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Master the Next Era of B2B Marketing
Save the Date
For the 2025 ANA Masters of B2B
Marketing Conference
June 2 – 4, 2025 in Naples, Fla.!
The 2024 ANA Masters of B2B Marketing Conference was attendees' gateway to mastering the next era of B2B marketing transformation, as they could engage with a diverse lineup of industry leaders and immerse themselves in insightful masterclasses. This event equipped attendees with the tools and knowledge necessary for success in today's dynamic business landscape.
Plus, attendees celebrated innovation and excellence alongside industry peers as we recognized the most impactful B2B marketing and advertising initiatives at the annual B2 Awards Dinner and Gala. More than 50 awards were presented, including the Members’ Choice Award, the only award selected by ANA client-side marketers. It honors the best campaign of 2023 as selected by the Top Jury and chosen from the highest-scoring entries.
See What You Missed
The 2024 ANA Masters of B2B Marketing Conference in Two Minutes
Relive the best of this year's conference in this brief overview.
Highlighted speakers include:
- Lou Aversano, Chief Brand and Marketing Officer, The Cigna Group
- Joy Jarrett, CMO, Guidehouse
- Deena Piquion, Chief Growth & Disruption Officer, Xerox
- Kate Rodgers, Global Brand Media Director, GE Healthcare
- Lynn Teo, CMO, Northwestern Mutual
- Anthony Toguchi, Head of Institutional Digital Marketing, Vanguard
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