Procurement Adobe Systems Incorporated
Michael Hung Senior Manager ERM and Compliance EBay, Inc.
Deborah Hyun Head of Cross Channel Media Uber
Mahnaz Irani US RA Associate Amgen Inc.
Greg Jackson Category Manager The Walt Disney Company Worldwide Services
James Johnson Administrative Associate, Multicultural Programs West Virginia University
Brian Joubran Brand Manager Blue Shield of California
Robert Kalmbach Creative Director Vision Service Plan, Inc.
Rahul Khanna Head, Global Marketing Negotiations Uber Technologies, Inc.
Nick Kline Strategic Sourcing Manager Toyota Motor Sales U.S.A., Inc.
Kellie Krug Senior Vice President, Enterprise Marketing Services Wells Fargo & Co.
Michael Lafata Manager, Video/Multimedia Illumina, Inc.
Jason Lakeman Senior Manager, Performance Advertising Robert Half International
Paul LaQuerre Vice President and Chief Financial Officer, Marketing and Sales MGM Resorts International
Stephanie Lauffenburger Strategic Sourcing Manager Warner Bros. Entertainment, Inc.
Richard Layne Sourcing Manager Farmers Insurance Group, Inc.
Karen Lechner Marketing Communications Category Manager • IBM Global Process Services Delivery IBM Corporation
Evelyn Lee SVP, Head of Agency Management Wells Fargo & Co.
Nicole Lee Content Strategy Manager McKesson Corporation
Steve Leiken Graphic Designer Yamaha Corporation of America
Chantel Leurs-beeson Associate Brand Manager - Grand Marnier Campari America
Bruce Lezer Category Specialist Chevron Corporation
Amanda Li Senior Procurement Partner Salesforce.com
Michele Liddiard Manager, Global Sourcing Paramount Pictures
Colin Linggo Vice President, Marketing & Media Paramount Pictures
Eileen Loustau Senior Director LendingClub Corporation
Shiena Macasa Creative Services Traffic Manager Bank of the West
Scott Magie Senior Manager, Global Strategic Sourcing and Marketing Activision
Ryan Maloney Director of Media & Agency Partnerships Sony Interactive Entertainment
Lianne Maly Marketing Specialist Watkins Wellness
Loren Martin Director, Procurement Constellation Brands, Inc.
Kelly Mathis Manager, Sourcing Center of Excellence Intuit Inc.
Melissa Mautz Associate Director, Marketing Services Almond Board of California
Jessica McCarthy Project Manager II, Non-IT Mr. Cooper
Candace McCullom VP, Brand & Advertising Manager - African American/LGBT Wells Fargo & Co.
Julia McDougal Advertising Manager The Boeing Company
David McGrane Director, Brand & Creative AAA Club Partners
Cassie McNab Marketing Manager CSA Travel Protection
Michelle Meier Brand Marketing MoneyLion
Lori Mercer Global Sourcing Manager Apple Inc.
Maude Meyers Sr. Manager Global Media and Sponsorships Franklin Templeton Investments
Michelle Miller Sr. Marcom Manager Microsoft Corporation
Jose Molina Marketing Procurement Manager Constellation Wines U.S.
Jared MontBlanc Marketing Director Salesforce.com
Steven Morse Sr Analyst Toyota Motor Sales U.S.A., Inc.
Connie Murphree Senior Manager Amgen Inc.
Shaila Nagarkar Advertising Manager, HQ Media Verizon Wireless Inc.
Beth Nagle Senior Director, Creative Services E & J Gallo Winery
Lonny Nathanson Product Director Chevron Federal Credit Union
Shirley Nguyen Vendor and Sourcing Management Charles Schwab & Company, Inc.
Jenny Nicolau Manager, Industry Relations Almond Board of California
Tiffany Nishimori Category Manager, Global Strategic Sourcing Amgen Inc.
Jennifer Noia Procurement Relationship Manager Cisco Systems, Inc.
Andrew Nordyke Procurement Engagement Manager Microsoft Corporation
Kate O'Brien Partner Reed Smith LLP
Shane O'Reilly Director, Strategic Sourcing Anthem, Inc.
Nozomi Okabe Executive Director, Strategic Sourcing & Alliances Sony Pictures Entertainment, Inc.
Stephanie Palos Manager, Strategic Sourcing Marketing & Advertising Warner Bros.
Meera Patel Senior Sourcing Specialist The Walt Disney Company Worldwide Services
Parima Patel Strategic Sourcing Manager Google (Marketing)
Tejal Patel Commodity Manager Intel Corporation
Olga Payne Purchasing Manager Mattel, Inc.
Bruce Peterson Marketing Services Contract Manager Intuit Inc.
Tamara Potter Manager, Strategic Sourcing Sony Pictures Entertainment - (SS&P)
Heidi Prizmich Marketing Buyer/Sourcing Specialist Expert Experian Services Corp.
Tess Reed Sr. Finance Analyst Palo Alto Networks
Renee Reeves Global Marketing Sourcing Nike, Inc.
Vicki Reher Marketing Program Manager Wells Fargo & Co.
Jason Reigel Sr Technology Sourcing Manager T-Mobile USA, Inc.
Regan Rhodes Strategic Sourcing Manager Intel Corporation
Lisa Ricci Senior Marketing and Brand Specialist Brown & Toland Physicians
Angela Robinson Head of Agency Management in US Commercial Services Genentech, Inc.
Richard Rodriguez Strategic Account Manager United States Postal Service
Candace Rohr Agency Manager US Bank
Frank Ruiz Chief, Media and Communications Unit California Department of Public Health/Tobacco Control Program
Deserae Ryan Marketing Sourcing Group Manager Intuit Inc.
Esther Saidman Senior Vice President, Marketing Support Services Wells Fargo & Co.
Cheyanna Sarmento Senior Media Manager Palo Alto Networks
Shelley Schmidtlin Marketing Leader Brown & Toland Physicians
Michele Schuh Director, Media, Old Navy Marketing Old Navy
Steven Schwartzman Senior Manager, Marketing Procurement Sony Pictures Entertainment - (SS&P)
Alessandra Scocco   Google (Marketing)
Keecia Scott Senior Manager, Marketing Operations Gilead Sciences
Ketan Shah Director, Marketing Vendor Management Kaiser Permanente
Kate Short Head, Procurement Nestlé USA
Bob Siegal Director KPMG LLP
Clifford Singontiko Director, Creative Services Farmers Insurance Group, Inc.
Sebastien Slek Executive Director - Time Warner Global Sourcing Marketing Time Warner Inc. - Strategic Sourcing & Procurement
Connie Sprinkle Senior Vice President, Direct and Digital Marketing City National Bank
Kecia Steddin Strategic Sourcing Manager Autodesk, Inc.
John Stephens Director, Marketing Procurement Microsoft Corporation
Rafael Sulit Head of US Strategic Communications and Brand—National Grid Ventures National Grid
Libby Syth Sr. Manager of Resource Management The Capital Group
Christyn Takara Category Manager Hawaiian Airlines, Inc.
Lily Tian Marketing Analytics and Insights Manager One Medical Group
Greg Tonkin Global Commodity Manager Align Technology, Inc.
Lauren Treichak Account Manager E & J Gallo Winery
Heidi Tuneberg Senior Director, Creative Services Operations Best Buy Company, Inc.
Rachel Tyler Director, International Agency Management Microsoft Corporation
Lori Ulanoff Advocacy Marketing Manager, So Delicious Dairy Free Danone North America
Janiene Ullrich VP, Creative Relations Francis Ford Coppola Presents
Lisa Valerio Marketing Operations and Change Management Consultant Silicon Valley Bank
Rina Wallach Purchasing Manager - Indirect Procurement Benefit Cosmetics LLC
Sandi Wang Global Digital Advertising Hawaiian Airlines, Inc.
Robyn Watanabe Category Manager Hawaiian Airlines, Inc.
Steve Weprin Production Manager Amgen Inc.
Shannon Wicke Corporate Marketing Sr. Financial Analyst Intel Corporation
Ian Williams Senior Director Visa Inc.
Sarah Winfrey Associate Director of Development Torrance-South Bay YMCA
Meredith Wollman Marketing Manager Mattel, Inc.
Steve Woodhead Global Manager, Integrated Marketing Chevron Products Company
Ryan Young Strategic Sourcing & Procurement Farmers Insurance Group, Inc.
Lora Zevallos Marketing Finance Administration Manager Toyota Motor Sales U.S.A., Inc.
Steve Zwillinger Creative Director MUFG Union Bank, N.A.
  • Name

    Jim Wallace (Chairperson)

    Title

    Director, Worldwide Agency Strategy and Management

    COMPANY

    HP Inc.
  • Name

    Ehireimen Adeyo

    Title

    Senior Manager, Sourcing & Procurement

    COMPANY

    Farmers Group, Inc.
  • Name

    Devika Agarwal

    Title

    Category I Manager

    COMPANY

    Old Navy
  • Name

    Steve Aldrich

    Title

    Category Manager, Strategic Sourcing

    COMPANY

    Adobe Systems Incorporated
  • Name

    Dianne Amidon

    Title

    Sr. Category Leader

    COMPANY

    Intuit Inc.
  • Name

    Erik Anderson

    Title

    Sourcing Manager

    COMPANY

    Discover Financial Services, Inc.
  • Name

    Gary Angelo

    Title

    Senior Director, Indirect Procurement

    COMPANY

    Hewlett Packard Enterprise
  • Name

    Ernest Aquilio

    Title

    Senior Sourcing Specialist

    COMPANY

    Pacific Gas & Electric Co.
  • Name

    Julia Arnold

    Title

    Category Operations Manager

    COMPANY

    Hewlett Packard Enterprise
  • Name

    Tigran Avakian

    Title

    Director, Global Procurement

    COMPANY

    Mattel, Inc.
  • Name

    Tracy Avelar

    Title

    Managing Director, Vendor and Sourcing Management

    COMPANY

    Charles Schwab & Company, Inc.
  • Name

    Alan Avery

    Title

    Manager of Creative Services

    COMPANY

    Jack in the Box, Inc.
  • Name

    Tracy Baeckler

    Title

    Procurement Manager

    COMPANY

    EBay, Inc.
  • Name

    Carlisa Barnes

    Title

    Vendor Management Specialist II

    COMPANY

    Gilead Sciences
  • Name

    Wayne Barringer

    Title

    Director, Creative Services

    COMPANY

    The Boeing Company
  • Name

    Jean Bergquist

    Title

    Director, Sourcing

    COMPANY

    Kaiser Permanente
  • Name

    Kamal Bhandal

    Title

    Director, Consumer Marketing

    COMPANY

    Align Technology, Inc.
  • Name

    Anat Bitton

    Title

    Purchasing Manager

    COMPANY

    Intel Corporation
  • Name

    Kristy Boer

    Title

    Senior Director, Marketing Sourcing

    COMPANY

    Visa Inc.
  • Name

    Terri Bowers

    Title

    Senior Procurement Manager

    COMPANY

    Microsoft Corporation
  • Name

    Randy Boynton

    Title

    VP Corporate Advertising

    COMPANY

    MGM Resorts International
  • Name

    Mary Ann Brennan

    Title

    Senior Director, Global Procurement

    COMPANY

    Mattel, Inc.
  • Name

    Justin Brocato

    Title

    Sr. Manager, Marketing Operations / Global Corporate Marketing & Branding

    COMPANY

    Cisco Systems, Inc.
  • Name

    Kimberlee Burciaga

    Title

    Specialist

    COMPANY

    Almond Board of California
  • Name

    Christine Burger

    Title

    Director of Content Marketing

    COMPANY

    First Republic Bank
  • Name

    Terri Burns

    Title

    Senior Manager, Strategic Sourcing and Procurement

    COMPANY

    AFLAC, Inc.
  • Name

    Stacy Burt

    Title

    Content Engagement Manager

    COMPANY

    First Republic Bank
  • Name

    Nancy Caldwell

    Title

    Supervisor, Project Management

    COMPANY

    Chevron Corporation
  • Name

    Michael Campie

    Title

    Sr. Manager

    COMPANY

    TD AMERITRADE Holding Corp.
  • Name

    Chelo Canino

    Title

    Global Leader, Agency Relations

    COMPANY

    Google (Marketing)
  • Name

    Nancy Cech

    Title

    Vice President, Agency Management

    COMPANY

    Wells Fargo & Co.
  • Name

    Maria Centeno

    Title

    Director, Strategic Sourcing

    COMPANY

    Salesforce.com
  • Name

    Scott Charoenpitaks

    Title

    Manager, Business Planning & Strategy - Playstation

    COMPANY

    Sony Interactive Entertainment
  • Name

    Kimberly Chastang-Lee

    Title

    Director Global Procurement

    COMPANY

    Mattel, Inc.
  • Name

    Susan Cheng

    Title

    Director, Strategic Sourcing & Procurement

    COMPANY

    Warner Brothers Studios, Inc.
  • Name

    Anita Chung

    Title

    Category Manager

    COMPANY

    Salesforce.com
  • Name

    Julia Chung

    Title

    Strategic Sourcing Manager, Marketing and Advertising

    COMPANY

    Ameriprise Financial, Inc.
  • Name

    Diane Clemens

    Title

    MarCom Manager, Agency Busn Partner

    COMPANY

    Microsoft Corporation
  • Name

    Sharon Coggin

    Title

    Marketing Manager

    COMPANY

    Monterey Bay Aquarium
  • Name

    Nicole Conrick

    Title

    Global Alliance Director

    COMPANY

    Adobe Systems Incorporated
  • Name

    Amber Cordova

    Title

    Sourcing Manager

    COMPANY

    Charles Schwab & Company, Inc.
  • Name

    Annamaria Cotroneo

    Title

    Global Services Program Leader

    COMPANY

    Apple Inc.
  • Name

    Amy Covington

    Title

    Strategy

    COMPANY

    First Republic Bank
  • Name

    Anne Cutshall

    Title

    Senior Manager, Agency Management Services

    COMPANY

    Genentech, Inc.
  • Name

    Jai Decker

    Title

    Digital Strategy Lead

    COMPANY

    Hewlett Packard Enterprise
  • Name

    Jesenia DeJesus

    Title

    Category Manager- Marketing

    COMPANY

    Harman International
  • Name

    Paul DeLucchi

    Title

    Senior Sourcing Specialist, Global Procurement

    COMPANY

    Adobe Systems Incorporated
  • Name

    Jessica Dey

    Title

    Senior Procurement Analyst

    COMPANY

    Mattel, Inc.
  • Name

    Doug Diamant

    Title

    Business Intelligence Analyst - Marketing Analytics

    COMPANY

    The GoDaddy Group, Inc.
  • Name

    Fernando Diaz

    Title

    Director, Media Strategy and Communication

    COMPANY

    Jack In The Box, Inc.
  • Name

    Lenore Domingues

    Title

    Commodity Manager

    COMPANY

    Vision Service Plan, Inc.
  • Name

    Andrea Doughty

    Title

    Senior Buyer

    COMPANY

    Nintendo of America, Inc.
  • Name

    Jenny Dyer

    Title

    Category Sourcing Manager

    COMPANY

    Toyota Motor Sales U.S.A., Inc.
  • Name

    Jeff Ferrell

    Title

    Sourcing Category Manager

    COMPANY

    Starbucks Corporation
  • Name

    Monica Fonseca

    Title

    Director- Global Project Services

    COMPANY

    Franklin Templeton Investments
  • Name

    Abby Frank

    Title

    Director, Consumer Marketing

    COMPANY

    John Muir Health
  • Name

    Melinda Fraser

    Title

    Global Strategic Sourcing Manager

    COMPANY

    Intel Corporation
  • Name

    Jennifer Fried

    Title

    Global Director, Strategic Sourcing

    COMPANY

    Activision Blizzard, Inc.
  • Name

    Liane Fuji

    Title

    Creative Director

    COMPANY

    Wells Fargo & Co.
  • Name

    Peter George

    Title

    Senior Manager, Procurement

    COMPANY

    Charles Schwab & Company, Inc.
  • Name

    Andrea Gereffi

    Title

    Assistant Manager, Creative

    COMPANY

    Yamaha Corporation of America
  • Name

    Michelle Geris

    Title

    Buyer, Global Consumer Insights

    COMPANY

    General Mills, Inc.
  • Name

    Mina Ghabriall

    Title

    Sr Sourcing Manager

    COMPANY

    Paramount Pictures
  • Name

    Diana Glauser

    Title

    Sourcing Consultant

    COMPANY

    IBM Corporation
  • Name

    Milda Goodman

    Title

    Assistant Vice President, Corporate Advertising

    COMPANY

    Pacific Life Insurance Company
  • Name

    Timothy Graves

    Title

    Senior Marketing Strategist

    COMPANY

    Pacific Gas & Electric Co.
  • Name

    Steve Gregory

    Title

    Senior Sourcing Manager

    COMPANY

    The Clorox Company
  • Name

    Kate Gundlach Roberts

    Title

    Director, Global Creative Services

    COMPANY

    Franklin Templeton Investments
  • Name

    Ashutosh Gupta

    Title

    Sr. Advisor

    COMPANY

    Dell Inc.
  • Name

    Catherine Haiston

    Title

    Director, Strategic Sourcing, Integrated Media, Creative and Production

    COMPANY

    Old Navy
  • Name

    Susan Hallock

    Title

    Vice President, Marketing Communications

    COMPANY

    The Capital Group
  • Name

    Alex Halverson

    Title

    Media Sourcing Manager

    COMPANY

    General Mills, Inc.
  • Name

    Kevin Hamilton

    Title

    Director of Brand Marketing

    COMPANY

    Avocados From Mexico
  • Name

    Ramsey Hanna

    Title

    Attorney

    COMPANY

    Reed Smith LLP
  • Name

    Karen Hansen

    Title

    Marketing Sourcing

    COMPANY

    Adobe Systems Incorporated
  • Name

    Michelle Hansen

    Title

    Marketing Program Manager

    COMPANY

    Wells Fargo & Co.
  • Name

    Jenelle Henry

    Title

    Category Manager

    COMPANY

    The Walt Disney Company Worldwide Services
  • Name

    Lauren Hentschel

    Title

    Manager, Sourcing

    COMPANY

    Paramount Pictures
  • Name

    Kate Herbert

    Title

    Marketing Excellence Manager

    COMPANY

    The J.M. Smuckers Company
  • Name

    Sarah Hill

    Title

    Manager

    COMPANY

    E & J Gallo Winery
  • Name

    Lee Hirsch

    Title

    Director, Strategic Marketing

    COMPANY

    NVIDIA Corporation
  • Name

    Nichole Holton

    Title

    Commodity Manager

    COMPANY

    Intel Corporation
  • Name

    Cory Hooks

    Title

    Director

    COMPANY

    Intel Corporation
  • Name

    Jennifer Huff

    Title

    Manager Indirect Sourcing

    COMPANY

    The Scotts Company
  • Name

    Christopher Hume

    Title

    SVP, Chief Creative Officer

    COMPANY

    MGM Resorts International
  • Name

    Antonio Humphreys

    Title

    Senior Manager, Global Procurement

    COMPANY

    Adobe Systems Incorporated
  • Name

    Michael Hung

    Title

    Senior Manager ERM and Compliance

    COMPANY

    EBay, Inc.
  • Name

    Deborah Hyun

    Title

    Head of Cross Channel Media

    COMPANY

    Uber
  • Name

    Mahnaz Irani

    Title

    US RA Associate

    COMPANY

    Amgen Inc.
  • Name

    Greg Jackson

    Title

    Category Manager

    COMPANY

    The Walt Disney Company Worldwide Services
  • Name

    James Johnson

    Title

    Administrative Associate, Multicultural Programs

    COMPANY

    West Virginia University
  • Name

    Brian Joubran

    Title

    Brand Manager

    COMPANY

    Blue Shield of California
  • Name

    Robert Kalmbach

    Title

    Creative Director

    COMPANY

    Vision Service Plan, Inc.
  • Name

    Rahul Khanna

    Title

    Head, Global Marketing Negotiations

    COMPANY

    Uber Technologies, Inc.
  • Name

    Nick Kline

    Title

    Strategic Sourcing Manager

    COMPANY

    Toyota Motor Sales U.S.A., Inc.
  • Name

    Kellie Krug

    Title

    Senior Vice President, Enterprise Marketing Services

    COMPANY

    Wells Fargo & Co.
  • Name

    Michael Lafata

    Title

    Manager, Video/Multimedia

    COMPANY

    Illumina, Inc.
  • Name

    Jason Lakeman

    Title

    Senior Manager, Performance Advertising

    COMPANY

    Robert Half International
  • Name

    Paul LaQuerre

    Title

    Vice President and Chief Financial Officer, Marketing and Sales

    COMPANY

    MGM Resorts International
  • Name

    Stephanie Lauffenburger

    Title

    Strategic Sourcing Manager

    COMPANY

    Warner Bros. Entertainment, Inc.
  • Name

    Richard Layne

    Title

    Sourcing Manager

    COMPANY

    Farmers Insurance Group, Inc.
  • Name

    Karen Lechner

    Title

    Marketing Communications Category Manager • IBM Global Process Services Delivery

    COMPANY

    IBM Corporation
  • Name

    Evelyn Lee

    Title

    SVP, Head of Agency Management

    COMPANY

    Wells Fargo & Co.
  • Name

    Nicole Lee

    Title

    Content Strategy Manager

    COMPANY

    McKesson Corporation
  • Name

    Steve Leiken

    Title

    Graphic Designer

    COMPANY

    Yamaha Corporation of America
  • Name

    Chantel Leurs-beeson

    Title

    Associate Brand Manager - Grand Marnier

    COMPANY

    Campari America
  • Name

    Bruce Lezer

    Title

    Category Specialist

    COMPANY

    Chevron Corporation
  • Name

    Amanda Li

    Title

    Senior Procurement Partner

    COMPANY

    Salesforce.com
  • Name

    Michele Liddiard

    Title

    Manager, Global Sourcing

    COMPANY

    Paramount Pictures
  • Name

    Colin Linggo

    Title

    Vice President, Marketing & Media

    COMPANY

    Paramount Pictures
  • Name

    Eileen Loustau

    Title

    Senior Director

    COMPANY

    LendingClub Corporation
  • Name

    Shiena Macasa

    Title

    Creative Services Traffic Manager

    COMPANY

    Bank of the West
  • Name

    Scott Magie

    Title

    Senior Manager, Global Strategic Sourcing and Marketing

    COMPANY

    Activision
  • Name

    Ryan Maloney

    Title

    Director of Media & Agency Partnerships

    COMPANY

    Sony Interactive Entertainment
  • Name

    Lianne Maly

    Title

    Marketing Specialist

    COMPANY

    Watkins Wellness
  • Name

    Loren Martin

    Title

    Director, Procurement

    COMPANY

    Constellation Brands, Inc.
  • Name

    Kelly Mathis

    Title

    Manager, Sourcing Center of Excellence

    COMPANY

    Intuit Inc.
  • Name

    Melissa Mautz

    Title

    Associate Director, Marketing Services

    COMPANY

    Almond Board of California
  • Name

    Jessica McCarthy

    Title

    Project Manager II, Non-IT

    COMPANY

    Mr. Cooper
  • Name

    Candace McCullom

    Title

    VP, Brand & Advertising Manager - African American/LGBT

    COMPANY

    Wells Fargo & Co.
  • Name

    Julia McDougal

    Title

    Advertising Manager

    COMPANY

    The Boeing Company
  • Name

    David McGrane

    Title

    Director, Brand & Creative

    COMPANY

    AAA Club Partners
  • Name

    Cassie McNab

    Title

    Marketing Manager

    COMPANY

    CSA Travel Protection
  • Name

    Michelle Meier

    Title

    Brand Marketing

    COMPANY

    MoneyLion
  • Name

    Lori Mercer

    Title

    Global Sourcing Manager

    COMPANY

    Apple Inc.
  • Name

    Maude Meyers

    Title

    Sr. Manager Global Media and Sponsorships

    COMPANY

    Franklin Templeton Investments
  • Name

    Michelle Miller

    Title

    Sr. Marcom Manager

    COMPANY

    Microsoft Corporation
  • Name

    Jose Molina

    Title

    Marketing Procurement Manager

    COMPANY

    Constellation Wines U.S.
  • Name

    Jared MontBlanc

    Title

    Marketing Director

    COMPANY

    Salesforce.com
  • Name

    Steven Morse

    Title

    Sr Analyst

    COMPANY

    Toyota Motor Sales U.S.A., Inc.
  • Name

    Connie Murphree

    Title

    Senior Manager

    COMPANY

    Amgen Inc.
  • Name

    Shaila Nagarkar

    Title

    Advertising Manager, HQ Media

    COMPANY

    Verizon Wireless Inc.
  • Name

    Beth Nagle

    Title

    Senior Director, Creative Services

    COMPANY

    E & J Gallo Winery
  • Name

    Lonny Nathanson

    Title

    Product Director

    COMPANY

    Chevron Federal Credit Union
  • Name

    Shirley Nguyen

    Title

    Vendor and Sourcing Management

    COMPANY

    Charles Schwab & Company, Inc.
  • Name

    Jenny Nicolau

    Title

    Manager, Industry Relations

    COMPANY

    Almond Board of California
  • Name

    Tiffany Nishimori

    Title

    Category Manager, Global Strategic Sourcing

    COMPANY

    Amgen Inc.
  • Name

    Jennifer Noia

    Title

    Procurement Relationship Manager

    COMPANY

    Cisco Systems, Inc.
  • Name

    Andrew Nordyke

    Title

    Procurement Engagement Manager

    COMPANY

    Microsoft Corporation
  • Name

    Kate O'Brien

    Title

    Partner

    COMPANY

    Reed Smith LLP
  • Name

    Shane O'Reilly

    Title

    Director, Strategic Sourcing

    COMPANY

    Anthem, Inc.
  • Name

    Nozomi Okabe

    Title

    Executive Director, Strategic Sourcing & Alliances

    COMPANY

    Sony Pictures Entertainment, Inc.
  • Name

    Stephanie Palos

    Title

    Manager, Strategic Sourcing Marketing & Advertising

    COMPANY

    Warner Bros.
  • Name

    Meera Patel

    Title

    Senior Sourcing Specialist

    COMPANY

    The Walt Disney Company Worldwide Services
  • Name

    Parima Patel

    Title

    Strategic Sourcing Manager

    COMPANY

    Google (Marketing)
  • Name

    Tejal Patel

    Title

    Commodity Manager

    COMPANY

    Intel Corporation
  • Name

    Olga Payne

    Title

    Purchasing Manager

    COMPANY

    Mattel, Inc.
  • Name

    Bruce Peterson

    Title

    Marketing Services Contract Manager

    COMPANY

    Intuit Inc.
  • Name

    Tamara Potter

    Title

    Manager, Strategic Sourcing

    COMPANY

    Sony Pictures Entertainment - (SS&P)
  • Name

    Heidi Prizmich

    Title

    Marketing Buyer/Sourcing Specialist Expert

    COMPANY

    Experian Services Corp.
  • Name

    Tess Reed

    Title

    Sr. Finance Analyst

    COMPANY

    Palo Alto Networks
  • Name

    Renee Reeves

    Title

    Global Marketing Sourcing

    COMPANY

    Nike, Inc.
  • Name

    Vicki Reher

    Title

    Marketing Program Manager

    COMPANY

    Wells Fargo & Co.
  • Name

    Jason Reigel

    Title

    Sr Technology Sourcing Manager

    COMPANY

    T-Mobile USA, Inc.
  • Name

    Regan Rhodes

    Title

    Strategic Sourcing Manager

    COMPANY

    Intel Corporation
  • Name

    Lisa Ricci

    Title

    Senior Marketing and Brand Specialist

    COMPANY

    Brown & Toland Physicians
  • Name

    Angela Robinson

    Title

    Head of Agency Management in US Commercial Services

    COMPANY

    Genentech, Inc.
  • Name

    Richard Rodriguez

    Title

    Strategic Account Manager

    COMPANY

    United States Postal Service
  • Name

    Candace Rohr

    Title

    Agency Manager

    COMPANY

    US Bank
  • Name

    Frank Ruiz

    Title

    Chief, Media and Communications Unit

    COMPANY

    California Department of Public Health/Tobacco Control Program
  • Name

    Deserae Ryan

    Title

    Marketing Sourcing Group Manager

    COMPANY

    Intuit Inc.
  • Name

    Esther Saidman

    Title

    Senior Vice President, Marketing Support Services

    COMPANY

    Wells Fargo & Co.
  • Name

    Cheyanna Sarmento

    Title

    Senior Media Manager

    COMPANY

    Palo Alto Networks
  • Name

    Shelley Schmidtlin

    Title

    Marketing Leader

    COMPANY

    Brown & Toland Physicians
  • Name

    Michele Schuh

    Title

    Director, Media, Old Navy Marketing

    COMPANY

    Old Navy
  • Name

    Steven Schwartzman

    Title

    Senior Manager, Marketing Procurement

    COMPANY

    Sony Pictures Entertainment - (SS&P)
  • Name

    Alessandra Scocco

    Title

     

    COMPANY

    Google (Marketing)
  • Name

    Keecia Scott

    Title

    Senior Manager, Marketing Operations

    COMPANY

    Gilead Sciences
  • Name

    Ketan Shah

    Title

    Director, Marketing Vendor Management

    COMPANY

    Kaiser Permanente
  • Name

    Kate Short

    Title

    Head, Procurement

    COMPANY

    Nestlé USA
  • Name

    Bob Siegal

    Title

    Director

    COMPANY

    KPMG LLP
  • Name

    Clifford Singontiko

    Title

    Director, Creative Services

    COMPANY

    Farmers Insurance Group, Inc.
  • Name

    Sebastien Slek

    Title

    Executive Director - Time Warner Global Sourcing Marketing

    COMPANY

    Time Warner Inc. - Strategic Sourcing & Procurement
  • Name

    Connie Sprinkle

    Title

    Senior Vice President, Direct and Digital Marketing

    COMPANY

    City National Bank
  • Name

    Kecia Steddin

    Title

    Strategic Sourcing Manager

    COMPANY

    Autodesk, Inc.
  • Name

    John Stephens

    Title

    Director, Marketing Procurement

    COMPANY

    Microsoft Corporation
  • Name

    Rafael Sulit

    Title

    Head of US Strategic Communications and Brand—National Grid Ventures

    COMPANY

    National Grid
  • Name

    Libby Syth

    Title

    Sr. Manager of Resource Management

    COMPANY

    The Capital Group
  • Name

    Christyn Takara

    Title

    Category Manager

    COMPANY

    Hawaiian Airlines, Inc.
  • Name

    Lily Tian

    Title

    Marketing Analytics and Insights Manager

    COMPANY

    One Medical Group
  • Name

    Greg Tonkin

    Title

    Global Commodity Manager

    COMPANY

    Align Technology, Inc.
  • Name

    Lauren Treichak

    Title

    Account Manager

    COMPANY

    E & J Gallo Winery
  • Name

    Heidi Tuneberg

    Title

    Senior Director, Creative Services Operations

    COMPANY

    Best Buy Company, Inc.
  • Name

    Rachel Tyler

    Title

    Director, International Agency Management

    COMPANY

    Microsoft Corporation
  • Name

    Lori Ulanoff

    Title

    Advocacy Marketing Manager, So Delicious Dairy Free

    COMPANY

    Danone North America
  • Name

    Janiene Ullrich

    Title

    VP, Creative Relations

    COMPANY

    Francis Ford Coppola Presents
  • Name

    Lisa Valerio

    Title

    Marketing Operations and Change Management Consultant

    COMPANY

    Silicon Valley Bank
  • Name

    Rina Wallach

    Title

    Purchasing Manager - Indirect Procurement

    COMPANY

    Benefit Cosmetics LLC
  • Name

    Sandi Wang

    Title

    Global Digital Advertising

    COMPANY

    Hawaiian Airlines, Inc.
  • Name

    Robyn Watanabe

    Title

    Category Manager

    COMPANY

    Hawaiian Airlines, Inc.
  • Name

    Steve Weprin

    Title

    Production Manager

    COMPANY

    Amgen Inc.
  • Name

    Shannon Wicke

    Title

    Corporate Marketing Sr. Financial Analyst

    COMPANY

    Intel Corporation
  • Name

    Ian Williams

    Title

    Senior Director

    COMPANY

    Visa Inc.
  • Name

    Sarah Winfrey

    Title

    Associate Director of Development

    COMPANY

    Torrance-South Bay YMCA
  • Name

    Meredith Wollman

    Title

    Marketing Manager

    COMPANY

    Mattel, Inc.
  • Name

    Steve Woodhead

    Title

    Global Manager, Integrated Marketing

    COMPANY

    Chevron Products Company
  • Name

    Ryan Young

    Title

    Strategic Sourcing & Procurement

    COMPANY

    Farmers Insurance Group, Inc.
  • Name

    Lora Zevallos

    Title

    Marketing Finance Administration Manager

    COMPANY

    Toyota Motor Sales U.S.A., Inc.
  • Name

    Steve Zwillinger

    Title

    Creative Director

    COMPANY

    MUFG Union Bank, N.A.