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HUMANITAS and ANA Alliance for Family Entertainment Partner on Television and Digital Content Development Fund

HUMANITAS and ANA Alliance for Family Entertainment

Partner on Television and Digital Content Development Fund

LOS ANGELES, Calif. (June 9, 2009)

– HUMANITAS President John Wells and Barbara Bacci

Mirque, Executive Vice President of the Association of National Advertisers (ANA)'s Alliance for Family Entertainment, jointly announced a Content Development Fund (the fund) for television and digital projects. The announcement was made at the fifth annual ANA Alliance for Family Entertainment Symposium at the Paley Center for Media in Beverly Hills, Calif.

The fund will be utilized to develop classic stories that uplift and entertain audiences, while inspiring and uniting humanity.

"For more than 30 years, HUMANITAS has honored thought-provoking stories, stories which challenge us to think and grow as they explore the complexity and mystery of the human condition. Now we will empower writers to tell more of these kinds of stories," said HUMANITAS President John Wells. “We are delighted to have the ANA Alliance as our partner in this endeavor.”

"We are excited to be working with HUMANITAS and the best storytellers in Hollywood," said ANA Executive Vice President Barbara Bacci Mirque. "It is important that our advertisers have quality content options in which to air their commercial messages."

“The content development fund is a natural extension of our successful script development program which played a role in bringing more than 20 family-friendly primetime shows to air,” said Pat Gentile, chairman of the Alliance, and manager of national TV production, The Procter & Gamble Company. “We want to continue to bring consumers compelling stories. Working with HUMANITAS, we are confident that we will deliver on that mission.”

Advertisers participating in the fund at the time of the announcement include Alliance members AT&T, Enterprise Rent-A-Car, FedEx Corporation, Nestlé USA, Pfizer Inc, State Farm Insurance, The Procter & Gamble Company, Unilever United States, Inc. and Wal-Mart.

HUMANITAS Trustees who are involved in the venture include John Wells (ER ), Bill Lawrence (Scrubs), Shonda Rhimes (Grey's Anatomy), Damon Lindelof (Lost), Kirk Ellis (John Adams ), Neal Baer (Law & Order), Marshall Herskovitz (thirtysomething), Winnie Holzman (Wicked ), Ed Zwick (Glory), David Shore (House), Jason Katims (Friday Night Lights ), Richard LaGravenese (The Fisher King), John Sacret Young (The West Wing), Carol Mendelsohn (CSI ) and WGA President Patric Verrone.

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About the Association of National Advertisers (ANA) and the ANA Alliance for Family Entertainment

The ANA represents over 400 companies and 9,000 brands. These companies collectively spend over $100 billion in advertising and marketing every year.The ANA Alliance for Family Entertainment, formerly known as the Family Friendly Programming Forum, recently changed its name and expanded its mission to reflect the programming and content environment of the evolving media industry. As part of the re-brand, the group broadened its successful Script Development program into a Content Development program, supporting and promoting the development of quality family content across multiple distribution platforms.

The Alliance for Family Entertainment is a group of nearly 40 national advertisers, supported by the ANA, representing approximately 30% of all US television advertising dollars. Its mission is to find, nurture, develop and support high quality content the entire family can enjoy on multiple distribution platforms. Since its inception (as the Family Friendly Programming Forum) more than a decade ago, the group played a role in brining 20 family primetime programs to air, including The Gilmore Girls, Six Rules for Dating my Teenage Daughter, Everybody Hates Chris and Friday Night Lights .

In addition, the group has funded 53 college scholarships to ensure that students continue their commitment to develop quality family entertainment after finishing their college educations.

About HUMANITAS

The HUMANITAS Prize is funded by an endowment established through the generosity of individuals, networks, studios and foundations.  Since its inception, the HUMANITAS PRIZE has awarded over $2.8 million to more than 250 deserving writers.

The HUMANITAS Prize is an annual screenwriter's award founded in 1974 to encourage, stimulate and sustain the nation's screenwriters in their humanizing task, and to give them the recognition they deserve. The HUMANITAS Prize honors stories that affirm the dignity of the human person, probe the meaning of life, and enlighten the use of human freedom. The stories reveal common humanity, so that love may come to permeate the human family and help liberate, enrich and unify society.

AFE Membership Benefits

Why do the biggest family advertisers in America belong to the ANA's Alliance for Family Entertainment?

Because the AFE delivers maximum impact:

  • The collective clout of a group commands almost 40% of total U.S. adspend
  • Members get access to extensive proprietary research
  • New and existing content
  • Unique opportunities and unparalleled insight

For a list of current AFE members, see PDF to the right.

Contact Us

To find out more about the Alliance, contact us.

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