2017 ANA Advertising Law & Public Policy Conference

Partners in Change

As the world shrinks and digital takes control, effective advertising lawyers are not just building the bridge between creative freedom and consumer protection, they have increasingly become embedded in the marketing process, from beginning to end. Lawyers are now partners to CMOs, brand managers, and creative directors. That's not an easy position. However, armed with the right knowledge, today's marketing lawyer is a valued member of the team. This conference, now in its 13th year, will show senior practitioners and C-suite executives how to join hands to facilitate the creation of effective, successful marketing campaigns using all available tools.

The hashtag for this event is #ANAAdLaw.

when

Start: Tuesday, March 28, 2017 at 7:30am

End: Wednesday, March 29, 2017 at 4:30pm

WHERE

The Ritz-Carlton, Washington DC
1150 22nd Street, N.W.
Washington, DC 20037

The ANA has negotiated a special room rate of $369/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Tuesday, March 7 2017, after which prevailing rates apply.

Registration Pricing

ANA BAA/BMA Gold BAA/BMA Silver BMA Individual Non Member
Registration
Conference Registration ANA $1,295 BAA/BMA Gold $1,295 BAA/BMA Silver $1,395 BMA Individual $1,495 Non Member $1,495

For issues processing your registration or other frequently asked questions, please refer to  this page.



Agenda

KEYNOTE ADDRESS
George Jepsen
Attorney General, State of Connecticut
President, National Association of Attorneys General
______________________________________

KEYNOTE ADDRESS
Maureen K. Ohlhausen

Commissioner
Federal Trade Commission
______________________________________

TWEETING WITH WORDS
Back by popular demand, we’ll once again start the conference with a fast-paced exchange among leading lawyers in the business with live tweets from attendees— in 140 characters or less—and their answers must be given in 140 seconds or less!  Send your tweets using the hashtag #ANAAdLaw. No limits! Ask whatever you’d like about the new administration, the FTC, FCC, and NAAG, SAG-AFTRA, data security, piracy, bots, technology, measurement, viewability, metrics, and media transparency. It’s all fair game.

Moderator:  Douglas J. Wood (@djwood1976)
Partner, Reed Smith LLP
ANA General Counsel

Panelists:
Felix Hofer
Founding Partner
Hofer Lösch Torricelli

Carla Michelotti (@CarlaAdLaw)
President
Carla MIchelotti LLC

Cassidy Sehgal
Vice President, Digital and Advertising Counsel
L'Oréal USA

Ronald R. Urbach (@RonaldUrbach)
Chairman and Co-Chair, Advertising, Marketing and Promotions Practice

Davis & Gilbert LLP

Lawrence I. Weinstein
Partner
Proskauer Rose LLP

Rick Kurnit
Partner
Frankfurt Kurnit Klein & Selz PC
______________________________________

THE NEW WASHINGTON
The dust is finally settling after a rough-and-tumble election campaign that gave the GOP full control in Washington for the first time since 2006. The Trump administration is rapidly taking shape, and the legislative and regulatory battles have already begun. Tax reform, online privacy, health care, and much more are on the agenda. What does this mean for the advertising industry? Will the industry see its longstanding tax deduction threatened? Will the FCC privacy rules be adopted or will the new administration go in a different direction? What does the new reality mean for other advertising categories? How will potential U.S. Supreme Court personnel changes affect us? ANA's Dan Jaffe will attempt to provide a light through the fog of uncertainty.

Dan Jaffe (@ANAGovRel)
Group Executive Vice President, Government Relations
ANA
______________________________________

THE ADVERTISER’S HIDDEN WEAPON: TECHNOLOGY
A panel of technology experts will provide a core understanding of solutions that can help advertisers track and measure viewability, audience, and costs throughout the ecosystem to ensure that their advertising dollars are not being wasted. The information learned in this session will enable lawyers and executives, responsible for negotiating deals with media buying agencies and other ecosystem participants, understand that the best weapon against technology barriers is technology itself.

Moderator: Keri S. Bruce
Partner
Reed Smith LLP
______________________________________

MARKETING IN AUGMENTED REALITY: POKÉMON GO AND TREASURE HUNTS IN THE DIGITAL AGE
Marketers are grabbing hold of new technologies to engage and entertain their customers. But what are the potential minefields…or Pokéstops? This panel will explore promotions and privacy law issues for augmented reality games and marketing.

Tanya Forsheit
Partner
Frankfurt Kurnit Klein & Selz PC

Terri Seligman
Partner
Frankfurt Kurnit Klein & Selz PC
______________________________________

NAVIGATING THE FINE PRINT:  THE CHALLENGE OF DISCLOSURES
Disclosures have become a priority for enforcers and, with rapidly evolving technology, are a growing challenge for marketers. The FTC has called for clearer disclosures for advertising claims, endorsements, social media, and privacy, as well as wherever is necessary to prevent deception. Exactly what information is necessary and when are disclosures effective? This session will examine the enforcement landscape and consider best practices for navigating the world of disclosures.

David Mallen
Partner
Loeb & Loeb LLP

Jeffrey Smith
Senior Vice President & Deputy General Counsel
Comcast Cable
______________________________________

KNOWLEDGE IS POWER:  HOW SOCIAL MEDIA AND CONSUMER ENGAGEMENT CAN BE USED AS BOTH A SWORD AND SHIELD
Companies have access to more consumer data than ever before and should be leveraging that data both to protect and to differentiate themselves in the marketplace.  Through careful and constant analysis of a company’s social media presence, as well as that of their customers and their competitors, companies can take affirmative steps to address consumer concerns before they transform into demand letters or litigation.  When litigation cannot be avoided, social media and consumer engagement evidence can be a tool in defending against false advertising claims; e.g., to defeat commonality or predominance in a class action, attack a plaintiff’s credibility, or offer potential consumer perception evidence of an implied advertising claim. From a competitive perspective, this evidence can also inform a company’s decision to litigate or challenge a competitor’s claims before the NAD or NARB. 

John Villafranco
Partner
Kelley Drye & Warren LLP

Luis-Xavier Hernandez
Global General Counsel - Marketing, R&D, and Professional Services
Unilever
______________________________________

IMPROVING THE CONSUMER ONLINE ADVERTISING EXPERIENCE
Advertising is the financial backbone of the free commercial internet.  Consumers, however are growing increasingly frustrated with irrelevant or disruptive advertising. The Coalition for Better Ads is an industry-wide effort to improve the consumer experience with digital advertising. The Coalition leverages consumer insights and cross-industry expertise to develop and deploy new standards and best practices for online ads, in order to create an advertising experience in which consumer incentives to use ad blocking technologies are diminished. ANA is one of the Coalition’s founding members.  This panel will discuss the Coalition’s approach to the development of cross-industry practices and research findings that will help improve the consumer ad experience.

Stuart P. Ingis

Chair-Elect
Venable LLP
______________________________________

A GLOBAL PERSPECTIVE
No campaign is an island. Whether preparing a multinational program, or simply considering potential regulation at home, it is important to be armed with an understanding of global trends. Hear members of the Global Advertising Lawyers Alliance (GALA) discuss recent key developments in law and enforcement.

Moderator: Catherine Bate
Partner
Miller Thomson LLP (Canada)
                                                                
Brinsley Dresden
Partner
Lewis Silkin LLP (UK)

Fiona Robertson
Senior Associate
Al Tamimi & Co. (UAE)

Søren Pietzcker
Partner
Heuking Kühn Lüer Wojtek (Germany)

Uri Weinstok
Partner
BLP Legal (Costa Rica)

Justina Zhang
Senior Partner
TransAsia Lawyers (China)
______________________________________

SOCIAL MEDIA
Amy Heiss (@AmyHatDell)
Director of Social Media Activation (SMaC U)
Dell Inc.
______________________________________

FIRST AMENDMENT
Robert Corn-Revere
Partner
Davis Wright Tremaine LLP
______________________________________

ETHICS
Douglas J. Wood (@djwood1976)
Partner, Reed Smith LLP
ANA General Counsel

More to come...

TIME EVENT DETAILS LOCATION
Tuesday, March 28, 2017
7:00am Registration Opens

7:30am Breakfast

8:30am General Session

10:30am Networking Coffee Break  

10:55am General Session cont.

12:45pm Lunch

2:00pm General Session cont.

2:45pm Networking Coffee Break

3:10pm General Session cont.

5:15pm Networking Reception  

Wednesday, March 29, 2017
7:00am Registration Opens

7:30am Breakfast

8:30am General Session

10:20am Networking Coffee Break

10:40am General Session cont.

12:30pm Lunch  

1:40pm General Session cont.

2:40pm Networking Coffee Break

2:55pm General Session cont.

4:45pm Conference Ends


Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. A 50% refund will be granted, if written request for cancellation is received by email 60 calendar days before the conference start date. No refunds will be granted for any cancellations received after the conference start date or for 'no shows.' Corporate packages are not eligible for cancelation. Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. A $125 processing fee will be assessed to change the name on a registration. Hotel room cancellations must be sent directly to the hotel. Please contact the hotel for further details.

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.