Advertising Groups Urge FCC To Examine Product-Placement Rules- Broadcast - Broadcasting & Cable
AAAA, ANA Push FCC on Product-Placement Rules
American Association of Advertising Agencies, Association of National Advertisers Meet with FCC Commissioner McDowell.
By John Eggerton -- Broadcasting & Cable, 2/5/2008 5:40:00 PM
Advertisers and agencies are trying to get the Federal Communications Commission to seek more comment and information before deciding to adopt new rules on product placement.
Adonis Hoffman of the AAAA and Daniel Jaffe of the ANA said their associations would also like to clarify for the FCC the different types of product placement, including the differences between paid endorsers, products that are "embedded" in programming but are not sponsored, products that are embedded but make no claim about a product and paid-for product integration.
Read the full story.
Have a question or a comment? Give us a call, or send us an email, whichever you prefer—we’d love to hear from you!
Membership includes representation from many of the country's most prestigious organizations. See all of our member companies to find out if you are currently a valued member of the ANA.
ANA's Board of Directors is comprised of leaders in the marketing industry. Please read about our current board.
We, the members of the marketing community, commit to the following key principles to ensure that our industry thrives and continues to contribute significantly to the economic health and well-being of our society, for at least the next 100 years.
Please join us in demonstrating our commitment by digitally signing the Marketers' Constitution.