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Senate Finance Committee Considering Tax on Advertising to Pay for Health Care Reform

The United States Senate Finance Committee is seriously considering taxing advertising in order to raise revenue to finance health care reform.  The proposal would deny the business expense deduction for the cost of marketing prescription drug products to consumers.  While the immediate target is the pharmaceutical industry, this proposal raises very serious threats for the deductibility of marketing costs for all other products and services.  The Senate Finance Committee is working swiftly to develop a package of revenue raisers to offset the costs of health care reform.  ADVERTISING DEDUCTIBILITY MUST NOT BE PART OF THAT PACKAGE!   

It is critical that your company contact the members of the U.S. Senate to express your opposition to any restriction on the deduction for marketing costs for any product or service.  While members of the Finance Committee are the first target, contacts should be made with all members where your company has headquarters or substantial operations. 

Here are some talking points you may want to use in your contacts:

It is critical that you make these contacts immediately.  ANA is working with all other marketing and media associations to let Congress know that we stand united in opposition to any attack on ad deductibility.

If you have any questions about this matter, please contact Dan Jaffe (djaffe@ana.net) or Keith Scarborough (kscarborough@ana.net) in ANA's Washington, DC office at (202) 296-1883.

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