ANA Announces Finalists for 2014 Multicultural Excellence Awards

Two new categories added to competition

NEW YORK - October 1, 2014 – Twenty five companies have been selected as finalists, across 10 categories, in the ANA’s (Association of National Advertisers) 2014 Multicultural Excellence Awards. The award program recognizes marketers that produced industry leading multicultural advertising campaigns between June 2013 and June 2014. 

Grand prize winners in each category will be announced at a ceremony during the ANA’s 16th Annual Multicultural Marketing and Diversity Conference, November 9-11 in Miami, Fla.

This year marks the inauguration of two new categories highlighting exceptional work in people with disabilities and total market advertising. The brand and agency finalists in each of the ten categories are:

African-American
Honda Civic (American Honda Motor Company), Muse Communications, Quantasy
McDonald’s Corporation, Burrell Communications
NBA, GlobalHue, The Marketing Arm & Culture8

Asian
Godiva Chocolatier, IW Group Inc.
Verizon FiOS, T.D. Wang Advertising Group
Verizon Wireless, AdAsia Communications, Inc.

Digital Media
Anti-Defamation League, Publicis Kaplan Thaler
Dallas Pets Alive, Dieste
Toyota Certified Used Vehicles (Toyota Motor Sales), Conill Advertising

Hispanic
Allstate Insurance Company, Lapiz
Allstate Insurance Company, Lapiz
McDonald’s Corporation, Alma DDB

LGBT
Allstate Insurance Company, Leo Burnett
Honey Maid (Mondelez International), Droga5
NFL Sponsorship (Visa, Inc.), MRY

People with Disabilities
Duracell (Procter & Gamble), Saatchi and Saatchi
Guinness (Diageo), BBDO, NY
Walmart, Saatchi and Saatchi

Print
California Department of Public Health, Acento Advertising
Special Olympics Texas, LatinWorks
Pantene and COVERGIRL (Procter & Gamble), Saatchi and Saatchi X

Radio
Dunkin’ Brands Inc., Zubi Advertising
Pepsi Beverages and Frito Lay Snacks (PepsiCo.), LatinWorks
Tecate, (Heineken USA), iNSPIRE!

Significant Results       
Duracell (Procter & Gamble), Saatchi and Saatchi
Dallas Pets Alive, Dieste
Pantene and COVERGIRL (Procter & Gamble), Saatchi and Saatchi

Total Market
Dallas Pets Alive, Dieste
State Farm, Alma DD8
Coca-Cola (The Coca-Cola Company), Wieden + Kennedy

Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness and recognition for the outstanding work being done in the areas of African-American, Asian, Hispanic and LGBT advertising. A portion of the proceeds collected will help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.

For more information about the conference, including the full agenda, please visit http://www.ana.net/conference/show/id/MCC-NOV14

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About the ANA
The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, ANA's membership includes more than  630 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA pursues “collaborative mastery” that advances the interests of marketers and promotes and protects the well-being of the marketing community. For more information, visit www.ana.net, follow us on Twitter, or join us on Facebook.

Press Contact
Duke Fanelli
ANA
(212) 455-8030
dfanelli@ana.net