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Advertisers Play An Increasing Role in NATAS Emmy Awards - Shoot Online

Emmy Tag Team: ANA And NATAS

In fact, reflecting the role that advertisers play in helping the development of technological approaches and creative usage of the Internet, cell phones and personal media players as well as interactive television, the nominees were announced during the Association of National Advertisers (ANA) annual conference earlier this month in Phoenix.

By Robert Goldrich 

PHOENIX, October 26, 2007 --- Clients scored in the field of nominations for broadband and personal television categories open to advertisers in the National Academy of Television Arts and Sciences' (NATAS) annual Technology and Engineering Emmy Awards.

"It is the honor and pleasure of the Academy to announce the first nominees for these categories at this important convocation of leading marketers," said NATAS president/CEO Peter Price. "Clearly these marketers join a group of distinguished innovators in what is variously described as the worlds of new media, emerging media, digital media and broadband. By any name, they have transformed the way we communicate in a rapidly changing environment."

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The Nikeplus.com website bridges two products—a Nike+ shoe and an iPod nano. A sensor in the Nike+ shoe records running data like time, distance, speed and calories and transmits it to the runner's iPod nano. When the runner returns home and docks his or her iPod, the data is automatically uploaded to nikeplus.com. The digital platform allows runners to set goals, compare runs and track individual progress as well as connect to a digital community through virtual challenges and the global forum. The interface seamlessly integrates the physical with the virtual and creates a completely new brand experience. In less than a year, the Nike+ community has logged more than 12 million miles.

The winners will be announced during the NATAS Technology & Engineering Emmy Awards ceremony at the International Consumer Electronics Show (CES) in Las Vegas on Jan. 7, 2008. For info, log onto www.emmyonline.tv.

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