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Sen. Bill Nelson Plans Amendment to Health Care Bill That Would Eliminate Ad Deduction

We have learned that Senator Bill Nelson (D-FL) plans to introduce an amendment to the Senate Finance Committee's health care bill that would end the deduction for prescription drug advertising.  In a Letter to the Editor published in Friday's St. Petersburg Times, he claims that ending the deduction would raise $37 billion dollars that could be used to pay for health care reform.

It is likely that this amendment could be introduced as soon as early next week.  ANA is working with our industry partners to send a letter in opposition to the Senate Finance Committee and to begin a lobbying blitz as soon as possible. 

If you have any questions, you can reach Dan Jaffe in ANA's Washington office at 202-296-2359 or at djaffe@ana.net

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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