Elevate your Marketing IQ

In this session, learn from Corteva’s U.S. marketing leader on how to demonstrate the value of in-housing beyond cost savings.

Leah Beyer
Digital Marketing Communications Leader
Corteva Agriscience

Jann Schwarz, founder of B2B Institute at LinkedIn, discusses how distilling a brand's value down to the unique differentiated value it creates in the marketplace drives consumer trust and long-term business growth.

Jann Schwarz
Founder of B2B Institute
LinkedIn

Jennifer Renaud, CMO at Masonite, shares her learnings as a B2B2C marketing professional in industries as diverse as medical device, high tech, and building products, who specializes in helping B2B companies with indirect sales models develop and execute consumer marketing programs.

Jennifer Renaud
CMO
Masonite

Drawing on the results of a recent study, Merkle describes four seismic changes that it predicts will reshape the world of B2B by the end of the decade, along with the forces that it expects to contribute to their emergence.

Holden Bale
Global Head of Experience and Commerce
Merkle

PepsiCo recognizes that retail media can be a hardworking part of the overall media mix, and as the proliferation of RMNs are on the rise, the company has developed a strategic and methodical way to evaluate investment based on specific capabilities. Ally Schnitzer, retail media lead at PepsiCo, shared their approach to evaluating RMNs and integrating these platforms into their marketing plans.

Ally Schnitzer
Retail Media Manager
PepsiCo

Lisa Roebuck, media director at General Mills, shared her organization's core beliefs and guiding principles for leveraging retail media networks (RMNs) and reviews some existing challenges in the space that still need to be overcome.

Lisa Roebuck
Media Director
General Mills

In 2019, guns surpassed car accidents as the leading cause of death among children in the U.S. This crisis prompted Northwell Health, New York's largest health care provider, and its agency partner, StrawberryFrog, to find a way to combat the epidemic.

Ali Demos
Group Strategy Director
StrawberryFrog

Craig Konieczko
Senior Director, Brand Corporate Marketing
Northwell Health

McDonald's showcases how the brand turned its 2022 FIFA World Cup sponsorship into a massive success by developing a simple message that brought fans together across countries and cultures, united by their love of soccer and the world's largest restaurant chain.

Jennifer Delvecchio
Senior Director of Global Brand, Content, and Culture
McDonald's

Mark Penn, chairman at and CEO of Stagwell, posits that when a marketing effort strikes a chord with consumers, it's because it resonates with a trend or "microtrend" in culture.

Mark Penn
Chair, CEO
Stagwell

In this video, get a two minute overview of the 2024 ANA Media Conference.

Join Greg Verdino, the founder of marketing AI consultancy CognitivePath and a professional futurist who has been forecasting AI’s impact on marketing for nearly a decade, as he shares his eye-opening take on the top AI trends every marketer needs to know to thrive in 2024 (and beyond).

Greg Verdino
Founder and Principal Consultant
CognitivePath

Adweek's 2023 B2B Innovation Award Winner Heather Freeland, chief brand officer at Adobe, discusses creativity, reaching a B2B consumer, and generative AI.

Heather Freeland
Chief Brand Officer
Adobe

Hear from Wells Fargo head of media channel science on how the brand is using synthetic control testing in match market, effectively measuring sponsorship ROI, leveraging generative AI for content personalization and measuring the ROI of personalized content, and measuring attention beyond impressions.

Shamsa Jafri
Senior Vice President
Head of Media and Owned Channel Science
Wells Fargo

Explore how advertisers can alchemize the doom and gloom of losing consumer tracking into a positive about how we can get back to the art of marketing and media planning, and challenge that advertising, when done well, is a service to the consumer.

Shenan Reed
Global Chief Media Officer
General Motors

Kathleen Hall shares how media leaders can effectively leverage AI across the marketing organization and how AI is poised to supercharge growth, anticipate consumer behavior, revolutionize personalization, and optimize targeting and campaign effectiveness.

Kathleen Hall
Chief Brand Officer
Microsoft

As HP's Global Head of Brands, Agencies, and Sustainability Innovation, Jose "Pepe" Gorbea humanizes digital packaging technology by educating and inspiring brands with a human-centric communication framework around personalization and sustainability storytelling, which empowers marketers to innovate, drive penetration, build distinctive assets and grow ROI via co-creation.

Jose "Pepe" Gorbe
Global Head of Brands, Agencies, and Sustainability Innovation
HP

As Indeed enters into its fourth season of Rising Voices, they discuss how they got here and what the impact has been so far.

Jessica Wolfson
Executive Producer, Indeed Creative
Indeed

Jocelyn Johnson, CMO, shares the focus on growth for good and how Girl Scouts helps girls break free from every box. Girl Scouts' mission is to imagine what we can all do when we unbox the future.

Jocelyn Johnson
Chief Marketing Officer
Girl Scouts of the USA

Mauricio Ferreira talks about the inflection point we are at with the exponential growth of GenAI, the evolution of B2B marketing, and the everlasting need to build meaningful human connections.

Mauricio Ferreira
Business Applications General Director for Latin America and the Caribbean
Microsoft

Tiffani Bova outlines what the "experience mindset" is and shares steps that leaders can take to develop a company culture driven by this mindset, which has been proven to drive growth when implemented effectively.

Tiffani Bova
Former Global Growth Evangelist
Salesforce

Janna Ducich gives an inside look at how her marketing operations team led the brand transformation at AT&T, sharing six tips she learned along the way.

Janna Ducich
SVP of Marketing Planning and Operations
AT&T

Andrew Kirk provides a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios, and putting these principles into practice to successfully rollout a new brand platform.

Andrew Kirk
Executive Director of Marketing Operations
CVS Health